Social Media

AN ANALYTICAL STUDY ON USE OF SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENT
Social media
Meaning of social media
Social media are web-based communication tools that enable people to interact with each other by sharing
and consuming information.
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests,
and other forms of expression through virtual communities.
JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 1

Defination of social media
Merriam-Webster defined social media as "forms of electronic communication (such as websites for social
networking and microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (such as videos)."
Introduction to social media
Social media is any digital tool that allows users to quickly create and share content with the public. Social
media encompasses a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short
written messages. Other, like Instagram are built to optimize the sharing of photos and videos.
What makes social media unique is that it is both broad and relatively uncensored. While many social media
companies impose some limitations such as taking down images that display violence or nudity there are much
fewer limitations on what someone can share than there with other means of mass communication like
newspapers, radio stations, and television channels.
Anyone with internet access can sign up for a social media account. They can use that account to share
whatever content they choose to, and the content they share reaches anyone who visits their page or profile.
The use of hashtags on social media groups content together by topic, allowing users to connect with strangers
who are sharing content related to a topic of interest.
How Social Media Works
Since social media covers so many different kinds of websites and applications, the function of these tools also
varies. However, most social media sites start with a user creating a profile usually by providing a name and an
email address.
Once a profile has been created, users can create and share content. For instance, an Instagram user with a new
account can take a picture and share it on their profile with a caption. In addition to creating content for their
profile, social media users can find other users whose content they want to follow or comment on. Depending
on the type of social media, a user may "follow" another user, add them as a "friend," or they may "subscribe"
to another user's page.
Social media often uses "feeds" that allow users to scroll through content. Social media companies use
algorithms, based on a user's profile data, to determine the content that appears and the order that it appears in.
The feed will include content from "followed" users, as well as from entities that pay to promote their content.

Need for the study
Advertising products or services was done through radio or television or newspaper ones upon a time. This was
very expensive and every one where not able to afford. Advertising in cinema theaters is more expensive, but
now what is trending is social media Social media is a huge and largest trend in promoting self advertisements.
Social media is faster and much cost effective when compared with other modes and it has become most
popular.
In today’s society,most of the people are influenced through social media, everyone are much interested in
popularizing or socializing themselves in several social media like Youtube, Face book, Instagram, WhatsApp
etc.By updating their status or posting stories. This sort of culture had induced people to channelize themselves
by posting videos like dub- smash, songs, dance or posting any social information
This has been popular nowadays in Instagram, Face book, Youtube etc.Where people let out their own videos
through media advertising. This may be done for the sake of name and fame to derive monetary benefits or
even giving awareness to people through social media message. This study will analyse whether social media
advertising is trustworthy. This study focuses on how Social media is used for the purpose of advertising.
Most Popular Social Media advertising Platforms
Even if you already are familiar with paid ads on social media, the way an ad is
publicized greatly depends on the social network you select for a campaign. To better
understand the benefits of social media, let's delve into the most popular platforms.
 Face book
 Instagram
 LinkedIn
 Twitter
 YouTube

Facebook
Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to
more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.
Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of
complexities. It’s important to understand what Facebook offers businesses and how its paid ad network is built
to offer a bunch of advertising options before you can see how it might help you reach new audiences.
Facebook’s market share for digital advertising is close to 20 percent, making it one if the single largest options
for advertising, behind only Google. Plus the 2020 corona virus pandemic has given digital advertising some
unexpected swings, Facebook’s quarter revenue is well past 18 billion dollar an 11% increase over 2019 And
average ad costs are lower than last year as well. Online-first companies and E-Commerce are set to become the
norm for businesses and the advantages of Facebook advertising over its competitors make it a good
option.Facebook’s advertising model functions on the ubiquitous “pay-per-click” model which has become the
single biggest system for internet advertising. The reasonwhy PPC is important are also the same benefits of
Facebook advertising: it’s affordable, effective, and fast.

Benefits of social media
1. Facebook Ads Are Affordable
Advertising on Facebook can cost however much you want. You set your budget from the start, and Facebook
stops showing your ad when you hit this amount. The higher your budget, the more users you will reach.
2. Facebook Ads Work
An eMarketer survey found that 96% of social media marketers consider Facebook the best social media
platform for ROI. This is across the board for both B2C and B2B companies.
3. Your Audience is on Facebook
Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per
day on the platform. More than 2 billion users have an account and 1.55 billion access the platform every
month.
4. You Can Target Specific Users
Facebook has a wealth of information about its users. You can benefit from this by targeting just the people
who are most likely to become your customers.
The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, andand
interests.
5. Facebook Offers Retargeting
Yet another way to reach the right users is through retargeting. This enables you to target users who previously
visited your website, used your mobile app, or gave you their email address. As they are already familiar with
your business, they are more likely to download premium content, start a free trial, or make a purchase.
6. Ads Are Easy to Set Up
Facebook makes it easy to create an ad, taking you through steps where you select the type of ad, define your
audience, and set your budget and timeframe.
However, despite the process being simple, it is highly-customizable. You can choose from a variety of ad
formats, delivery, and bidding options.
For instance, Facebook ads use a pay-per-click model, just like the majority of online ads, but pay per
impression, pay per like, or pay per action are also options.

7. Facebook Provides Useful Analytics
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather
than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they
can be useful for improving brand awareness and capturing leads for nurturing.
Now, this can make measuring the success of your ads more complicated. However, Facebook simplifies the
process by providing you with insights related to your goals. Many of these are about social ROI — or how
users reacted to your ads
8. You Can Add Custom Button
Most types of digital ads have a CTA button that leads to a landing page on the business’s website. This can be
effective when users needs more information before they are willing to make a decision. However, it tends to
result in only a percentage of users actually providing you with their contact information.
With Facebook ads, you can send users to your website, but you also have other options. CTA buttons include
Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More.
9. Facebook Offers Video Ads
You have probably noticed that the majority of posts on your Facebook newsfeed are videos. This is because
most users prefer watching videos to reading content. Facebook allows you to create video ads to grab more
attention.

Instagram
Instagram has more than 1 billion active users, Instagram is a leading social media platform. Just a little while
ago, Instagram announced its 700 million users milestone. A growth of almost 30 plus percent in a little time
tells us more about this platform’s popularity and future potential than anything else.
In simple words, it has become a huge and diverse online community with unlimited marketing potential.
of course, Face book has more active users than Instagram. However, sheer numbers may not be the first thing
to consider when advertising a business. If you want to successfully promote your business, you should look
first at the relevant data. The statistics are more than just simple numbers calculated in order to attract more
users.
According to Forrester, Instagram is the king of social media with a 4.21 percentage engagement rate.
This is a huge number, considering that Face book and Twitter combined barely reach a 0.10 engagement
rate. “Instagram delivered 58 times more engagement per follower than Face book and 120 times more
engagement per follower than Twitter” Forrester ads.

Benefits of Instagram advertising
 There are more than 700 million users on Instagram and the community is still growing.
 Instagram and Face book are connected. So it’s easier to target your audience based on Face book data.
All budgeting and scheduling tasks, the setup and creation of ads are done through Face book. So you
don’t need to start from scratch and learn about Instagram, once you’ve already used its sister platform
for marketing and ads.
 Instagram ads are non-intrusive and less likely to annoy your targeted audience.
 The engagement rate on Instagram is higher than the engagement rate on any other social media
platform.
 You can easily integrate Shopify and sell your products instantly.
 Instagram measures the success of your campaign based on awareness, reach and recall instead of
follower counts, likes or comments.
 Most people use their smartphones to read their news, socialize on Facebook or post their own stories
and update social media timelines. Most smartphones feature high-end cameras that can shoot
photographs to be immediately posted on Instagram. Everybody can be an amateur photographer.
Instagram is the best channel for this type of media and it’s why most mobile users have Instagram
accounts.
 Instagram marketing returns the best results. It’s effective and less time-consuming than other online
marketing channels.

