1

ICFAI BUSINESS SCHOOL

Hyderabad
INTERNSHIP FINAL
PROGRESS REPORT
Internship
in
sales and operations
at
JK tyre and industries Ltd.
by
Himanshu Agarwal

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Semester-2, 1st year

Internship Contact Information

Student Name: Himanshu Agarwal

Student Enrollment No. 21FMUCHH010194
Student Email: agarwal.himanshu21@ibsindia.org

Mobile Phone: 9100264970

Internship Organization JK tyre and industries Ltd.
Name:

Mailing Address: https://www.jktyre.com/

Internship Guide NAME: Aniket Mandal
Internship Guide Phone: 9059109444
Internship Guide Email: rmdhyd@jkmail.com

Faculty Guide Name: Dr. Arindam Ghosh

Faculty Guide Phone: 9734578740
Faculty Guide Email: arindam.gosh@ibsindia.org

INTERNSHIP FINAL
Report – Version 28/7/2022
SUMMER TRAINING REPORT AT JK
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TYRE & INDUSTRIES LIMITED

PROJECT TITLE: -
Sales and Operations

Faculty Guide Name: Arindam Ghosh

Date of submission: 28/07/2022

AUTHORISATION: The report is

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submitted as partial fulfilment of the

requirement of BBA program of IBS
Hyderabad.

Importance of The Study

Management is like a coin having two sides.
One is the theoretical part and second is the
practical part. In the theoretical part of
management, we learn in our classroom from
the lectures, seminars, group discussions that
are arranged from time to time. To know the
practical aspect of management a practical
training is provided to the students. The main
idea behind practical training is to bring the
management students face to face with the

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actual environment of practical management

so that he/ she will be able to apply theory to
practical situation before finally moving into
the professional world to show the efficiency
and capability. The project study focused on
“JK tyre” as a product and the subject are to
understand the mind set of different customers
about the product. Being a student of
marketing management, the inquisitiveness to
peep on practical side of consumer perception
promoted in study. In this study efforts have
been made to prepare the report as realistic as
possible.

ACKNOWLEDGEMENT
The attitude bliss and emphasis that accompanies the
successful completion of my task would be incomplete

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without the expression of appreciation towards those

who helped me to complete this project with the titles of
their knowledge, expertise, experience and cooperation

I owe a debt of gratitude to JK tyre & industries Limited

for giving an opportunity to practical exposure of
corporate.

I am thankful to Mr. Aniket Mandal sir for giving me an

opportunity to learn in this organization.

I am grateful to Company guide - (for sales)

Area Manager - Mr. Rajender Sir, Ravi Kiran sir and

Ramesh sir, who not only helped me in the project but
also taught me about the various traits of tyre industry
Last but not the least I am thankful to all dealers and
customers for sharing their valuable information with
me.

I would sincerely like to express heartfelt regards to my

family for their constant support and encouragement
during the entire project period. My friends deserve their

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due share of acknowledgement for their moral support

and presence which has made their learning process
fruitful. I also would like to thank to all my respondents
who helped me in providing data and information to
complete my project

[Himanshu Agarwal]

* TABLE OF CONTENTS *
S No. CONTENT
1 Authorisation

2 Importance of The Study

3 Acknowledgment

4 Executive Summary

5 INTRODUCTION
6 RESEARCH METHODOLOGY

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7 CRITICAL REVIEW OF LITERATURE

8 INDUSTRY AND COMPANY PROFILE

9 JK ORGANISATION - A CENTURY OF TRUST

10 JK Tyre Wheel Segment

11 SWOT ANALYSIS OF JK TYRE
12 CONCLUSION
13 BIBLIOGRAPHY

14 ANNEXURES

EXECUTIVE SUMMARY

JK Tyre a prominent player in the tyre industry. As

its expansion plan, JK Tyre is planning to enter the
two-wheeler market. The study was conducted to
understand the existing market practices and learn
from the leaders. The report aims at discovering

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various factors affecting customer satisfaction.

Understanding these factors will help develop
better strategies to attract & retain customers. The
study also aims at identifying factors influencing
dealer’s satisfaction. Dealers/Retailers are the most
prominent channel partners as they directly
interact with the customer and represent the
company. For the purpose of research, the data
was collected via interviews, observations and
structured questionnaire. The study has discovered
that customers are highly satisfied by (Price,
Quality, Brand, durability). The dealers were most
motivated to push the products because of
(Commission, New Scheme, Service, Quality, and
Brand). The company can also consider the
importance of the above discussed factors to
improve their market interaction with dealers and
motivate customer to buy their products
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(a) Promotional strategies of JK tyre Promotion for

any product or service is essential for any
company. It is because only through promotion
people would come to know about the product.
Only after knowing about the product, they
consider purchasing the product is a bundle of all
kinds of satisfaction of both a material and non-
material kinds, ranging from economic utilities to
satisfaction of a social psychological nature.

(i)Marketing Strategy of JK tyres JK tyre

industries ltd, increase sales and achieving through
sustainable competitive advantage JK tyre
marketing strategy includes all basic, short-term,
and long-term activities in the field of marketing
that deal with the analysis of the strategic initial
situation of a company and the formulation,
evaluation and selection of market oriented

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strategies and therefore contribute to the goals of

the company and its marketing objectives. JK tyre
promoted their marketing strategy through,
Campaigning Technical Training Programmed
Sponsors in Motor Sports Event Advertisement in
Newspaper, Television, Banner and Other source
of media (ii)Sales promotion of JK tyre Sales
promotion is any initiative undertaken by JK tyre
industries to promote an increase in sales, usage or
trial of a product or service (i.e., initiatives that are
not covered by the other elements of the marketing
communications or promotions mix). Sales
promotions are varied by JK tyre through, Free
gifts Discount prices, Joint promotion, free
samples Vouchers and coupons Competition and
prize draws Cause-related and fair-trade Finance
deals.

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Introduction
The tyre industry has seen several phases during its
evolution. From the iron rolled wheels to the modern-
day rubber tires, from ups to downs, the industry has

Fig.1 JK Tyre

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seen it all. It has been my privilege to intern at a

prestigious organization as JK Tyre & Industries Ltd. I
got the opportunity to learn practically through

exposure to the Hyderabad market under the able

guidance of my immediate supervisor and industry
mentor.

I set up few objectives and planned to execute in a

way that provides me with the maximum learning
and gain through my tenure as internee at JK Tyre
& Industries Ltd. My prime objective was to get to
learn about the product range that the firm offers in
various segments and its relative market share. To
achieve this, I conducted fitments survey which
helped me achieve my prime objective. My second
objective was to learn about the perception of JK
Tyre in the market. For this I conducted the
dealers/fleet surveys across various transport
markets in the Hyderabad region. This helped me
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find out the perception of JK Tyre as compared to

other brands and also conclude the positives and
negatives of the company with the help of these
surveys. The various findings through the surveys
conducted and their analysis helped me to derive
the market share of JK Tyre & Industries Ltd in
the Hyderabad region and its scope for
development in the Truck and PCR segment. The
potential for expansion of JK Tyre exists in the
market with a few changes in its policies and
approach. These suggestions are withheld in the
details of the project report. Some other practical
learning was also offered to me through various
interactive programs which complete few more
aspects of my learning such as Customer
Interaction Program, etc.

