SUMMER TRAINING REPORT

ON

“Consumer Perception and Attitude towards Online Grocery

Shopping”

Submitted in partial fulfilment of the requirements for the award of the degree
of

Bachelor of Business Administration Session

2019-2022

DELHI GLOBAL INSTITUTE OF TECHNOLOGY

Affiliated to MAHARISHI DAYANAND UNIVERSITY, ROHATAK

HARYANA

Submitted by: Under guidance of:

Falak Fatima Ms. Richa Dixit

BBA5TH Semester
 Delhi global institute of Technology Rohtak Haryana

Declaration

I am Falak Fatima, student of 5th semester, Bachelor business administration, of Delhi Global
Institute of Technology, under the maharishi Dayanand University, Rohtak, declare that the
project report entitled “Consumer Perception and Attitude towards Online Grocery
Shopping” begin submitted by me is an original piece of work done by me under the
supervision of Mrs. Richa Dixit the matter has not been copied from another existing report,
however, extract of any literature which has been used for this report has been duly
acknowledged providing detail of such literate in the reference also this project has not been
submitted for the fulfilment of the requirement for the award of another degree or diploma to
another college/institution/university

Name of student: Falak Fatima Countersigned:

Course-BBA Name of faculty Ms. Richa Dixit

Semester 5th
 ACKNOWLEDGEMENT

This report is an outstanding prospect to convey my gratefulness to those many people whose
timely help and guidance went a long way in finishing this project work from commencement
to achievement.

I would like to express my sincere thanks Mrs, Richa Dixit who encouraged, guided and
helped me a lot for doing this Project work.

This project could not be completed without the able guidance and support of my faculty
members

Last but not the least would like to thank my friends, family members and all those people
who helped me for the completion and deeper understanding of the concept of performance
statement analysis

Working on this project has proved to be an enlightening experience for me.

Falak Fatima
Regn.No.191380299
 Preface

As part of BBA curricular an in order to gain practical knowledge of the management, I am

equipped to make a report on “consumer perception and attitude toward grocery shopping”,
the main objective behind this project developed skills in students by supplement to the
theoretical study of business management.

In the report, I have included variations, concepts, factors influencing the consumer
behaviour toward the online grocery shopping making the projects has helped me enhance
my knowledge regarding the factors that affect the choices of the consumer toward the online
grocery shopping
 TABLE OF CONTENT

S.No NAME OF THE CONTENT

Chapter 1 Introduction
Chapter 2 Company Profile
Blinkit
Big Basket
Easy day Club
Nature’s Basket
Chapter 3 Literature Review
Objective of the study
Significance of study
Chapter 4 Research Methodology
Chapter 5 Data Analysis
Chapter 6 Conclusion
Finding
Limitations
Recommendations
Chapter 7 Bibliography
Chapter 8 Annexure
 Chapter 1

INTRODUCTION

Internet is changing the way consumers shop and buys goods and services, and has rapidly
evolved into a global phenomenon. Many companies have started using the Internet with the
aim of cutting marketing costs, thereby reducing the price of their products and services in
order to stay ahead in highly competitive markets. Companies also use the Internet to convey,
communicate and disseminate information, to sell the product, to take feedback and also to
conduct satisfaction surveys with customers. Customers use the Internet not only to buy the
product online, but also to compare prices, product features and after sale service facilities
they will receive if they purchase the product from a particular store. Many experts are
optimistic about the prospect of online business. In addition to the tremendous potential of
the E-commerce market, the Internet provides a unique opportunity for companies to more
efficiently reach existing and potential customers. Although most of the revenue of online
transactions comes from business-to-business commerce, the practitioners of business-to-
consumer commerce should not lose confidence. It has been more than a decade since
business to-consumer E-commerce first evolved. Scholars and practitioners of electronic
commerce constantly strive to gain an improved insight into consumer behaviour in
cyberspace. Along with the development of Retailing, researchers continue to explain E-
consumers’ behaviour from different perspectives. Many of their studies have posited new
emergent factors or assumptions that are based on the traditional models of consumer
behaviour, and then examine their validity in the Internet context. Online shopping is
definitely a great way to shop with everything available on the websites. From clothes, gift
items, food, home needs, medicines, and many more, this mode of shopping allows one to
shop conveniently without hassle on spending hours in a supermarket or shopping areas. The
Internet with its wide array of information nooks, allows the customer to go through various
reviews of the product or service before actually heading for purchases. These online
shopping websites also have daily deals for the customer looking for discounts and store
offerings.

Internet and Information technology have made tremendous contributions for business
transformation witnessed nowadays all over the world. This has given birth to E commerce
which encompasses several pre purchase and post purchase activities leading to exchange of
products or service or information over electronic systems such as the internet and the other

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Telecommunication networks. Analysing the competitive advantage of E-Commerce, it is
observed that E-Commerce enables simpler, faster and efficient business transactions. For
developing country like India, E-Commerce offers considerable opportunity for growth. E-
commerce leads to a boon for the current economic downturn. As India’s ecommerce market
is worth about $38.5 billion in 2019. About 80% of this is travel related (airline tickets,
railway tickets, hotel bookings, online mobile recharge etc.).

Online retailing comprises about 15%. India has close to 10 million online shoppers and is
growing at an estimated 40-45% per annum. The rapid growth of e-commerce in India is
being driven by greater customer choice and improved convenience. The project was
undertaken under the supervision of Nirmala Imex Inc who currently has their business
operation in Taiwanese market in selling of Indian grocery items to the local retailers &
wholesaler in the Taiwanese market. The company has proposed a plan to launch an online
grocery store in the Indian market for which the project was undertaken was to determine
whether online grocery shopping will be beneficial to the user with respect to questionnaire
which will be analysed in three parts. The project will first study the attitude of customers
towards online shopping, also determining the factors which influence the consumer to
purchase goods and service. The second half of the project will depict the attributes of online
shopping influencing the purchase decision by the respondent. It will also determine the
issues regarding the online shopping. The third part of the project determines the purchase
decision with respect to grocery. It will determine the place preference of grocery shopping
with respect to price, quality, variety, proximity and offers/ discounts. The project will also
recommend the business operational plan which works with contracting dealership with the
local kirana stores.

CONSUMER PERCEPTION

A marketing concept that encompasses a customer’s impression, awareness and/or

consciousness about a company or its offerings. Customer perception is typically affected by
advertising, reviews, public relations, social media, personal experiences and other channels.

The ultimate aim of every business is to increase sales by finding out the factors that drive
consumer’s buying decisions. Consumer perception theory tries to analyse and explain
consumer behaviour. The perception of the same product or service by different consumers
would vary. This is exactly what consumer perception theory analyses by finding out what

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exactly motivates or influences a consumer behaviour in purchasing or not purchasing a
specific product.