Twitter
Twitter is an Internet social medium where users can post brief online messages known as "tweets." Posts can
consist of a maximum of 280 characters and are available to other Twitter users around the world. In addition to
use in personal communications, Twitter can also be of benefit to businesses. In particular, business owners can
use Twitter as an effective marketing tool.
You should definitely discover Twitter Advertising for your business. If you’ve decided to promote on Twitter,
you must ensure that you post a great content that enticed the audience and it becomes credible in a way. The
amount that is used to promote will not just bring in visibility for your brand, but also increase conversions for
the brand. A remarkable Twitter campaign can work wonders for the brand.
For cash-strapped small-business owners, using Twitter can be a cost-effective way to reach customers and
prospects around the world. There is no charge to open and operate a Twitter account, so your only associated
expenses are your computer and Internet connection, which you likely already have.
You can send and receive tweets via mobile devices such as cell phones at no cost other than those required by
your service provider, such as the cost for text messages. Twitter offers additional marketing tools at no or low
cost.

Linked In
Social media marketing is complex. Not only do you have to develop just the right messaging to attract your
audience, but you also have to make sure that this message actually gets to the users who are most likely to
engage with your business. While many businesses default to Facebook as their primary social marketing
channel, that might not always be the best choice.
In fact, LinkedIn advertising has several unique advantages that put it in a class of its own. Depending on your
business and marketing goals, it might be just the right channel to help your business attract customers and
grow. Keep reading to learn about the five major advantages of this network over its alternatives and how to get
started on your LinkedIn marketing strategy.
LinkedIn isn’t everyone’s first thought when you mention digital advertising or social media advertising
however it is a marketing channel that all B2B brands should be utilising and advertising on. LinkedIn is the
professional social media platform, connecting you and your business with professionals across the globe.
LinkedIn provides the opportunity to build brand awareness across key professional audiences, letting you
reach decision-makers directly.
LinkedIn advertising has proved to be a valuable marketing tool for many marketers, Whether your goal is to
generate leads, build brand awareness or drive sales, LinkedIn has the ability to reach different audiences
through their different ad formats and targeting. LinkedIn has many unique advantages and depending on your
business and marketing goals could be the right channel to use to help your business attract new customers and
grow.

You Tube
As the second most popular search engine in the world today behind Google only, YouTube is quickly
becoming the advertising platform of choice for start-ups to Fortune 500 companies.More content is uploaded
on YouTube than any major U.S. television shows. Statistics suggest that on an average, a YouTube user
spends 15-25 minutes a day, it has over 1.8 billion users i.e. 26 billion minutes of streaming.
YouTube ads allows advertisers to increase their potential in marketing as one can advertise when a user
watches or searches for videos and only pay when they show interest.
Viral video is the term for a video that spreads quickly to a large audience on the internet. YouTube now houses
major viral videos and traffic from all other different social media platforms. Companies can redirect
consumers from platforms like Facebook, Twitter or Instagram to YouTube videos to draw public attention, in
turn, making a video viral.
Therefore, hosting an ad on any viral video or just any other video will certainly earn a great revenue.
YouTube has been the most dominant video-sharing website and continues to rise for its sole purpose has
always been video streaming.

Reddit, Quora, Flipboard,pintrest,Yelp, Zomato,WordPress, Tumblr, Medium, Polyvore,
Goodreads, Houzz, Last.fm
Quora
Use of Quora in Social Media Marketing
Such types of Social Media channels are used for finding, sharing and discussing different kinds of I
nformation, opinions, and news.
They help businesses by being a top-notch resource for doing immaculate market research. These forums are
the oldest ways of running Social Media Marketing campaigns.
Before the entry of popular Social Media players like Facebook, these forums were the places where
professionals, experts and enthusiasts used to do different kinds of discussions concerning a variety of fields.

(i) These discussion forums have a massive number of users and it ensures unprecedented reach for your
business. These are the places that provide the answers to different queries of any domain.
(ii) In case your business needs deep customer research then these places would the most befitting one for your
business.
(iii) Along with sharing information and knowing answers, these places are very impactful in advertising as
well.
Pintrest
Pinterest Social Media Ads-Source Marketing
Opting for such types of Social Media will help you find out, share, discuss and save a variety of latest content
and media that are trending as well.
They are very helpful in channelizing brand awareness for your business, plus, choosing this one to run
different types of Social Media Marketing campaigns will help you generate website traffic and customer
engagement.
In case you want to run some out of the box highly creative campaigns that can not only inform your audience
and but also attract them then this one is the best fit.
To run a Social Media campaign on Pinterest, you need to have a site that is bookmark-friendly. You should
optimize headlines and images for the feeds that Bookmarking and Content Curation Networks use for
accessing and sharing your content.
Flipboard
Flipboard lets you create your own Flipboard magazine by using most engaging content and then you can
showcase that to your audiences.
Zomato
Using Customer Review networks will help you find out, share and review different information about a variety
of products, services or brands.
When a business has positive reviews on these networks, their claims turn more credible because reviews on
these networks act as Social Proof.

For running a successful Social Media Marketing Campaigns, it is very important for today’s businesses to
have positive reviews on these sites.
In addition, resolving all the issues that your customers are posting on these Review platforms is another thing
that is going to be very important for the positive and productive outcomes for your business.
(i) These networks offer a place to users for reviewing different kinds of products and services that they have
used.
(ii) Review content adds great value to any brand because it will influence more and the number of new buyers
to attempt your services.
(iii) Zomato are the types of social media platforms that offer location-based review services that will help you
run location-based social campaigns.
WordPress
You should choose these types of Social Media networks for publishing, discovering and commenting on
articles, social media blogs and other content on the web.
Content marketing is one of the most powerful ways to target, attract, engage and convert a target audience. It is
going to be the base of successful online marketing campaigns that play the most important role in
conversionfunnels of Digital Marketing campaigns.
WordPress and Blogger are the traditional blogging platforms while Tumblr (micro-blogging service) and
Medium (Social Publishing Platform) is the latest blogging and publishing networks.
(i) These networks are must for the businesses that want to effectively use Content Marketing, plus, you can
share this content on a variety of Social Networks like Facebook, Twitter, LinkedIn, etc.
(ii) Content that you use on these networks will also help you create a niche for your business and audiences
who are in search of information concerning that niche will for sure visit your blog or site.
Polyvore
Want to find out all the latest trends in the marketing or crave to know the shopping tips then such types of
Social Media channels are for you.
In addition, they help you follow different brands, share interesting things and make a purchase on these Social
Shopping networks.

Businesses can use such types of Social Media Platforms for creating brand awareness, boosting engagement
and selling products on some new and effective platforms. These channels transform e-commerce by making
them more engaging via some interesting social elements.
(i) To use these networks effectively you should create a site that integrates shopping experience with social
experience.
(ii) These networks are very result-driven for small businesses and startups as they can sell their products
without any land-based office or store.
Goodreads, Houzz, Last.fm
You can use such types of Social Media networks for connecting with other people who have the same sorts of
hobbies or interests.
You can easily find the audiences who are interested in knowing more and more about the kinds of products
and services that you offer.
This makes it one of the best networks for engaging with your audience and creating exclusive brand awareness
online. Compared to big social networks, using Interest-based networks would help you run a more targeted
campaign.
(i) Choosing these networks will help you focus solely on a single product or service related to any particular
subject, for instance, home decor, Digital Marketing Training, Music, Books, etc.
(ii) These networks are the best places to engage with the audiences of a particular niche.While summing up
this post, let us talk about some other social networks that are not as prominent as the foretasted ones but they
can also create an impact if your business suits their working.
In the list, first one is Sharing Economy Networks such as Airbnb, Uber, TaskRabbit that let you advertise, buy,
find, sell, share and do a trade of a variety of products and services amongst the peers.
Then comes some anonymous social networks such as Whisper, After School and Ask.fm that are generally
used for venting, gossiping, snooping sorts of activity.
They are not going to be very beneficial for your business but in case you want to post something anonymously,
you can choose these types of social media platforms.

