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Data in brief xxx (xxxx) xxx

Contents lists available at ScienceDirect

Data in brief
journal homepage: www.elsevier.com/locate/dib

Data Article
1 Data on the correlations among brand value,
2
3 market capitalization, and consolidated overseas
4
5 Q4 sales ratios of Japanese companies
6 Q3
7 Q1 Hiroshi Matsumura a, *, Tomohisa Ueda a, Yoshimasa Sagane b
8 a
Department of Business, Natural Resource and Economic Development, Tokyo University of Agriculture, 196
9 Yasaka, Abashiri Hokkaido 099-2493, Japan
b
10 Department of Food, Aroma and Cosmetic Chemistry, Faculty of Bioindustry, Tokyo University of
Agriculture, 196 Yasaka, Abashiri Hokkaido 099-2493, Japan
11
12
13
14 a r t i c l e i n f o a b s t r a c t
15
16
Article history: This data article features a figure and tables that show the correla-
Received 29 January 2019 tions among brand value by Brand Valuation (Interbrand Japan, Inc.
17 Received in revised form 20 February 2019 Tokyo, Japan), market capitalization, and the consolidated overseas
18 Accepted 25 February 2019
sales ratios of Japanese companies. The figure shows the scatter plot
19 Available online xxx
for market capitalization vs. brand value for Japanese companies.
20 The lines in the plot show the regression fits for two groups of
21 companies (domestic and global) with consolidated overseas sales
22 ratios below or above 30%, respectively. The Pearson's correlation
23 coefficients between brand value and market capitalization are
24 calculated for global and domestic companies separately. Addi-
25 tionally, cross-tabulation statistics and Chi-square test of indepen-
26 dence for brand values and consolidated overseas sales ratios were
27 performed to assess their correlation.
© 2019 The Author(s). Published by Elsevier Inc. This is an open
28
access article under the CC BY license (http://creativecommons.
29
org/licenses/by/4.0/).
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40 * Corresponding author.
41 E-mail address: hm206105@nodai.ac.jp (H. Matsumura).

42 https://doi.org/10.1016/j.dib.2019.103808
43 2352-3409/© 2019 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (http://
creativecommons.org/licenses/by/4.0/).

Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808
 DIB103808_proof ■ 8 March 2019 ■ 2/6

2 H. Matsumura et al. / Data in brief xxx (xxxx) xxx

1 Specifications table
2
Subject area Finance
3 More specific subject area Corporate valuation
4 Type of data Graph and tables
5 How data was acquired Data were acquired from the websites of Interbrand Japan, Inc. and Yahoo Japan Finance.
6 Data format Analyzed
Experimental factors Brand values and consolidated overseas sales ratios were collected from the Interbrand web site.
7
Market capitalization values were collected from Yahoo Japan's finance website.
8 Experimental features Scatter plots and regression lines were produced using brand value and market capitalization. The
9 consolidated overseas sales ratios are indicated by the size of the dots in the plots. The significance of
10 the relationship between brand value and market capitalization and consolidated overseas sales
11 ratios were assessed using Pearson's correlation coefficients and Chi-squared test.
Data source location Japan
12 Data accessibility Data are presented within this article.
13 Related research article N/A
14
15
16
17
Value of the data
18
The data indicate that the brand value published by a branding agency is related closely to global sales and market
19 capitalization.
20
The data indicate that research on a company's brand value should include its market capitalization to characterize the
21 company.

