Solar Power Marketing Plan

By CM Marketing
Lorde’s 2022 Solar Power Tour
By: Christopher Morrison

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 Table of Contents
Executive Summary 4

Situation Analysis 4
External Environment
Internal Environment 5
Swot Analysis 5
Background 6
Past Products
Pricing 7
Promotion 7
Supply Chain 8
Company Resources 8
Competitors
Direct 9
Indirect 9
Key Trends
Economic
Technological 10
Regulatory 10
Social And Cultural 10
Internal/External Environment
Strengths 11
Weaknesses 11
Opportunities 11
Threats 11
Marketing Strategies
Value Proposition 12
Differentiation 12
Market Segments and Target Markets 12
Market Segmentation
Geographic 12
Demographic 13
Behavioral 13
Psychographic 13
Positioning-Marketing Mix Strategies
Product/Branding/Service
Pricing 14
IMC/Promotion 14
Supply Chain 15
Implementation, Measurement, Control
Purpose 15
Description 15
Responsibility 16
Timeline 17
Budget 18
Measurement And Control 18
Contingencies 18
Conclusion 19
Endnotes 20

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Executive Summary
After the 5-year hiatus Lorde is back and better than ever. Lorde presents the Solar
Power album and touri. This tour will be all about summer, spring, and the sunshine.
This is a step in a different direction for the singer as she is usually more grunge and
alternative. Fans can expect a fun filled era with many surprises like an online concert,
the Solar Power Experience, and giveaways. After the commercial success and
Grammy’s for her album Pure Heroine Lorde has grown up and changed her sound and
aesthetic. Social media is very excited for the return of the singer, and we are very
excited to introduce the marketing for the Solar Power tour. Lorde is very popular with
ages 13-30 and even though she has not been very active on social media during her
hiatus, people are as still interested in the singer. Lorde is very excited and happy to
present to her fans Solar power.
Situation Analysis
External Environment
The impact of the Covid-19 pandemic caused all concerts and live music events to be
canceled due to the fear of the virus spreading. With the addition of the Covid-19
vaccines, live music is taking place again. There is a lot of attention and popularity with
wanting to attend live music events again which will bring more focus to the Solar
Power tour. The pandemic could also bring setbacks to the tour whether it be fear of
the virus and new variants or setbacks with production or transportation. Some
countries also, have not opened all the way up which could lead to problems if the
pandemic has not improved by 2022 dates. With the current climate of the pandemic
being again at an all-time high even with the vaccine, there is a possibility of having to
cancel the tour or delay it. The ticket prices for the tour dates range between $50-$400
(before fees) depending on the proximity to the stage. Some fans would rather attend
an entire festival and pay a little more to see many different artists rather than just
one. Festivals are more popular in the past pandemic atmosphere than solo artist
concerts which could deter fans from attending the tour. Other problems are if there
are other events in the same city as the tour date for the city. These events could be
local events, sports events, other concerts/ performances. Another thing to look at is
Lorde’s competitor artists having tours around the same time which would deter fans
from going to one concert over another. Billie Eillish has a massive world tour

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scheduled around the same time which would be direct completion as she is more
popular with younger listeners. Olivia Rodrigo is also said to be doing a tour in 2022
which would be competition as she is very popular in the alternative pop genre.
Internal Environment
Lorde’s last album was released in 2017. With it being a 5 year wait for new music from
her fans it could either help Lorde or hurt her. In the digital age music gets released so
fast and there is always a new release. Even though Lorde has sort of a cult like
following her not so biggest fans could have forgotten about her and not have a want to
attend the tour. Lorde also does not use social media regularly and did not announce
the tour on her own social media account which is not great for getting the word out.