Advertisement
Meaning
An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a
viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from copy
to interactive video, and have evolved to become a crucial feature of the app marketplace.
An advertisement is different from other types of marketing because it is paid for, and because the creator of an
advert has total control over the content and message.
Defination
American Marketing Association has defined advertising as “any paid form of non-personal presentation and
promotion of ideas, goods and services of an identified sponsor.”
Advertising is the dissemination of information concerning an idea, product or service to induce action in
accordance with the intent of the advertiser.
Introduction
Advertising is a marketing communication that employs an openly sponsored, non-personal message to

promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to
promote their products or services. Advertising is differentiated from public relations in that an advertiser pays
for and has control over the message. It differs from personal selling in that the message is non-personal, i.e.,
not directed to a particular individual.
Advertising is communicated through various mass media, including traditional media such as newspapers,
magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs,
social media, websites or text messages. The actual presentation of the message in a medium is referred to as
an advertisement: advert or ad for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding",
which associates a product name or image with certain qualities in the minds of consumers. On the other hand,
ads that intend to elicit an immediate sale are knownas direct-response advertising.
Non-commercial entities that advertise more than consumer products or services include political parties,
interest groups, religious organizations and governmental agencies. Non-profit organizations may use free
modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees
or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most
significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue"
advertising.
Types of advertising
 Print advertising
Print advertising refers to printed advertisements, often seen in newspapers and magazines. However, this
category also includes other printed materials, such as brochures, directories and flyers. Companies can place
advertisements in local newspapers whether throughout the paper or within the classifieds section to target
consumers within a geographic location.
For a more targeted audience, companies may seek advertising opportunities in magazines. Specialty magazines
can help a company reach a specific group or type of people. For example, a company that sells golf equipment
would place ads in magazines for golf enthusiasts because they know that audience is more likely to appreciate
their product. Magazine advertising can also offer a better visual experience for consumers, as the full-page
opportunities allow for more color and high-production images than newspaper advertisements.
 Direct mail advertising
Direct mail is a type of print advertising that sends advertisements to customers through the mail. Examples
include brochures, catalogs, newsletters and flyers. This approach enables companies to identify an even more
targeted market than other print advertising formats because it distributes ads via a direct mailing list. For
example, someone who opens a hair salon can create a flyer that announces their grand opening. They can then
send that flyer to a list of residents located within five miles of the salon. To attract new customers, the owner
can also include a discount coupon with the mailer.
 Television advertising
Television advertising is a type of broadcast advertising where companies advertise their products or services
through 20, 30or 60 second TV commercials. It can be costly but enables companies to repeat their
advertisements regularly. The costs to air television commercials can vary due to the following factors:
 The ad length
 The time of day
 The television show

 Frequency of airing
 The geographic reach
 The number of networks
For example, it is much more costly to air a commercial during a widely watched event, such as the Super
Bowl. While consumers now have the ability to skip advertisements on their televisions, it still serves as an
effective method of reaching a large audience. Repeating advertisements help build recognition and brand
awareness, and even if consumers are not watching the ads, they may still be listening to them.
 Radio advertising
Radio is another form of broadcast advertising that plays ads during programming breaks. Customers can hear
radio advertisements while conducting other activities, such as driving or doing household chores. Like
television, radio enables the repetition of advertisements, which can give companies more recognition with
consumers. Companies can research what radio stations are popular with their target customers. They can also
learn what times of day these customers listen to the radio most. For example, they may try to advertise during
a morning time slot when they know many of their customers will be driving to work.
 Podcast advertising
In podcast advertising, companies can sponsor podcasts or have advertisements for their products or services
played during the episodes. Typically, podcasts play ads at the beginning, middle and end of episodes. Similar
to radio advertising, companies can research which podcasts are most popular with their target audience. Some
podcast hosts read from a script provided by the company or create their own, which can be an entertaining way
for listeners to consume advertising content. Often, companies will offer a discount code available to listeners
of a podcast. Besides attracting new customers, this code can help companies assess how well this advertising
strategy works based on its use.
 Mobile advertising
Mobile advertising reaches consumers through any mobile device with internet connectivity, such as a
cellphone or tablet. These advertisements may appear to consumers through social media, on webpages or
within apps. For example, a customer playing a mobile game may receive ads for similar games between
gameplay rounds. The benefit is that these advertisements can reach consumers no matter where they are. If
individuals enable location settings, companies may even be able to target them via geographic location.

Another way companies conduct mobile advertising is by combining it with print advertisements using QR
codes. When consumers see a QR code in a magazine, they can scan it using their mobile device. It could then
take them to the brand's website or offer them a coupon.
 Social media advertising
Companies use social media advertising to promote their products or services on various platforms. Social
media advertising, like other digital advertising, enables companies to target specific audiences. They may
focus on reaching customers based on their geographic location, age group or buying habits. They can either
pay for the platforms to promote their advertisements, or they can use more organic methods.
For example, a small business can use organic social media advertising by asking its followers to like and re-
share one of their posts. They then may pick a participant at random to receive a discount or gift. Today's
businesses also utilize online influencers, bloggers or celebrities to create posts promoting their brand or
products. Rather than full advertising campaigns, these methods may serve as more cost-effective techniques
that enable the business to spread awareness of their brand.
 Paid search advertising
Paid search is a type of online advertising, sometimes referred to as pay-per-click (PPC) advertising.
Companies who use PPC advertising only pay a fee when users click on their ad. They bid on specific
keywords, usually related to their business, along with the placement of their ad on the search engine. For
example, a company that sells folding bicycles include the keyword "foldable bikes" in their bid. When users
search that phrase, the company's products appear as an ad within the search results typically at the top of the
page.
 Native advertising
Native advertising is a type of digital advertising in which ads look similar to the rest of the page content. Pay-
per-click advertisements can serve as a form of native advertising because the advertised product often blends
in with the other results. Businesses enjoy using this format because it does not interrupt the user experience,
unlike display advertising.
For example, a website that publishes articles about professional development may also include sponsored
articles. These look the same as the articles published by the site's writers and editors but came from a business
looking to promote its products or services. A reader may find an article about time management tips and
realize later that it is a sponsored post from a company that sells time-tracking software. In this scenario, the
company also would likely mention or advertise its software within the article's content.

 Display advertising
Display advertising is a type of digital advertising that uses identifiable ads. These may include banner ads at
the tops or sides of web pages and pop-up ads. Another example would be the video ads that appear before or
during streaming video content. Display advertising encourages users to click on them to move to the
company's website, often to make a purchase. These advertisements are very prevalent online, though
sometimes that can make them easy for consumers to ignore.
One method used in display advertising is remarketing or retargeting. When users visit a brand's website, they
often accept browser cookies that allow the site to track their journey. If the user decides not to purchase
anything on the site, the brand may target that customer and place ads for their products on other websites to
remind them to return and buy the item.
 Outdoor advertising
Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of
advertising is sometimes called out-of-home advertising. Examples include billboards and advertisements seen
in public places or transit vehicles, such as on the sides of buses or inside subway cars.
Outdoor advertising aims to catch the attention of a large population. Usually, these ads help businesses build
their brand awareness within a geographic location. The space allotted to outdoor advertisements may be
limited, as can the amount of time a consumer takes to view the advertisements. Typically, these ads use bold
images and fewer words so that the content is easily understood.
 Guerrilla advertising
Guerrilla advertising refers to less conventional methods that are generally low-cost and employ creative
techniques to draw attention. A common strategy in this category is ambient advertising, in which a company
places ads in public places but using an unconventional manner. For example, rather than advertising on a bus
stop, a company may paint a mural on the sidewalk advertising their services.
This type of advertising sometimes invites public interaction or participation. For example, the advertisement
may encourage individuals to take a photo with the ad and post it on social media using a hashtag. That is why
companies using guerilla advertising aim for eye-catching ads to entice consumers to interact with their content.
Advertising via word-of-mouth can serve as an effective and less costly way for companies to build brand
awareness.

