Professional Documents
Culture Documents
L4M6 - Chapter 1.1 - 1.4
L4M6 - Chapter 1.1 - 1.4
L4M6 - Chapter 1.1 - 1.4
AFRICA
Supplier Relationships
L4M6
Chapter 1.1
CIPS_STUDY AFRICA – L4M6
Supplier Relationships
1.1 The different types of commercial relationships in supply chains
Supplier Relationship Management (SRM) is one of the key skills used to manage an
organisation's spend with key suppliers.
The successful use of SRM results in added value, improved supply chain performance and
risk mitigation.
SRM is widely used in industries where a large portion of finished goods and services are
provided by external suppliers.
You make use of SRM to identify the most beneficial type of relationship and have strategies in
place to achieve this.
The products or services provided by an internal supplier are considered core and not suitable
to be produced externally.
The decision involves achieving the best balance between cost and flexibility.
You need to maintain a positive working relationship with the internal supplier.
The poor performance of an external supplier could lead to the insourcing of a product/service.
Insourcing is very costly for an organisation.
8. What are the main reasons for the existence of the procurement department
concerning external suppliers?
• Selecting
• Having a contract
• Management of the external supplier
In reality, an organisation will have many types of relationships, as it is not possible or desirable
to create strategic relationships with every supplier.
15. What tool is used to segment suppliers & how does it work?
The PARETO PRINCIPLE.
This tool will show you that 20% of your suppliers are strategic – they have contracts with the
most value and highest level of risk.
Therefore more time is needed to be spent with these suppliers.
16. What are the ways that conflict can be worked out?
- Win-Lose
- Lose-Lose
- Win-Win
Arm’s length – These suppliers are used infrequently for short term contracts. They work
independently of each other.
Transactional – Similar to Arm’s length relationships. The frequency and volume are higher,
and the products/services are still low value and low risk.
This type of relationship exists in competitive markets where the buyer undertakes regular
competitive processes to secure the best price.
Closer tactical – The buyer does not want a collaborative relationship, however, the supplier
needs to be competent.
This type of relationship exists in tiered supply chains where this type of supplier may coordinate
the activities of other suppliers.
Single source – This is when the buyer purchases a product/service exclusively from one
supplier to obtain volume discounts and greater levels of quality.
Single source decisions are made at the top management level. It requires high levels of trust
and creates risks to the buying organisation, due to the level of dependence on the supplier.
Outsourced – This is when the production was done ‘in-house’, and is now done by an
external supplier. Outsourcing aims to reduce costs.
In most cases, work is outsourced to a supplier operating in low-cost economies (low labour
costs)
Normally the buyer will outsource non-core activities so that they can focus on core activities.
You need to consider the TUPE legislation in the UK.
Strategic alliance – is when two companies join together to deliver a new product. Each
company will maintain its own identity and autonomy.
Partnerships allow the supplier to have a greater understanding of the buyer's needs.
It allows for more innovative developments, improvements in quality and reductions in waste.
Partnerships result in more long term relationships and commitment from top management,
which makes the relationship more important than individual gain.
Co-destiny – The buyer and seller are closely linked which results in them making decisions
jointly about their future, and choosing a common destiny.
RFP (Request for Proposal) – This is done if the supplier is aware of the number of suppliers
and their capabilities. Used when there is competition in the marketplace.
Carters 10’C’s can be used to support the building of an effective selection and qualification
process.
1. Competency
2. Capacity
3. Commitment
4. Control
5. Cash
6. Cost
7. Consistency
8. Culture
9. Clean
10. Communication
Performance Management
Usually undertaken with each supplier. Forms part of the management process and will involve
the use of KPIs.
KPI’s –
Safety
Quality
Delivery
Cost
Morale
Environment
It is based on the vision and objectives of the organisation and both parties need to have a
mutual desire to achieve the objectives of the supplier development programme.
Supplier Relationships
L4M6
Chapter 1.2
CIPS_STUDY AFRICA – L4M6
Supplier Relationships
1.2 Analysis techniques to assess relationships in supply chains
Several analysis techniques can be used for sourcing and supplier development.
All these techniques have advantages and disadvantages, which should be considered when
used.
Action plans can then be developed to ensure buyer-supplier relationships are developed to
achieve the desired strategies.
Spending data is crucial to making the correct procurement decisions. Allows the buyer to plot
products/services on the financial axis of the Kraljic model.