The data imply that researchers should consider the global sales ratios to characterize the company's brand.
22
The data indicate the importance of considering both the global development and brand value when investigating a
23 company's overseas expansion.
24
25
26 1. Data
27
28 This data article provides five sets of data: one figure and four tables. Table 1 shows brand values,
29 consolidated overseas sales ratios, and market capitalization of 80 Japanese companies used in this
30 article. The figure indicates the brand value (Interbrand Japan, Inc., Tokyo, Japan) of Japanese com-
31 panies related to both their market capitalization and consolidated overseas sales ratios (Fig. 1). A
32 scatter plot and regression lines indicate the correlation between brand value and market capitaliza-
33 tion. We created regression lines for each global and domestic company with consolidated overseas
34 sales ratios of above and below 30%. Table 2 presents the Pearson's correlation coefficients between
35 brand value and market capitalization. The Pearson's correlation coefficients between brand value and
36 market capitalization were higher for global and domestic companies when calculated separately
37 compared to when they are calculated together, as Table 1 shows. The consolidated overseas sales ratio
38 also relates to brand value. The cross-tabulation statistics and Chi-square test of independence (Tables
39 3 and 4) supports this finding.
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2. Experimental design, materials, and methods
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44
2.1. Design
45
46
Researchers can calculate the value of a company using many corporate valuation methods [1]. In
47
this data article, we choose “brand value” based on Brand Valuation, a metric published by Interbrand
48
Japan, Inc. (Tokyo, Japan), a branding agency.
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50
2.2. Brand value and market capitalization
51
52
The brand value and consolidated overseas sales ratios for 80 Japanese companies (40 domestic and
53
40 global companies) for 2017 were collected from the website of Interbrand Japan Ltd [2,3]. The
54

Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808
 DIB103808_proof ■ 8 March 2019 ■ 3/6

Table 1 H. Matsumura et al. / Data in brief xxx (xxxx) xxx 3

Brand values, consolidated overseas sales ratios and market capitalizations of eighty Japanese companies used in this data article
1 to analyze.
2 Brand Sector Brand value Oversea Global/ Market
3 (US dollar) sales ratio Domestica cap (JPY)
4 NTT DOCOMO Telecommunications 9,543 5.0% Domestic 10,452,533
5 Softbank Telecommunications 6,397 55.2% Domestic** 7,266,560
6 Au Telecommunications 4,718 5.0% Domestic 8,364,618
SMFG Financial Services 4031 24.7% Domestic 5,165,545
7
Recruit Media 3232 35.6% Domestic** 2,385,650
8 Rakuten Internet Services 2968 19.6% Domestic 1,736,412
9 Mizuho Financial Services 2929 25.2% Domestic 4,495,915
10 Kao Personal Care 2247 35.0% Domestic** 2,724,120
11 Suntory Food & Beverages 2201 41.6% Domestic** 1,419,855
Kirin Alcohol & Others 1666 34.6% Domestic** 1,652,055
12 Asahi Alcohol & Others 1516 13.7% Domestic 1,813,931
13 Lawson Convenience Store 1297 5.0% Domestic 800,394
14 NISSIN Fast Moving 1208 21.7% Domestic 714,179
15 Consumer Goods
Japan Airlines Logistics 1123 39.0% Domestic** 1,122,932
16
SECOM Security 1017 5.0% Domestic 1,769,028
17 Mitsubishi Estate Construction & Real Estate 922 5.0% Domestic 2,894,713
18 Kampo Seimei Financial Services 795 5.0% Domestic 1,321,200
19 FamilyMart Convenience Store 740 12.6% Domestic 833,767
20 Calbee Fast Moving Consumer Goods 685 11.9% Domestic 509,739
Mitsui Fudosan Construction & Real Estate 675 5.0% Domestic 2,370,001
21 Meiji Food & Beverages 616 5.0% Domestic 1,600,122
22 NEC Computer Services 616 21.4% Domestic 731,930
23 LINE Internet Services 612 29.6% Domestic 934,818
24 KOSE Cosmetics 586 17.7% Domestic 581,082
Daiwa House Construction & Real Estate 563 5.0% Domestic 1,922,763
25
NTT DATA Business Services 556 31.2% Domestic** 1,520,310
26 Dai-ichi Life Financial Services 548 17.9% Domestic 1,846,153
27 ORIX Financial Services 476 22.9% Domestic 2,205,220
28 TOTO Construction & Real Estate 442 24.0% Domestic 743,321
29 BANDAI NAMCO Entertainment 438 25.2% Domestic 699,300
Yamato Transportation 424 5.0% Domestic 985,159
30
Sekisui House Construction & Real Estate 414 5.0% Domestic 1,232,365
31 ABC-MART Apparel 405 26.9% Domestic 527,382
32 Resona Financial Services 390 5.0% Domestic 1,083,039
33 Sompo Holdings Financial Services 370 12.2% Domestic 1,413,859
Sumitomo Mitsui Trust Financial Services 345 12.2% Domestic 1,385,738
34
Gusto Restaurants 289 5.0% Domestic 330,121
35 Matsumotokiyoshi Retail 282 5.0% Domestic 222,369
36 Nitori Retail 260 5.0% Domestic 1,438,555
37 Sumitomo Realty Construction & Real Estate 251 5.0% Domestic 1,315,426
38 Development
Toyota Automotive 53,580 77.9% Global 20,291,687
39
Honda Automotive 22,106 86.1% Global 5,695,131
40 Canon Electronics 11,081 81.2% Global 4,023,964
41 Nissan Automotive 11,066 85.2% Global 4,576,081
42 Sony Electronics 8315 71.4% Global 4,245,563
MUFG Financial Services 7435 38.5% Global 7,716,358
43
Panasonic Electronics 6365 52.3% Global 2,691,000
44 UNIQLO Apparel 5356 42.2% Global 3,761,372
45 Subaru Automotive 3566 81.3% Global 3,149,006
46 Nintendo Electronics 3250 73.1% Global 3,604,059
47 Bridgestone Automotive 2997 82.5% Global 3,183,296
Mazda Automotive 2072 80.6% Global 1,036,285
48
Suzuki Automotive 1893 67.1% Global 1,831,430
49 Tokio Marine Financial Services 1808 33.4% Global 3,142,969
50 Shiseido Personal Care 1639 61.1% Global 1,083,200
51 Komatsu Machinery 1496 77.6% Global 2,277,320
52 (continued on next page)
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Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808
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4 H. Matsumura et al. / Data in brief xxx (xxxx) xxx

