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FREE VERSION HighTicketElites E-Commerce E-Book
FREE VERSION HighTicketElites E-Commerce E-Book
TABLE OF CONTENTS
E-COMMERCE FACTS AND INTRODUCTORY PAGE .......................................................................................................... 3
WHAT IS HIGH TICKET DROPSHIPPING AND HOW IS IT BETTER THAN TRADITIONAL DROPSHIPPING? ..... 5
WHAT YOU WILL LEARN .......................................................................................................................................................... 6
WAYS TO FIND AND VALIDATE HIGH TICKET NICHES.................................................................................................... 7
MY FIRST AND FAVORITE, GOOGLE. ................................................................................................................................................. 7
NICHES FOUND AND VALIDATED ...................................................................................................................................................... 9
FORMING YOUR LEGAL BUSINESS...................................................................................................................................... 10
LLC ..................................................................................................................................................................................................................11
EIN ...................................................................................................................................................................................................................12
SALES TAX PERMIT .................................................................................................................................................................................13
IDENTIFYING WHAT AN IDEAL HIGH TICKET SUPPLIER LOOKS LIKE ...................................................................... 16
HOW TO FIND HIGH TICKET SUPPLIERS........................................................................................................................... 18
SETTING UP YOUR SHOPIFY STORE................................................................................................................................... 20
WEBSITE CUSTOMIZATION EXPLAINED .......................................................................................................................................31
PROPER WEBSITE DESIGN CASE STUDY .....................................................................................................................................33
THE PRODUCT PAGE .............................................................................................................................................................................35
ADDING MOCK PRODUCTS TO YOUR MOCK STORE ..............................................................................................................37
TIME TO LEARN HOW TO IMPORT PRODUCTS ONTO YOUR SHOPIFY STORE THE CORRECT WAY............... 38
CREATING YOUR USA SHIPPING ZONES ......................................................................................................................................43
PURCHASING YOUR DOMAIN NAME AND CONNECTING IT TO YOUR SHOPIFY STORE........................................47
SETTING UP GOOGLE WORKSPACE ...............................................................................................................................................53
REACHING OUT TO SUPPLIERS ........................................................................................................................................... 57
HERE'S THE HIGH TICKET EMAIL SCRIPT TO ACQUIRE SUPPLIERS.................................................................................57
CALLING TIPS.............................................................................................................................................................................................58
SETTING UP GOOGLE .............................................................................................................................................................. 59
GOOGLE ADS .............................................................................................................................................................................................60
GOOGLE ANALYTICS ..............................................................................................................................................................................60
GOOGLE MERCHANT CENTER ...........................................................................................................................................................60
SETTING UP GOOGLE AD CAMPAIGNS..........................................................................................................................................83
SHOPIFY APPS ........................................................................................................................................................................ 107
THE HIGHTICKETELITES E-COMMERCE COURSE .......................................................................................................... 108
THIS IS THE HIGHTICKETELITES PROGRAM................................................................................................................... 109
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W
elcome. In this E-book you will be learning everything about High Ticket
Dropshipping and how to build your very own professional Dropshipping
brand that sells expensive, luxurious products with USA suppliers.
But first, let's talk about some E-commerce facts that'll make you see why it is a
NECESSITY that you learn how to sell products online.
1. Right now, there are more than 24 million eCommerce websites worldwide. The
good news? That number is miniscule compared to what it will be 20+ years
from now. The even better news? There’s an extreme amount room for your
own online business in this day and age.
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2. Over 90% of internet users in the United States have made at least one online
purchase. And that’s compared to around 58.3% of internet users worldwide.
3.69% percent of eCommerce traffic comes from Google. (I bet you can guess
where we advertise our products, if not...)
3. Global eCommerce sales are expected to grow to $6.54 trillion by 2022. Yes,
that’s trillions of dollars. As businesses become better at offering flawless
online services, retail eCommerce sales will continue to grow exponentially.
4. In part due to Coronavirus, global eCommerce traffic has surged by 35% in
2020, compared to the same period in 2019. With a near-worldwide shutdown
of many stores and services, even people who rarely shopped online have had
little choice but to turn to eCommerce retailers.
5. The eCommerce industry is growing 23% year- over-year, yet 46% of American
small businesses STILL don’t have a website.