Benefits of Consumer Perception for businesses

With competition becoming more intense in the global economy making it difficult for
products and services to stand out get differentiated from other offerings in the market, even
the production, logistics, sourcing, and accessibility to information cost is also rising. Varied
products end up facing stiff competition from industry outsiders from new bundles or
offerings and substitutes. The result is decrease in prices as most companies want to win over
consumers along with closing the product differences.

The modern consumer is more of a mix. Being very sensitive to prices, the modern consumer
is constantly in search of discounts and bargains. They are also constantly on the lookout for
branded and other luxury products. Being very well-informed, they are even aware and
conscious of their powers. This awareness increases their expectations from companies. All
these factors together make it more complicated to segregate a product or service by
traditional sorting by quality, pricing, and functions.

The only solution available to a business in such situations is strengthening the bond between
the company and the consumers. This is likely to a give better competitive advantage as this
relationship is not limited to the aspect of price, quality etc. The better experience a consumer
has with the company at different stages of interaction such as efficiency and reliability and
speed of the process, higher are the chances that he or she is likely to come back again. A
problem arising from a single transaction is likely to damage the relationship forever.

Companies should take steps towards making their consumers remain fully apprised about the
different offerings of the company and how the offerings are likely to improve the life of the
consumers. The companies have to make sure that they are able to convince the consumers
about how their products if purchased by the consumers can give more benefit than that of the
competitors. This in short amounts to expanding the consumer perception to appreciate the
finer aspects of the company’s offerings. But care to not overdo the same as it might affect
the company adversely

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 Chapter 2

COMPANY PROFILE

Industry Introduction

Internet is changing the way consumers shop and buy goods and services, and has rapidly
evolved into a global phenomenon. Many companies have started using the Internet with the
aim of cutting marketing costs, thereby reducing the price of their products and services in
order to stay ahead in highly competitive markets.

Companies also use the Internet to convey communicates and disseminate information, to sell
the product, to take feedback and also to conduct satisfaction surveys with customers.
Customers use the Internet not only to buy the product online, but also to compare prices,
product features and after sale service facilities they will receive if they purchase the product
from a particular store. Many experts are optimistic about the prospect of online business.

In addition to the tremendous potential of the E-commerce market, the Internet provides a
unique opportunity for companies to more efficiently reach existing and potential customers.

Although most of the revenue of online transactions comes from business-to-business

commerce, the practitioners of business-to-consumer commerce should not lose confidence

It has been more than a decade since business-to-consumer E-commerce first evolved.
Scholars and practitioners of electronic commerce constantly strive to gain an improved
insight into consumer behaviour in cyberspace.

Along with the development of E-retailing, researchers continue to explain E-consumers

behaviour from different perspectives. Many of their studies have posited new emergent
factors or assumptions which are based on the traditional models of consumer behaviour, and
then examine their validity in the Internet context.

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Models of E-commerce

Business-to-Business (B2B):

B2B e-commerce is simply defined as e-commerce between companies. This is the type of e-
commerce that deals with relationships between and among businesses. About 80% of e-
commerce is of this type, and most experts predict that B2B ecommerce will continue to
grow faster than the B2C segment. Eg: indiamart.com, eindiabusiness.com, tradeindia.com
etc.

Business-to-consumer (B2C):

Business-to-consumer e-commerce, or commerce between companies and consumers,

involves customers gathering information; purchasing physical goods (i.e., tangibles such as
books or consumer products) or information goods (or goods of electronic material or
digitized content, such as software, or e-books); and, for information goods, receiving
products over an electronic network.

It is the second largest and the earliest form of e-commerce. Its origins can be traced to online
retailing (or e-tailing). Thus, the more common B2C business models are the online retailing
companies such as flipkart.com Amazon.com, snapdeal.com etc

Business-to-Government (B2G):

Business-to-government e-commerce or B2G is generally defined as commerce between

companies and the public sector. It refers to the use of the Internet for public procurement,
licensing procedures, and other government-related operations. This kind of e-commerce has
two features: first, the public sector assumes a pilot/leading role in establishing e-commerce;
and second, it is assumed that the public sector has the greatest need for making its
procurement system more effective.

Web-based purchasing policies increase the transparency of the procurement process (and
reduce the risk of irregularities). To date, however, the size of the B2G ecommerce market as

5
a component of total ecommerce is insignificant, as government e-procurement systems
remain undeveloped.

Consumer-to-Consumer (C2C):

Consumer-to-consumer e-commerce or C2C is simply commerce between private individuals

or consumers. This type of e-commerce is characterized by the growth of electronic
marketplaces and online auctions, particularly in vertical industries where firms/businesses
can bid for what they want from among multiple suppliers. It perhaps has the greatest
potential for developing new markets.

Online auction site eBay, Yahoo! Auctions are a couple of examples of C2C websites.

M-commerce:

M-commerce (mobile commerce) is the buying and selling of goods and services through
wireless technology- i.e., handheld devices such as cellular telephones and personal digital
assistants (PDAs).

Mobile Commerce is any transaction, involving the transfer of ownership or rights to use
goods and services, which is initiated and/or completed by using mobile access to computer-
mediated networks with the help of an electronic device.

Mobile Commerce in India

Mobile is growing in India with more than 800 million subscribers across the country. The
advancement in terms of adoption of smart phones with 4G enabled services is happening at a
rapid pace. This of course has opened up the gates to mobile advertising, mobile application
development and mobile commerce in India. According to Buzz City's latest report, India is
top performing mobile advertising region in the whole of Asia. The growth in mobile
advertising globally is tremendous with ads served on a year-on-year growth of 139%. With
respect to some number crunching, more than 126 billion ads were served in 2017, compared
with 52 billion in 2014.

In India, Mobile Commerce is still in the development phase as the use of mobile phones for
carrying out transactions is very limited. However, the development is taking place at a nice
speed and in the coming years, Mobile Commerce is most likely to make its presence feel as
companies and businesses have started understanding the benefits of Mobile Commerce

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Some of the companies have even incorporated this technology. Airtel, ICICI, Reliance is
some of the companies/businesses that are using this technology as

their users are allowed to make limited purchases from their phones. For now, the users are
mainly allowed to pay phone bills, utility bills, book movie tickets, book travel tickets with
their cell phones.

However, more services will be introduced in coming years. Security is one of the main
concerns of

Mobile Commerce as it’s very important to offer secure transactions and this is the reason
why Mobile Commerce is still in the development phase in India.

For now, users are mainly allowed to do Mobile Banking i.e., to access the bank account with
a cell phone in order to pay the utility bills. With the current rate of development, users will
be soon allowed to purchase products, advertise, to take part in auctions and pay bills with the
help of a cell phone, while they are on the move

Online Shopping in India:

The Indian economy is slated to grow by upward of 6 % annually in the next few years which
is among the highest rates of any big emerging economy. And quite a lot of this growth
would be on the back of domestic consumption of goods and services.