Instead, Lorde sends out emails updating her fans on her life and her new releases. The
fans that did not sign up for her email letters did not get to see the announcement from
her but instead from social media or online articles. Lorde has also chosen to go on a
smaller venue tour which will limit the number of fans that get to see her on tour.
Because of this, fans will try to get presales and tickets in advance because of the fear
of missing out on the tour. Another thing to be concerned about is the lack of a massive
tour. The North American fans will have to travel to different cities if they want to see
her because there are large portions that she is not visiting. Lorde described this tour
as being “intimate” so it will draw fans in that want an up close and intimate experience
with the singer. The album is described to very different than her past two albums
which could also leave her fans disinterested in the album and tour as well.
Advanced SWOT Analysis

Strengths Importance Rating Score

Dedicated fan base 0.4 4 1.6

Smaller Venues 0.06 2 0.12

Intimate experience 0.3 3 0.9

Weaknesses Importance Rating Score

No new music in 5 0.5 4 2
years
Not as popular as she 0.09 3 0.27
used to be
Only playing at 1 0.3 2 0.6
music festival

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 Opportunities Importance Probability Score
Release tour 0.08 2 0.16
merchandise
Play a digital/ online 0.4 3 1.2
concert
Add more 0.3 4 1.2
dates/festival to the
tour

Threats Importance Probability Score

Covid-19 0.4 3 1.2
restrictions/delays
Competing tours from 0.095 1 0.95
other artists
Security Threats 0.3 3 0.9

Background
The Solar Power tour will be in Support of Lorde’s third studio album titled Solar Power.
Lorde is a very well-known artist especially with listeners under 30. After the release of
her second album Melodrama, Lorde went on a massive arena and festival tour across
North America, and Europe. Lorde then went on a 5-year hiatus where she lived a very
quiet and private life in New Zealand. Lorde stopped posting on social media after the
melodrama tour and updated her fans with emails every now and then updating them
on her life and her new music. Without her use of social media, it makes it more
difficult for the promo of the new album and tour. Having the tour and album marketed
more would expand the amount of people that know about the tour/album. Marketing
the new release will cause the album and tickets sold to rise rapidly. With a change of
sound than her past discography this will hopefully grow her listeners and cause a new
generation to want to see her live. ii

Past Products
For Lorde’s past tour/album releases the products have always matched represented
the aesthetic of the album era. These merch items included clothing, CD’s, Vinyl

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Records, signed merchandise, photos, and photos. Having clothing made for the artist
allows for free marketing from everyday people wearing and using the merch. The
merch has been sold on her online store, in-person stores like Urban Outfitters, and at
festival and tour shows. Her past store releases counted for a presale code so if the
person bought a t-shirt, they would have first access towards getting tickets.

Past Pricing
Lorde has always tried to make her tickets accessible since most of her fans are college
and high school students. Her last tour had tickets starting at $50 and went up to about
$350 in the premium seating. Fans were encouraged to buy merchandise on her
website prior to tickets being released so they could get access to presale codes.
Spotify and the venue also had their own presale events for tickets. Lorde does not do
early access to seats, VIP, or meet and greet tickets so all tickets had the same
function. The closer you go to the stage the more expensive the tickets were. Cities like
New York City, Los Angeles, and Miami due to the venue and population.

Past Promotion
Past promotion for the concerts included teasers and sneak peeks on social media to
build hype. Lorde was on a 4-year hiatus from her first album “Pure Herione” to her
second album “Melodrama” so when she was announced as a performer at the
Coachella music festival it drew in a lot of attention. Billboards and posters advertised
the album before it was released as well. The day of the album release Lorde
announced tour dates building excitement for the upcoming tour. In between the
release of the album and tour Lorde performed at festivals and late night tv to promote
the album and the future tour. Merchandise worn by fans also promoted the tour.