1 Table 1 (continued )
2 Brand Sector Brand value Oversea Global/ Market
3 (US dollar) sales ratio Domestica cap (JPY)
4 Daikin Machinery 1340 75.4% Global 2,954,589
5 Muji Retail 1275 35.1% Global 630,070
6 ASICS Sporting Goods 1246 76.4% Global 448,317
7 Unicharm Personal Care 1205 61.1% Global 1,551,155
Shimano Machinery 1190 90.8% Global 1,665,251
8 Ricoh Printers, Machinery 1146 65.5% Global 637,645
9 Hitachi Diversified 1105 48.9% Global 2,702,873
10 Nikon Precision Equipment 1017 85.8% Global 636,195
11 Mitsubishi Electric Diversified 970 42.6% Global 3,054,394
DENSO Automotive 946 61.4% Global 3,624,924
12
Yakult Food & Beverages 931 41.1% Global 861,960
13 Yamaha Diversified 900 84.8% Global 1,557,743
14 Olympus Precision Equipment 825 79.7% Global 1,285,018
15 Nomura Financial Services 789 31.8% Global 2,012,579
16 Fujitsu Computer Services 779 40.0% Global 1,289,828
Epson Printers, Machinery 732 75.8% Global 852,421
17 Isuzu Automotive 723 64.0% Global 1,102,525
18 Kikkoman Food & Beverages 714 56.7% Global 703,732
19 Ajinomoto Food & Beverages 711 53.1% Global 1,336,159
20 Konica Minolta Electronics 702 80.6% Global 473,007
Kubota Machinery 690 67.7% Global 2,109,516
21
Fujifilm Chemical 657 59.6% Global 2,045,637
22 Mitsubishi Motors Automotive 655 81.8% Global 871,815
23 a
“Domestic” was defined as a company with overseas sales ratio less than 30%, and a company with more than 30% overseas
24 sales was defined as “Global”. However, the companies indicated by ** have overseas sales ratios exceeding 30%, but because
25 they have less than 30% of sales in each brand-bearing business, they are defined as domestic.
26
27
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29 sample firms' market capitalizations as of October 31, 2016 were collected from Yahoo Japan's finance
30 website (https://finance.yahoo.co.jp). The companies with brand value, consolidated overseas sales
31 ratio and market capitalizations were listed in Table 1.
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2.3. Statistical analysis
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We present the correlation between brand value and market capitalization in a scatter plot and in
36
regression statistics using Pearson's correlation coefficient. Cross-tabulation statistics and Chi-square
37
test of independence were employed to assess the correlation between brand value and consoli-
38
dated overseas sales ratios of Japanese companies listed in Table 1. All statistical analyses were per-
39
formed using the free R software package (available at https://www.r-project.org) [4] and Microsoft
40
Excel (Redmond, WA, USA).
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Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808
 DIB103808_proof ■ 8 March 2019 ■ 5/6

