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Part 1

DHL (Buyer) Analysis / Ooredoo (Seller) Analysis

A DHL (Buyer) Analysis

Business Description:

1. Company Name: DHL, Qatar Doha

2. Address: DHL Building No 423, Street No 340, Zone No 56, Salwa Road, Doha, Qatar
3. Working Hours: Monday-Friday, 8Am-10PM
4. Business Type: Logistics Company, domestic and international freight shipping
5. Company information: DHL is a German based logistics company that was founded in
1969. It served as a leader of Logistics Company and currently operating in 220 global
destinations. Company is operating with 400,000 skilled and competent workforce. The
vision of company is to bring revolution, provide proper shape and simplify the logistics
system on global level.
Company has effective and efficient supply chain management system through which it
provide logistics solution and products on domestic and international level. DHL provide
delivery services through ocean freight, air, road and express on local and domestic level.

Name and Job Title of meeting with

1. Name & Job Title: Emad El-Hajjami served as the senior Commercial director and
Sandra Agyekum-Awuku (HR business partner).
2. Best Time to Phone &/or meet with them (Week Day & Time, season-month): The
working hours of DHL in Qatar are Monday to Friday at 8Am to 10Pm. So, the best
decided time to conduct meeting with DHL management according to their availability
will be 12pm-2pm.

Personality Types-Description of Individuals Meeting with and those who Influence Selling
or Buying Decision

1. Sandra Agyekum-Awuku (HR manager): Thinker, She maximize the future risk and
uncertainties and maximize the DHL productivity through effective workforce planning.
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She is goal and future oriented and manages the employee life cycle efficiently to gain
targeted goals.
2. Emad El-Hajjami (Commercial Director): Intuitor, He is business oriented and has
analytical, operation management and business planning skills to boost the overall sales
of DHL. He is competent to forecast the future growth and take such unique initiative
which helps the business to grow in future.

Product Knowledge:

1. Product portfolio: The core services offer by DHL are ecommerce solution, customer’s
services, management services, integrated solution, warehousing solution, and transport
solutions. As DHL is Logistics Company so, it provides rail freight, ocean freight, air
freight, mail freight. Parcel freight, SameDay products and express freight.
2. DHL provide an unrivalled service portfolio of logistics. Company has global footprints
and highly focuses on customer centric strategy. Through its multi modal system DHL
provide fast route shipment to its customer internationally.
3. Company provides shipment services through containers. So, it has standards,
multifunctional and durable containers which ensure weather proof protection. The
common sizes of containers are 40 and 20 foot. Internal and external dimensions and
weight of all containers are fix according to ISO standard 6349. DHL provide shipment
and logistics solution through variety of containers which includes high cube containers,
20 foot and 40 foot containers.
4. Sameday products of DHL provide delivery within 24 hours and offer door to door
service. Mail products provide global postal services which is highly affordable. Through
express products the delivery and pick up of documents and parcel provide door to door
with end to end tracking system.

Targeted Customers of DHL

The targeted customers of DHL are those who are looking for logistics solution. The main
targeted customers of DHL are government organization and the companies of various
industries. Constriction sector is the main customer of DHL on global level.