THE IMPACT OF TECHNOLOGY IN THE

DIGITAL AGE

The impact of the digital age has been global and

has captured audiences from different demographic
areas, with varied age ranges and tastes thanks to the
emergence of social networks as a means of mass
communication, representing an advantage to reach
an audience considered “digital natives”. ”, who
have the option to expand their knowledge, carry out
analyzes and express their opinions, receiving
feedback from the virtual community.

The rapid progress has forced people not used to this

change to join in order to meet the demanding
standards of the new market. The challenge for
companies that want to communicate with natives is
to find a way to transfer their traditional techniques
to the web.
What are the real reasons for the impact of the
digital age?
One of the reasons is the overwhelming number of
users who use technology to stay up-to-date by
actively positioning themselves in the network and
who have the necessary bases to express opinions,
discover their needs and find solutions to them.
 
The Internet is the platform where literally
everything is found and that is why people often
become saturated with content, so brands must find a
way to stand out from the crowd.

To be part of the impact of the digital age, using a

Digital Marketing strategy will be the solution to
integrate into the world that your future potential
customers remain and, like them, learn to navigate
very easily, interact with them through networks ,
position yourself to win, climb in a competitive
market and reach the top of this new digital and
informational age.

Technology has taken a key role in changing the

new generations, starting with the birth of
millennials and generation Z. While millennials have
experienced digital evolution since its inception,
generation Z is born with all these digital tools and
devices within reach of a click.
Call it a tablet, smartphone or laptop, these are
already the favorite toys of newborns. If we take the
smartphone as an example, we can see babies
looking for mom’s cell phone to play with it, or
conversely, moms putting on videos or some app to
entertain the child, and, on many occasions, it is
even more entertaining than the typical games for
babies.
Unlike millennials, these new generations are born
with all these technology options and experiences
that many did not imagine: the term “selfie” is very
familiar to them, not to mention Snapchat filters.
For those of us who have lived through the evolution
of the Internet, it is curious to remember when we
used the telephone line to talk or connect to the
network. For the new generations this does not exist,
it might even sound ridiculous. The Internet is
something that we take for granted today and
without it we would not be able to communicate
with the speed with which we do today.
More information at your fingertips

We can solve any doubt in a second, as simple as

clicking on the browser and putting the magic
words. For the new digital natives there is no such
thing as going to the library, they find everything on
Google and, above all, thanks to YouTube they can
obtain whatever they are looking for in a better
explained way.