6. Lastly, it’s estimated that by 2040, 95% of all retail purchases will be made
online. Soon, the real life shopping cart may be non-existent. Well, we hope not
– there will always be space for brick-and-mortar stores and human interaction
in the world.
Now that you know the facts, it's time to learn how you're going to leverage the insane
and likely never- ending growth that is happening in the e-commerce space today.
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In short: High Ticket Dropshipping is when you dropship an expensive (high ticket)
product online. Traditional dropshipping is selling cheap, generic, slowly shipped
products from China. High Ticket Dropshipping is selling expensive, generally
luxurious, high quality, fast shipped products from within the USA.
Price Price
Traditional dropshipping consists of selling High Ticket dropshipping consists of selling
cheaper priced products. expensive products.
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Before we get started, let's talk about everything you are about to learn
in this E-book.
SHALL WE?
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There are a vast amount of ways to find High Ticket niches. It's time to find some
and then validate that they are actually eligible for dropshippers.
Second form of high ticket niche research I like to use is Pinterest. Yep, Pinterest.
You can find images and ideas of almost everything on this site. It's amazing. For
example: search up "mansion" on Pinterest. See what I see? Chandliers, luxury
furniture, wine coolers, electric fireplaces, beautiful garden additions, you get the gist
of it. These are all products that you can potentially sell.
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Third form of high ticket niche research I use is simply opening my eyes a bit more in
real life. When you enter a retail shop, start to notice more of all the things that are
actually making the retail shop operate on a daily basis.
Alright now you're going to need to actually think of high ticket products that you
could potentially want to sell. Once you've got around 5 niches, it's time to dive into
actually seeing if they are possible niches you can dropship in!
1. Search up the product on Google. For the purposes of this E-book we'll use the
example "Electric Fireplaces"
2. Hit the "Shopping" tab.
3. Navigate to the price box on the left side and change it to $1,000 minimum, no
maximum.
4. Next let's navigate lower on the left side to the "Seller" box.
a. Our goal in this Seller box is to find stores that are likely to be
dropshippers.
b. Once you've opened a couple of these could-be dropshipping stores in a
new tab, let's dive in and actually validate that they are dropshippers.
5. Through our research, we found. www.electricfireplacesdepot.com
a. Once you've landed on these websites the goal is to try and find any sort
of indication that they are a dropshipping brand.
b. Indications such as "Authorized dealer" or "Ecommerce website" or
sayings such as "we are not the brand" .
The indication was pretty clear on this website as they state "Authorized Dealer Site"
in the top left hand corner.
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Now that you've verified that the site you have been prospecting is a dropshipping
company, guess what this allows you to assume about every brand that they sell for?
You have now found a niche and validated that there are dropshippers in the niche.
With this information, you can safely assume that, for example, the electric fireplace
niche is a niche you can go into and build a high ticket dropshipping store in.
Now that you've done your research on niches, validated them and made a decision
on which you're going to venture in. It's time to form your legal business.
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Below are the 3 legal documents you will need to fully form your high ticket business
• LLC
• EIN
• Sales Tax Permit
E-commerce NAICS code 454110 - Electronic Shopping and Mail-Order Houses.
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LLC
Now, I understand forming a business yourself may be something you've never done
before, and it may even sound like a daunting task. Don't worry, that's what I am here
for. You see, the majority of people who start new businesses think that is a
NECESSITY to form your business through a 3rd party service provider like LegalZoom,
Incfile etc...
Once you've gone through the steps of registering your legal business through your
state's website. You must now wait for the articles of organization. The speed on how
fast you receive this document is dependent on if you filed regularly or expedited.
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EIN
Alright, now you've formed your LLC and have your Articles of Organization. It's time
to go and claim your IRS EIN. EIN is short for Employer Identification Number. You can
go claim your EIN for your LLC for FREE simply by Googling "IRS EIN". Again, make
sure you skip anything that has "Ad" next to it as it is unnecessary to use a 3rd party
provider for this.
Press the irs.gov link with the title " Apply for an Employer Identification Number (EIN)
Online" The exact link is below.
https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-
employer-identification-number-ein-online
NOTE: The only hours you can claim your EIN is Monday to Friday, 7 a.m. to 10 p.m.