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The future trend in the industry relates a

fruitful forecast for the company through
radicalization which has been pioneered by JK
Tyre & Industries Ltd in the market. The company
also offers various learning aspects in terms of
personal experience by interactions with the
supportive staff of the company. The findings and
conclusions listed at the end of the report are
expected to provide a great boost to the sales in the
Truck and PCR segment and increase overall
revenues of the company. This, thus, completes the
achievements desired in terms of set objectives at
the start of the project and the subject selected.

Radial Tyre: - Indian Tyre Industry hitherto is

predominantly a cross ply/bias tyre manufacturing
industry, particularly in the commercial vehicle
segment 21 (truck, bus, LCV) whereas in the

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developed countries radialization level is much

higher. In comparison to normal (Bias) tyres,
Radial tyres offer higher life/mileage, lower fuel
consumption, improved safety and ride quality and
several other benefits. However, the initial cost of
a radial tyre is approx. 25% higher though on a
cost per kilometre (CPK) basis, radial tyre gives
higher benefits. Though radial tyres offer multiple
benefits, low level of radialization in the truck and
bus segment is mainly due to higher initial cost
(with limited demand pull), low level of fitment by
OEs on commercial vehicles and poor road
conditions. With an improvement in road
infrastructure, radialization in the commercial
vehicle (CV) segment needs an added thrust by
way of:
I) Increase in fitment by the OEs (as in the
case of passenger car tyres)
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II) ii) Increased demand for fitment of

commercial vehicle radials in the
replacement markets.

III)  Tubeless Tyre: -Tubeless tyres or

tyres (in some Commonwealth
Nations) are pneumatic tires that do not
require a separate inner tube. The
tubeless tyre is a step forward in the
technological evolution of the tyre
industry. Being a new 22 product, it
offers higher margins to tyre makers
compared to the old and well
established tubed tyres, where
competition is far greater. They are
cheaper to manufacture as tyre makers
save on the cost of making a tube. As
the volumes go up, cost savings can be

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as high as 5% of the material cost of a

tyre. Tubeless tyres are a superior
alternative to conventional tyres. They
offer greater comfort in handling,
reliability and fuel efficiency. Most
importantly, they offer greater safety at
high-speed driving. Tyres bursting and
flattening at higher speeds on highways
is a major cause of road accidents in
India. Use of tubeless tyres minimize
these risks significantly. Consumers, on
the other hand, are willing to pay a
premium for tubeless radials, thus
providing greater margins to tyre
makers. Besides, tubeless tyres are the
norm the world over and vehicle makers
in India are now gradually shifting to

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tubeless tyres from the conventional

tube type ones.

RESEARCH METHODOLOGY

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2.1 OBJECTIVES
The prime purpose of the report is to analyze the
market share of JK Tyre & Industries Ltd in the
Telangana region and derive the scope for
development of JK Tyre in the Truck and PCR
segment. To achieve this, an approach was
designed which revealed an insight into the
problem and help conclude the solution.

✓The first objective was set to get the product

range that the company is offering and its
relative market share.
✓The second objective was set as deriving the
perception and demand of JK Tyre in the
market and the issues constraining such
behaviour.

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2.2 BENEFITS OF STUDY

The set objectives are helpful in deriving the
market share of JK Tyre and get the insights of the
problem that faces this organization in the PCR
segment. The study helped in getting the market
share of the company and then concludes the
strategies based on the findings. After analysis of
these findings the conclusion was suggested based
on which the company is expected to derive
benefits. This study will help company improve its
share in the PCR segment and look into the newer
trends in the market.

2.3 RESEARCH DESIGN

The purpose of research is to discover answers
to questions through the application of scientific
procedures. The main aim of research is to find out
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the truth which is hidden and which has not been

discovered as yet. I have tried to find the solution
to the less market share of JK Tyre in the PCR
segment through my study. Hence, this is an
Applied Research.

2.4 SAMPLE DESIGN

The sample to be used in this research is non -
probability sampling because all the population
elements do not have an equal chance to get
selected and Convenience method is selected to
collect data because it is cheapest and easiest to
conduct. And researchers have the freedom to
choose whatever they find and what is conclusive
for their study. I have taken the data from the

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various car parking, malls and etc. of Telangana

region.

2.5 SCOPE OF THE STUDY

The study helps in finding out the problematic
areas of the PCR segment tires’ sales in the
Telangana region for the JK Tyre & Industries Ltd.
The conclusions are based on the study conducted
in various malls, parking transport markets of
Telangana region and analysis based on that study.
The conclusions are also assisted by personal
experiences during the study and away from the
basic surveys conducted. The study and its results
are expected to boost the sales of the company in
the PCR segment.

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2.6 LIMITATIONS OF THE STUDY

a) The limitations inherent in secondary data are bound
to exist in the research as well.
b)The primary data has been collected from the malls,
parking and transport areas of Telangana region and
as such is biased to certain extent.

c) The sample size for the research was of dealers and

more than 150 customers. The accuracy of results is
bound to increase with the increment in the sample
size.
d)The study has been conducted in the Telangana region
and such its scope is limited to Telangana region only
and must not be used to derive conclusions for overall
India or the world.
e) The primary data has been collected during the
working hours and as such reveal the result in its
limits.

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Fig 1.2 jk car tyre

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Fig 1.3jk car tyres

CRITICAL
REVIEW OF LITERATURE
The project is in the form of applied research.
As such, there had been no earlier researches done
in this regard in the past. But a brief about

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the product and its related figures are necessary to

understand the scenario in a better way.

TYRES
A tire (in American English) or tyre (in
British English) is a ring-shaped covering that fits
around a wheel rim to protect it and enable better
vehicle performance by providing a flexible
cushion that absorbs shock while keeping the

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wheel in close contact with the ground. The word

itself may be derived from the word "tie", referring
to the outer steel ring part of a wooden cart wheel
that ties the wood segments together.
The fundamental materials of modern tires are
rubber and fabric along with other compound
chemicals. They consist of a tread and a body. The
tread provides traction while the body ensures
support. Before rubber was invented, the first
versions of tires were simply bands of metal that
fitted around wooden wheels in order to prevent
wear and tear. Today, the vast majority of tires are
pneumatic, comprising a doughnut-shaped body of
cords and wires encased in rubber and generally
filled with compressed air to form an inflatable
cushion.

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Pneumatic tires are used on many types of

vehicles such as bicycle, motorcycle, cars, trucks,
earthmovers, and aircraft.

