SHADES EQ TONE Silver/Blue Green/Yellow

EQUALIZING CONDITIONING
COLOR GLOSS
Blue Blue/Violet Blue/Violet Blue/Violet Blue/Green Blue/Violet Red/Violet
NEUTRAL
Gold Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red
AUBURN/
Red/Orange Red Orange/Orange Copper/Red Red Red/Red Red/Violet Violet/Rose Violet Violet Violet

GREEN NATURAL GOLD GOLD GOLD WARM COPPER RED COPPER COPPER RED VIOLET VIOLET
LEVEL OF TITANIUM BLUE VIOLET BLUE NATURAL ASH PEARL MATTE
Matte NATURAL BROWN GOLD COPPER AUBURN RED RED RED VIOLET
NATURAL WARM IRIDESCENT BEIGE GOLD GOLD BROWN BROWN COPPER RED VIOLET ROSE VIOLET
DEPOSIT BLONDE ACCENT
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
07, 08, 09 and
10 010 shades
have the least
ULTRA PALE amount of
BLONDE pigment to
010N 010VV
provide the Delicate Lavender Ice
lightest levels NEW! Natural
of deposit.
9
LIGHT SHADES

VERY LIGHT
BLONDE 09T 09B 09NA 09P 09M 09N 09NB 09NW 09GI 09GB 09G 09AA 09RB 09VRo 09V
Chrome Sterling Mist Opal Glow Sand Dunes Café au Lait Irish Crème Cream Soda Hamptons Butter Cream Vanilla Crème Papaya Blush Rosé Platinum Ice

8
LIGHT
BLONDE 08T 08GN 08VB 08NA 08N 08GI 08GG 08WG 08C 08CR 08VRo 08V
Silver Ivy Violet Frost Volcanic Mojave St. Barths Gold Dip Golden Cayenne Sunrise Rose Quartz Iridescent
Apricot Quartz

7
MEDIUM
BLONDE 07T 07VB 07NA 07P 07M 07N 07NB 07NW 07GB 07G 07C 07CB 07CC 07RR 07V
Steel Violet Star Pewter Mother of Driftwood Mirage Chestnut Milk Tea Butterscotch Saffron Curry Spicestone Urban Fever Flame Crushed
Pearl Amethyst
04, 05 and
6 06 shades are
described as
DARK medium in
BLONDE their level of
06T 06GN 06VB 06NA 06N 06NB 06GI 06GB 06G 06GG 06WG 06AA 06CB 06RB 06CR 06R 06RR 06VRo
deposit. Iron Moss Violet Lagoon Granite Moroccan Brandy Tenerife Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Sunset Rocket Fire Blaze Mauve Rose
MEDIUM SHADES

Sand

5
LIGHT
BROWN 05NA 05N 05NW 05G 05C 05CB 05RB 05CC 05RV 05V
Smoke Walnut Macchiato Caramel Chili Brownstone Manzanita Electric Shock Sangria Cosmic Violet

4
MEDIUM
BROWN 04NA 04M 04N 04NB 04WG 04CB 04RV 04VRo
Storm Cloud Smoked Chicory Maple Sun Tea Clove Cabernet Violet Rose
Cedar
01 and 03
3 shades contain
the greatest
DARK amount of
BROWN pigment
03N 03NB 03NW 03G 03A 03RB 03R 03RV 03V
and deepest Espresso Mocha Java Cocoa Bean Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid

FPO
DARK SHADES

deposit.

2
2
DARKEST
FPO
BROWN 02M
Midnight Ash

1
BLACK 01B
Onyx

Pastels have different end results

PASTELS/KICKERS/CLEAR

depending on hair’s starting level.