Eastern Standard Time. If you try outside of these hours, pressing the "Apply Online
Now" button will lead you to a page stating that the online assistant is currently
unavailable.
Now that you've pressed Apply and have been lead to the page.
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7. This will now bring you to a page with a bunch of Yes or No answers to
questions, you will select NO each time and hit continue.
8. Now find the "Retail" option and hit continue.
9. Now select "Selling goods exclusively over the Internet (includes independently
selling on auction sites." hit continue.
10. Now you will be prompted with the option to receive your letter online or by
mail, press receive letter online.
Now open your EIN PDF, save it somewhere, write it down somewhere and now
you've got your LLC's EIN ready to go!
Now this get's a bit tricky as different states have different names for this permit.
Below are some examples of names.
Sales Tax Permit, Sellers Permit, Resellers Permit, Sales & Use Tax, etc..
Again, we are going to use Georgia as an example. Simply by Googling "Georgia sales
tax permit" the first site we find is exactly what we need.
After clicking the link we are brought to a pag containing the exact information we
need .
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Once you've hit the "Register for a Sales and Use Tax" link, you should be brought to
a page that will allow you to register a new business for a Sales Tax Permit, image in
the next page.
Here it is.
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Every state has it's own very straight forward questionnaire. The questions should
mainly be compromised of your businesses legal details along with other minor
intricacies.
Once you've gone through the process of registering your business for a new Sales
Tax permit and have received the permit via email/mail, you have fully setup your legal
business and are ready to embark on your High Ticket journey.
LET’S GO
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It is time to understand what an ideal High Ticket supplier looks like. Below you will
learn exactly what the key points are that we look in suppliers to ensure we can have
a long lasting business relationship that is always beneficial for both ends.
2. The supplier must already have other Online Authorized Dealers under them.
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2. If they are already working with other dropshippers they likely already have the
proper systems setup for new E-commerce sellers to come in and get started
immediately.
3. You will never have to be worried about getting in contact with your supplier
as they have already proven speed of communication is excellent.
5. High average product price ensures good profit margin along with proper room
to actually spend money and acquire the customer.
6. Validating high demand ensures you will always have customers searching for
products within the niche that you have chosen.
7. Professional suppliers are a must. They make the onboarding, communication,
order fulfillment and customer service process easier on both ends. If your
supplier doesn't handle business professionally, chances are they are not a
good fit for your business and should be dropped immediately.
Now that we know what an ideal High Ticket supplier should look like, it's time to go
and conduct supplier research.
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It is time to conduct supplier research. Below you will learn exactly how to find
information on your potential suppliers within your niche.
Alright, let's dive right in. First we're going to revisit some of the information we laid
out in page 4 and 5. When you found and validated your niche, you then also
confirmed that each supplier on the High Ticket dropshipping brands website is
Dropship friendly. Now, you need to take the time to go and find each of those
suppliers website and contact information.
As you can see there are 15+ suppliers laid out on this website. Now, let's try and find
the contact information for the supplier "Modern Flames".
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Now that we've landed on the suppliers website, a simple scroll to the footer gives us
all of the necessary information we need.
Now begins that gathering of supplier contact info and placement onto a Google
sheet.
Make a google sheet with the following information for each supplier.
This Google Sheet will serve as your supplier information sheet and is where you will
keep all of your potential suppliers information on for when it's time to start outreach.
Do this supplier research method for each supplier and take note of the contact info
on your sheet.
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Now we dive into creating our Shopify store for our High Ticket dropshipping brand.
LET'S GO!
Congratulations, you've come far and have learned a TON. Now it's time to show you
EXACTLY how we design our 7 figure High Ticket stores.
Alright, let's head on over to https://www.shopify.com/ and create our store (on a
beautiful 14-day free trial).
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Now that you're here, you're going to go on ahead and enter your initial store's email
address, password and your desired store name.
After it's created, you'll be prompted with a "Tell us a little about yourself"
questionnaire. Answer everything honestly as this really does not matter.
fter this you will be sent to another page with the headline "Add an address so you
can get paid". Enter the necessary information and hit "Enter my store". You should
now be in your Shopify store's backend.
First thing we're going to go on ahead and do is click Online Store > then click Pages.