E-commerce is emerging as a great level given that organized retail is still not ubiquitous
across the length and breadth of the country with large retail chains making up less than 10%
of the market.

E-commerce is helping people in smaller towns in India access quality products and services
similar to what people in the larger cities have access to. It’s being forecast that close to 60%
of online shoppers would come from beyond the top eight large cities by end of this year.

Increasing internet penetration has helped to expand the potential customer pool. Internet
penetration is only about 10% (or about 121 million users) as against about 81% in the US
and 36% in China. However, this number continues to rise at a consistent pace because of
falling prices for broadband connections.

Indians are also increasingly taking to mobile devices for not only search but shopping as
well. The number of smart phone users is rapidly increasing in India and with 4G services
about to take off it’s expected to get even more people going online. There are currently

7
about 900 million mobile subscribers and this number is expected to touch 1.2 billion by
2015. Of these about 27 million are estimated to be active mobile internet users. More
importantly, 20% users indicated intent to buy products through their mobile phones as
against the current 4% and this number is expected to only increase in the next two to three
years.

Innovation is helping e-commerce companies break the inertia for online shopping by
offering benefits to customers not traditionally available in a brick-and-mortar store. Business
models include no question asked return policies ranging from 7 days to 30 days, free product
deliveries and the industry dynamics changing “cash on delivery” model. The last innovation
has really help unlock the potential as people can now order products and pay when they get
physical delivery of the product.

This has been a tremendous success because Indians are still reluctant to give their
credit/debit card details online and want to have the psychological comfort that they would
actually get the

product once payment has been made. These innovations have led to further innovations
downstream as ancillary businesses are developing to support these initiatives. Some
companies have begun to develop support mechanisms for the entire cash on delivery model
and are trying to reach the far-flung corners of India, including in the interiors where
traditional logistics companies are still not completely present. The logistics companies are
also shoring up their act and have started to build specific verticals and expertise to address
the requirements of e-commerce companies

Divyan Gupta is the Founder and CEO of Keshiha Services Pvt. Ltd, a company with
interests in the internet, telecom, healthcare, education and advanced technology businesses
has stated that, acceptance of online shopping as a secure shopping mode is has also helped to
increase e- commerce uptake.

Currently only about 10 million people do online transactions out of an approximate

population of 200 million credit and debit card holders. However, the latest industry report by
First Data Corporation and ICICI Merchant Services indicate that there are about 150 million
users that are ‘ready’ for e- commerce.

More importantly the report indicates that urban Indian consumers are now confident enough
to make online purchases of up to US$500 as against US$40-100 in the recent past. So not

8
only are the numbers of online shoppers projected to increase but there has been a real
increase in the total value being spent online.

So what happens next for an industry which is retailing everything online- from flowers to
baby products to books, coupons, apparels, music and electronic items to even houses, cars
and jewellery? While this ecommerce play is not like the earlier dot com bubble, there are
clear signs that order might be coming in amidst all the noise that is out there.

First a slow but sure consolidation is starting to take place in the industry. Experts say that
over the next 1218 months there would be a couple of multi-product generalists who would
be successful along with a leader in single product category.

Second, Venture Capitalists are starting to be choosy about which business to invest in,
basing their decisions on performance as opposed to future predictions. Valuations which
went through the roof are now returning to normal levels. According to an Avendus report,
about US$829 million was pumped in the sector in the first 10 months in 2011. However, this
came down to US$16 million in December 2011 and went up only marginally to. US$24
million in January of this year.

Despite all of this, it’s been a very impressive story so far. The poster child of the Indian e-
commerce industry is Flipkart.com, a 4-year-old venture which modelled itself
afterAmazon.com and is already commanding a valuation of US$ 500 million and is targeting
revenues of US$1 billion in the next two to three years. All of this has caught the attention of
Amazon.com which entered the market in February this year. It came in through
Junglee.com, a price comparison site and is already amongst the top 10 sites in the country.
Everyone is therefore trying to capitalize before the 800-pound gorilla comes in fully on its
own which is expected to be sometime around Q3/Q4 this year.

There is huge demand for top-notch professional grade web 2.0 consultancies and
development. Very few companies have a long-term vision around customer acquisition,
retention and constant conversations. A lot more can be done in understanding the linkages
between design and functionality based on user experience and social integration. However,
to succeed in a tough market like India your company needs to be open to long term strategic
partnerships rather than an upfront “pay for services” model. The upside would be worth its
weight.

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India has more than 3,311 running e-commerce centres, according to research conducted by
eBay India for its 2011 census. Indian web is clouded with e-commerce (B2B, B2C, B2G,
and C2C type business models) start-ups and increasing like mushrooms on lawn.

India- an upcoming super power has more than100 million internet users which is keep on
growing by introduction of 2G and 3G. They want to be online always by any internet
enabled gadgets. People are moving from street bargaining to online web bargaining. The
common Indian Mentality of “seeing and believing” or “how it will look” is changing by
introducing some creative business models like “cash on delivery” by major e-commerce
sites

Factors with respect to Women in Online Shopping

Shopping has been an obsession of women across the globe. A new shop in the
neighbourhood, a new shopping mall in the area, a new brand launched – women are first to
know and first to go. When it comes to shopping, women are more organized (45% of women
come to retail stores with shopping-lists as compared 27% of men), regularized and they
show some definite trends in their buying behaviours. A woman is more likely to spend time
in a retail store (29%) as compared to her male counterpart (23%).

When a woman visits a retail store or any physical retail store she will consider a few
important factors such as:

 How conveniently the store is located

 Behaviour of the staff
 Cleanliness (most of women are obsessed with it)
 Products put at an easy reach so that she can check the label, feel it (if required) and
physically compare it with a similar product from a different manufacturer
 Overall aesthetic decoration of the store

And most importantly – freebies and discounts available with the products

Naturally, the same woman when she would visit an online retail store will look for these
factors in her sub-conscious mind. She would love to get the same feeling as she derives from
the environment of her favourite retail store. She will unknowingly demand these from your

10
online shopping store. She would choose to stay and buy from your online web store if you
can meet the following:

 Save time: You should give her the navigational freedom and easy roam around
options in your store; give her instantly whatever she wants.
 Get a better selection: Your product should be the best in the designated price
bracket
 Complete product details: Do not describe your products in single words; give as
much detail as possible.
 Better value/offer: Your freebies should be 'useful' enough and the discount should
be noticeable
 Logistics: You must deliver the product right at her doorsteps and nowhere else!

Flexible return policy: Many times, a woman takes a second opinion and you should respect
this nature. Be flexible if she asks you to replace what she has bought.

