AP07-EV03 TALLER SOBRE PREPOSICIONES Y VOCABULARIO -EXHIBICION COMERCIAL

APRENDIZ

YOHANA PATRICIA MENCO SALAZAR

INSTRUCTOR

SAMY REGINA ROBLES RUIZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

GESTION DE MERCADO

MODALIDAD VIRTUAL

COMPLEJO TECNOLOGICO AGROINDUSTRIAL, PECUARIO Y TURISTICO

REGIONAL ANDINA

FICHA DE CARACTERIZACION 2176084

2021
 MAPA CONCEPTUAL

PLANIMETRY

Planimetry is a measuring instrument of plane

surfaces used for Planograms are diagrams of fixtures and products that illustrate

planning physical areas because 3D spaces can be where retail products should be displayed (usually on a store
represented
shelf) in order to maximize customer purchases, shelf space, and
in 2D maps. Planogram is a tool used for
planimetrics purposes. profit margins. A planogram defines products location and their

quantity

ASPECT

Visual merchandising Store planning

Visual merchandising is a tool to achieve sales, targets and

improve merchandise on the plant floor.

merchandise on the plant floor. It is also a mechanism to Distribution of products on shelves must
communicate with customers be made in accordance with

with customers and influence their buying decisions. Visual the necessities and the stores’ objectives.
merchandising It means that it changes

uses seasonal displays to present new products to customers, permanently. For example, when some
products are in sale or to be
thus increasing conversions through a planned and systematic
approach. liquidated, the store distribution changes
and the exhibition area for
planned and systematic approach, displaying available stock.
In addition, it educates customers this products is expanded

customers about the product or services in an effective and

creative way

Product PlacementThis variable refers to the Floor space This element should
commitment to items with respect to sales consider the allocation of the
figures for the individual product, promotion, product in such a way that it
or promotion creates harmony between the
store image and merchandising
 PREPOSITIONS

➢ ABOVE: Encima de ,sobre ,arriba

➢ ACROSS : A lo ancho ,a través al otro lado de

➢ BELOW : De bajo de

➢ BENEATH : Bajo de bajo de

➢ BY : Al lado de , junto de

➢ CLOSETO : cerca de

➢ IN : En , dentro de

➢ INSIDE : Dentro de , en

➢ NEAR : Cerca de

➢ ON : Sobre , en , encima de

➢ OUTSIDE : Afuera , fuera de

➢ OVER : En sima de,sobre

➢ UNDER : De bajo de , bajo

➢ UNDERNEATH: Bajo , de bajo de

➢ BETWEEN : Entre
 PLANIMETRO

b
a
t
bathrooms
h
r
o
o preparation room
m
s

trafico opeople

exhibits
service area

ENTRY
 DESCRIPCION DEL PLANIMETRO

In the planimeter we see that next to the entrance is the service area where customers will be
served, near the service area we have the area of the bores where the products are prepared
and stored all the fruits and more things, we have across the traffic of people, on the left side
of the entrance we have an ice cream display area and more product, then more removed we
have the bathrooms