We will now create all of the necessary policies and pages pages that are industry
standard for High Ticket dropshipping stores.
This will consist of a Refund Policy, Privacy Policy, Terms & Conditions, Shipping &
Delivery, Price Match Guarantee, Backorder Policy, Contact Us page and your About
Us page. In the next page you will be linked to an open Google Drive containing
templates of all the information needed on these pages.
Below is a public link to the HighTicketElites High Ticket pages templates. Please
utilize this to the best of your abilities and remember, these are only templates. You
can change and customize this freely to fit your business.
https://drive.google.com/drive/folders/1Jq8k5dHsLO0rHq3JBlC2zAAzd5FYa7Xx?
usp=sharing
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After the completion of all of your stores necessary policy/overall pages. We now have
to add these pages to their correct positions on your website. Head on over to the
Navigation section of your backend.
You now can see the Main and Footer menu that Shopify automatically creates for all
new stores.
Main menu page's will consist of the Contact Us, About Us and Price Match Guarantee
pages.
Footer menu page's will consist of the Refund Policy, Privacy Policy, Terms &
Conditions, Shipping & Delivery and the Backorder Policy.
To add the pages you created, simply click on the blue highlighted menus text.
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First let's customize our Footer menu. Follow the steps below:
1. Delete "Search"
2. Click Add Menu Item
3. Add Privacy Policy Page
4. Add Terms & Conditions Page
5. Add Returns & Refund Policy Page
6. Add Backorder Policy & Protocol Page
7. Add Shipping & Delivery Page
8. Add Contact Us Page
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The end result after adding all of the pages to the footer menu should be picture #3.
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Head on over to the Navigation under your "Online Store" on the left hand corner and
hit the blue highlighted Main Menu.
1. Edit Catalog
2. Change the name of this menu item to Shop Now
3. Edit the Contact menu item, change the name to Contact Us, there will also be
no link, add your Contact Us Page to the link.
4. Add your About us Page as a new menu item
5. Add your Price Match Guarantee as a new menu item
Your Main Menu and Footer Menu now have the basic necessities for a High Ticket
dropshipping store.
Don't forget, these pages are templates and it is your duty to customize and ensure
the information on these templates matches that of your businesses information.
Now let's dive right into setting up your payment processor, Shopify payments, for
your store.
Shopify payments will be the way you receive payouts for all orders moving forward.
Read into Shopify payments and their terms so that you fully understand how the
payment processing system operates.
First go to Settings, this can always be found on the bottom left hand corner of your
Shopify dashboard.
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3. Fill out the required information, press Continue account setup on the bottom of the
page.
4. Do NOT use the Shopify Balance account, opt-in for the external bank account
option and input your bank information. Once completed, click Complete setup.
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When complete you should now be able to see that your Shopify payments is
activated and your Payout Bank Account information is present. Last but not least,
let's change our Payment capture from Automatic to Manual, this is extremely
important!
To change from Automatic to Manual, simply click the Manage button and the
Payment capture method box will popup, press Manually capture payment for orders
and Save.
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We ALWAYS switch from Automatic to Manually capturing payments due to the fact
that if this is left unchanged, Shopify will automatically capture the customers
payment and inject it into your payout schedule. In doing this they are also
automatically taking their Shopify payments fee of 2.9% + $0.30.
Well what's the problem with this? The issue arises in customers who do not want to
follow through with the orders they put in, but Shopify still taking their fee. To ensure
we aren't subjecting ourselves to a Shopify fee for every order that comes through,
we manually capture our payments.
Now we head onto designing our High Ticket store's website. First things first,
choosing a theme.
Luckily, I have collected a MANY paid themes and will be dispersing them all to you
guys, for FREE!
Click here to be taken to the drive full of themes for your store.
Do your due diligence on each theme by either adding them to your website or simply
Googling them to see how they look. Make sure you pick the right one for you!
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Now the theme will turn into your Current theme. Next, click the green Customize
button.
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After clicking the Customize button, you will now be redirected to where you will make
all frontend website customizations for the theme you chose.
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Clicking "Theme settings", which can always be found on the bottom left hand corner
when you are customizing your website, will bring you to where you can customize
ALL part's of the theme.