 Product placement advertising
In product placement advertising, a company pays to have their product embedded in media content, such as a
television show or movie. The content sometimes does not explicitly mention the product, but it is viewable by
the audience. This method can help companies reach targeted groups more discreetly. For example, a soda
brand may want to target teenagers. They can pay to have their beverages advertised via product placement in a
popular teen film franchise. Characters in the film drink soda will drink that company's beverage with the label
visible. The characters may mention the beverage brand, but not necessarily.
 Public service advertising
Public service advertising refers to advertisements that promote a cause or initiative rather than a product. Often
called public service announcements (PSAs), these ads aim to inform the public about a topic in a way that
benefits them or others. Organizations can use public service advertising in various formats, such as television,
radio or online video advertising. Providers will donate airtime to these ads, though they must meet particular
requirements to qualify as a PSA.
This type of advertising often is used by government agencies or charitable organizations to educate consumers
on health and safety topics. For example, the Centers for Disease Control airs PSAs to inform citizens of the
necessity to take health screenings or prepare for natural disasters.

Social media Advertisement
Meaning
Social network advertising, also social media targeting, is a group of terms that are used to describe forms
of online advertising/digital marketing that focus on social networking services. One of the major benefits of
this type of advertising is that advertisers can take advantage of the users' demographic information and target
their ads appropriately.
Defination
Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience
using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Introduction
Social media targeting combines current targeting options (such as geo targeting, behavioral targeting, etc.), to
make detailed target group identification possible. With social media targeting, advertisements are distributed
to users based on information gathered from target group profiles.
Social network advertising is not necessarily the same as social media targeting. Social media targeting is a
method of optimizing social media advertising by using profile data to deliver advertisements directly to
individual users. Social network advertising refers to the process of matching social network users to target
groups that have been specified by the advertiser. Social media advertising involves creating content on social
media platforms, engaging with followers, and running social media advertisements.
Social media Ads are advertisements on a social media platforms or networks. Generally speaking, they contain
a title, a description, and are accompanied by some sort of multimedia element (a picture, video, clickable
product item, etc.). Effective social media ads also contain a “call to action” which grabs a user’s attention and
invites them to interact with the ad, business, product, or service.
Depending on the social media platform in which an ad is posted, a Social Ad can be published in many
different formats. Even though there are many different ways to create an ad, social media advertising isn't too
different from ads found on search engines like Google Ads. The primary difference is that social media
marketing can be much more targeted, is more visually dynamic, and can be done on a variety of different
platforms with different methods and tactics for each.

Advantages of Social Media Ads vs Other Ads
Micro-segmentations: social media users connect with many different people, posts, and businesses each day.
Those specific connections create micro-segmentations which allow you to launch advertising campaigns based
on these concrete actions. This achieves a more effective reach.
Organic diffusion: Social Ads often allow more actions than conventional online advertising. Not only can
people click on something, they can also “like” or “share” something with their personal network. These “likes”
and “shares” can organically diffuse an ad without costing the advertiser anything.
Familiarity: another benefit of social media is that it notifies a user when one of their contacts has liked their
post. With this method, click rates increase and readers will consider an ad to be less intrusive.
Now that you have acquired a solid base of knowledge, we encourage you to take the plunge and create your
own social ads campaign If you’ve already done so, make sure to put the above advice into practice so that you
can increase your conversion rate.

Advantages of Social Media Advertising
 Increases Brand Awareness

Creating a social media profile for your business is an exceedingly powerful way to expand brand
awareness and increase click-through rates. Social networking sites can be of good use when it comes to
marketing your brand. Aside from Facebook, Instagram, and Twitter, you can also make use of other online
platforms. These platforms include Pinterest, YouTube, Snapchat, and even Tumblr. You can also use
LinkedIn.
Generally, the wider your audience reach is, the more exposure you can get. Moreover, social media platforms
are incredibly beneficial, especially for new businesses. These platforms can help expose your brand to the
public, making it possible to reach your audience. Social media has become such a staple marketing strategy
that even hotels join in and win the social media game
 Promotes Customer Engagement

Engaging with customers is a fundamental factor in marketing and boosting conversion rates that businesses
and social media marketing experts have been promoting for many years. It is an integral factor in guaranteeing
that your customers seek you whenever they need your products and services. Through customer engagement,
business owners and social media marketing experts can also effectively build lasting relationships with their
customers.
Social media platforms are created mainly for communication and interaction. As such, it is only natural that
the use of social media and advertising through social media can encourage people to engage with you. We
highly suggest making it an everyday routine for your business. As you continue to engage with your
customers, you also increase the chances of them purchasing more of your products.
 Assists in Monitoring of Competitors

With social media advertising tools like Facebook Advertising, business owners can research their competitor’s
latest trends and activities. No, it’s not a bad thing. It’s also not cheating. By checking out your competitor’s
latest activities, you can determine how to better market your products and services. These activities may
include business strategies or marketing efforts that you and your social media marketing consultants can adapt
and incorporate into your plan.
So, if you see a marketing strategy that works for your competitors, you can try to adapt it and integrate it into
your marketing campaigns. Of course, you need to modify it to serve best your unique business goals and
needs. If you do this, you can formulate better marketing strategies that would help you match up or exceed
your competitor’s marketing development. As a result, you get to improve your marketing campaigns and

activities. You also ensure that your targeted audience finds you on social media and avails of your products or
services.
 Provides Accessible Consumer Insights

The vast majority of social media users are pretty vocal about their opinions on the latest trends. So, if you take
this into consideration, social media platforms can help business owners and social media marketing
consultants identify what their consumers want or need. Therefore, what you can do to make this possible is
gather customer insights from various social media platforms. Then, make sense of these insights and try to
apply them to your marketing strategy.
As much as possible, it would help if you guaranteed that your products or services would cater to their needs.
You should be able to make them understand that your products are the solution to the problems that they are
experiencing. In doing so, you can build a splendid brand impression. You can also expand your potential
market, keep existing customers and, ultimately, increase your product sales.
 For the Most Part, Free

When you create a business profile on various social media platforms, they come primarily free. Facebook, for
instance, allows you to create a page for your business on their platform. So, you should take advantage of this,
With a social media platform, you or a social media marketing expert can promote or advertise your products or
services for free through a public post. You can update your existing clients about new products and encourage
potential customers to purchase. You can even share your posts with your friends and their friends without
having to pay a single penny.
Just take note that if you choose to boost your content’s audience reach, it will not come for free. Nevertheless,
the fact that you have the freedom to post anything about your brand and promote it to the general public
without having to pay is already beneficial.
Now, the following section will discuss the disadvantages you may encounter when using a social media for
business.

Disadvantages of Social Media Advertising
 Allows Negative Feedback

One negative viral feedback from a dismayed customer or client can hit your business harder than a knockout
punch. So, always keep note that this a pressingly vital factor to consider for business owners. Anyone can
share almost everything on social media platforms with others, which means that one negative feedback can
impact nearly everyone.
Seeing something negative online about your business could break customer trust. It could then ruin brand
perception for both business owners and their respective companies, despite the fact they can still respond to
said negative feedback. As a result, your chances of attracting more potential clients also decrease. Check out
some of the ways on how you can manage negative reviews.
 Costly and Time-Consuming

Social media advertising is a gradual process that requires high consistency for the business to be known. It
may sound like an easy task in theory. Still, social media advertising will require a lot of time and patience from
the business owner and their social media marketing consultants, especially when it comes to social media
management. Not to mention that you would most likely need like a year’s worth of luck to get immediate
results.
However, there is something that you can do to speed up the pace. If you wish to quicken your advertising
campaigns, you can choose to boost your social media ads. However, doing so would come at a price
depending on the audience reach, frequency, duration, and other several factors. In the end, social media
advertising is a financial risk that you and your business should be ready to face.
 Presents High Volume of Content

As shown in the statistical chart above, more than half of the world’s population today has access to the
Internet, including the various social media platforms that are available online. Consequently, more businesses
go online and use social media platforms for advertising and raising awareness about their brand.
Because of the heavy number of organic content from other companies and organizations that utilize social
media in their marketing and ad campaigns, the chance of a potential customer finding your products and
services would be like finding a needle in a haystack. There’s still a chance, but it is quite slim, especially if
you do not know what you are doing. Thus, for business owners, especially those that are still new to online
marketing, increasing brand awareness is not as easy a task as they may have previously thought.

