Assignment 3

Name: Muhammad Ali Submit to: Rida Ashraf

Class 1-A
ID: 347-2022

Facebook Mission
 Customers:

I believe that there are two types of customers for Facebook.

1. Users: These are the customers who enjoy the products but
don't pay for it. Although some of the users do pay in the form of
credits for playing online games.

2. Advertisers/ Businesses: These are the customers who needs

the user-base to promote their businesses. These are the
customers who pay Facebook for providing the platform
containing potential customers for these businesses.

 Products or Services:

Facebook is designed to allow users to communicate with their

networks using a variety of devices. The Web interface is the
most robust option, allowing users complete access to privacy
settings, post settings and news feed settings. If you have an
Internet-enabled phone, you can access the site via Facebook
Mobile.
 Market:

Ranked as #1 social media platform with more than 2 billion

active users, Facebook is now almost synonymous to social
media. It offers features like instant messaging, photo sharing,
newsfeed, groups, marketplace, video sharing, etc and owns
almost most of the top 5 social media networking companies
including Instagram and WhatsApp. Google is the biggest
competitor of Facebook when it comes to advertising. Together,
the companies are known as the digital duopoly for dominating
the advertising platform.

 Technology:

One of the biggest social networking websites, Facebook, is not

only a hub for the community but has also become the point of
interaction for brands and consumers. Not limiting itself out of
the loop, Facebook launches its own range of tech-powered
products. Since using Facebook is free of cost but it allows its
users to interact in a number of ways like creating your profile,
a space to post your own content, joining or starting groups; it
allows Facebook to have access to data related to human
behavior, preferences, and demographics. The company earns
most of its revenue from advertisements. But the process of
aligning the right advertisement with the right audience is
handled with Artificial Intelligence algorithms and machine
learning.
 Concern for survival growth, and profitability:

Facebook appears to be setting itself up for long-term, expensive

growth plans. The company said it would break out its Facebook
Reality Labs segment into a different reporting unit on its quarterly
earnings statements. That segment will be separate from the rest
of the company’s so-called “Family of Apps” — Instagram,
WhatsApp, Messenger and Facebook proper. The company is also
retooling some of its advertising systems to deal with recent
changes to Apple’s mobile operating system, iOS, which has limited
the amount of information companies like Facebook can learn from
iPhone owners. 

 Philosophy:

Facebook’s five professed core values as described on its website

and in a letter from chief executive Mark Zuckerberg in the
prospectus filed ahead of the company’s initial public offering are
as follows: be bold; focus on impact; move fast; be open; and build
social value.

 Self-concept:

Facebook's competitive advantage stems mainly from the huge

number of monthly active users. There are more than 2 billion –
when compared to other social networks like LinkedIn (70 million)
or Twitter (335 million).

 Concern for public image:

In Public eyes, the platform has it’s benefits and drawbacks since It
all depends on the user and also the other users using it the way
they want. Although the platform is getting updating from time to
 time to get as much secured as possible then again some people
find a nuisance since sometimes the community rules of Facebook
aren’t helping at all and make a fuss of most of the things that
aren’t even a threat or danger.

 Concern for employees image:

More than a dozen former Facebook employees detailed how the

company’s leadership and its performance review system has
created a culture where any dissent is discouraged. Employees say
Facebook’s stack ranking performance review system drives
employees to push out products and features that drive user
engagement without fully considering potential long-term negative
impacts on user experience or privacy.