2.

THE PROPOSAL BUSINESS

The name of my proposal business is CARDABAS BANANA TURON that will catch the attention
and also the uniqueness of it. The banana turon that will make is a combination of banana. That
brings the sweetness goodness to our beloved customers and will surely satisfied.We all knows that
Cardabas Banana Turon is very common in the market we can see it on the street being peddle these are
usually sold along the streetfoods some of the competitors of my Cardabas Banana Turon.

3. THE MARKERTING PLAN

A.PRODUCT
Composed of a piece of banana that is Sliced in half Lengthwise Dredge the banana in sugar until
completely coated. You may use either brown or white sugar. Arrange the banana on a lumpia wrapper
secure the filing by wrapping. Then fry the banana lumpia until golden brown. There is an extra step to do
in order to achieved the glaze on the outer part. Remove the fried turon from the pan and then let the excess
oil drip. Let it cool down first for 5 minutes before eating.
B.PRICE
The product will be sold P 5.00
C.PLACE
Purok2 Palacian,Aglipay,Quirino and the product will be Delivered house-to-house.
D.PROMOTION
The promotional strategy the the business is that I will be going to deliver the product house-to-house,
This is to make sure that the product is available and within the reach of target customers.
E. MARKET ANALYSIS:
1.Target Market- The product will be sold to the neighborhood of P2 LUSOD which is the target market
of the business.
2. Competitors- The other sellers of banana and any seller in other purok will be the competitors.
3.SWOT ANALYSIS

STRENGTHS WEAKNESS OPPURTUNITIES THREATS

The only Banana turon Lack of capital High return of capital Availability of the
seller in other purok stock of ingredients
Personal selling to the Shy to sell the product Loyal customers There are other sellers
customers of banana
(competitors)