Risk Score:
Total risk = Likelihood x Impact
Once the risks have been identified and classified, the business will look at mitigation strategies.
Having a strong relationship with a supplier can support a business with mitigation should one
of the risks occur.
The aim of the model is for the buyer to maximise its buying power whilst minimising risk to the
organisation.
Allows the buyer to perform category management and select an appropriate strategy for each
type of product/service.
It allows for procurement to identify strategic suppliers to focus relationship management efforts
on.
Financial risk:
Will take into account all costs & financial risks to the business. These are internal to a
company.
Supply risk:
Will take into account risk in the marketplace. These are external to the company.
The quadrant into which the product/service is plotted will determine the relationship approach.
This supports SRM – strategic suppliers for relationship building & development.
The Kraljic model segments products/services & not companies.
Attractiveness
• Profitability of account
• Opportunities for growth
• Stability of future contacts
• Generate reputation of the buying organisation
• Ethical trading practices
• Willingness to collaborate on projects, including sharing of risks and costs
Allows the buying organisation to understand where its requirements are & how it is viewed by
the market.
If the buyer/supplier relationship is not aligned, the buyer needs to take action to reduce its risk
exposure.
The buyer will need to influence the supplier to align its perception of the relationship with the
buyer's objective for the relationship.
17. What needs to be done with the insights gained from the relationship
models?
The purchasing department will use this information to create SRM action plans.
Procurement will need to include key internal stakeholders – operations, sales & marketing, to
create a cross-functional working group.
This will entail the review of the current SRM activities and defining each of the existing
relationships.
The team will then create a plan showing where each relationship needs to move.
This will include developing strategies & objectives that will enable progress to be measured and
tracked.
The action plans will also include plans for communication & collaboration.
Buyers need to review if there is a ROI (Return of Investment) of the time spent developing
supplier relationships.
Supplier Relationships
L4M6
Chapter 1.3
CIPS_STUDY AFRICA – L4M6
Supplier Relationships
1.3 Identify the competitive forces that impact relationships in the supply
chain
Competitive forces are constantly at play in the market. They evolve & change over time as
the industry structure changes.
These changes affect supplier & buyer power which has a direct impact on relationship
management.
This is important in competitive markets, where there is a large number of companies fighting for
market share.
It involves a company’s response to the marketplace and its attempt to shape the marketplace
for its gain.
• Differentiation
• A company will seek to be unique in its product, marketing strategy or distribution setup
• Due to its unique offering, it can charge a premium price
• The premium price must exceed the costs of the unique offering
• Can be more than one differentiation strategy in the marketplace
• These companies should still follow cost leadership strategies provided they do not sacrifice
differentiation
Differentiation
• Identify suppliers that can support the ‘unique’ element in your product/service
• Encourage ESI (Early Supplier Involvement)
• Achieve a high % of savings/reduce costs
Focus
• Source a supplier that can support the needs of niche buyers
Cost focus
• Select a supplier that supports the buying organisation in offering a product/service
that the market can afford – This may include low-cost country sourcing
• Make use of ESI for a niche market
Differentiation focus
• Make use of ESI to add value especially if the product/service is innovative
Competitive strategies involve an element of risk and they are vulnerable to attacks from
competitors. Poor strategic choices can weaken a company’s competitive advantage.
Products & IP
IP is a key in the technological & design industries.
Captial
Access to capital gives organisations an advantage to bring products faster to the market and at
a low cost.
Natural resources
Access to natural resources offers an organisation a competitive advantage.
Technology
Having access to the latest technology is a competitive advantage.
Once such an externally focussed strategy that links directly to SRM is the development of a
strategic alliance.
Value is added at each step of the chain. The more value that is created, the more profit that
will be generated.
The value is passed onto the customers, thus consolidating a company’s competitive
advantage.
The chain enables a company to understand which activities add value & which are wasteful
and therefore be eliminated
At times there will be a trade-off between the ‘rights’ & the ‘needs’ of the organisation.
Oligopoly
• The market is dominated by a few large suppliers
• The cost of entry is high
• Supplier power is strong, however alternate sources of supply can improve a buyer's
position
• E.g. - The oil industry
• Governments monitor these markets with laws against price-fixing & collusion
Monopolistic competition
• Companies in the market are selling similar products/services but are not perfect substitutes
• They have a low level of market power & are all price-makers
• Demand is high – price elastic
Perfect competition
• The market consists of a large # of suppliers selling identical products/services
• Large # of buyers possible
• Competition is at its greatest level
• Perfect knowledge of the market – All buyers & consumers have perfect & instant
information on prices, usage & costs
• No barriers to entry or exit
• Price takers – cannot influence the price charged
• Large cost in advertising & marketing
13. What are the factors that affect supplier power (power of suppliers)?
Supplier power is highest in monopolistic markets. This is often the case for OEM equipment.