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Supply Chain

Teasers On Social Media

First Single Release

Coachella

Album Announcement

Promo

Album Released/Tour Announcement

Merch Presale

Regular Presale

Tickets Go on sale

Festival Promotion

Opening Guests Announced

Tour Begins

Artist/Label Social Media Marketing

Fan Marketing Through Photos and Videos On Social Media

Fans Marketing Through Merchandise

Company Resources
Lorde was part of Tumblr craze in 2013. She was known for her grunge, alternative-pop
sound when she first started. Her photos, videos, and songs were a big hit on the site
which gained her a lot of popularity from the very beginning. Lorde is from New
Zealand and was only 15 when her first song debuted which drew in attention. She was
not the typical pop artist at the time of her debut which made people love her. She won
song of the year at the Grammy’s for her single “Royals”. Lorde is known to speak out
for good causes on social media and draws attention on injustices. Lorde also frequently
donates to charity especially, helping her home country New Zealand. At Lorde’s
concerts she uses it to connect deeply with her fans. Lorde will tell personal stories and
lessons from her own personal life and about the music. Lorde will often change the
setlist for each date and include a different cover of a song for each stop. Lorde doesn’t
do paid meet and greets but instead sometimes randomly select people from the
audience to meet her after the show. Each tour stop and setlist is unique to that city.

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Competitors
Direct
The direct competitors are other artists that have the same sound or genre as Lorde.
The main competitors of Lorde right now are Billie Eillish, and Olivia Rodrigo. Both
Eillish, and Rodrigo, are known for their grunge/alterative pop. They are all not the
typical pop star and are very similar in age to Lorde. Eillish follows the same marketing
techniques as Lorde with social media hype, and festivals beforehand. Rodrigo debuted
during the Covid-19 pandemic which allowed to do all her marketing online. Something
both Eillish and Rodrigo do differently than Lorde is use their social medias frequently.
This causes them to constantly be viewed and talked about. Both have also had
immersive fan experiences in cities like New York City or Los Angeles where the fans
can experience the album through an event. They also do digital concerts for free or a
low cost to see an exclusive virtual concert. Other competition can be music festivals or
other tours that fans would rather see.

Indirect
Indirect competition is anything happening at the same time as a tour stop. This can be
local parades, festivals, parties, theater shows, or sport events. This can cause a fan to
not be able to attend the tour or be late to the show. Local venues near the tour stop
venue could also be holding concerts the same night.

Key Trends

Economic Environment
Attending a concert as a fan is all about getting more bang for your buck. Fans want to
be as close as possible while also getting their tickets at a reasonable price.
Concertgoers are also not only focused on competing with other fans for the best
tickets but with scalpers who will resell at a higher cost. Artists know about this and
offer presale codes to fans who buy something off their merch site. Meet and Greet,
VIP, Early seat access, and soundcheck tickets are also very popular to add onto a
ticket for fans. Festivals are also very popular among concert attendees as well. People
like that you can pay around $200-$500 for a ticket and see more than one person

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during multiple days. It becomes more of a weekend long experience rather than just a
one-day event.

Technological Environment
Technology has changed the way people experience concerts. Ticketmaster has a
lottery system where you submit what tour stop you want to attend. You then get an
email if you were selected for the presale. This is to combat the large amounts of
scalpers that take tickets away from genuine fans to resell. Mobile tickets are very
popular because it allows the concertgoers to have their tickets stored right on their
phone. This is important because tickets could be forgotten, lost, or stolen. Metal
detectors and screenings are also enforced because of threats to security.

Regulatory Environment
Regulatory environments are important for a concert because ensures safety for
everyone that works or attends the event. After incidents like the Manchester Ariana
Grande concert bombing, and the Las Vegas concert shooting, many venues enforce a
no bag policy or a clear see-through bag. This helps to make sure no one can bring any
weapons into the venue. Some concerts are 18+ or 21+ to make sure everyone is older
to ensure better safety. Underage drinking is a big problem at events so ID’s are
checked when ordering alcoholic beverages. Bags are also often checked to make sure
no one is bringing in any alcohol or illegal drugs. With the COVID-19 pandemic, some
venues are limiting capacity to combat the spread of the virus. Depending on the event
as well, you must show a negative Covid test or show your vaccination card to get into
the event.

