Scribd Logo
Upload

Welcome to Scribd!

  • 34 views

    CBNM Assgn 1 Shopping Experience Group - Ashi Bhavyata Monica Rakhee Tanvi

    Uploaded by

    monica raju
    This document summarizes the shopping experiences and purchase processes of 5 individuals for different products. It describes their exploration of options, evaluation of alternatives, factors considered during purchase like price, brand, reviews, and the feelings after purchase like satisfaction or dissatisfaction. A purchase model is also presented showing elements like past experience, taste, packaging, offers, and accessibility that influence chocolate purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    CBNM Assgn 1 Shopping Experience Group - Ashi Bhavyata Monica Rakhee Tanvi

    Uploaded by

    monica raju
    34 views15 pages
    This document summarizes the shopping experiences and purchase processes of 5 individuals for different products. It describes their exploration of options, evaluation of alternatives, factors considered during purchase like price, brand, reviews, and the feelings after purchase like satisfaction or dissatisfaction. A purchase model is also presented showing elements like past experience, taste, packaging, offers, and accessibility that influence chocolate purchases.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes the shopping experiences and purchase processes of 5 individuals for different products. It describes their exploration of options, evaluation of alternatives, factors considered during purchase like price, brand, reviews, and the feelings after purchase like satisfaction or dissatisfaction. A purchase model is also presented showing elements like past experience, taste, packaging, offers, and accessibility that influence chocolate purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    34 views15 pages

    CBNM Assgn 1 Shopping Experience Group - Ashi Bhavyata Monica Rakhee Tanvi

    Uploaded by

    monica raju
    This document summarizes the shopping experiences and purchase processes of 5 individuals for different products. It describes their exploration of options, evaluation of alternatives, factors considered during purchase like price, brand, reviews, and the feelings after purchase like satisfaction or dissatisfaction. A purchase model is also presented showing elements like past experience, taste, packaging, offers, and accessibility that influence chocolate purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    Consumer Behavior & Neuro Marketing

    Shopping Experience
    By-
    Ashi Adhikari Bhavyata Chavda Monica Raju Rakhee Kochar Tanvi Dugar

    Dept. of Fashion Management Studies, 2021 - 23


    National Institute of Fashion Technology, Kolkata
    Ministry of Textiles, Government of India
    Ashi Adhikari Running Shoes

    RUNNING SHOES

    Ashi Adhikari
    Triggers

    Process
    Exploration Evaluation
    Clicking the boredom away
    Evaluation of alternatives
    Quest for "the one"
    A walk to offline store
    Analyzing discount provided
    Comparison - Online vs. Offline

    Purchase Purchase Decision


    JOGGERS

    Bhavyata Chavda
    Co
    Si

    lo
    lh
    Co bri

    r
    ou rt
    et
    m c
    Fa
    02

    fo

    te
    ly
    2 weeks to decide / 1 week delivery

    mi
    PRODUCT

    Fa
    Purchase Process 01
    PERSONAL

    Need
    JOGGER
    Want

    Purchase

    Contentment
    03
    OTHER

    ce
    Pri
    02
    WANT

    Purchase Process 01
    NEED

    03
    PURCHASE

    04
    CONTENTMENT
    NIKE SNEAKERS

    Monica Raju
    Random
    scrolling
    Online
    Purchase Product
    Sale offer dissatisfaction

    Instagram Ad Product returned

    Brand
    Preference
    Brand Color &
    Texture

    NIKE Service
    Price
    SNEAKERS

    Sale
    Reviews
    HANDBAG

    Rakhee Kochar
    CHOCOLATES

    Tanvi Dugar
    PRODUCT EVALUATION

    PRODUCT CONSUMPTION

    PRODUCT SATISFACTION

    EVALUATION OF
    ALTERNATIVES

    PURCHASE DECISION

    PURCHASE EXPERIENCE
    PURCHASE MODEL

    Past Ingredients/
    Experience quality

    Taste CHOCOLATES Offers

    Packaging Accessibilty
    Thank You
    Let us know if you have questions or clarifications.

    You might also like