CONSTRUCTION TYPES

Bias

Bias tyre (or cross ply) construction utilizes body

ply cords that extend diagonally from bead to
bead, usually at angles in the range of 30 to 40
degrees, with successive plies laid at opposing
angles forming a crisscross pattern to which the
tread is applied. The design allows the entire tire
body to flex easily, providing the main advantage
of this construction, a smooth ride on rough
surfaces. This cushioning characteristic also causes
the major disadvantages of a bias tire: increased

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rolling resistance and less control and traction at

higher speeds.

Belted bias
A belted bias tyre starts with two or more bias
plies to which stabilizer belts are bonded directly
beneath the tread. This construction provides
smoother ride that is similar to the bias tire, while
lessening rolling resistance because the belts
increase tread stiffness. The plies and belts are at
different angles, which improve performance
compared to non-belted bias tires. The belts may
be cord or steel.

Radial
Radial tyre construction utilizes body ply cords
extending from the beads and across the tread so
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that the cords are laid at approximately right angles

to the centreline of the tread, and parallel to each
other, as well as stabilizer belts directly beneath
the tread. The belts may be cord or steel. The
advantages of this construction include longer
tread life, better steering control, and lower rolling
resistance. Disadvantages of the radial tire include
a harder ride at low speeds on rough roads and in

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the context of off-road, decreased "self-cleaning"

ability and lower grip ability at low speeds.

Tubeless
Tubeless tyre, as the name suggests, are tyres
without the tube. The tyre is built in such a way
that it can contain the air by itself. It does not
require a tube within it. The tyre and rim assembly
form an air container, to “Seal” and “Contain” the
compressed air inside the assembly. The tyre has a
halo- or chloro-butyl lining on its inside which is
airtight. Together with the airtight joint between
the tyre and the wheel, the membrane forms a
container that holds the air for the tyre. A valve is
fitted on to the rim for inflation or deflation to the
assembly.

TYRE TYPES
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1)Passenger and Light truck types

a) High performance
b)Mud and snow
c) All season
d)All terrain
e) Spare
f) Run flat
g)Heavy Duty Truck
2)Off the road
3)Agricultural
4)Racing
5)Industrial
6)Bicycle
7)Aircraft
8)Motor cycle
a) Sport touring
b)Sport Street

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c) Track or slick

EVOLUTIONARY PHASES OF
TYRE MANUFACTURING IN INDIA
Phase Period Characteristics Policy Regime
No domestic production. Demand met

Phase I 1920-35 through imports. Key players included Liberal imports

Dunlop (U.K), Firestone & Goodyear (USA)

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Domestic production begins by erstwhile

trading companies: Dunlop, Firestone, Imposition of tariff &
1936-60 nontariff barriers on
Goodyear and India Tyre & Rubber imports
Phase II
Company
Regulation on capacity
expansion and repatriation
of profits of foreign
Indian companies-MRF, Premier & Incheck- companies; enforcement of
enter manufacturing sector with foreign export obligation on MNC;
1961-74 protection from external
technology; licensing of additional
Phase III production capacity competition

Entry of large Indian business houses like

Singhania & Modi & technical
Delicensing of production,
collaborations with MNCs, introduction of
placing of imports under
1975-91 radial tyres, vertical integration and
OGL with tariff & non-tariff
Phase IV exponential growth in tyre production &
barriers
exports

External trade liberalization & reduction in

import duty; re-entry of MNCs either Progressive reduction in
1992
import duty; liberalized
onwards independently or in collaboration with
Phase V imports.
Indian capital

Table Fig 2 Evolution Phase for Indian Tyre Industry

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Raw material

Raw Materials of Tyre Industry - Overview

Tyre Industry is highly raw-material intensive. Raw

materials cost accounts for approx. 63% of tyre industry
turnover and 72% of production cost. Given below is the
composition of raw-materials as a percentage (%) of Total
Raw Material Cost:
Raw material Percentage
Natural Rubber 43%
Nylon Tyre Cord Fabric 18%

Carbon Black 11%

Rubber Chemicals 5%

Butyl Rubber 4%
PBR 5%
SBR 5%
Others 9%
Table 3.2 Usage of Raw Materials in
manufacturing tyre.

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5.75 lakh tons of consumption of natural rubber

62% of total Natural Rubber consumption is by the Tyre

Sector, balance by rubber based non-tyre industries.
Total weight of raw-materials consumed by tyre industry –
15.50 Lakh M.T.
Total Cost of Raw Materials consumed by tyre industry –
Rs.16,000 Crores.

Raw Material Availability

• No domestic Production of Butyl Rubber and Styrene

Butadiene Rubber of tyre grades, i.e., 1502 and 1712.
Production of Nylon Tyre Cord Fabric, Polybutadiene
Rubber, Rubber Chemicals, Steal Tyre Cord, Polyester
Tyre Cord insufficient to meet domestic demand.

• Tyre industry imports raw materials on account of the

following factors:

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a. duty-free imports permitted against export of tyres;

domestic demand not sufficient to meet complete
requirement; technical and commercial
considerations;
b. business strategy to have multiple sources of supply.

Cavendish Industries Ltd.

TBR Capacity Expansion.

*Brand new 4 nos. packed Tyre Building Machines – an

integral part of purchase consideration at the time of

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acquisition – Recently commissioned.

*Capacity expansion from 7.40 Lac Tyres p.a. to 13.85 Lac

Tyres p.a.

*The project was completed for `275 crore. Similar

Brownfield/Greenfield expansion project would cost more
than `800-900 crore).

Proposed Expansion Project of `675 crore.

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*Capacity Expansion – TBR from 13.85 to 20.57 Lac/Nos.

@ Cost of `590 crore - Tractor Rear from 0.20 to 0.95
Lac/Nos. @ Cost of `85 crore (Similar Brownfield expansion
would cost `900~1000 crore)

*Funding through a mix of debt & equity. Term loan already

tied-up.

* Estimated additional Revenue - `1000 crore per annum.

GOVERNMENT POLICIES

Trade Policy - Tyres & Raw Materials

• All categories of new tyres can be exported freely.

• All categories of new tyres can be imported freely.
• No WTO Bound Rates for Tyres & Tubes.
• All raw materials required for the manufacture of tyres
can be imported freely (OGL).

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INDUSTRY
AND
COMPANY PROFILE

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THE TYRE INDUSTRY

The tire market can be divided into three categories,

including the non-heavy-duty tires for passenger cars and
light trucks, the heavy-duty tires for heavy vehicles and the
tires for two-wheel vehicle, agricultural machinery, OTR,
etc.

With the slight leading advantage, Michelin ranked first,

and Bridgestone tightly followed. Goodyear extended its gap
from the previous two due to the shrinkage of its North
American market. Continental retained its considerable
performance in the European high-end passenger car market;
however, it experienced a disappointment in the Chinese
market. Pirelli maintained its top position in the markets of
South Europe, North

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Africa, Middle East and Latin America. Sumitomo Rubber

also maintained its leading position in the Japanese highend
market, especially high-end SUVs.