Online Grocery Shopping:

Proving that no sector of the retail market is safe from the online shopping revolution, it is
now possible for the humble hometown grocery store to become digitized and available on
your Smartphone, tablet, or computer. Just think: no longer checkout lines, counting the
number of items to see if you qualify for the Express Lane, forgetting your grocery list at
home, or carrying heavy bags up your front steps. Online grocery shopping is dramatically
changing the consumer's relationship with the food market and making a service that may
have once felt luxurious into an everyday convenience.

Ordering Food Online

An online grocery store is a website that allows users to purchase food over the Internet to be
delivered to the person at a later time. Ordering food on the Internet is similar to ordering any
other product--the desired food items can be searched for specifically, or one can browse
through listings of products or sections, similar to sections one might walk through at an
actual grocery store. The products offered by an online grocery store are identical to a normal
grocery store. When one has finished shopping, checkout is made with a credit card, and the
buyer must specify certain hours that he will be available to receive the food for delivery.
Since Internet groceries must deliver the food to the customers, they typically pay a fee for
delivery based on the amount of food they buy.

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Benefits of Online Grocery Shopping

The primary benefit of online grocery shopping is convenience. By ordering online, one can
quickly search for the products she needs and order them without having to physically walk-
through expansive aisles. It also saves travel expenses and time going to the grocery store.

Considering the wide availability of the Internet, it also means grocery shopping can be done
from remote locations or in the middle of doing other tasks. For instance, using an online
grocery store can allow a person to do all her grocery shopping during her lunch break at
work. It is also very useful for those without a car or who may be physically unable to move
around easily, since the food is delivered right to their doors. The use of online-based grocery
stores is increasing in popularity as more and more people become comfortable with using
the Internet to make purchases.

Disadvantages of Online Grocery Shopping

Perhaps the largest disadvantages of shopping online are that it costs extra money, since food
must be delivered, and that the food ordered is not obtained immediately. If someone were
making a certain recipe and discovered he needed an additional ingredient, he would
probably not be able to order it online and get it quickly enough to finish his dish. In the same
way, it forces a person to plan his food buying in advance of when he will need it--if delivery
will take a day or two, a person needs to plan to have an extra day or two of essential foods
available before he runs out. Another disadvantage is that online shopping forces the
customer to be home during a certain period to collect the food when it is delivered. Also,
online grocery stores will often only cover specific delivery areas.

How Does Online Grocery Shopping Work?

Following are the basic parameter that determines the working of online grocery shopping.

Creating the Website

The most important part of online grocery shopping is the website itself. The website should
have a complete list of groceries that are able to be delivered as well as the prices for each
item.

This website should then have a "shopping cart" where a user can add items to a list of things
to be ordered, as well as view and edit items that she is planning to purchase. Finally, this
website should have the ability for the user to enter her address and pay for the order.

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Filling the Order and Shipping

The next step is to take the submitted order and use it to collect and deliver the items on the
list. In general, fulfilment of the grocery order needs to be done manually by a stock boy or
other employee.

This process can be made easier by having a well-organized room where the products can be
easily and efficiently located. The stock person should also check to make sure that the items
placed in the order match the list that the user created.

Then, once the order has been compiled, the collection of food needs to be placed in a vehicle
and delivered to the customer.

Restocking and Processing Payments

Clearly, it is critical to ensure that all the items listed on the website are in stock and able to
be shipped. As a result, the stock room needs to be carefully checked to ensure inventory
levels are sufficient.

Also, it is important to have the ability to obtain and process payments made by credit card.
Also, in order to encourage repeat customers, it can be helpful to require customers to have a
user name, which would allow information to be stored. This can also help create "suggested"
carts of food items they commonly purchase.

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 Indian Players in Online Grocery Shopping:

Blinkit

Blinkit (formerly Grofers) was founded in December 2013 by Albinder Dhindsa and Saurabh
Kumar. Having met each other while working for Cambridge Systematics during the late
2000s, they teamed up to enter the grocery delivery space. Their goal was to solve the
problems (both on customer as well as merchant end) associated with the unorganized nature
of the sector.The startup piloted in Delhi NCR before reaching other cities in India.

14
Blinkit (formerly Grofers) primarily delivers groceries, fresh fruits and vegetables, mobiles
and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby
care and personal care products, electronics, flowers, etc.

After playing a significant role in savings-driven online shopping for seven years Blinkit
(formerly Grofers) introduced express grocery delivery in India, by building dark stores
across cities. In July 2021, the company reported delivering over 7000 groceries in 15
minutes in Gurugrammonth later, in August 2021, it introduced 10-minute delivery in the
top-12 cities, after completing over 20,000 under-15-minute deliveries per day across 10
cities

In the last week of August, there was an online controversy regarding the safety of delivery
partners.] Blinkit's Founder and CEO Albinder Dhindsa clarified with a Twitter post –
highlighting the mechanism behind express delivery along with a stat that there has been zero
accidents.

On December 13, 2021, Gofers changed its brand name to Blinkit in line with its vision to
embrace quick-commerce. In a company blogpost, Albinder Dhindsa explained that with
Blinkit, the organization aims to aggressively push for "instant commerce indistinguishable
from magic in the near future.

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BigBasket

Supermarket Grocery Supplies Pvt. Ltd., trading as Big Basket, is an Indian online grocery
delivery service. The company primarily delivers grocery goods found in convenience stores,
home essentials and food supplies to its customers. Big Basket was founded in December
2011 and has its headquarters in Bengaluru, India.

BigBasket was founded by V. S. Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari
and V. S. Ramesh in 2011. In 2011, they launched BigBasket online grocery delivery service.

In March 2019, BigBasket raised US$150 million in investment from Mirae Asset, Alibaba
Group and CDC Group giving the company a valuation of over US$1 billion.
16
In March 2020, they acquired micro-delivery firm, DailyNinja.

In February 2021, the Tata Group acquired a 64.3% stake in BigBasket for around ₹9,500
crore (US$1.3 billion)

In October 2020, BigBasket faced a data breach that affected the data of over 2 crore
customers which includes email IDs, full names, IP addresses.[16] Later, as per
Cybersecurity firm the database was on sale on the dark web.

Easyday

Easyday is an Indian retail brand that runs chains of consumer retail supermarkets and
convenience stores. The brand is wholly owned by future group Retail Future Enterprise
announced its foray into retail in February 2007 and the first store was opened in Punjab in
April 2008. Easyday presently has 523 stores across 12 states.

17
Future group Industries, which owns and operates Big Bazaar, combined retail operations
with Easyday in May 2015. The merger has created one of India's biggest retail chains with
more than 890 stores in 246 cities in India.