Social and Cultural Environment

In the age of social media, online presence really affects the consumers’ minds.
Having the right online personality post about an event can affect how many people
are inspired to attend the event as well. Marketing through influencers is a great
idea because of the amount of people that view their posts will see the event.
Hashtags and geotagging an event will build hype to the event and allow for more
people to view a post about the event. Brands will often collaborate with an event
to make special merch or makeup that is inspired by the event to build hype. H&M

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usually makes a Coachella inspired collection to market towards people attending
the event or wanting to attend. Stores like H&M, Hot Topic, or Urban Outfitters will
also sell exclusive merch for an artist’s event or concert as well.

Internal/External Environments

Strengths
Lorde does have a strong fan base that will buy tickets to her show even after the
long hiatus. The smaller venue idea of being closer to the artist ensures that there
will not be a lot of tickets left unclaimed. After a successful and sold-out arena tour
for the Melodrama tour, I predict that the Solar Power tour will also be sold out
because of the much smaller venues. Fans have waited for Lorde’s return and a
world tour will give multiple opportunities for fans to see the artist

Weaknesses
With new and bigger artists such as Billie Eillish, and Olivia Rodrigo, there is a
possibility that fans would rather see someone else. They use their social media to
their advantage while Lorde rarely uses her social media. The hiatus could also
leave fans uninterested because of how long they had to wait for new music. Lorde
also is only playing at one scheduled festival so this could hurt in the amount of
promotion she gets before the tour.

Opportunities
Lorde playing an online concert will be great in terms of promotion. This allows for
Lorde to play a concert that is accessible to anyone with a device that connects to
the internet. This will build the hype before the tour and allow for more exposure of
the new album. Also, making a in person event where fans can experience the
album and learn about the songs and creative process will allow for more marketing
on social media.

Threats

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The biggest threat for the tour right now is Covid-19. With cases being at an all-
time high currently even with the vaccine there is concern whether big in person
events will be canceled. Countries not being currently open for anyone to visit is
also a concerning manner. Safety concerns like a bombing or shooting also need t
be taken seriously to ensure everyone’s safety.

Marketing Goals/Objectives

Marketing Strategies

Value Proposition
Lorde is used to being very grunge and dark. This album/era and tour will be all about
the sun and being outside. The album is being released in August during Summer and
the tour will take place next Spring. This era is very different for what fans think of
what Lorde is.

Differentiation
Lorde is all about not being the typical pop star. Pop tours are usually very extravagant
with huge sets, dancers, costume changes. It’s all a very big production. Lorde wants it
to be a more intimate setting with her fans and audience. This is a big contrast from
what her last arena tour was. Lorde described it as “theatres and greens rather than
arenas.” Most fans are used to their artists being at a typical arena so having scaled
back shows that are outside or in a theater will make it a more authentic experience for
the audience.

Market Segments and Target Markets

For Fans to be able to attend the tour they will need to buy the tickets. Sites that will
sell the tickets include, Ticketmaster, Live Nation, and AXS. There will be multiple time
slots fans can buy tickets whether it be through the multiple presales or the actual on
sale times.

Market Segmentation

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Geographic: We want fans all over the world to buy tickets to the shows. By
having concerts spread out throughout North America and Europe there should be a
date that the attendee will want to attend.
Demographic: Lorde is very popular with people under 30. Because she is a
younger artist, and her music is about her life experiences, she connects very well
with younger people. Ages 13-30 are the main demographic for who will attend the
tour. Of course, this is not set in stone and Lorde debuted almost 8 years ago fans
will have grown with her as well. Parents and friends of younger fans are also
thought to like and listen to her music as well.
Behavioral: People that attend the tour are also thought to attend other concerts
and live music events. They like to travel and be in exciting live spaces with other
attendees. These fans will attend music festivals and be update with what artists
are popular and who is debuting currently.
Psychographic: The people that listen to Lorde are people that necessarily don’t like
everything mainstream. They like being different and not following the masses. They
like to be around other people that think the same way. Individuals that don’t often fit
in with others are also big fans of the singer. Her mainstream success in the start of her
musical career has also allowed her to have fans that like mainstream artists as well.
She has a big mix of people that follow and keep up with her.