 Susceptible to Misleading Information
It is not a secret that social media contains a lot of fake news and content. We see them everyday. Other people
even believe those posts immediately without proper cross-checking for its authenticity and validity. So, say
you unintentionally offend or disappoint a customer. That customer may use the power of social media to
spread rumors and falsely accuse you or your business online.
So, users who cannot filter through said misleading information could fall into that dismayed customer’s lies.
Along the process, that customer’s announcements on social media could cost you potential clients, and even
your existing ones. Thus, misleading information could tarnish your and your business’s reputation on a large
scale.
 At-Risk to Possible Security Breaches

With the rise in technological advancements also comes the rise of hackers and other malicious individuals. So,
take them into careful consideration if you are planning to create a social media account for your business. We
are constantly informed that our social media accounts, applications, and websites are highly protected.
However, they are not absolutely protected. They are still at risk for possible security breaches from said online
hackers.
Then, when these hackers access our social media accounts and channels, they could harm us in many ways. By
then, they would have the power to destroy your and your business’ image and reputation. So, although this
disadvantage rarely happens, the stakes are still higher for business owners when it does happen.
As you can see, understanding and weighing the possible positive and negative effects of using social media
advertising can help you strategize efficiently to improve your businesses. So, always remember that you need
to handle social media advertising critically. Also, remember to tailor-fit it according to your type of business.
Then, if you decide to advertise through social media, you will definitely need help from social media
marketing consultants and experts.

Title of the study
“An Analytical study on use of social media for the purpose of advertisement”
Research Objective
 To know the impact of social media advertisement.

 To understand the concept of social media advertisement.
 To identify the social media factors on advertisement.
 To recommend the effeciency and effectiveness of social media advertisement.
 To know about the costumers reaction on social media.
Statement of the problem
In todays business environment, there is a very high presence of business in the world of social media but a
very few business entities are using this social media platform to advertise their products and services. This
makes small and medium enterprises lose a lot of business trading by ignoring clients who are online friendly.
As a result small and medium enterprises need not just to make their appearance online through social media
arena but work harder then ever to delever high quality user service and do so in an efficient and timely manner
to attrect the customer through advertisements on social media.
Social media advertisement are involved in engaging wide range of costumers through online providing huge
opportunities for business enterprises, one of the main issue is organitions are unable to identify the consumer
attitude and generate customer attention towards their product, moreover it is important to identify the attitude
towards social media advertisement and its impact.

Data collection method
Researcher instruments is the tool by which the researcher can do research on specific problem or
objective. The most popular research instrument of collection data is “Questionnaire”for a
investigation.
It is simple for a moiled set of questions presented to respondents for their answer. Due to flexibility, it
is most common instrument used to collect the primary data.
During the pre testing of questionnaire,I seen the reaction of respondents and suggestions required to
make change in research instrument. The questionnaire contains two type of questions.
 Dichotomous question
 Multiple choice question
Dichotomous questions:
The Dichotomous questions is a question that can have two possible answers.
The study has some question that can have only two possible ways to answer like Yes or No,Male or female
Multiple choice question:
In this, the respondent is offered two or more choice. Here we use Questionnaire. This is the most popular
method for conducting the survey
This type of question helped in collecting the information from the framed question, to get maximum necessary
data for research.
Sampling plan:
Sample area: Bangalore

Sample Size:100
Sampling method :Random Convenience Sampling Method

Source of Data:
The study basically depends on
Primary Data
Secondary Data
Primary data: Questionnaire was used to collect the data.
Secondary data: The secondary data was collected from books and internet.
Scope of the study
This study tries to collect information from different class of people like students, employed person and
unemployed persons etc. from Bangalore, about social media advertisement to know about social media usage
for the purpose of advertisement. This research would be helpful in understanding the consumers attitude
towards social media advertisement this is helpful in understanding costumers need, how to attract customer
towards social media advertisement.
Limitation of the study
 The study was not able cover entire members of Bangalore.

 Due to the time constant the number of respondents was limited to 100.
 Costumers is not expeting the quality of product which is shown in the social media
advertisement.

What is a Data Analysis ?
Data analysis is the most crucial part of any research. Data analysis summarizes collected data. It involves the
interpretation of data gathered through the use of analytical and logical reasoning to determine patterns,
relationships or trends
Defination of Data Analysis.
According to LeCompte and Schensul, research data analysis is a process used by researchers for reducing data
to a story and interpreting it to derive insights. The data analysis process helps in reducing a large chunk of data
into smaller fragments, which makes sense.
Marshall and Rossman, on the other hand, describe data analysis as a messy, ambiguous, and time-consuming,
but a creative and fascinating process through which a mass of collected data is being brought to order,
structure and meaning.
We can say that “the data analysis and interpretation is a process representing the application of deductive and
inductive logic to the research and data analysis.”

Title – An analytical study on use of social media for the purpose of advertisement
Questioners:
1. How old are you?
3.1 TABLE SHOWING THE AGE OF THE RESPONDENTES.
Ratings given
SL.NO. Options Percentage%
1. Below 20 years 28 percent
2. 20-30 years 61 percent
3. 30-40years 6 percent
4. 40 and more 5 percent
Total 100 %
Source : Primary data
ANALYSIS:
The above tabel showing the percentage of the age of the respondents . By the above table we can come to
know that the respondents belongs to age group of 20 to 30 years has mejority of response that is 61
percent.And the second largest mejority age group is below 20 years that is 28 percent.And the least with the
age group of 30 to 40 years that is 6 percent and 40 pluse more age group with 5 percentage of respondents.

3.1 CHART SHOWING THE AGE OF RESPONDENTES.
Percentage
Below 20 years 20-30 years 30-40 years 40 and more
5%
6%
28%
61%
INTERPRETATION:
At the beginning of the survey the respondents were asked to tell their names and age. The above chart
demonstrates that 28% of the respondents are 20 years old. The second biggest age group that is covered is 20
to 30 years ie.. 61% . Few respondents were 30 to 40 years ie.. 6% , 40 and above respondents were 5%.this
shows many of the respondents were youngsters.

2. Gender
3.2 TABLE SHOWING THE PERCENTAGE OF MALE AND FEMALE

RESPONDENTS.
Ratings given
SL.NO. Options Percentage
1. Male 40 percent
2. Female 60 percent
Total 100 %
ANALYSIS:
The above table showing the respondents percentage of male and female participated in the survey conducted
on social media advertisement. Male with 40 percent of respondents and female with 60 percent of the
respondents.

3.2 CHART SHOWING THE PERCENTAGE OF MALE AND FEMALE
RESPONDENTS.
Percentage
Male female
40%
60%
INTERPRETATION:
The above table showing the percentage of male and female participeted in the survey In the survey 40 percent
of the respondents are male and the majority of the respondents that is 60 percent are female..

3. Current status
3.3TABLE SHOWING THE PERCENTAGE OF MALE AND FEMALE

RESPONDENTS PRESENT STATUS.
Ratings given
SL.NO. Option Percentage
1. Studying 66 percent
2. Working 22 percent
3. Unemployed 3 percent
4. Retired 0 percent
5. Other 9 percent
Total 100 %
ANALYSIS:
The above table showing the respondents about present status of the respondents.Many of the respondents were
studying that is 66 percent. 22% of the respondents are working, 3% are unemployed and other then these there
are 9% respondents doing different works

3.3 CHART SHOWING THE PERCENTAGE OF MALE AND FEMALE
RESPONDENTS PRESENT STATUS.
Percentage
Studying Working Unemployed Retired other
0%
3%
9%
22%
66%
INTERPRETATION:
By the above chart we can come across the majority of the respondents were students that is 66 percent of the
respondents are studying , 22 percent of the respondents are working and only 9 percent are unemployed.

4. Are you aware of social media
3.4TABLE SHOWING THAT WHETHER THE RESPONDENTS WERE AWARE OF

SOCIAL MEDIA.
Ratings given
1. 1.Yes 93 percent
2. 2.No 7 percent
Total 100%
ANALYSIS:
The above chart represents that 93 percent of the respondents were aware of the social media.As we known that
in this modren era,we are also growing with the fast growing technology so every one will be aware of the
social media exept very few .