As you can see you can customize the theme's color, typography (font), products
(product pages), social media pages, favicon (the little picture besides every tab on
every website you have open currently), currency, advanced settings, and your
checkout.
Again, theme settings vary from theme to theme and you will need to take the time to
learn your theme along with how to customize it to your liking.
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I have highlighted in a light blue rectangle, everything that is a vital part of a High
Ticket store.
As you can see, as soon as you land on this homepage you will already be under the
impression that this store is an expert in it's niche and provides all necessary
information that proves it's authority in the niche. Not only this but this homepage
provides an instant trust factor as it offers complete transparency in the form of
company information, customer service avenues, and authorized dealer title.
It's also an extremely clean homepage considering the logo, banner and color scheme
flow.
Not let's venture and study the footer menu of this store on the next page of the book.
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As you can see, in the footer they offer extra trust factor for the brand in the form of a
satisfaction guarantee and checkout security.
They also have site reviews readily available for customers to see for themselves.
Along with what was mentioned, they also have a very clean newsletter, footer menu
has all the necessary policies, shipping information, FAQ's, contact us area with phone
number an schedule etc...
I hope this is making it clearer for you to understand the things that makes a High
Ticket store appear highly trustworthy, experts in the niche, and overall a real
authority. Studying your competitors and all of the big guys will be key to your
continuous success on this journey.
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As long as you are portraying your niche authority, expertise, proper trust factors,
scarcity and transparency and have a great offer, the majority of the time, you will
beat your competitors and make those sales.
You must understand this deeply as the success and failure of your store depends on
your ability to craft a website and product page that convinces your customers to buy.
It is your duty to study your competitors and understand exactly what they're doing,
both good and bad, along with recognizing what is separating them from the average
brand.
Now, let's dive into this product page. As you can see, this is a beautiful product page
that includes many factors upon customer landing. Title is clean, present discount
offer, emphasis on savings, SKU is visible (unhighlighted but directly under the price),
offer scarcity, purchase trust factors and option selectors.
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Lastly, we have a clean set of site reviews for the customer to come and check out if
they're wondering how other customer experiences look like when purchasing from
this site.
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What are mock products? These are brands (that we are not going to apply for) that
will be placeholders on our website. These will give off the impression to suppliers
that we are ALREADY selling within our niche for other brands.
The point? To convince suppliers to allow us to become Online Authorized Dealer's for
them based on the perceived fact that we are already selling for other
suppliers/distributors.
Because you have already created a Google Sheet with all of the suppliers and their
contact information that you found, you now will upload the LEAST desirable 3-4
suppliers onto your store.
Find their products online, and add them onto your store as mock products.
These product pages must be completed in full as it has to give off the impression that
your company really is selling the product when you show your suppliers your
website.'
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For the purposes of this example, I created a Color and a Type option. Under these
options you can create their own values. As you can see, in the color option, I added
Black, White and Red.
The second option name I created is Type. Under the Type option I created the
variables, 2 player, 3 player and 4 player.
Some supplier products have variations and some don't. It all depends on the products
you become authorized for.
Now let's setup our stores Shipping Settings... continued on the next page
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First, make sure all current shipping rates are deleted. Next, click Manage rates.
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Name your zone (USA). Then type in United States and click the box. Click Done.
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Now we enter into purchasing your domain and connecting it to your Shopify store.
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As you can see below, upon landing on GoDaddy, there will be a search bar present,
utilize this to check if your .com domain name is available. If it is unavailable, choose
another.
After finding an available domain name for your store, it's time to purchase and
checkout
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Domain protection is your decision. Ensure that the "Start your website for FREE" is
unchecked, we do not need this for obvious reasons.
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When moving to the purchase page, the default setting will be the 5 year timeframe,
you can change to the 1 year for the $9.99 price. I've also removed domain protection.
Once purchased, you now own the domain. It's time to connect this to your Shopify
store!
Click Domains
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Connect automatically
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Connect
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What is Google Workspace? It is what we're going to utilize to get our @domain.com
email addresses. Like sales@highticketebook.com
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Click next.
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Create your first @domain.com email. Sales is generally the first email I create. If you
want to create more you will do so in the admin console of your workspace account
via "Add Users".
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1. Instant introduction as to who you are and your position in the company.
2. Website URL is mentioned so the supplier can instantly go and check out our
frontend.