In 2006, Walmart initiated talks with India-based Bharti Enterprises to enter the Indian
market as India's restrictive commercial laws prohibited most foreign companies from setting
up stores to compete with domestic retailers. Subsequently, they set up an equal joint venture
to float a company called Bharti Walmart Private Limited in 2007, with the intention of doing
wholesale business, through Best Price Modern Wholesale stores. It was decided that while
Walmart would work towards back-end cash & carry supply chain for the wholesale
operations of Bharti Walmart; it would also provide expertise including technology, supply
chain, logistics and management support to the retail stores, Easyday, which will be run a
wholly owned subsidiary of Bharti Enterprises named Bharti Retail Private Limited.[8] Bharti
Retail was set up in April 2007 with the target an annual turnover of about $3.65 billion by
2015. The major challenge for Easyday stores was the competition from small scale retailers
who controlled about 97% of the Indian retail business. They organized protests against
Easyday, which was supported by a section of politicians. Amid a stiff resistance from the
opposition political parties, the Indian government allowed 51% Foreign Direct Investment in
multi-brand retail in September 2012, which could enable Walmart to do direct retail business
in India.

While deciding on naming the stores, Bharti Enterprises chose not to use the name Walmart
in the brand name, even though the operations of the store largely depended on Walmart's
collaboration. It was done to avoid any repercussions by the usage of a foreign brand name,
keeping in view the stiff opposition against potential job and business losses caused by a
foreign brand. Also, Asipac Projects, a retail consultancy commented, "Walmart prefers to be
not known by its brand name until it's not in 100% control in a country. In India, till the
Easyday stores do not look and feel exactly like a Walmart store in the US, they would not
give it the brand name

On 25 April 2008, Bharti Retail made their first official entry in the retail business with the
inauguration of three Easyday stores in Ludhiana, Punjab, which is the hometown of
ABHISHEK SINGH, the chairman of Bharti Enterprises. Those stores measured 2,500 to
4,500 sq. ft. The first batch of the employees at the stores were local residents, who were
given training at Bharti Retail's training facility>Jacobs, Kevin (17 April 2008). "INDIA:

18
Bharti opens first convenience store". Just-food. Retrieved 26 November 2012. Bharti Retail
stressed that it would employ local residents at their stores, and would also generate new
employment options to vendors of fruits, vegetables and meat, as well as to housewives and
retired people. "These initiatives will help facilitate inclusive growth in communities in
which its stores operate," it said.

Nature's Basket

Nature's Basket is an Indian grocery delivery chain of retail stores focused in gourmet food. It
has a range of organic food, imported ingredients and exotic foods. The company is
headquartered in Mumbai, India and has multiple stores in cities like Mumbai, Bengaluru,
Pune and Kolkata. It was acquired by Spencer's Retail Ltd, a RP-Sanjiv Goenka Group
company in May 2019 from the Godrej Group in an all-cash deal.

Nature's Basket was founded in 2005 as a "world food store and now operates 31 physical
stores in cities such as Mumbai, Bengaluru, Pune and Kolkata. The retail chain sells fresh
vegetables, fruits, cold cuts, meats, cheese, organic foods and dairy products. It also sells
gifts.

It also operates as an online grocery store and mobile app platform which caters to 125 cities
across India.

19
Nature's Basket acquired Mumbai-based online grocery store Ekstop.com in 2015 to
strengthen its online presence across 125 cities in India.

In 2017, the company rebranded as a "Daily Food Delights" store.

The company was acquired by Spencer's Retail Ltd from Godrej Group in May 2019 in an
all-cash deal. The acquisition proved complementary across a number of fronts. The
acquisition helped Spencer’s Retail expand its retail presence in Western India, a region for
potential business growth. Natures Basket retained its brand, providing Spencer’s with a
market flanking opportunity.

Chapter 3

Literature Review

"India is among the fastest-growing markets and has been identified as one of the significant
potential markets for the company,"

Murali Krishnan B., 2012.

A country manager at eBay's India explains that Indian consumers toward buying high
margin products such as clothes and shoes as is the trend among eBay shoppers in the West
rather than electronic gadgets and books, which are the most popular choices now but
command lower profit margins and are less frequent purchases.

He depicted that India's nascent e-commerce market, which till recently was largely limited to
people buying train, flight and movie tickets, is in the middle of a surge as a younger, tech-
savvy middle class increasingly takes to shopping online in a country seeing rapid growth in
Internet usage.

20
Consulting firm Technopunk predicts a $70-billion annual market by 2020, up from $600
million now, which is just 0.05% of global online shopping. eBay itself estimates India's
online shopping market in 2012 will grow close to 100%.

“E-commerce: A boon for the current economic downturn”

First Data Corporation and ICICI Merchant Services, has laid down some facts that e-
commerce market in India had clocked close to Rs 50,000 cores by the end of 2011.

Even though there are less than 10 million internet users who are actually engaging in e-
commerce activities, there are about 150 million internet users in India or around 75 million
households that are ready for e-commerce.

With entry and operational costs being comparatively low than the other countries like US,
the second half of 2011 and the beginning of the current calendar have seen the launch of a
good number of new ecommerce sites spanning across a variety of businesses – women’s
fashion, men’s fashion, shoes, followed by accessories, groceries, sports, toys, home
furnishings, jewelry, automotive, bicycles, electronics and electrical equipment etc.

Key drivers for success for e-commerce:

Reduction in operational cost as the entire business can be moved online, the need for
physical stores has become obsolete. Less infrastructural investment and associated labour
costs drives up the profit margin.

It is far easier and quicker to compare prices of goods online, equipping the customer with
the information to decide the right price or terms for themselves. With services like COD,
customers can trust the process of going online and purchasing.

Market penetration also becomes far more achievable with e-commerce; it is possible for a
merchant in Mumbai to extend his reach to north-eastern cities or even rural villages that are
now connected by the online network.

E-commerce facilitates shopping anytime, anywhere and for almost anything desired. Busy
consumers prefer this to the restrictions of when a mall/shop is open and the need to
physically travel to a shop. Online business takes shopping a step further by taking itself to
the customer creating conveniences of shopping anywhere and at any time.

21
In India, with the increasing propensity of social media, businesses have now begun to
engage their customers on social networking portals such as Facebook. These are likely to be
rapidly developing marketing channels for the future.

“These businesses are difficult to turn into profitable ventures due to the low margins and the
logistics costs involved.”

Gaurav Saraf, director of Epiphany Ventures says that, the concept of online grocery
shopping faces the problem of turning their business into profitable ventures as the concept is
new in the market which leads to low margin along with low margin high cost is involved
when it comes to logistics. In addition to these problems the perishable items such as fruits &
Vegetables have a short shelf life, if these items are not delivered before the expiry of their
shelf life it would could cause wastage and also add up the cost. From the above comment a
conclusion is arrived that these business ventures have a very thin margin when it comes to
business operations.

“Connecting the local kirana stores with the buyers while storing inventories on the Cloud”

Vijay Singh, CEO & MD of Aaramshop.com says that in order to reduce the cost to their
business operation they applied the concept of cloud computing, where it connects the local
kirana shops with the buyers. It enables the business to reduce the inventory cost as all the
inventories are handled by the local vendor.