3.4 CHART SHOWING THAT WHETHER THE RESPONDENTS WERE AWARE OF
SOCIAL MEDIA.
Percentage
Yes No
7%
93%
INTERPRETATION:
About 93 percent of the respondents said that they are aware of social media networks and very few that is
only 7 percent of the respondents were not aware of the social media networking websites. By this we can know
that majority of us will be awaew of the social media networking sights.

5. Which of the following websites are you aware of (Tick one or more)
3.5 TABLE SHOWING THAT RESPONDENTS AWARENESS ON THE SOCIAL

MEDIA WEBSITES.
Ratings given
1. Facebook 52 percent
2. Twitter 25 percent
3. Instagram 87 percent
4. Pintrest 24 percent
5. Youtube 67 percent
6. Others 26 percent
Total 100%
ANALYSIS:
The above table shows that which are the websites that are aware of respondents,Most of them
are aware of instagram the next comes youtube and face book .This are the websites that are
growing fast with large number of viewers.

3.5 BAR GRAPH SHOWING THAT RESPONDENTS AWARENESS ON THE
SOCIAL MEDIA WEBSITES
Percentage
Other
Youtube
Pintrest
Instagram
Twitter
Facebook
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
INTERPREATATION:
The graph shows that instagram has most active user among respondents.Majority of the respondents were
aware of instagram that is 87 percent and then comes youtube with the percent of 67 and face book with 52
percent.

6. Are you a registered member of social media networking websites?
3.6TABLE SHOWING THE REGISTERED MEMBERS OF SOCIAL MEDIA

NETWORKING WEBSITE.
Ratings given
1. Yes 80 percent
2. No 20 percent
Total 100%
ANALYSIS:
The above table showing the percentage of registered members of social media.As many of the respondents are
aware of social media the majority of them are also registered on the social media websites.

3.6 CHART SHOWING THE REGISTERED MEMBERS OF SOCIAL MEDIA
NETWORKING WEBSITE.
Percentage
Yes No
20%
80%
INTERPRETATION:
Majoriyty of the respondents are registered member of social media websites that is 80 percent of the
respondents are registered members. When comes to least 20 percent of the respondents are not a registered
member of social media websites.

7. Which of the following websites are you aware of(tick one or more)?
3.7TABLE SHOWING THE PERCENT OF WEBSITES THE RESPONDENTS ARE

REGISTERED MEMBER OF SOCIAL MEDIA.
Ratings given
1. Facebook 45 percent
2. Twitter 17 percent
3. Instagram 86 percent
4. Pintrest 17 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the websites that the respondents are registered member on different
social media websites. The registered member on Face book is with 45%,Twitter with 17 %,Instagram with
majority that is 86 %,and pintrest with 17% of the respondents are registered members.

3.7 BAR GRAPH SHOWING THE PERCENT OF WEBSITES THE RESPONDENTS
ARE REGISTERED MEMBER OF SOCIAL MEDIA
Percentage
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook Twitter Instagram Pintrest Other
INTERPRETATION:
About 86 percent of respondents who use social media are registered member on instagram and the second
largest registered member are on face book that is of 45 percent of the respondents are registered on face book
And with the least registered member are on twitter and pintrest with 17 percent each.By this we can know that
many of the respondents are registered members on instagram.

8. How long have you been using social media networking websites?
3.8 TABLE SHOWING THE DUREATION OF THE USAGE OF SOCIAL MEDIA

NETWORKING WEBSITES.
Ratings given
1. Less than one year 6 percent
2. 1-2 years 33 percent
3. 3-4 years 35percent
4. More then four years 26 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents from when the respondents have started using the
social media networking website .6% of the respondents are using social media from last one year, 33% of them
are using it from 1-2 years,35% of them are using it from 3-4 years and 26 % of the respondents are using
social media from more then four years.

3.8 CHART SHOWING THE DURATION OF THE USAGE OF SOCIAL MEDIA
NETWORKING WEBSITES.
Percentage
Less then one year 1-2 Years 3-4 years more than four years
6%
26%
33%
35%
INTERPREATION:
According to the survey, majority of the respondentes are using social media from 3 to 4 years that is 35
percent and 33 percent of the respondents are using it from 1 to 2 years . 26 percent of the respondents are using
it from more then four years.

9. How many hours a week do you spend on social media?
3.9TABLE SHOWING THE TIME SPENT BY RESPONDENTS ON SOCIAL MEDIA.
Ratings given
1. 0-5 hours 64 percent
4. 20 hours and more 10 percent
Total 100%
ANALYSIS:
The above table showing the percentage of average time spent by respondents on social media in a week.The
respondents spend an average of 0 to 5 hours in a week that is 64% , 18% with 6-10 hours, 8% with 11-20
hours and 10 % with 20 hours and wore time on social media .

3.9 CHART SHOWING THE TIME SPENT BY RESPONDENTS ON SOCIAL MEDIA.
Percentage
0-5 hours 6-10 hours 11-20 hours 20 hours and more
10%
8%
18%
64%
INTERPREATATION:
According to the survey, respondents are spending an average of 5 hours in a week that is 64 percent of the
respondents are spending 5 hours and rest of them are spending 6 to 10 hours that is 18 percent.

10.Do you notice any advertisements for products/services on social media ?
3.10TABLE SHOWING THE PERCENTAGE OF THE RESPONDENTS WETHER

THEY NOTICE ANY ADVERTISEMENT FOR PRODUCT/SERVICE ON SOCIAL
MEDIA.
Ratings given
1. Yes 88 percent
2. No 12 percent
Total 100%
ANALYSIS:
The above table showing percent of respondents response for the question did the respondents noticed any
advertisement for product or service on social media. 88% of them have noticed the advertisements on social
media where as rest 12%of them have not noticed any kind of advertisements on social media.

3.10 CHART SHOWING THE PERCENTAGE OF THE RESPONDENTS WETHER
THEY NOTICE ANY ADVERTISEMENT FOR PRODUCT/SERVICE ON SOCIAL
MEDIA.
Percentage
Yes No
12%
88%
INTERPREATATION:
In the above chart majority of the respondents that is 88 percent of the respondents have noticed the
advertisement for the product ,service and offers on social media and very few that is 12 percent of them have
not noticed any advertisement on social media.

11. Social media are commonly used advertising platform.
3.11TABLE SHOWING THE PERCENTAGE OF THE RESPONDENTS OPINION

ABOUT SOCIAL MEDIA AS A ADVERTISING PLATFORM
Ratings given
1. Strongly disagree 6 percent
2. Disagree 4 percent
3. Nutral 30 percent
4. Agree 43 percent
5. Strongly Agree 17 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents opinion about whether social media is the
commonly used advertising platform. For that most of them have agreed that social medias are the commonly
used advertising platform .

3.11 CHART SHOWING THE PERCENTAGE OF THE RESPONDENTS OPINION
ABOUT SOCIAL MEDIA AS A ADVERTISING PLATFORM
Percentage
Strongly disagree Disagree neutral Agree Strongly agree
6%
17% 4%
30%
43%
INTERPRETATION:
The chart represents that majority of the respondents have agreed that the social media are the commonly used
advertising platform that is 43 percent of the response was agreed to this statement and second largest response
was neutral that is 30 percent.

12.Do you like to recive information on new products/services/offers via advertisement
on social media
3.12 TABLE SHOWING THE PERCENTAGE OF RESPONDENTS OPINION

TOWARDS RECIVING THE INFORMATION ON SOCIAL MEDIA
ADVERTISEMENT.
Ratings given
1. Yes 65 percent
2. No 35 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents opinion whether the respondents are interested in
receiving the information about the new product , services or any kind of offers on social media.65%of the
respondents agreed to the statement where as 35%of the respondents

3.12 CHART SHOWING THE PERCENTAGE OF RESPONDENTS OPINION
TOWARDS RECIVING THE INFORMATION ON SOCIAL MEDIA
ADVERTISEMENT.
Percentage
Yes No
35%
65%
INTERPRETATION:
In the survey majority of the respondents answered that they like to receive the information that is 65 percent of
them like to receive the information about new products through advertisements on social media. 35 percent of
the respondents said that they don’t like to receive the information about the products via advertisements
through social media.