3. Quick explanation of our E-commerce background.
4. Goal of the partnership is laid out.
5. The main question, where can we apply to become an authorized dealer?
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This script can be changed/optimized to your liking. You can also use this as a phone
script.
CALLING TIPS.
Do not give them a story when they pickup. Just state who you are, what company
you're with, and explain that the company is looking to become an authorized dealer
for said supplier.
Breathe prior, suppliers are regular people like me and you. 95% of the time the call
will just be a couple of minutes of them asking you basic questions.
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SETTING UP GOOGLE
We will now dive into setting up your store's Google advertising backend.
1. Google Ads
2. Google Analytics
Now let's talk about each and the massive importance they all play in your new
business
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GOOGLE ADS
This is the bread and butter for your business. It will be your main revenue generator.
It is where you will be able to reach customers who are actively searching for the
products you sell. Learning Google Ads correctly and continuously is key to ensuring
your business thrives day in and day out. If you don't know how to advertise correctly,
you stand no chance.
GOOGLE ANALYTICS
One of the most widely known and used analytical data platform for e-commerce
entreprenuers.
Google Analytics tracks and reports all of your stores visitors and the activities they
do on their store.
Activities include but are not limited to what page they landed on, the path taken after
landing etc... extremely valuable data.
Google Analytics also gives you very detailed demographical data on all of your store
visitors. Data includes but are not limited to gender, age, interests, device used etc.
All of the information you receive via Analytics ties into optimizing your store better
and will overall give you the ability to make decisions for your store that can overall
increase your conversion rate (how many customers actually purchase on your store)
and customer experience.
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We will now dive into setting up your store's Google advertising backend.
Head on over to https://ads.google.com/home/ and click "Get Started" on the top right
corner
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"Thanks! People come here after they click your ad" message should have appeared,
scroll down and click Next.
Get Started.
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Follow these instructions and click Test connection. Sometimes the connection won't
register, in that case click Skip for now.
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Type in anything here as it does not matter and click Next. Do the same thing for the
next pages (add keywords, choose location and choose budget page) as well We will
be deleting this campaign anyways.
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Enter the business information on the next page and ensure Shopify is checked.
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Now agree to the Terms of Service, scroll down and click Create account.
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Continue with inputting your Business information, verify & claim website. Next, let's
create your shipping information,
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Click Set a range of delivery times. Order cutoff time: 5:00 PM Choose your time zone
Handling time 1-3 days | Mon - Fri Transit time 7-14 days | Mon - Sun Click Save
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You've now added your shipping service. Click Continue on this page as well.
If the information on the next page (Sales tax setup) is correct, click Save.
SKIP the Add Products page as this will be done via Feed for Google Shopping App
on your Shopify store.
From this point you can press the back arrow on the top left of your page.
Now it's time to setup conversion tracking in feed for google shopping on your Shopify
store.
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Add app
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Login with your store's email and allow Feed for Google Shopping to access your
Google account.
If you encounter this message after clicking Yes, it is because your store is still on trial
and is password protected. Remove your password by choosing the basic Shopify
plan
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Choose this plan, input the necessary billing information on the next page and click
Start plan.
Once this is completed, go back to your Feed for Google Shopping App and click
Continue.
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Your products will now be sync'd to your Google Merchant Center. Now we will setup
proper conversion tracking!
Go to the top of the app into Tracking Tags > Google Dynamic Remarketing &
Conversion tracking.
Link your Google ads account and then click activate on either one of these as they
will both activate both.
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Click Continue.
You've now successfully created proper conversion tracking for your store through the
Feed for Google Shopping app.
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We now will dive into our bread and butter. The HighTicketElites Google Ad strategy.
Learning and understanding what you are about to journey into is key to your store's
long term success. If you aren't successfully able to advertise your products and learn
Google's Ad platform, your competitors will beat you out 99% of the time.
I will now show you an ad strategy that took me from 0-500k in sales and still works
beautifully to this day.
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First off, let's ensure our conversion tracking is installed correctly by going to our Tools
and settings > Measurement > Conversions
As you can see below, we have the Add to cart, Begin Checkout and Purchase
conversion measurements installed via FFGS (Feed for Google Shopping)
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If you can see these, you're good. If you can't, you did something wrong and you need
to re-trace your steps and ensure these are setup correctly.