Positioning-Marketing Mix Strategies

Product/Branding/Service
Most of Lorde’s fans use social media every day and use it for news on new releases
and information about their favorite artists. The problem with the artist is that she
doesn’t post on social media regularly. To combat this, we will need to have social
media ads from the artist on different platforms. She necessarily doesn’t need to
post it herself but have ads come up from her account. The fans need to know more
about the tour and what it will be about. The core product is the “Solar Powe Tour”
supported by the “Solar Power” album. Modeling the tour after the album and using
the summer aesthetic for the stage will help to keep everything on brand. The fans
will expect to hear the new album but also some of her hits and favorites from past
albums. Having the merch sold at the show and online will help to enhance the
experience for the audience and make it a lifelong memory.

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Pricing
Depending on the location of the venue and the location of the seat prices will vary.
Prices for regular tickets will be starting at $50 and go up to $200. For premium
locations tickets will be around $350-$400. These standard prices are what consumers
are used to paying for other concerts. The first 15 rows will be more expensive for fans
than other seats that are farther away. Venues that are only general admission will
have one price available that will average around $70 before fees. Fans have the option
to pick the seat based on how much they want to pay. That way more people are able
to attend the show and feel included.

IMC/Promotion
We want as many people as possible to know and attend the Solar Power tour. To
implement this, we need to market the tour correctly. When thinking of this new era for
Lorde we want the consumer to think about being outside, in the sun, summertime, and
being with loved ones. We will have Lorde start to post often and more frequently on
social media to build hype for the album and tour. Ads will pop up on social media sites
like Instagram, Twitter, TikTok, Facebook. Both Lorde and Universal Music Group will
advertise it on their social medias. To build excitement Lorde will have a solar power
hashtag #Solarpower and a contest for who can best recreate the album cover. The
winner will win tickets to a select show and be able to meet Lorde herself. The tour will
be advertised on billboards and electronic billboards in various cities. Lorde will also be
on different morning and night shows to promote the new album and upcoming tour.
Radio station will advertise the show as well and give out tickets to fans that call in.
Lorde will also make an appearance on online shows and channels such as Genius or
Hot Ones. Before the tour Lorde will also host an online concert where she performs the
new album and gives a glimpse of what the tour will be like. Fans will have the
opportunity to buy exclusive merch from the album. After the release of the album,
there will also be an interactive pop-up event in New York City and Los Angeles for fans
to experience the album. There will be exclusive photos and videos of Lorde from her
personal camera roll. Fans will be able to learn more about the creative process and

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learn more about the songs. Lorde will also make an appearance at both events and
meet some fans.

Supply Chain
The Solar Power Tour is not a physical release so to gain tickets for the event, fans
should purchase their tickets through Ticketmaster.com, Livenation.com, and AXS.com.
These sites sell 100% legitimate tickets, so fans won’t have to worry about being
scammed. If a certain city is sold out fans can also buy their tickets through resell sites
like Stubhub.com, Vividseats.com, or SeatGeek.com. Fans can choose to have mobile
tickets, have tickets be mailed to them, or pick up tickets at the box office the day of
the show.

Implementation, Measurement, & Control

Action Plan
Title: Operation Solar Power
Purpose of Action Plan
The purpose of Operation Solar Power is for the album to have a successful roll out
which will then translate to a successful world tour for the singer. By having the singer
use social media more frequently and do a successful promotion tour this will lead to a
sold out Solar Power tour. The strategy we have chosen to take in terms of promoting
the album is what is currently used by other successful artists. Not only does promoting
the album this way lead to a successful sold-out tour but it is special to the fans and
makes them enjoy the album era more.