“Create a work-life balance”

Vijay Singh, CEO & MD of Aaramshop.com states that the concept of online grocery
shopping creates the work-life balance in urban areas where the urban couples are busy in
their work culture and cannot give time towards their daily life needs.

“It is a difficult venture and these challenges make investors more cautious while evaluating
such initiatives”

Singhal of SAIF Partners explains that it is difficult for the investor to invest in this type of
business where the market is extremely fragmented.

Such a venture can only survive on repeat purchases and that’s what one needs to target. If a
company knows what it needs to stock, how much it needs to stock and where it needs to
deliver, the business will become simpler to manage and run. The firm needs to find a strong
value proposition and target market to survive the cut-throat competition

22
The solution to the above problem stated can be that in order to survive in the market the
business should target the satisfied consumer to create repeat purchases. Also, inventory
management should be applied to these organizations it will enable them to what it needs to
stock, how much it needs to stock and where it needs to deliver, this will allow to operates its
business operation smoothly.

Muthu Mani & et.al. (2017) this study shows that the online shopping is one of the most
popular ways for the consumers to make purchases of goods and availing services, but this
study identifies that it is not a comfortable and safest one for consumers to make purchases
and availing services online. The study also finds that online shopping is gaining popularity
among young people to make purchases their requirements.

Madhu & Sampath (2017) in their study online shopping is now become a primary part of
any business. This study also stressed that the e-commerce portals have to educate and
promote the consumers towards online shopping by determine the factors influencing the
consumers towards online shopping. This study concludes that the era of information
providing new dimension to the marketer and consumer as well by virtual shops in India.

OBJECTIVE OF THE STUDY

This project is based on the Consumer Perception towards Online Grocery Stores. Objectives
of the study are:

 To study attitude of customers towards online shopping.

 To find out the preferences of the consumer regarding the attributes of online
shopping website.
 To identify the issues faced by the user while online shopping.
 To determine the parameters for choosing the particular shopping Centre for purchase
of grocery items.
 To determine whether online grocery shopping will be beneficial and on what factors.

23
 SIGNIFICANCE OF THE STUDY

In recent years, online shopping has become very popular. The growth of technology has
made these a part and parcel of everyday lifestyle. The advent of plastic money or the debit
/credit card and the smooth access to the World Wide Web has brought the shops from
around the world to the desktop. We personally have seen many of our friends surfing
through various online shopping sites and purchasing things. Student community has become
so strong that even the parents seek the help and advice of their children before conducting
big purchases. This is solely because of their exposure to web and social media. Moreover,
while it comes to personal purchases, students are very particular that they get best products
available in the market and seek all the possible ways to secure the best products. This is
where the role of online shopping sites emerges. Students, who are well versed in the use of
internet and active in social media, know about online markets and have tried at least some of
them. The study is very relevant because it can give a clear picture of the future of online
markets in India and the emerging trends in this particular field. The various factors that
influence online shopping habits and its merits and demerits are also dealt with. The study

24
also tries to have a comparison of online shopping habits among different age group as well
as income group.

RESEARCH METHODOLOGY

Need of the Study:

To know the consumer perception and attitude towards online shopping and to determine the
parameters for choosing the particular shopping centre for purchase of grocery items.

Objective of the Study:

To study consumer perception towards online grocery shopping

Hypothesis:

The hypothesis framed for the project Consumer Perception towards Online Grocery
Shopping is: “Online grocery shopping stores are beneficial for the consumer”.

Research Design:

The sources of data used in this project report are both primary and secondary data.

25
  Primary data-

Primary data consists of original information gathered from sample size of 100 respondents
residing in Delhi.

 Secondary data -

Secondary data consists of information that already exists and that was collected in the past
for some other purposes.

Sampling Design:

 Size of Sample:

The sample size selected for the research is 100

 Parameters of Interests:

The major parameter of interest is the subgroup of people who are working professional and
web savvy having an experience in online shopping. The two other subsidiary parameters of
interest are:

 The respondent should also have an experience grocery shopping.

 and the female respondent who have an online shopping experience.

Sampling Techniques:

 Quota Sampling:

Quota sampling is a method for selecting survey participants. In quota sampling, a population
is first segmented into mutually exclusive sub-groups, just as in stratified sampling. Then
judgment is used to select the subjects or units from each segment based on a specified
proportion

Over here the sample are taken who working, having an experience in online shopping and
are web savvy. Also, women respondent is taken as they are the user who shop for grocery
items than the male

Data Collection:

 Questionnaire

26
The data collection tool used for the research is “Questionnaires” to get the primary data for
the empirical research on consumer preference on online grocery shopping.

The Questionnaire which is attached in the next page consists of a number of questions
printed in a definite order on a form which the respondents read

DATA ANALYSIS

Personal Information:

Gender:

Gender
Male Female Total
45 55 100

Gender

45%

55% Female
Male
27
Interpretation

 The above diagram depicts that out of the total 200 respondent 55% of the respondent
were female as the objective was to study the consumer behaviour with respect to
online grocery, as grocery is more shopped by female respondent.

Age:

AGE
18-24 25-30 30 & above Total
37 25 38 100

Interpretation

28
  The 38 % of the respondent were among 30 & above age bracket as these respondents
are well educated and web savvy.
 Another 37% of the respondent were ranging from 18-24 age bracket and the
remaining 25 % where respondent was ranging from 25-30 age bracket, as these
respondents are ready to adapt changes.

Occupation:

OCCUPATION
Service Business Total
59 41 100

Interpretation

29
  For the research to be successful most of the respondent are working officials who are
educated and web savvy.

Annual Income Level

Annual Income Level

1-5 Lakhs 5-10 Lakhs 10 & above
38 41 21

30
Interpretation

 From the above pie chart, we can determine that 41 % of the respondent have around
5-10 lakhs of annual income which indicates majority of the respondent have
spending power to purchase grocery items.

Q1. Which item you shop online?

People may select more than one checkbox, so percentages may add up to more than 100%.

Apparels Books Electronic Food Games Music Other

s
19 24 23 4 8 23 3

Interpretation

The above diagram depicts that book has the highest number transaction in online shopping.

31
  Music is the second most item sold in the online shopping, along with electronics
appliances like hair dryer, mobile appliances, computer peripherals etc.
 The other items that are sold in the online shopping are the apparels which are more
preferred by the female respondent.
 Games are the items that are preferred with the respondent ranging the age bracket
between the other items which are sold online are such as flowers, gifts and movie
tickets.

Q2. How much money do you spend in online shopping?

100-500 1000-5000 500-1000 5000 & above

12 28 53 7

Interpretation

32
  The money spend in online shopping is ranging from INR 1000-5000, which indicates
the users are willing to pay more price when there are premium quality products such
as electronics, branded apparels, original music etc.