Fig 3.1 Global Market Share of Tyre

Industry

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THE INDIAN TIRE INDUSTRY

Market profile
While the tyre industry is mainly dominated by the
organized sector, the unorganized sector holds sway in
bicycle tyres. The major players in the organized tyre
segment consist of MRF, Apollo Tyres, Ceat and JK
Industries, which account for 63 per cent of the organized
tyre market. The other key players include Modi Rubber,
Kesoram Industries and Goodyear India. Dunlop, Falcon,
Tyre Corporation of India Limited (TCIL), TVS-Sri chakra,
Metro Tyres and Balkrishna Tyres are some of the other
players in the industry. MRF, the largest tyre manufacturer in
the country, has strong brand equity.

Sector specifics
The tyre industry is a major consumer of the domestic
rubber production. Natural rubber constitutes 80 per cent of

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the material content in Indian tyres. Synthetic rubber

constitutes only 20 per cent of the rubber content of a tyre in
India. Worldwide, the ratio of natural rubber to synthetic
rubber is 30:70. Apart from natural and synthetic rubber,
rubber chemicals are also widely used in tyres.

Most of the RSS-4 grade natural rubber required by the

Indian tyre industry is domestically sourced, with only a
marginal amount being imported. This is an advantage for
the industry, since natural rubber constitutes 25 per cent of
the total raw material cost of the tyres.

The two types of synthetic rubber used in tyres are Poly

Butadiene Rubber (PBR) and Styrene Butadiene Rubber
(SBR). The former is used in most of the tyres, while the
latter is mainly used in the radials for passenger cars.
Synthetic rubber accounts for 14 per cent of the raw material
cost. Unlike in the case of natural rubber, India imports 60
per cent of its synthetic rubber requirements.

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Apart from rubber, major raw materials are nylon tyre

cord and carbon black. The former is used to make the tyres
strong and impart tenacity to it. The latter is responsible for
the colour of the tyre and also enhances the life span of the
tyre. Nylon tyre cord comprises 34 per cent, while carbon
black accounts for another 13 per cent of the raw material
cost. In India, the carbon black used is of the N660, N220
and N330 variety.

Sector trends
Cross ply tyres have been used in India for several
decades. In these tyres, the ply cords run across each other or
diagonally to the outer surface of the tyre. Rayon and nylon
tyre cords are used as the reinforcing medium. These tyres
can be rethreaded twice during their lifetime and are hence
preferred by Indian transport operators who normally
overload their trucks. A vehicle with the normal carrying
capacity of around 12 tone’s is usually loaded with double
the capacity. Moreover, one also has to contend with the bad

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suspensions and bad road conditions. No wonder, 95 per cent

of the tyres used in India are cross plies.

Radial tyres have their cords running radially from bead

at 90 degrees angle to the rim or along the outer surface of
the tyre. The reinforcing mediums used in these tyres are
polyester, nylon, fibreglass and steel. Hence, these tyres are
20 per cent more expensive than the cross plies. But they
have a longer life and provide lower fuel consumption. The
unhealthy condition of the Indian roads has resulted in radial
tyres accounting for only 5 per cent of the tyre industry as
against a global trend of 60 per cent. With two-thirds of the
capacity of all major tyre manufacturers being reserved for
radials, this is a real cause for concern.

COMPANY PROFILE
The JK Organisation is an industrial conglomerate in
India. A major interest is owned by the Singhania family.
The company's name is derived from the initials of its
founders, Lala Juggilal Singhania (1857-1922) and his son

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Lala Kamlapat Singhania (1884-1937). It is one of the

leading Private Sector Groups in India, was founded over
100 years ago - it's been a century of multibusiness, multi-
product and multi-location business operation.

Jk Tyre and Industries is a mega corporate entity that is

emblematic of excellence, diversification and pioneering new
technologies. A part of JK Organization which ranks among
the top private groups private groups in India, Jk Tyre and
Industries is committed to self-reliance and follows an ethic
that views customer satisfaction as an index of achievement.
Over the years, the company has expanded and diversified its
business portfolio. It has developed into a multi-product,
multi-location corporate entity comprising of following
business divisions:

The advent of JK Organization on the industrial

landscape of India almost synchronizes with the beginning of
an era of industrial awareness - an endeavour for self-reliance
and JK Tyre commenced operations in 1977 when it set up

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its first tyre manufacturing plant, with an installed capacity

of 500,000 tyres per annum in Kankroli, Rajasthan. Keeping
pace with the growth in the market and the demand for its
products, JK tyre established a new state-of-the-art passenger
radial manufacturing facility at Ban more near Gwalior in
Madhya Pradesh.

In 1997 it made a strategic acquisition of Vikrant Tyre,

a Govt. Of Karnataka undertaking. In a short span, JK
Tyre had turned it into a quality-driven company with all
four – ISO 9001, QS 9000, ISO 14001 and TS 16949 –
accreditations to its credit. This indeed is a true reflection of
JK Tyre’s commitment to systems and its quality-

oriented approach.

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Fig 3.2 JK Organization and its Groups

JK ORGANISATION

J.K. Organization, founded over 100 years ago,

is an eminent industrial group in India. The Group

has multi business, multi-product and multi-

location operations

operations
JK PAPER LTD.
JK Paper Limited is one of the leading
manufacturers of reading and writing
paper
JK LAKSHMI CEMENT LTD.

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JK Lakshmi Cement Limited is a

wellrespected name in the cement
industry in
India

FENNER (I) LTD.

Fenner (I) Limited is a leading
manufacturer of Industrial and
Automotive Belts, Oil Seals, Power
Transmission Accessories and Textile

Yarn
UMANG DAIRIES LTD.
The Creme de la creme of dairy foods
JK AGRI-GENETICS LTD.
At JK Agri-genetics limited,
concentrates on Research and

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Development, production, processing

and marketing of hybrid seeds.
JK SUGAR LTD.
The company's principal activity is to
manufacture Sugar. However, the
company currently operates in two
segments. Power and Sugar
JK RISK MANAGERS AND
INSURANCE BROKERS LTD.
Services rendered to various clients for
all facets of Insurance both life &
nonlife.

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CLINIRX38 RESEARCH PRIVATE

Full-Service Contract Research

LTD.

Organization (CRO)

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JK ORGANISATION - A CENTURY OF TRUST

Innovation and passion to perform have always
been the driving forces at J K Organisation. J. K.
Organisation, is one of the leading Private Sector
Groups in India, was founded over 100 years ago - it's
been a century of multi-business, multi-product and
multi-location business operation.

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JK Tyre - WHEELS TO THE NATION

JK Tyre has five
Modern plants in India
which are strategically
located at:

• Mysore, Karnataka (3)

• Banmore, Madhya
Pradesh
Fig 3.3 JK Tyre Display Boards
• Kankroli, Rajasthan
JK Tyre pioneered radial technology in India way back in
1977, and is the Radial Leader in the country being the only
tyre manufacturer offering the entire range of 4-wheeler
radials i.e., for Trucks & Buses, LCVs, Cars and Farm.

