Sub Committee for Curriculum Development

General Management Stream

Format to submit syllabus

Course Name: Business Communication

Course Code: T2239

(UG/PG):PG

Course Code : GM –P -4

Number of Credits: 2

Level: 4

Learning Objective(s):

At the end of this course, students will be able to :

1. Understand the meaning and importance of communication in current globalized scenario.

2. Communicate effectively in a professional environment.
3. Overcome communication barriers by using tools and methods of effective communication.
4. Effectively use latest communication technologies.

Pedagogy:
1. Class room lectures
2. Interactive Discussions
3. Case lets
4. Practice Group Discussions, Presentations, etc
5. Games and Activities
6. Audio and Video Sessions

Pre-learning:

 Basic comprehension of English language.

Academic Year 2013-14 Page 1 of 2

Course Outline
S.No. Topic Hours

1 Introduction - Meaning, process, types, modes, channels and importance 2

2 Barriers of Communication and its consequences 1

Planning & Structuring Communication - setting goals, understanding
3 audience, knowing context, deciding mode and structure of communication 2

4 Body Language 2

5 Presentation Skills and use of audio-visual tools 2

6 Voice Culture - Pitch, tone, pace, volume, etc 1
Technology in communication - video conferences, telephonic conversations,
7 skype, etc 1

8 Public Speaking 1
9 3 C's of Communication - Clear, concise and correct 1
Captivating Audience-Making communication interesting by Analogies,
10 Surprises, Credible sources, Use of Story, Emotions & Humor etc 2

11 Interpersonal Communication 2
12 Meetings & Discussions 2
13 Effective Listening Skills 1
14 Efficient Email and Letter writing 2

15 Report Writing 2

16 Essay Writing 2
17 Proposal Writing 1

18 Getting Feedback and asking questions 1

19 Cross Cultural Sensitivity and Diversity Communication 2

Books Recommended

 Business Communication by Shirley Taylor

 Basic Business Communication by Lesikar Flatley
 Body Language by Julius Fast
 Basic Business Communication by Scott Ober
 How to Speak Without Fear by Natalie Rogers

Suggested Evaluation Methods:

 Class Tests
 Group Discussions
 Extempore and Presentations
 Assignments and Projects

Academic Year 2013-14 Page 2 of 2