Lesson Creating and Evaluating Media

8 Forms

WHAT I NEED TO KNOW

Art plays a vital role in expressing ones’ creativity and uniqueness. In this connection,
Art history spans the entire history of humankind, from prehistoric times to the twenty-
first century. It has emerged as a discipline that specializes in teaching
people how to evaluate and interpret works of art based on their own perspective. Also, frequently been
criticized for its subjectivity because the definition of what is beautiful varies from individual to individual.
The main purpose of art is the expression of boundless ideas and concepts. It encompasses a diverse
range of human activities, creations, and modes of expression, including music, literature, film,
photography, sculpture, and paintings.

After this lesson, you are expected to:

1. evaluate a creative multimedia form (living museum, electronic portfolio, others);
2. produce a creative text-based, visual-based, audio-based, motion-based; and
manipulative-based presentation using design principle and elements.
community by actual to virtual products.

WHAT IS IT
The term creative is the ability to generate innovative ideas and manifest them from
thought into reality. On the other hand, multimedia is a transmission that combines
media of communication such as text, graphics, audio, animation and video. These
terms were combined to come up with the so-called creative multimedia which
represent design, social media, tools, innovation and art.
The importance of creative multimedia in education is it can improve the student's attitude toward
content and learning. The different multimedia applications also enable learners to increase their
memory of content and to foster deeper learning when compared to traditional teaching ways.
The following are the Six Stages of Production in Multimedia:
Multimedia projects are complex; they often involve the skills and efforts of multiple teams or
people. During the development process, a project moves through the specialized parts of the team,
from story creation to technical editing, with regular collective review sessions Each stage is designed
to refine the project with attention to the client's needs, technical requirements and audience
preferences.
1. Planning Meeting to Start the Process
A planning meeting creates a shared vision for everyone working on the project. The meeting
usually kicks off a project, bringing together the team.
2. Creative Brief and Script Writing
The people in charge of the background story write a script, creative brief or outline.
3. Story Boarding to Tie the Elements Together
 Story boarding ties everything together; a story board panel for a scene includes
a sketch of the visual elements, the voiceover or title text, and any production notes.
4. Designing the Visual Aspects
During the design stage, designers take over the visual aspects of the project to
determine how it looks and feels.
5. Review and Editing
Editing is one of the most involved and complex stages of the multimedia development
process.
6. Production and User Testing
The production stage is when all the parts of a multimedia project come together.
The production staff gathers all of the edited

WHAT I CAN DO
Activity 1
Directions: Explain why we need to evaluate multimedia as a form of art
expression.
Multimedia in all forms are ways for people to express themselves. Music, paintings, and other
forms of art have always been analyzed by people interested in these arts to know what
messages or emotions the artists are trying to convey. Multimedia is no different in terms of it
being a form of art expression whether it be audio, video, or any other type of multimedia.