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  • Mindstorm Studio Fellowship Program 2022 - Game Design Session 01 - The World of HCGs

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    Karan Kumar
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    The document discusses the dominance of hyper-casual games (HCGs) in the mobile games market. It notes that HCGs accounted for 33% of game downloads in 2021, totaling around 15 billion downloads. HCGs alone generate an estimated $3.4 billion in annual revenue from in-game ads. The document categorizes mobile games and describes the characteristics of HCGs, casual games, midcore games, and hardcore games. It also includes graphics showing metrics and popular mechanics for HCGs.

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    Mindstorm_Studio_Fellowship_Program_2022_-_Game_Design_Session_01_-_The_World_Of_HCGs_

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    The document discusses the dominance of hyper-casual games (HCGs) in the mobile games market. It notes that HCGs accounted for 33% of game downloads in 2021, totaling around 15 billion downloads. HCGs alone generate an estimated $3.4 billion in annual revenue from in-game ads. The document categorizes mobile games and describes the characteristics of HCGs, casual games, midcore games, and hardcore games. It also includes graphics showing metrics and popular mechanics for HCGs.

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    © All Rights Reserved
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    8 views26 pages

    Mindstorm Studio Fellowship Program 2022 - Game Design Session 01 - The World of HCGs

    Uploaded by

    Karan Kumar
    The document discusses the dominance of hyper-casual games (HCGs) in the mobile games market. It notes that HCGs accounted for 33% of game downloads in 2021, totaling around 15 billion downloads. HCGs alone generate an estimated $3.4 billion in annual revenue from in-game ads. The document categorizes mobile games and describes the characteristics of HCGs, casual games, midcore games, and hardcore games. It also includes graphics showing metrics and popular mechanics for HCGs.

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    © All Rights Reserved
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    of 26

    THE WORLD OF HCG’S

    MOBILE DOMINATION CONTINUES


    GAMES MARKET SNAPSHOT
    100 MILLION + GAMES | $1 BILLION GAMES
    WALKING PIGGY BANKS
    HYPER CASUAL PIE

    HCG games accounted for 33 % of Game Hypercasual games alone are estimated to
    downloads in 2021, reaching around 15 generate $3.4B in ad-monetization revenue.
    Billion downloads.
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User
    Acquisition,Lower CPI’s, Higher conversion rate, lower retentions

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    HCG’s
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    Hyper Casual Games
    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    GAMES, GAMES & SOME MORE GAMES

    Hyper Casual Games


    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    Hyper Casual Games
    Single core mechanic, Snackable content, Universal appeal, Ability to go viral, User Acquisition

    Casual Games
    Mass-market appeal, Simpler game mechanics, Meta-games, Short sessions, Addictive core
    mechanic

    Midcore Games
    More complex, Require skill / strategy, Multi-player, Resource management

    Hardcore Games
    Invest time, Hobbyist niches, Highest engagement, Long sessions, MOBA’s etc
    Glossary for game talk
    ● CPI - Cost Per Install
    ● D1, D7- RETENTION
    ● Number of Sessions
    ● Session Length
    ● LTV - Lifetime Value
    ● ARPDAU - Average Revenue Per User
    ● CTR - Click Through Rate
    ● CVR - Conversion Rate

    Many more
    HCG IN METRICS
    HCG iN METRICS
    SOME HCG MECHANICS
    Questions?
    Fire Away
    PRESENTER
    ARIF QADIR

    REFERENCES

    https://www.adjust.com/resources/downloads/hyper-casual-report-2020
    https://sensortower.com/
    https://www.applovin.com/glossary/hyper-casual-games/
    https://gameanalytics.com/blog/14-best-hyper-casual-gameplay-mechanics.html#Timing
    https://mobilefreetoplay.com/top-10-game-mechanics-for-hyper-casual-games/

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