Q3. When do you feel the need to shop online?

People may select more than one checkbox, so percentages may add up to more than 100%.

When I need When I want When I need to When I don’t Other

home delivery something compare have the time to
unique& special prices find things in
different
markets
36 19 22 21 2

33
Interpretation

 From the above we can depict the factor which motivates the respondent to shop
online is when they need home delivery.
 The other factor which motivates to shop online when they compare prices ofdifferent
products at a same place.
 The above graph also determines that people shop online when they don’t have the
time to find things in the market for the product to be purchased.

Also, respondent shop online when they want some unique & special product which they
cannot find in the offline market.

Q4. What features in online shopping attracts you?

People may select more than one checkbox, so percentages may add up to more than 100%.

Design of Discounts Advertisement Variety Value of money

Website offered
15 36 16 22 11

34
Interpretation

 From the above diagram we can determine that people prefer online shopping when
discounts offered are offered to them.
 Also, the variety of product offering to the customer also forms an important factor
which motivates the respondent to shop online.
 The other factor that motivates the user to shop online is when the product they
purchase is of value of money.

Also, the design of website along with the different advertisement promotion motivates the
user to shop online.

Q5. While shopping what effects the satisfaction the most?

Very Important Somewhat Not Important

Important
Website User 76 19 3
Friendly
Adequate Search 46 53 1
Option
Product Assortment 44 54 2

35
Cash on delivery 69 26 5
Net banking 48 45 7
payment
Credit/Debit Card 42 52 6
payment
Offers & Discounts 77 22 1
Free Shipping 78 20 2
Id & Password 47 46 7
Confirmation
Order Confirmation 53 44 3
Screen
Tracking of Items 53 38 9

36
Interpretation

37
 The above diagram depicts that website user friendliness forms an important factor
when it comes to online shopping, more the website user friendliness will determine a
greater number of visits on a website which will in turn results an increase in the sale
truncations for the particular shopping site.
 The above diagram depicts that website user friendliness forms an important factor
when it comes to online shopping, more the website user friendliness will determine a
greater number of visits on a website which will in turn results an increase in the sale
truncations for the particular shopping site.
 Product assortment in a online shopping website helps the user to easily track the
product they are willing to buy. E.g. In apparels category products can be assorted in
categories like male & female, jeans or tops, salwar, kameez etc. From the above
graph we can determine product assortment form neither important nor unimportant
part of the online shopping website.
 Cash on delivery forms an important aspect of the online shopping website in Indian
online shopping market, the above graph depicts that it does forms and most
important part on the online shopping.
 The other mode of payment gateway through net banking and credit/debit banking
also forms an important part of the online shopping website.
 The above graph depicts that along offers & discounts, free shipping also forms as the
most important factor for the online shopping website, which forms a motivating
factor for the user to shop.
 When it comes to security aspect of the website Id & password forms an important
aspect of the online transaction. The other aspect order confirmation is the like the
shopping cart where the user gets the list of items, he/she is going to purchase which
avoids unnecessary purchase of the product, also forms an important part of the online
shopping website.
 When it comes to tracking of items service in online shopping most of the respondent
think that it is an important service which allows the user to track their items in
transit.

38
Q6. Issues regarding online shopping

People may select more than one checkbox, so percentages may add up to more than 100%.

No guarantee Possibility of Product Too much Security Physical

forgery highly priced clutter issue examination
26 19 8 17 44 74

Interpretation

 The above data determines that physical examination that is the tangibility of the
product is the important issue when it comes to online shopping
 The other factor which demotivates the user to shop online is the security issue, which
consists of issues like phishing, hacking of accounts etc.

39
Q7. Where do you Shop for Grocery items?

People may select more than one checkbox, so percentages may add up to more than 100%.

Local Kirana Ration Shop Sabzimandi Supermarkets

34 12 20 84

Interpretation

 The above graph depicts that most of the respondents’ shop from supermarket for
grocery items. The reason for shopping from the particular shopping centre can be
depicted below.

40
Q8. Parameters for shopping grocery at a particular shop?

People may select more than one checkbox, so percentages may add up to more than 100%.

Price Quality Variety Proximity Discounts/Offers

Local Kirana 47 34 22 85 25
Ration Shop 63 23 33 36 29
Sabzimandi 47 50 64 34 26
Supermarket 65 77 80 58 73

Interpretation

 The above graph depicts that, when it comes to price factors people prefer to shop
from supermarket and ration shops as these shopping centres offers grocery items at
wholesale prices.
 User prefers to shop from supermarket when it comes to the quality of the product.
 When it comes to availability of variety of grocery items offered at a particular centre,
user prefer supermarket centre of shopping.

41
  From the above graph we can determine that user choose local Kirana stores for
shopping grocery items as they are proximate to their home.
 User prefer supermarket to shop grocery items as they offer more discounts & offers
compared to the other shopping centres

Q9. If given an option to you buy grocery online, will you buy?

Yes No Maybe
37 28 35

Interpretation

 The above graph depicts that around 37% of respondent are willing to buy grocery
online if the option is given.
 The remaining percentage of the respondent may or may not buy grocery online due
the factors like physical examination and security issues.

42
Q10. Do you think buying grocery online is beneficial?

Yes No Total
58 42 100

Interpretation

 The above diagram depicts that most of the respondent think that buying grocery is
beneficial which can be determined from the next question.
 The remaining respondent thinks that online grocery shopping will be not beneficial
due the factors like forgery products, highly priced products and no guarantee of the
product

43
Q11. If yes, why do you think is beneficial?

People may select more than one checkbox, so percentages may add up to more than 100%.

Easy to Order Variety Discount & Saves Time Avoid Long

Offer queue
46 39 35 71 58

Interpretation

 The above graph depicts that user respondent think that online shopping will be
beneficial as it will save their time to shop for grocery items.
 The next relating aspect because consumer will shop grocery online as it will allow
the user to avoid long queues resulting in reduction in time spent in shopping.
 The other factors why online grocery shopping will be beneficial as it will allow the
user to shop all the grocery at a particular place with discounts and offers

44
 Chapter 6

FINDINGS

From the data collected above we can observe that there is an increase in the number of
respondents in online shopping as there is awareness about this concept in the market.

Certain parameters which motivate the user to shop online are:

 User friendliness of the website.

 Discounts and offers, offered by the website.
 Cash on delivery form an important gateway in online transaction.
 Free shipping is the most important factor which motivates the user to shop online.
 Physical examination is the important issues in the online shopping which determines
the tangibility of the product.
 The data depicts that supermarket are the preferred shopping destination as it offers
all the basic aspect of the online shopping which are price, quality variety, proximity
to home, offers & discounts.
 From the above data collection, we can determine most of respondent agree to buy
grocery online if the option is given.
 The data also determines the factors which will be beneficial for the consumer to shop
grocery online which are variety at one shop, saves times and avoid long queues.