Let's now head into creating our first campaigns for our suppliers products. It is time
to go LIVE!
We first start by hitting the blue + sign to create our new campaign.
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1. Name your campaign the following. Manual CPC for bid strategy.
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2. Target the USA, exclude Alaska and Hawaii. (Most suppliers DO NOT ship to these
two areas).
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Now that our campaign is created, we must subdivide the products within them by
brand. Click the + sign to Add subdivision.
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Click Paste.
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Now let's edit the new campaigns name. Change the name to Generic Terms - HP
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Now that the name is changed, we must change the priority on the new campaign
from Medium to High.
You can set this new campaigns budget to around 50-75% of the targeted terms
campaign budget. In this case we'll just set it to $7.50 and Save it.
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Now we must lower our bidding on this campaign as it will only be capturing generic
search terms, and we don't want to bid high for these terms.
Set new bids at the same bid as your the max CPC you set on Ad group 1. Click Apply.
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Now that we have our two campaigns made, one for targeted search terms and one
for generic search terms. We will finish our funnel through the creation of negative
keyword lists.
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This link will bring you directly to all of the keywords you need to start your Universal
NKW List.
https://docs.google.com/document/d/1JCzYaCKHx0sCdyzbOSAY8v0nBc7c_Eb4U52
aIi_DEKc/edit?usp=sharing
Copy and paste these keywords onto your new list > Name it Universal NKW List and
Save. Now scroll down and click Apply to campaigns.
Now we will create a negative keyword list per authorized brand that is on our store.
These keyword lists will consist of every product name within each brand.
For example, Brand 1 will have it's own list with all of it's product names within the
list in phrase match version " ". Same thing with Brand 2, 3, 4 etc...
Here is a free keyword match type tool so that you won't have to type " " hundreds of
times. https://www.keywordmatchtypetool.com/
Now that you've created a negative keyword list for each brand with each of it's
product names and individual SKU's inside of the list, you can now apply these lists to
your Generic Terms - HP Shopping campaign that we created earlier.
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As of now, you have created a Universal negative keyword list which should now be
applied to both of your Shopping campaigns.
You have also created a negative keyword list PER brand with ALL of the brands line
of products titles and SKU's. All brand negative keyword lists should be attached to
your Generic Terms - HP campaign.
Lastly, we will now create a Search campaign to target and capture all traffic related
to our brand name. Press the back arrow from here.
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Scroll down > add your website URL > change name to Brand Search Campaign >
Continue.
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Set any budget as it will not matter due to the fact that you will barely be receiving
traffic on this campaign for the few weeks/months. Next, select a bid strategy directly.
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Now remove the Display Network > change Location to United States.
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Now in the keywords box, enter your brand name surrounded by " " to make it a
phrase match keyword.
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Utilize the Headlines and Description space that is Google gives you to it's fullest
potential. Your goal is to get an "Excellent" in your Ad strength rating.
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Now we create Sitelink extensions. This is space where you will can your FAQs,
Contact Us, About Us etc. This along with Callout extensions are a MUST.
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Once you've completed your extensions, click Next. Disregard Google's "No traffic
expected" message. Do a final review on your Brand search campaign and click
publish campaign.
We have no completed our Google Ads campaign creation for our line of products and
overall High Ticket store.
Our campaigns consist of 2 shopping ads. One ad campaign will be receiving all
generic terms. For example: If one of the products you're selling is an Aquafire 35"
Remote Controlled Electric Fireplace, the generic campaign will capture terms such as
electric fireplace, 35 in fireplace, remote control fireplace, etc..
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The other campaign will be receiving all targeted terms, such as Aquafire Electric
Fireplace, Aquafire 35" in fireplace, Aquafire remote controlled fireplace etc.
Now, what allows us to have certain terms get funneled to certain campaigns is
Google's priority system and negative keyword lists.
As you can see, our campaigns are differentiated by the priority we gave them and
the negative keyword lists we applied.
Our High Priority campaign is the campaign we're telling Google to put first infront of
customers who search for our products, because it's the highest priority. But how do
we make it so only generic terms trigger?
Through the negative keyword list of the brands product name's and SKU's we
attached to the campaign.