With strong adherence to quality and customer service

we are not only a leading brand in India but also a strong
global player with a presence in 77 countries across 6
continents offering a wide range of products backed by world
class technology. JK Tyre enjoys a premium brand status in
various advanced markets, including the USA and
Australia.

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OUR FIRSTS - LEADING THE WAY

Ever since its inception, JK Tyre has been a leader
rather than a follower. We have garnered many Firsts to
our credit like;

• First Indian tyre company to

introduce All Steel Truck &
Bus Radials in India in 1999.
• Pioneered Radial

Fig 3.4 Green Tyre

technology in India by introducing passenger

radials in 1977.
• First Indian Tyre Company to be recognized as
'SUPERBRAND' by Global Advertising
Professionals.
• First in India to launch 'Eco-friendly - Green tyre'.
• First in India to launch 'Dual Contact' - Aqua sonic tyre.

• First to launch 'Asymmetric' tyre.

• First in India to launch high performance tyre.

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• H rated - Speed of above 190 kms up to 210 kms.

• V rated - Speed of above 210 kms up to 240 kms.
• Z rated - Speed of above 240 kms. Up to 300 kms...
• World's first tyre manufacturer to get QS 9000
certification for all its multi-location operations.
• World's first tyre manufacturer to get ISO 9001
certification for its entire operations.

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*Key Focus Areas

 Improvement in NSR through Product and Market
Mix Optimization

• Higher Sales of TBR Premium products • Higher Sales

of PCR Tyres in > 15-inch category

• Higher Sales of Light Truck Radial Tyres.

• Introduction of higher value-added products.

• Increasing volume through innovative channels viz.,

Retread, Mobility solutions,  Increased Volumes to
Optimize Capacity Utilization leading to better
efficiencies  Capacity Addition at CIL under
implementation

• TBR capacity expansion from 13.85 lac to 20.57 lac

tyres p.a. Estimated project cost of `590 crore.
• Tractor rear expansion from 0.20 lac tyres to 0.95 lac
tyres p.a. Estimated project cost of `85 crore.

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 Continuous focus on cost reductions in materials,

energy and logistics etc.

T&B radials (TBR) to constitute almost half

of the T&B category demand by next five
years: - CARE Research observed that during last 3-
4 years, the radial tyres in T&B category has witnessed
strong rise in demand. The T&B category is currently
one of the least penetrated automobile segments by
radialization. However, its penetration has increased
nearly three folds from around 7-8 per cent in FY10 to
25 per cent in FY14 (Estimated). The jump in the
demand for radial tyres has been mainly due to 13
improvements in road infrastructure and
implementation of ruling given by Supreme Court in
2005 on strict implementation on overloading. In
addition to this, fleet operators have also realized the
comparative advantage of radial tyres over cross-ply in
terms of cost economics, which has also supported the

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increase in the replacement demand for radial tyres in

M&HCV segment. CARE Research estimates that the
proportion of radial tyres in T&B tyre production to
increase to around 48-50 per cent by FY19.

Truck and Bus Tyres: - The truck and bus tyre

segment accounted for 19% of tyres produced in India
in FY2020. Every truck/bus manufactured generates a
Demand for seven tyres (six regular and one spare) as
against three in the case of two-wheelers and five for
passenger cars. In addition, the price of a truck tyre is
significantly higher than that of a passenger car tyre
(roughly 10 times) or a motorcycle tyre. Thus, the
demand multiple emanating from the commercial
vehicle segment is highest in value terms. Given the
regular use and heavy wear and tear of truck and bus
tyres, the demand from the replacement market in this
segment worked out to 68% of the total demand for
truck and bus tyres in FY2020; the OEM demand
accounted for around 9% the same year. With the

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Indian manufacturers of cross-ply tyres focusing on the

export market, this segment accounts for around 22% of
the demand for truck and bus tyres.

Vehicle Manufacturers or OEMs: - The

demand from the OEM segment is a derived one and
directly correlated to the level of automotive
production. The OEMs demand varies significantly
across categories from between 8% for truck and bus
tyres to over 50% for some other segments like, jeeps
and mopeds.

CUSTOMER SATISFACTION - OUR CREDO

Customer Satisfaction has

always been our prime focus.
We are indeed proud of our
highly experienced and

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professional team for winning the trust of customers and

building strong relationships
Fig3. 5 Customer Satisfaction
with them. Score

• Our 115-company owned

stocking points serve over 4000 dealers across the
country.
• We have set up 130 JK Tyre Steel Wheels - a unique
concept in car tyre retailing which
provides value added services like wheel balancing,
alignment and tyre care to customers.

• Our Truck Radial Care Centres offer after-sales service

for Truck/Bus Radials, which operate on 365 days / 24
hours basis. A large number of such centres have been
set up along all major National Highways.
• JK Tyre has been among the top two tyre companies in
respect of Customer Satisfaction, as per JK Power Asia
Pacific Study, for many years.

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R & D - TECHNOLOGY OUR DRIVING FORCE

We have always been pushing the limits of

possibilities. Our
research centers, have
been our nerve centers for
extensive
Fig 3.6 Designing

Tyre in R&D Lab research and development. These are:

• Mr. Hari Shankar Singhania Elastomer and Tyre

Research Institute (HASETRI) - Jaykaygram, Kankroli
(Rajasthan) and Faridabad (Haryana)
• Dr. Raghu Pati Singhania Center of Excellence for
Tyre and Vehicle Mechanics - Chennai (Tamil Nadu)

MOTORSPORTS - PUTTING INDIA ON THE FAST

TRACK
JK Tyre is
synonymous with

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Motorsports in India.
By investing in
infrastructure and instituting championship, JK Tyre has
taken upon itself to Fig 3.7 JK Tyre Motorsport
Campaign
put India on the world motorsports map.

FUTURE PLANS
India is fast emerging as a global automobile hub
particularly for small cars. It offers immense
opportunities for JK Tyre to grow its business both
organically and inorganically.

We have been constantly exploring ways of

increasing our presence in different world markets,
through alliances and acquisitions in tyre and related
business. In all our endeavours, our core focus is on
customer delight. Enlarging the customer base,
providing them with better quality of services and more
value-added products, will continue to be the key areas
of our thrust.

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OUR COMMITMENT TO SOCIETY

As a responsible corporate organization, JK Tyre is

committed to social and community service. Giving
back to society and the environment is one of our core
principles. We have implemented many programmes in
order to enrich people in and around our work places.

In order to provide an all-round development and growth

our social programs are diversified to include:
Head Office
NEW DELHI Ports
NHAVA
Plants SHEVA

MYSORE

CHENNAI

KTP,
KANKROLI

AMRTISAR

BTP,
BANMORE
PETRAPOLE

Fig 3.8JK Tyre Export Operations

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JK TYRE COMPETITORS
The company is one among the major players in the
Indian tyre industry the main competitors being. Apollo,
MRF, CEAT, Birla Good year Bridgestone.

The competition is not restricted to the product mix

only but also to the price mix, promotion mix product
range quality product development product positioning
and other areas in preview of marketing management.