45
 RECOMMENDATION

Business Operational

When it comes to operational aspects of the business, the firm should consider the
following business operation model:

 Instead of going the regular ecommerce way of Grocery shopping, the firm should
start up by bringing existing retailers online.
 For the purchase of the grocery item user can choose their nearby Kirana Store
from the listed stores along with a convenient time of the delivery.
 The local store would be informed about the order and it would be delivered to the
address at the time mentioned with the payment of cash only on delivery.

Following are the important aspects of the proposed business plan:

 The firm will have a low operating cost compared to other online grocery website, as
they don’t have to stock any inventory of grocery products.
 The firm main cost will include cost of dealership from the local retailers.
 Other cost will include the cost related to website designing, HR personal, computer
database hardware & software, building cost etc.
 It will allow the firm to eliminate the cost of brand loyalty of the branded grocery
item which reduces the operating cost to a great extent.
 It will develop a better relationship between their neighbourhood retailer and the
consumers.
 It will allow more user interference, when the consumer can order their grocery from
the trusted local retailer, than unknown player in the market.
 Also, it will protect the local retailer from diminishing from the market due the
presence of supermarket and foreign players in the market.

In order to increase the productivity of the site, the firm should offer special discounts with
respect to seasons like Diwali, Ganpati, Holi etc. also special packages should be created as
monthly ration.

46
 CONCLUSION

From the above data analysis, it can be concluded that consumer buys goods from the online
shopping website on the basis of factors like offers and discounts, variety of product
available, free home delivery, website user friendliness and cash of delivery payment option.

The hypothesis framed for the project Consumer Perception towards Online Grocery
Shopping was “Online grocery shopping stores are beneficial for the consumer”.

From the above data analysis, it can be determined that most of the respondent would agree
to buy grocery online rather than shopping of grocery with the traditional method.

Out of the agreed respondent to buy online grocery, most of the respondent would think that
it would be beneficial to shop grocery online on the basis of factors like easy to order,
variety, discounts/ offers, saves time and avoid long queues.

With above analysis we can thus prove the hypothesis to be positive.

The recommended business operation will not only beneficial for the consumer but also to the
firm, as it allows the firm to maintain its low operating expenses and for the consumer

47
 LIMITATIONS

 The first limitation caused during the market research was to find out the respondent
who shop online and are web savvy.
 The second limitation caused during the research was searching the women
respondents who shop grocery products along with the experience of online shopping.
 Other limitation caused in the market research was that the research will only study
the consumer perception towards online grocery shopping and not the dealers,
wholesalers or retailers’ perception towards online shopping which acts as an agent to
the online retail industry to support its business operations.

48
49
Chapter 7

BIBLIOGRAPHY

Website Citations

 "Grofers shifts base to Singapore". The Times of India. Retrieved 17 April 2021.
 Vardhan, Jai; Tyagi, Gaurav (6 May 2021). "Exclusive: Decoding Grofers' actual
financial numbers in FY20". Entrackr. Retrieved 29 October 2021.
 "Grofers profile", Craft, retrieved 13 August 2019
 Sarkar, John (13 December 2021). "Big Basket rival Grofers rebrands itself as Blinkit
with eye on quick commerce". The Times of India. Retrieved 23 December 2021.
 Saritha Rai. "How Bigbasketfounders, a squad of dotcom survivors, are battling Jeff
Bezos in India". Livemint. Retrieved 8 July 2020.
 "Tata to buy BigBasket in over $1 billion deal". Hindustan Times. 13 March 2021.
Retrieved 8 April 2021.
 Bailay, Rasul (16 April 2008). "Bharti makes low-key retail entry with Easy Day
stores in Ludhiana". Live Mint & The Wall Street Journal. Retrieved 26 November
2012.
 "About Godrej Natures Basket | naturesbasket.co.in". Naturesbasket.co.in. Retrieved
18 April 2021.
 "Spencer's to buy Nature's Basket from Godrej for ₹300 cr in cash – The Hindu
BusinessLine". The Hindu BusinessLine.
 "Godrej Nature's Basket scales up e-commerce, to cater to 200 cities by 2016 -
Business News , Firstpost". Firstpost. 11 September 2015. Retrieved 18 April 2021.

BOOKS & MAGAZINES,: -

 Research methodology by C.R Kothari,

 Publication: New Age publishers
 Marketing Management by Kotler Phillip,
 Publication: The Digital and e-textbook ISBNs for Marketing Management, Global
Edition
 Economic Times
 Business Today
 Chapter 8

ANNEXURE

Questionnaire on Online Grocery Store

Name: -

Gender: -

 Male
 Female

Age: -

 18-24
 25-30
 30 & above

Occupation: -

 Student
 Service
 Business

Income Level: -

 1 lakh – 5 lakhs
 5 lakh – 10 lakhs
 10 lakh & above
Q1. Which item you shop online?

 Apparels
 Books
 Electronics
 Food
 Games
 Music
 Any other (Please specify)

Q2. How much money does you spent in online shopping? (Rupees)

 100 – 500
 500 – 1000
 1000 – 5000
 5000 & above

Q3. When do you feel the need to shop online?

 When I need home delivery

 When I want something unique and special
 When I need to compare prices
 When I don’t have the time to find things by different markets
 Any other (Please specify)

Q4. What features in online shopping website attracts you?

 The design of a website

 Discounts offered
 Advertisement
 Variety
 Value for money
 Any other (Please specify)
Q5. While shopping what affects your satisfaction the most?

Feature Very Important Somewhat Important Not Important

Design
User friendly
Adequate search
option
Product assortments
Payment Options
Cash on delivery
Net banking
Net banking
Debit/Credit Card
Product Options
Offer & Discount
Free Shipping
Security
Id & password
Order Confirmation
screen
Delivery
Tracking of items
Q6. What are your issues regarding online shopping?

 No guarantee
 Possibility of forgery
 Product highly priced
 Too much clutter
 Security issue
 Physical examination
 Any other (Please specify)

Q7. Where do you shop for grocery items?

 Local Kirana
 Ration Shop
 Sabzi Mandi
 Supermarkets

Q8. Tick more than one parameter for the particular shopping place
regarding Why you choose certain grocery shops for shopping?

Shopping Parameters
Places Price Quality Variety Proximity Discount/Offer
to home
Local Kirana
Ration shop
Sabzimandi
Super Markets
Q9. If given an option to buy grocery online, will you buy online?

 Yes
 N0
 Maybe

Q10.Do you think buying grocery online is beneficial?

 Yes
 No

Q11.If yes, why do you think is beneficial?

 Easy to order
 Variety at one shop
 Discounts & offers
 Saves time
 Avoid long queues
 Any other (Please specify)