Negative keyword list's tell Google that if any keyword within this list is searched for,
the campaign that we apply this keyword list to will NOT trigger and show our product
to the customer. We've made it so that all targeted terms, the brands product names
and SKU's, DON'T show for the generic campaign because we attached all of those
very warm, targeted keywords on our list to the generic terms campaign.
Instead of showing to the high priority campaign, Google will now move onto the next
priority campaign which is our MEDIUM priority, targeted terms campaign. So now, all
extremely warm and extremely targeted keywords will funnel into our Medium Priority
campaign. This is also why we bid higher on this campaign, because the traffic is
much warmer!
We simply created a funnel through Google's priority system and negative keyword
list by telling Google, hey don't let our high priority generic terms campaign trigger for
any very warm, targeted terms such as (the one's we inserted on the keyword list).
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The only negative keyword list that is applied to BOTH campaigns is our Universal
negative keyword list as it is full of keywords that are completely irrelevant to our
business as a whole.
We have setup the ultimate High Ticket Shopping Ads funnel that will now drive all
extremely warm potential customers to our targeted campaign and semi-warm
customers to our generic campaign.
Lastly, our Brand Search campaign that we setup is in place to capture, and not let
competitors steal, ALL traffic that is directly searching for our brand name. This is
generally one of THE MOST profitable campaigns on Google and the EASIEST to
setup. All we did was create a search campaign targeting our brand name, that is all.
Congratulations. You've finally gotten to the point of launching your online High Ticket
store and customers will now come knocking on your online door to buy your products.
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SHOPIFY APPS
Lastly, let's talk about helpful app's that'll help take your High Ticket store to the next
level.
Below are some Shopify Apps that are an absolute must have for your online High
Ticket store.
1. Simplio Invoice
This app will enable you to create professional customized invoices that you
can send to your suppliers when you receive orders.
This app speaks for itself. It is one of the top Shopify live chat Apps in my
opinion and I use it across all my High Ticket stores.
This app will allow you to collect reviews on your store and also allows you to
create and publish reviews yourself for beginner authority/trust factor.
An amazing email marketing tool that will allow you to create abandonded cart
emails, welcome emails etc.. A MUST
5. SMSBump
An amazing text message marketing tool that allows you to send abandoned
cart text messages, welcome messages etc. A MUST AS WELL.
You can find all of these Apps in your Shopify store's App section.
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THE HIGHTICKETELITES
E-COMMERCE COURSE
Let's talk about HighTicketElites and what we can do for you.
When I was 18, and a soldier in the US Army, I had a dream of owning my own online business
and that would earn me enough money to travel the world and work on my own schedule.
Like many, I felt trapped in the cycle of working and paying bills and never getting to actually
do what I wanted. High Ticket Dropshipping truly brought me this freedom. When I figured
out how to make High Ticket Dropshipping work for myself, the feeling was absolutely
amazing. It enabled me to do entrepreneurship FULL TIME and work from ANYWHERE IN
THE WORLD.
In my first YEAR AND A HALF of doing High Ticket Dropshipping I was able to clear over a
MILLION in revenue. I discovered the secrets to building and scaling a High Ticket
Dropshipping store that nobody had taught before. A newfound business model that NO ONE
was talking about. It helped me in life so much that I knew I needed to teach others. I wanted
to share this business model with as many people as possible to show that success in
dropshipping really is possible.
My true passion is helping people and sharing the gift of this life changing business model,
but due to my busy schedule I could only help a limited amount of people. Because of this, I
decided to create a step-by-step course, outlining EVERYTHING someone with ZERO
experience would need to know to go from $0 to $1,000,000 with High Ticket Dropshipping.
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not to make!) in order to enjoy the same success I have and become financially free. I
break everything down into bite sized steps and walk you through creating your own
Dropshipping website selling expensive, luxurious products online, not cheap, low
quality chinese products from Aliexpress.
But before signing up for the course I want you to think about your “Why” What is
your goal? Do you want to quit your job, travel the world, spend more time with your
family, earn more money, or all the above?
Let your “why” motivate you and power you along your High Ticket dropshipping
journey to financial freedom. Press the link below if you're ready to start the journey
to financial freedom through Dropshipping. I'll see you on the inside.
www.highticketelites.com
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