J.K Tyre has successfully overcome the prevailing

recession in the economy and further strength then its
position vis-à-vis competitors by improved operations
cost reduction and aggressive consumer focused
marketing. The rate of growth is much higher than the
comparative growth in the industry.

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BRIEFING ABOUT THE COMPETITIOR

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The various tyre companies studied as competitors are:

a. GOODYEAR
b. MRF
c. DUNLOP
d. CEAT
e. APOLLO
f. BRIDGESTONE
g. BIRLA TYRES

GOODYEAR INDIA LTD.

Goodyear India ltd.
is subsidiary of
Goodyear an American
multinational that is
Fig 3.9 Goodyear Tyre Logo
one of the largest tyres
manufacturers in the world. Goodyear has a substantial
share in the global market and in 1955 it was 3rd among
the top 20 tyre manufacturers in the world with sales of

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$10105million. But Goodyear indicated is relatively

enjoying a market share of about 6% and despite strong
brand loyalty has not been able to overcome its increase
in its cost. Goodyear's presence in India is over 80 years
old, with two plants, one each in Ballabgarh and
Aurangabad.

Goodyear India rolls out the Excellence series – a new

collection of luxury passenger car tyres. Designed with
the ultimate '3 -Zone Technology’, and ECO- Sil Silica
Tread Compound Technology, the tyre provides
superior comfort and precise handling on both wet and
dry conditions for premium car drivers.

MRF

MRF ltd was established in

1960 manufacturers automobile

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tyre in collaboration with man’s field tyre and rubber

company
U.S.A. MRF becomes the
Fig3.10 MRF Tyre Logo
largest manufacturer in 1993
with a turnover of Rs 1500crore. The company makes
automotive tyres conveyor belts tubes leather products
and surface coaching. It was the largest producer of tyre
in each and every segment in 19951996. MRF enjoys
high brand equity as well as a very good reputation both
between consumer and dealers. Today MRF has a vast
network spanning 3000 dealers across India around 50
to 100 new dealers joining up every year.

Today the company spends about Rs 40 crorers on

advertising, which revolves around strengths and the
vision of its pneumonic the MRF muscleman.

A special factory dedicated entirely to the manufacture

of radials is being built up at Pondicherry, MRF tyres

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were also chosen for fitment on the ford opal and feat
uno further proofs its superior quality. MRF TYRES,
India's No. 1 tyre manufacturing company manufactures
an extensive range of superior quality tyres in six
production facilities in India. MRF exports its products
to over 75 countries worldwide. The company
established its first office in 1949 at Chennai, Tamil
Nadu, India.

DUNLOP INDIA:

Dunlop worldwide had been at

the fore front of every development
of pneumatic tyres, which is the
actual name of tyres we use for 100
years after 100 years of
Fig3.11Dunlop Tyre Logo
establishment
Dunlop tyre group is a global network, fully geared to
meet the growing needs of the world market. Today

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Dunlop has the size economies and scale that enable it

to invest in research and development and in modern
facilities to manufacture products of highest quality. It
has got technical collaboration with sumitomo rubber
industries Japan Dunlop ltd U.K. currently under
takeover of Mr. Chhabria. Dunlop Tyres is the sole tyre
supplier to British Touring Car Championship for 2003
to 2006 and the V8 Super cars Championship from
2002 to date. Dunlop also supplies tyres to the Deutsche
Tourenwagen Masters and the American Le Mans
Series.

CEAT LTD.

Set up in 1958
management under R.P.
Goenka, technical
collaboration with
Yokohama rubber
Fig3.12 CEAT Tyre Logo

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company Japan. Ceat ltd

enjoys a market share of about 20%. It has found its
position amongst the top manufactures in the country. It
has manufactured a wide range of tyres and boosts of
capacity utilization of 55%. It is the second largest car
tyre manufacturers in the world with a turnover of
$322million. The company also exports a range of tyres
to over 130 countries. EAT has
a wide distribution network of
over 3500 dealers, 33 regional
offices and more than 100 C&F
agents.

The company’s manufacturing

plants are located in Mumbai
and Nasik. CEAT manufactures
largest range of tyres in the
industry which incorporate
both cross ply and radial
technology. The range of tyres

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covers virtually all user segments – from giant

earthmovers to specialty tyres for scooters and
motorcycles. The company also markets tubes and
flaps. Fig 3.13 Apollo Tyre Logo

APOLLO TYRES

Set up in 1972 in Karla by industrialist Raunaa

Singh with technical collaboration with general tyre
international. Apollo is one of
the fastest growing tyre companies in the world. Its
strength lie in its aggressive marketing and this is
reflected in sales growing of over 30% per annum for
the last 5 years, the company produced truck lcv
passenger car tyres. Apollo is tied up with
Kumar’s to manufacture-2 wheeler tyre to sell under the
Apollo brand name.

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Apollo is among top three manufacturers in the

country and in 1995 it was 16th amongst the top 25 tyre
manufacturers in the world with a turnover of about
$376 million. The Group's principal activities are to
manufacture and sell automobiles tyres, tubes and flaps.
It operates through its subsidiaries namely, Apollo
Mauritius Holdings Pvt Ltd, Apollo Tyres AG, Apollo
South Africa Holding Pty Ltd, Apollo Tyres Pt Ltd,
Apollo Tyres Nigeria Ltd, Apollo Tyres South Africa
Pvt Ltd, Dunlop Africa Marketing United Kingdom Ltd,
Apollo Tyres GmbH and Apollo Tyres Zrt. The Groups
plants located in Kerala and Gujarat. The Group
operates in India, South Africa and Internationally.

BRIDGESTONE INDIA

Bridgestone, in a short stint

of 10 years in India has

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grown to tremendous heights. It has become one

of
the major suppliers to almost Fig 3.14 Bridgestone Tyre all the
reputed car-manufacturing companies in India. Quality
has always been a premium at Bridgestone and the strict
standards followed, are certified by the world's leading
authority in quality certifications.

In the past decade India has seen a tremendous growth in

the automobile segment. Bridgestone has been able to
spearhead its contribution in this booming passenger car
market and has become one of the preferred OEM
suppliers to major car manufacturers in India.

With a vast network of more than 1,000 dealers spread

across India, efforts are being constantly taken to
increase this penetration level and make the quality
tyres available even in the remotest corners of the
country.

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BIRLA TYRES

Ever since its inception in 1991, Birla Tyres, a division

of the B K Birla flagship Kesoram Industries Limited
has traversed a long path in order to be recognized as
one of the best tyre manufacturers in the business today.

• The First plant in Balasore was

set up in technical
collaboration with Pirelli in the
year 1991.

• The new state-of-the-art factory at Laksar-Haridwar,

Uttaranchal was built in a record time of 10 months.
This Ultra-Modern Rs. 2300 Fig 3.15 Birla Tyres crore
Haridwar factory today has a combined production
capacity of over 44 lakh truck tyres per year.

• The company experienced a remarkable leap from a

turnover of Rs. 1947.22 crore in 2008-09 to Rs. 2849.61

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crores in 2009-2010; and is looking ahead to reach a

target of Rs. 5500 crores.