For optimal results, use on the
following levels or above:
Silver Green & Pink: Level 9+ 000
Peach: Level 8+ Crystal Clear Pastel Pastel Pastel Peach Pastel Pink
Aqua Blue: Level 7+ Silver Green Aqua Blue
Color Kickers are vibrant,
high-purity shades with no added
brown or background. These are
excellent additives to enhance
other Shades EQ Gloss formulas.
Yellow Kicker Orange Kicker Red Kicker Violet Kicker
Clear adds more shine and can
be used alone or to dilute the
intensity of any shade.
Shade contains R5 red dye

TRADITIONAL LEVEL SYSTEM (SHADES EQ)

MIXING RATIO SPECIAL LEVEL DESCRIPTION UNDERTONE CORRECTIVE
DEVELOPER LEVELS OF LIFT USAGE MINUTES
COLOR : DEVELOPER INSTRUCTIONS
10 Ultra Pale Blonde Pale Yellow Violet
MIXING & PROCESSING

Shades EQ Gloss Use only with Shades EQ Gloss 9 Very Light Blonde Yellow Violet
Mix 1:1 Processing Solution or Processing None Gloss, refresh, correct 20 Processing Solution or Processing
8 Light Blonde Yellow/Orange Blue/Violet
Solution for Precision Application Solution for Precision Application
7 Medium Blonde Orange Blue
FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 6 Dark Blonde Red/Orange Blue/Green
Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes
minutes.at room temperature.
5 Light Brown Red Green
FOR RESISTANT GRAY:
4 Medium Brown Red/Violet Yellow/Green
Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.
3 Dark Brown Violet
FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR:
20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear in your formula. 2 Darkest Brown Blue/Violet
When lighter color deposit is desired, use 09 or 010 level shades. 1 Black Blue

All rights reserved. 2019

SHADES EQ
EQUALIZING CONDITIONING COLOR GLOSS
There’s no limit to what you can do with Shades EQ Gloss! Voted the #1 Stylist Choice* Demi-Permanent
Haircolor in the US for 10+ years, Shades EQ Gloss provides healthy-looking, shiny results with incredible
conditioning, so you can gloss, refresh and correct with confidence.

ACIDIC pH Ensures outstanding condition and shine

LONG-LASTING COLORANTS Create vibrant haircolor that fades on tone
NO-LIFT FORMULA Won’t lighten hair’s natural pigment;
AMMONIA-FREE FOR A PLEASANT SMELL helps prevent swelling and cuticle damage
BLENDED WITH WHEAT AMINO ACIDS Our formula helps lock-in moisture and protect condition of hair
BLENDED WITH SILICONE Our formula helps to improve shine and wet combability

FEATURES & BENEFITS

FAST, EASY SERVICE 20 minute processing time

*Behindthechair.com Stylist Choice Award Winner

2001–2012, 2017

Use Shades EQ Gloss alone, intermix or try it in techniques with other Redken haircolors.
Our long-lasting, demi-permanent haircolor has so many service options!

GLOSS ·· Enhance, enrich, change, match, tone down or intensify natural or color-treated hair
·· Tone pre-lightened or highlighted hair
·· Blend or color gray, without lifting the hair’s natural pigment

REFRESH ·· Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing
permanent color at the regrowth
·· Restore color to highlights
·· Add color immediately following a Redken texture service, to restore any
color loss that may have occurred
CORRECT ·· Fill over-lightened hair before a tintback service
·· Correct uneven, brassy or overly vibrant tones
·· Lowlight hair when more depth is desired

SERVICES
FORMULATION GUIDELINES
1. Determine your client’s natural hair color level using the Shades EQ Gloss Neutral Brown/Blonde
(NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair
texture, condition, and hair density.
2. Determine the target color desired by your client.
3. Select the Shades EQ Gloss shade to enhance, balance or cool to achieve the target color.

HAIRCOLOR APPLICATION BEST PRACTICES

1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream.
Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.
2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings.
3. Use the opposite diagonal to cross-check your application to ensure proper application.
4. Use a timer to ensure accurate timing. Do not over or under process.
FORMULATION & TIPS

LOG-ON TO REDKEN EDUCATION ON DEMAND FOR AN EASY STEP-BY-STEP VIDEO!