• Suppliers can differentiate their offering
• Switching costs are high
• Lack of substitute products/services
• # of suppliers in the marketplace
If the supplier power is strong, suppliers will have little reason or no reason to invest in building a
relationship with the buying organisation.
If both parties have low power they will be dependent on each other.
In both cases, there will be a level of risk.
The model is used to analyse external influences & risks (macro environment) that can affect a
company or market.
It can be used to guide & support an organisation in strategic decision making due to any
changes in its external environment.
Technological
• Relates to the acceptance of technology by companies & consumers
• Technology is a major disruptor in the market and can affect how consumers & companies
interact with each other. This can have an impact on the company’s external environment
Economic
• This covers areas of finance, ex-rates & interest rates, minimum wage, living wage and
changes to pensions
• These factors will affect how consumers spend their money & will have a direct impact on its
profit margin
• Countries also pass through a business cycle – times of economic growth, slow-down,
reduced economic spending, recession and then recovery & growth again.
Environmental
• Relates to the environmental impact of doing business.
• Make use of clean energy sources, water, wind, solar, and biomass and operate sustainably.
• Governments pass laws to reduce the environmental impact of doing business
• The company also introduces CSR policies, for environmental benefits & ethical sourcing
Political
• Refers to government policies & stability regarding global trade agreements & restrictions
such as tariffs & import duties.
Legislative
• Refer to the laws that a company needs to abide by to continue operating
• Organisations need to keep up to date with legislation that could affect their business
Companies operating globally also need to ensure they meet the necessary legislation
requirements of the counties in which they operate.
Ethical
• Relates to how a company operates in terms of labour, sourcing policies & environmental
issues
Supplier Relationships
L4M6
Chapter 1.4
CIPS_STUDY AFRICA – L4M6
Supplier Relationships
1.4 Sources of added value that can be achieved through supply chain
relationships
Procurement is a key part of the value chain & can add value by making sourcing decisions
that result in better outcomes.
Added value is the range of benefits to the buyer, seller, stakeholder or user.
Added value is delivered by the time spent on developing these relationships which deliver
value to the business.
This process starts with segmentation, reviewing where the relationship needs to be to add
value. Plans are then developed to achieve this.
The buyer needs to ensure it gets a positive RORI (Return on Relationship investment).
Procurement can therefore enable the delivery of several added value benefits –
• Cash savings/cost avoidance
• Competitive advantage over others
• Making use of collaborative relationships
• Risk management –allows for a greater knowledge of supply chain partners & their risks
which will affect downstream partners
• Improved business efficiency
• Improved CSR
As well as products/services moving through the value network, information is also shared.
4. What are the methods that a supplier can use to price a product/service?
Cost-based pricing
• Total cost plus markup
Mark-based/demand pricing
• Pricing that stimulates demand for a product.
The procurement department needs to be aware of any market factors that can cause an
increase in prices.
• Pre-acquisition costs
• Cost of the procurement process
• Transport/delivery/insurance during carriage
• The actual cost of the item
• Operating & maintenance costs over the life of the item
• Disposal costs/residual value at the end of the items life – these costs can only be estimated
Not all costs that will occur can be forecasted. WLC can be costly & time-consuming.
• Performance/output specification
• Describes what it expects a part, material or service to achieve.
• Mainly used for services – output based
The appraisal of the supplier's quality accreditation & how it manages quality in its supply chain
is important.
14. What are the four processes to ensure the right quality?
• Quality planning
• Control
• Assurance
• Improvement
Quality assurance – is the process of managing quality – Involves systems and processes.
22. What method can be used to ensure stock is available at all times?
JIT (Just in Time) – works with lean manufacturing. regards inventory as waste.
The objective of JIT is to hold zero inventory across the supply chain.
JIT ensures that parts are pulled through the system when & where they are needed, helping to
reduce waste.
JIT results in cost savings, improved cash flow & space utilisation. It is not appropriate for all
businesses & does not allow for the risk of unexpected events that affect the supply chain.