• The Haridwar plant has a total projected Investment of

Rs. 2300 crores.

• Birla Tyres is exporting to over 50 countries and export

turnover has crossed Rs. 375 crore marks in 2009-10.

• The robust domestic network is supported by 10 Zonal

offices. The Sales Depots have grown into a 170+
points from the earlier 80 points.

• More than 171 new sales engineers have been appointed

at major locations to provide 24-hour Claim Settlement.

• Dealers are partnering the progress of Birla Tyres with a

network of over 3200+ in number.

Many attractive & productive schemes have been worked

out to multiply dealer benefits.

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SWOT ANALYSIS OF JK
TYRE
Strengths:
• Clearly articulated vision.
• Consumer confidence in the product.
• Motivated and committed team of people.
• Dedicated dealer network.
• Consistently improving efficiency levels of manufacturing
facilities.

• Research and Technological advances.

Weaknesses:
• Low presence in the latest car models like Hyundai, Accent,
Mitsubishi Lancer, etc
• Few Promotional campaign and advertisements.

Opportunities:
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• Robust economic growth, particularly in the production of

vehicles, is expected to result in healthy demand for tyres in
the future.

Customer satisfaction survey

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91

10.which tyre do you like most (tubeless and tube) and also give reason?

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Tubeless Tube
Tubeless
Tubeless
Tube less Tubeless.
Tubeless it takes less to tym for fitting after breakdown of tire.
I mostly prefer Tubeless Tyre, because after tyre getting damaged, we can drive at least to nearby service center
instead of getting stuck at that place and seeking for help
Tubeless cause. We can move some distance by applying some air in tyre
Tubeless become its used for more time
Tube because they are nice
Tube , tubeless slips more in my case
Tubeless because i don't have problems when it comes tyre puncher.
Tubeless is more efficient than tube because it run little more distance if the tyre gets punctured
Tubeless (no need to check whether the air is der or not)
Tubeless, because its easy to do punchers
Tubeless cause it's more of less risk
I like most Tubeless tyre because we can convert in tube.
Tubeless. Easy to repair
Easy to use
Tubeless. Very easy and reliable tubeless
Tubeless becuz of we no need to take air regularly
Tubeless, i personally find these more long lasting
Tubeless. Tubeless tyres are safer than tubed tyres.
Tubeless because it’s takes less time and easy to get pamchar
Tube less because of going long on car Some will get on issues in weels it will get puncher and tube less it will not
puncher And it well go so long in tube less tyre
Pirelli the reason is they are best In market ! The name says it's quality .
Tubeless
They’re light weight
Tubeless,
Tubeless because easy to put patch when it punched
Tube .. Tubeless tyre tube less
Tubeless it is easy to repair when it is puncture Tubeless.
Tubeless
Tubeless, the reason is we can drive after the tyre got punctured.
Tubeless for good conveniencetube

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DATA ANALYSIS

1.Table showing why do people prefer JK tyre

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Interpretation: From the above table it is shown that out of

100%, 32% of the respondents prefer JK tyre for
Quality, 8% for price 20% for Service, discount and offers.

2.Table showing promotional strategy how customer

prefer JK tyre

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Interpretation: From the above table it is shown that out of

100%, 48% in majority respondents prefer JK tyre for
advertisement because they come to know about the
product for advertisement, 28% for sales promotion, 12%
for newspaper, 12% for promotions

3. Table showing, to what extend do customer plan to give

JK tyre greater emphasis in business

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Interpretation: From the above table it is shown that

majority of the respondents give JK tyre greater emphasis
in business out of 100%, 40% of respondents prefer JK
tyre for great extent because they come to know about the
relationship between employees and customers32% for
moderate, 20% slight extent, 8% not at all.
4. Table showing Reason behind the selecting JK tyre

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Interpretation: From the above table it is shown that from

100%, 60% of the respondents prefer the lasting capacity,
24% of the respondents prefer carrying capacity and26%
of the respondents prefer the carrying capacity and 12%
of the respondents prefer for durability

5. Table showing JK tyre Qualities of selected as per

respondents

Interpretation: From 100%,24% of the respondents prefer

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the service of JK tyre, 16% of the respondents prefer the

less erosion, 20% of the respondents prefer the brand for
claim policy, and 19% of the respondents prefer the brand
for mileage.

6. Table showing what is customer confident that JK

tyre will gain additional market share in tyre
industries in the coming year.

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Interpretation: From the above table it is shown that

out of 100%, 40% of the respondents are Very
confidently for their trust in the industries they says
that JK tyre will gain additional market share in tyre
industries in the coming year, 28% of the respondents
are confident, 20% of the respondents are somewhat
confident and 12% of the respondents are not sure.

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7. Table showing how do Customer rate JK tyres

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Interpretation: From the above table it is shown that

out of 100%, 60% of the respondent’s rate 5star to JK
tyre, 20%of the respondent rate 4-star JK tyre, 20% of
the respondent’s rate 3 star and no respondent were
there for 2 star and 1 star.
8. Table showing compared to APPOLO how JK tyre
offer advantages in selling situations

Interpretation: From the above table it is shown that 36% of

the respondents says about the slight disadvantage is market
capturing which MRF has in Guwahati, where as 28% of the
respondents says selling situations are all most same, 8% of
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the respondents have strong advantage, 8% of the

respondents have slight disadvantage and 20% of the
respondents has a strong disadvantage.
9. Table showing comparing to APPOLO how JK tyre
does offer advantage in service and supplies business

Interpretation: From the above table it is shown that

out of 100%, 48% of the respondents have Strong
advantage for offers and gifts, 28% of the respondents
have Slight advantage, 20% of the respondents say
about the same and 4% of the respondents have Slight
disadvantage.

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10. Table showing how much customer profit from

JK tyre products

Interpretation: From the above table it is shown that

out of 100% 64% of the respondents are More 50% to
74%Satisfied with the appearance of the tyre, 20% of
the respondents are 75% or more satisfied with the
durability of the tyre, 12% of the respondents are
satisfied between25% to 49%with the durability of the
tyre, 4% of the respondents are 25% or less satisfied
with the durability of the tyre.

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11. Table showing, on average, which of the

following best describes JK tyre management
timeliness in response to customer request and
inquiries

Interpretation: From the above table it is shown that

out of 100%, 32% of the respondents says JK tyre
management response to customer request and
inquiries somewhat same to other tyre industries,
about the slight disadvantage is market capturing
which MRF has in Guwahati, where as 28% of the
respondents says somewhat slow, 20% of the
respondents says somewhat timely. 12% of the
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respondents say timely and 8% of the respondents say

very slowly.

FINDINGS
• In Hyderabad area almost 70% of customers prefer,
JK & APOLLO tyres.