13.Which type of advertisement content you like to view on website?
3.13 TABLE SHOWING THE PERCENTAGE OF THE TYPE OF ADVERTISEMENT

CONTENT THE RESPONDENTS LIKE TO VIEW ON SOCIAL MEDIA
Ratings given
1. Education 54 percent
2. Fitness 28 percent
3. Discount offer 18 percent
4. Sports 32 percent
5. Lifestyle products 59 percent
Total 100%
ANALYSIS:
The above table represents the percentage of the response given on particular content . By the above table we
can analyze that many of the respondents like to view the content regarding the life style products and even the
advertisement content on education.

BAR GRAPH SHOWING THE PERCENTAGE OF THE TYPE OF
ADVERTISEMENT CONTENT THE RESPONDENTS LIKE TO VIEW ON SOCIAL
MEDIA
Percentage
Other 15%
Lifestyle products 59%
Sports 32%
Discount offer 18%
Fitness 28%
Educational 54%
INTERPRETATION:
In the survey conducted on the use of social media for the purpose of advertisement majority of the respondents
that is 59 percent of the respondents like to view the content on lifestyle products and then comes education
with the percentage of 59.and second most the respondents like to view content on fitness and sports.

14.Do you have a positive reaction to the advertisements on social media?
3.14 TABLE SHOWING THE PERCENTAGE OF RESPONDENTS REACTION

TOWARDS ADVERTISEMENT ON SOCIAL MEDIA.
Ratings given
3. Agree 74 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents opinion about the advertisement on social media.
Most of the respondents have agreed that they have a positive reaction on advertisement given on social media.

CHART SHOWING THE PERCENTAGE OF RESPONDENTS REACTION
TOWARDS ADVERTISEMENT ON SOCIAL MEDIA.
Percentage
Strongly disagree Disagree Agree Strongly agree
5%
15%
5%
75%
INTERPRETATION:
Majority of the respondents that is 74 percent of the respondents have a positive reaction on the social media
advertisements and avery few respondents that is 15 percent of the respondents strongly disagree to the
statement.

15.Do you block any advertisement on any social media if the content is not as per your
intrest?
3.15 TABLE SHOWING THE PERCENTAGE OF THE RESPONDENTS WHETHER

THEY BLOCK THEADVERTISEMENTS IF THE CONTENT IS NOT INTERSTING.
Ratings given
1. Yes 64 percent
2. No 36 percent
Total 100%
ANALYSIS:
The above table showing the percentage of respondents opinion .From the above table we can come to know
that majority of the respondents will block the advertisements if the content is not as per their interest.

3.15 CHART SHOWING THE PERCENTAGE OF THE RESPONDENTS WHETHER
THEY BLOCK THEADVERTISEMENTS IF THE CONTENT IS NOT INTERSTING.
Percentage
Yes No
36%
64%
INTERPRETATION:
In the survey majority of the respondents that is 64 percente of the respondents will block the advertisements if
the advertisement is not as per the intrest of the respondents.If the advertisement is created in such a way thet
the viewrs should be attracted in a way that they should not skip the advitersiment or block that advertisement.

16.The advertisement on which type of website do you find more interesting and
involving?
3.16 TABLE SHOWING THE PERCENTAGE OF DIFFERENT WEBSITES ON

WHICH RESPONDENTS FIND ADVERTISEMENT MORE INTRESTING.
Ratings given
1. Social media 65 percent
2. Blogs 3 percent
3. Personal website 14 percent
4. E-commerce website 12 percent
5. Others 6 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents interest and involvement on different type of
websites . Many of them answered that they find the advertisements on social media finds more interesting and
involving

3.16 CHART SHOWING THE PERCENTAGE OF DIFFERENT WEBSITES ON
WHICH RESPONDENTS FIND ADVERTISEMENT MORE INTRESTING.
Percentage
Social media Blogs Personal website E-commerce website other
6%
12%
14%
65%
3%
INTERPRETATION:
In the survey majority of the respondents that is 65 percent of them have found that advertising on social media
find them more intresting and involving . So according to me advertising on social media is the best option then
advertising on any other websites. Only 14 percent of them have found advertising on their personal websites
make them more intresting and involving.

17.Have you ever purchased any products/services on the basis of advertisement
recived through a social media?
3.17 TABLE SHOWING PERCENTAGE OF THE RESPONDENTS PURCHASE

DETAILS.
Ratings given
1. Yes 55 percent
2. No 45 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents response on whether they have made any purchase
on the basis of the advertisement that they viewed on the social media. 55% of them said that they have
purchased product/services on the basis of advertisement recived through social media.

3.17 CHART SHOWING PERCENTAGE OF THE RESPONDENTS PURCHASE
DETAILS.
Percentage
Yes No
45%
55%
INTERPRETATION:
In the survey majority of the respondents that is 55 percent of them said that they have not purchased any
product on the basis of the advertisement what they view on the social media by this we can know that many of
them will watch the advertisements on the social media but they refuse to buy the product or service .

18.As a mode of communicatng advertisements on social media is ?
3.18 TABLE SHOWING PERCENTAGE OF RESPONDENTS COMMUNITION ON

SOCIAL MEDIA ADVERTISEMENT
Ratings given
1. Informative 20 percent
2. Short on details 25 percent
3. Convenenient 25 percent
4. Disturbing 24 percent
5. Others 6 percent
Total 100 percent
ANALYSIS:
The above table showing the percentage of the respondents opinion about advertisement on social media
whether the social media is informative or whether it is short on details or it is destudbing them so the response
is almost the same percentage majority of the respondents feel that the advertisement are convient to them and
some of them said that the advertisements on social media re disturbing .

3.18 CHART SHOWING PERCENTAGE OF RESPONDENTS COMMUNITION ON
SOCIAL MEDIA ADVERTISEMENT
Percentage
Percentage
30%
25% 25%
25% 24%
20%
20%
15%
10%
6%
5%
0%
Informative Short on details Convenient Disturbing Other
INTERPRETATION:
In the survey majority of them, that is 25 percent of them said that advertising on social media are convienent
and it is short on details.and rest of them answered that the advertisements are disturbing. And only few said
that the advertisement is informative .

19.Most of the advertisers use social media to keep up with their competition?
3.19 TABLE SHOWING THE PERCENTAGE OF THE ADVERTISERS TO USE

SOCIAL MEDIA TO KEEP UP WITH THEIR COMPETATION
Ratings given
3. Neutral 34 percent
4. Agree 43 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the responce collected by the respondents about the statement
wether the social media advertisers use social media as a platform tokeep up their advertisement.as the response
collected above many of them agreed that social media is best for advertising as it is more intresting and
involving.

3.19 CHART SHOWING THE PERCENTAGE OF THE ADVERTISERS TO USE
SOCIAL MEDIA TO KEEP UP WITH THEIR COMPETATION
Percentage
Strongly disagree Disagree neutral Agree Strongly agree
10% 8%
5%
34%
43%
INTERPRETATION:
In the responce collected 43% agreed that advertiser use social media to keep with their competition where as
8 percent of the respondents are strongly disagreeing to the statement and the secon largest majority response
collect is neutral that is 34 percent.8 percent of them are strongly agreeing to the statement.

20.I think advertisements on social media that lack innovation loses the trust of
audience
3.20 TABLE SHOWING THE PERCENTAGE OF LACK OF INOVATIONS FIND OUT

BY RESPONDENTS IN SOCIAL MEDIA ADVERTISEMENT
Ratings given
1. Yes 61 percent
2. No 39 percent
Total 100 %
ANALYSIS:
The above table showing the percentage of the response collected for the advertisement innovation .Most of the
brands creat social media advertisement presence to build trust and foster a sense of familiarity with their target
audience.majority of the respondents said that the advertisement on social media tahat lack innovation will
losess the trust of the targeted audience.