H. Matsumura et al. / Data in brief xxx (xxxx) xxx 5

1
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9 40000

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Brand value (US$ million)

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20000
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0
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0 50000 100000 150000
30 Market capitalization (JPY)
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32 Fig. 1. Scatter plot showing correlation between the brand values and market capitalizations of Japanese companies. Linier
33 regression lines with 95% confidence intervals (gray). The lines were created for each group of domestic (magenta) and global (cyan)
firms separately. The size of the circles indicates the consolidated overseas sales ratios.
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35
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37 Table 2
Pearson's correlation coefficients between brand values and market capitalizations for the sample of Japanese companies.
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39 Total (domestic þ global companies) Domestic companies Global companies
40 Correlation coefficients 0.864152a 0.915341a 0.9350639a
41 a
Statistically significant with a p-value < 0.01.
42
43
44 Table 3
45 Cross-tabulation statistics for brand value and consolidated overseas sales ratios (global and domestic) on
46 Japanese companies listed in Table 1.
47 Brand value
48
>1 billion US dollar <1 billion US dollar
49
Global 25 15
50
Domestic 15 25
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54

Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808
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6 H. Matsumura et al. / Data in brief xxx (xxxx) xxx

1 Table 4
2 Chi-square test of independence on the cross-tabulation (Table 2) with different correction methods to measure the relationship
between consolidated overseas sales ratios and brand value. Both chi-square tests indicate the relationship between consoli-
3
dated overseas sales ratios and brand value are not irrelevant.
4
Correction methods Chi-square Df p-value Significancea
5
6 None 5 1 0.02535 Significant
7 Yates' continuity correction 4.05 1 0.04417 Significant
a
8 Correlations with a p-value < 0.05 are considered significant.
9
10
11 Transparency document
12
13 Transparency document associated with this article can be found in the online version at https://
14 Q2 doi.org/10.1016/j.dib.2019.103808.
15
16 References
17
[1] I. Berzkalne, E. Zelgalve, Intellectual capital and company value, Procedia Soc. Behav. Sci. 110 (2014) 887e896. https://doi.
18 org/10.1016/j.sbspro.2013.12.934.
19 [2] Interbrand Japan, Ltd, Best Japan Brands 2017 Japan's Best Domestic Brands. http://www.interbrandjapan.com/ja/bjb/
20 domestic_brands/2017.html. (Accessed 15 January 2019).
[3] Interbrand Japan, Ltd, Best Japan Brands 2017 Japan's Best Global Brands. http://www.interbrandjapan.com/ja/bjb/global_
21 brands/2017.html. (Accessed 15 January 2019).
22 [4] R. Inaka, R. Gentleman, R: a language for data analysis and graphics, J. Comput. Graph. Stat. 5 (1996) 299e314. https://doi.
23 org/10.2307/1390807.

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Please cite this article as: H. Matsumura et al., Data on the correlations among brand value, market
capitalization, and consolidated overseas sales ratios of Japanese companies, Data in brief, https://
doi.org/10.1016/j.dib.2019.103808