To

GISMA University of Applied Sciences

Subject: my personal statement on Data Science, AI and Digital Business.

Sir/Ma’am

As you know I am applying in your University with the course of MSc Data Science, AI and
Digital Business.

My previous education has provided me with the essentials to work comfortably with Business
study. My work knowledge in the field of business management has provided me with a chance
to apply my learning to solve the real-world challenges. I want to prove the field of Big data,
predictive analytics and AI and satisfy my curiosity while creating solutions for some of the
problems faced by humanity and businesses.

My experience as a business projects in the region area has provided me with a good exposure
to the real-world challenges being faced by various industries and governments. In this era of
big data, Digital Business firms have realized the urgent need to transition from traditional ways
of doing business to new ways by effectively managing and analyzing the structured.

These days, it is essential to understand and process all aspects of data and analyze it to arrive
at the most optimal choice for decision making as there are endless possibilities. I find the
processes of gathering, analyzing and presenting data, fulfilling as these provide new insights
from converting the raw data into meaningful information to help make weighted decisions. I
have analyzed data and have ample hands on experience in business management data and
Digital making graphs using Excel.

Also becoming an expert in AI will enable you to challenge current ways of working and change
the way you perceive most things. Highlighting yourself as someone who strives for positive
change, as well as an eagerness to learn the latest technologies could take you a long way in my
career.

Studying the o Artificial Intelligence course allows you to grow your global network as you
collaborate with professionals living and working across the world. This happens through live
seminars, discussion forums, group projects and more. Networking with people experiencing
similar challenges across a variety of industries across the globe enriches your experience and
gives you a deeper understanding of AI in your sector and others too.

On an academic level, being able to discuss ideas with others can help you to understand and
illustrate your work with examples, potentially helping you to secure higher marks in
assignments.
Digital business is more in demand than ever before. As traditional businesses are taking their
operations online, there is an increase in opportunities for professionals skilled in everything
digital, ready to lead the transformation.

Digital business is all about creating new value in business models and customer experiences;
and using digital technologies to transform the way a business operates. The use of social
media and digital platforms has grown exponentially across borders and has changed the way
consumers behave. Businesses need to understand this impact and focus on new technologies
and their application in driving growth, revenue and performance.

A typical curriculum in digital business might include: micro/macroeconomics, business law,

marketing, information systems, ethics, e-commerce, web development, database systems,
supply chain management, mobile development, data science for business analytics, IT strategy
and governance, financial technology, digital business transformation, entrepreneurship and
innovation, user experience, programming and cyber security.

In the conclusion, of this Data Science, AI and Digital Business personal statement, the applicant
has clearly explained why I am decided to study this subject in the university.

Thanks & Best Regards