3.20 CHART SHOWING THE PERCENTAGE OF LACK OF INOVATIONS FIND
OUT BY RESPONDENTS IN SOCIAL MEDIA ADVERTISEMENT
Percentage
Yes No
39%
61%
INTERPRETATION:
The chart represents the percentage of the respondents response for the statement advertisement on social media
that lack innovation loses the trust of the targeted audience. For this question majority of them answered that is
61 percent of them said yes to the statement whereas 39 percent of them did not agree to this statement.

21. The advertisement on social media makes me more comfortable to make the
purchase decision
3.21 TABLE SHOWING THE COMFORT LEVEL OF THE RESPONDENTS IN

MAKING THE PURCHASE DECISION THROUGH THE SOCIAL MEDIA
ADVERTISEMENTS.
Ratings given
2. disagree 31percent
3. Agree 47percent
Total 100%
ANALYSIS:
The above table showing the percentage of the purchase decision of the respondents through the advertisement
on social media .advertisement on social media can be very effective in driving the sales.giving customers a
gentle remainder that its time to purchase the products. Through the advertisement what the costumer view on
social media many will be attracted and will make the purchase.

3.21 CHART SHOWING THE COMFORT LEVEL OF THE RESPONDENTS IN
MAKING THE PURCHASE DECISION THROUGH THE SOCIAL MEDIA
ADVERTISEMENTS
Percentage
6%
16%
47% 31%
INTERPRETATION:
The above chart represents the percentage of the comfort level of the costumer to make the purchase decision
through the advertisement on the social media . majority of them said that is 47 percent of them said that the
advertisement on social media makes them more comfortable to make purchase decision. And 31 percent of
them answered that they are not comfortable to make the purchase decision through social media advertisement.

22.Information collected by social media advertisement is very helpful
3.22TABLE SHOWING THE PERCENTAGE OF HOW USEFULL IS THE

INFORMATION PROVIDED BY SOCIAL MEDIA ADVERTISEMENT.
Ratings given
1. Strongly Disagree 16 percent
3. Agree 64 percent
4. Strongly agree 7 percent
Total 100%
ANALYSIS:
The above table showing the percentage of the respondents about how helpful is the information that is
provided by the advertiser on the social media .16 % of the respondents strongly disagreed to the
statement,13% of them disagreed and 64% of the respondents said that the information provided by social
media is usefull

3.22 CHART SHOWING THE PERCENTAGE OF HOW USEFULE IS THE
INFORMATION PROVIDED BY SOCIAL MEDIA ADVERTISEMENT.
Percentage
7%
16%
13%
64%
INTERPRETATION:
The report surved around 100 people in bangalore urban.it found advertising to be most likely helpful for the
respondents that is 64 percent of them feel that the information collected by social media advertisement is
helpful.where as 16 percent of them strongly disagree for this statement.

23.What would you say is the main message of advertisement on social media?
3.23 TABLE SHOWING THE PERCENTAGE OF RESPONDENTS OPINION ABOUT

MESSAGE OF THE SOCIAL MEDIA ADVERTISEMENT
Ratings given
1. Just trying to sell product 30 percent
2. Makes people to try the product 36 percent
3. Company exposure 19 percent
Total 100%
ANALYSIS:
The table showing the percentage of response collected about what is the opinion about the main message of
the social media . majority of the respondents answered that the companies will advertise about the products or
service only for the purpose of trying their products and to know the information about the product.

3.23 CHART SHOWING THE PERCENTAGE OF RESPONDENTS OPINION ABOUT

MESSAGE OF THE SOCIAL MEDIA ADVERTISEMENT
Percentage
40%
35%
30%
25%
20%
15%
10%
5%
0%
Just trying to sell Make people to try the company exposure Other
product product
INTERPRETATION:
The above chart represents the opinion of the respondents on the question asked in the survey.majority of them
answered that is 36 percent of them feel that the advertisement on social media is just to make the people to try
their products.30 percent of the people fell that the companies are advertising just to sell their product.

Findings of the study
 Majority of the respondents are by the age group 20 – 30 years

 The larger part of the respondents are female
 Overall 66% of the response out of 100 percent of responce is given by students
 Respondents has a high level of awareness about social media and social media advertisement.
 The majority of respondents are aware of social media and prefer to watch advertisements on social
media.
 Maximum 87% of the respondents are aware of instagram than other social media apps.
 Plenty of the respondents that is 80% of them are registered memberon social media websites.
 Majority of the respondents that is 86% are registered members on instagram than
facebook,twitter,pintrest,and othersocial media apps.
 Loads of the respondents are using social media from 3-4 years.
 Usualy respondents spend less then 6 hours on social media.
 Majority of the respondents have noticed Ads on social media exept very few have not noticed any ads
on social media.
 Majority of them agreed that social media are commonly used advertising platform.
 65% of the respondents like to recive information on new products or services via social media
advertisement.
 Only 59% of them like to recive the information about life style products .
 Many of the respondents have positive reaction on advertisements on social media.
 Commonly of them block ads if the content is not good or not as per their intrest.
 Most of them said that is 65%of them said that advertisements on social media are intresting then other
apps.
 Lot of them have not purchased the products on the basis of the advertisement what they view on
social media apps.
 Majority of them said that if the advertising is not intresting or creative then the audience loses trust on
brand or companies.
 Genarally 64%of the respondents find advertisements on social media as usefull.

SUGGESTION
 A business should concentrate on the content timing on the advertisement onsocial media.
 A business shoulduse social media advertisement to update customers on sale,promotion and new
product .
 A business should focus on customer engagement.
 A business should get the feedback from its audience to update business functions.
 A business should concentrate on creativeness in ads so that the costumers will be easily attracted.
 A business should concentrate on rural people as many of them will be uneducated and they will not be
having android mobiles and will not be aware of social media and advertisements.
 Social media advertisements must be ethical.
 Social media advertisements creates an intrest and awareness in the mindes of costumers related to the
company,product and service.
CONCLUSION
This study eximines how consumers engagement with social media platform drives engagement with
advertising embeddedin these platform and subsiquently evaluatinon of these advertising. Our survey maps
social media users engagement experiences with different social media advertisement.
Our findings shows that engagement is highly context specific, it comprises various types of experiences on
each social media platform such that each is experienced in a unique way,moreover on each platform, a
different set of experiences is related to advertising evaluations.
It further shows that engagement with social media advertising itself is a key of explaining how social media
engagement is realated to advertising evaluations.
Advertising are enthusiastically integrating social media into their advertising metrics is often through the
creative execution of advertisement.

Social Media

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Social Media

Uploaded by

Copyright:

Available Formats

AN ANALYTICAL STUDY ON USE OF SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENT

Meaning of social media

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 1

Introduction to social media

How Social Media Works

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 2

Most Popular Social Media advertising Platforms

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 3

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 4

1. Facebook Ads Are Affordable

2. Facebook Ads Work

3. Your Audience is on Facebook

4. You Can Target Specific Users

5. Facebook Offers Retargeting

6. Ads Are Easy to Set Up

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 5

8. You Can Add Custom Button

9. Facebook Offers Video Ads

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 6

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 7

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 8

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 9

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 10

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 11

Use of Quora in Social Media Marketing

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 12

Pinterest Social Media Ads-Source Marketing

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 13

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 14

Goodreads, Houzz, Last.fm

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 15

Advertising is a marketing communication that employs an openly sponsored, non-personal message to

 Direct mail advertising

 The time of day

 The television show

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 17

 The geographic reach

 The number of networks

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 18

 Social media advertising

 Paid search advertising

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 19

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 20

 Public service advertising

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 21

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 22

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 23

 Increases Brand Awareness

 Promotes Customer Engagement

 Assists in Monitoring of Competitors

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 24

 Provides Accessible Consumer Insights

 For the Most Part, Free

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 25

 Allows Negative Feedback

 Costly and Time-Consuming

 Presents High Volume of Content

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 26

 At-Risk to Possible Security Breaches

JNANA JYOTHI DEGREE COLLEGE,YELAHANKA Page 27

 To know the impact of social media advertisement.

Statement of the problem