• It is found that many customers prefer JK’s

guaranteed tyres such as “JET TRAK 39” and economy
class rib tyre MRF for its mileage & reliability

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• The study shows that JK’s strong contender is APOLLO

whose quality was appreciated by many. APOLLO’s
“XT-7” & “LOAD STAR SUPER” are very much
preferred. In guaranteed tyres BIRLA is the main
contender of JK

• JK tyre is the market leader followed by APOLLO.

• It is found that VIKRANT TRACK KING of JK is most

used/preferred tyre overall.

• In economy segment JK tyre has Strong hold but

premium segment is dominated by APOLLO.

• It is also found that JK Tyre is having edge breaking

problem.

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Improving Customer Satisfaction: -

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*The International Customer Service Institute (TICSI)

has released The International Customer Service
Standard (TICSS).
*TICSS enables organizations to focus their attention
on delivering excellence in the management of customer
service, whilst at the same time providing recognition of
success through a 3rd Party registration scheme.
*TICSS focuses an organization’s attention on
delivering increased customer satisfaction by helping
the organization through a Service Quality Model.
*TICSS Service Quality Model uses the 5 P's -
Policy, Processes, and People, Premises,
Product/Services, as well as performance
measurement.
*The implementation of a customer service standard
should lead to higher levels of customer satisfaction,
which in turn influences customer retention and
customer loyalty.

CONCLUSION
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CONCLUSION

During this marketing research, I have learnt lot of

things.
It was really a great experience, while doing project
report on JK tyre, how to explain them to fill up
questions and what kind of complains are raised by
customers and Dealer during marketing research.
This task is learning through only practical study.

I have studied customer’s satisfaction with original

fitted tyre in the Hyderabad (Telangana) market and I
found that most of the customers of city are brand
conscious and very few customers are quality conscious.

There are lots of customers who are not aware about the
tyre and they depend on the preference of dealer. Which
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dealer will suggest that they prefer as a next purchase?

For higher end vehicles like Honda, GM, Toyota etc.
customers are ready for new technology like tubeless
tyre. They expect such technology from MNCs.

After analysis I have given rank to different factors

responsible for ‘Customer

Satisfaction Level’, these factors are as follows:

Factors Rank

Wear life 1

Comfort level 2

Cornering & Breaking 3

Puncture Resistance 4

Noise Level 5

It constitutes the last part of the project work done. And

this project work has been made on the ‘customer
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feedback on promotional strategies of J.K tyres

Industries ltd and is done using three main approaches,
namely questionnaire and feedback. From the given
report of the topic, the following conclusions have been
drawn:

Firstly, it can be concluded that the company has

successfully carried out the policy of distribution.

Secondly, JK is one of the best Tyre manufacturing

companies in India. Where the improvement is required
is the relationship with its potential customer Further JK
tyre can increase its market share through customer
relationship program and brand awareness strategy.

Lastly, the conclusion to be drawn is that all the dealers

as well as the customers are highly satisfied with the
distribution policy of the company.

Thus, the following are the conclusion that have been

drawn after completing the full project report of the
distribution of J.K Tyres industries Ltd

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Learning and Experience

Learning forms an important part is a student’s life.
Each and every opportunity provided should be utilized
for betterment of one’s career. Throughout
my summer internship of 6 weeks, I was able to get a
valuable exposure of the corporate world. The major
learning’s were:

 Professional attitude towards work

 Sincerity of completion of work assigned

 Punctuality of time

 Know about tyre industry dealer and customer.

 Know The Basic of tyre marketing.

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 Familiar with tyre Dealers are of Hyderabad.

 Learn about basics of two-three-wheeler tyre

 Understand the Customer and Dealer Demand

Pattern.

 To communicate well with Dealers about the sale

schemes, price of the products, commission etc.

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BIBLIOGRAPHY

BIBLIOGRAPHY
URLs

➢ http://www.wikipedia.com
➢ http://www.jktyre.com
➢ http://www.tireindustrty.org
➢ http://www.reportlinker.com
➢ http://www.worldtirereport.com
➢ http://www.business-standard.com
➢ https://en.wikipedia.org/wiki/JK_Tyre
➢ http://www.jktyre.com/blaze/

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➢ http://www.thehindubusinessline.com/companies/jk-tyreshifts-
strategy-to-focus-onreplacementmarket/article5426206.ece

OTHER REFRENCES

➢ Area office, JK Tyre & Industries Ltd, HYDERBAD

TELANGAN
➢ Head Office, JK Tyre & Industries Ltd, New Delhi
➢ Regional office, Hyderabad under the guidance of Mr. Aniket
Mandal (RM-Sales).
➢ Area manager -Mr. Rajender sir
➢ Sales officer Mr. Ravi Kiran sir, Ramesh sir

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ANNEXURES

ANNEXURE-I
TYRE BASICS

HOW TO READ A TYRE

Fig4.1 Different types of markings

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TYRE DIMENSIONS

Fig4.2 Different types of dimensions of a

ANNEXURE-II
TYRE DESIGNATION
There are two types of tyre designations, which are used. These are:

Numeric Metric

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10.00-20 16 PR JET TRAK 185/65R14 VECTRA 82 T

10.00R20 16PR JS JDH 146/142 K 215 R14 C 10PR STEELKING

11R22.5 16 PR JW JUH 295/80R22.5 16PR JS JUH

Table4.3 Different type’s designation of a tyre

Understanding Tyre Designation

Truck Bias Tyre Truck Radial Tyre

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b
a

Fig 4.4Truck Bias and Radial Tyre Designation

Truck Radial Tubeless Tyre Car Radial Tyre

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Fig 4.5Truck Tubeless Radial and Car Radial Tyre

Designation

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Speed Speed Speed Speed

Category (km/h)
Symbol
D 65
E 70
F 80
G 90
J 100
K 110
L 120
M 130
N 140
P 150
Category (km/h)
Symbol
Q 160
R 170
S 180
T 190
U 200
H 210
V 240
W 270
Y 300
ZR *240

Fig 4.6Table Speed Symbol Shown on the Tyre and the

ANNEXURE-III
JK TYRE MANUFACTURING PLANTS

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JK Tyre has five Modern plants

in India which are strategically located
at:
• Mysore, Karnataka (3)
• Banmore, Madhya Pradesh
• Kankroli, Rajasthan
JK Tyre has also enhanced its global reach
Fig 5.1 a) Plant in Mysore by
taking over Tornel a renowned Mexican company, which has 3 plants in
Mexico.

All these plants are equipped with World’s most advanced manufacturing and
testing machines.

Fig 5.2 b) Plants in Banmre, Kankroli, Mysore

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Internship final Report-28/7/2022

I will submit the following reports as per the schedule given

below.
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Evaluation component: Date Planned:

Initial Report: 16/06/2022
Interim Report: 08/7/2022
Final Report: 28/7/2022
Presentation: 28/7/2022 -03/08/2022

Faculty Guide Name: Arindam Ghosh

Date: 28/08/2022

Himanshu Agarwal
Signature of the Student

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Fig 5.3 Plant Location with Production

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BRAND COMMUNICATION 2018-19

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BRAND COMMUNICATION 2020-21

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THANKYOU

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