Action Plan Description

We want this to be such an important tour for Loiiirde and her fans so we need to
market and promote the album and tour correctly. We will use many different forms of
marketing for this tour. We will do the standard album rollout of having the tour
promoted on billboards/posters, on social media, and on radio stations. We will have
posters hung up in major cities and cities that she will play in. Lorde will start posting
reminders and more information about the tour on her social media and with her
emails. The venues that Lorde plays at will post on their own personal social media to

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promote the tour and their venue. The screens outside the venues will put
advertisements on the screens for the tour as well. After the release of the album Lorde
will have two pop up events for the album where guests can experience the album. One
will be in New York and the other will be in Los Angeles. Lorde will also perform an
online concert that viewers can watch from devices online. Lorde will also go on a radio
and television tour for promotion of the tour. The radio stations will be given tickets to
her tour to give away so they can promote the tour up until the date of the show. We
will try to do a radio station in each city of the tour. Lorde will appear on morning and
television shows to play some of the songs and do interviews as well. They will also be
promoting the tour before and after Lorde makes her appearance. Lorde will appear on
online YouTube shows like Hot Ones, Buzzfeed, and 72 questions with Vogue. Lorde will
have an exclusive interview with Zane Lowe on Apple Music. Apple Music, iTunes,
Spotify, Youtube Music, and Tidal will also promote the tour and album on their sites.
All sites will promote Lorde and her tour. Lastly, we will use the #solarpower hashtag to
do a contest where fans recreate the album cover to have a chance to win tickets to the
tour.
Responsibility
This is a huge, massive tour that takes lot of people and details to make sure
everything goes as planned. We will designate teams of people to carry out specific
parts of the marketing plan for the tour.
• Marketing Team- The Marketing team will design what is said and what goes
out on social media, billboards, show appearances. This team will work aside the
creative team to design content for marketing.
• Creative Team- This team oversees designing sets, aesthetics, billboards,
media, videos, and pictures. They will be designing what the world sees for the
promotion of the tour. They will be in charge of the Solar Power interactive
experience as well.
• Production Team- This team makes and set up what the creative team comes
up with. They will produce the stages for the show appearances as well as the
Solar Power interactive experience.
• Legal Team- The legal team will be in charge of all things legal. This includes
contracts and agreements between the artist’s team and business with
companies for the marketing.

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 • Accounting Team- The Accounting team will be in charge of the money for the
artist’s team. They will make sure they we stay on budget for the entirety of
marketing.
• Social Media Team- The social media team will review different social medias
to see what fans are saying. Social media team will then report it back to the
marketing team to see what can be adjusted if changes are needed.

Timeline
• 06/10/21 3:00PM Teaser email sent to fans
• 06/11/21 12:00AM Surprise single drop/ music video for Solar Power
• 06/21/21 3:00PM Album announcement email to fans/ tour announcement
• 06/24/21 10:00AM Tour Presale
• 06/26/21 10:00AM Tour tickets regular sale
• 07/21/21 12:00PM Second single surprise release
• 07/31/21 3:00PM Email sent to fans talking about life and album
• 08/11/21 3:00PM Third and final single release with music video
• 08/20/21 12:00AM Album Release/ post about tour
• 09/10/21 11:00AM New York City Solar Power interactive experience
• 09/19/21 11:00AM Los Angeles Solar Power interactive experience
• 09/26/21 9:00PM Surprise set at Governors Ball festival in New York City
• 10/12/21 9:00PM Online virtual concert and exclusive merch released
• 11/22/21 3:00PM Social Media post reminding to buy tickets
• 11/25/21 12:00AM Black Friday Exclusive merch for one day only
• 12/14/21 3:00PM Email sent to fans talking about the holidays and tour
• 12/22/21 3:00PM #SolarPower ticket contest announcement
• 01/01/22-02/15/22 Solar Power media tour. Radio Stations, TV appearances,
Online show appearances,
• 02/11/21 3:00PM email announcing Apple Music documentary, life update, tour
reminder
• 02/20/22 12:00AM Apple Music short documentary about Lorde preparing for
tour
• 02/20/22 4:00PM Final Post on social media reminding fans to buy tickets
• 02/25/22 12:00PM Surprise music video

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 • 02/26/22 9:00PM First date of Solar Power tour at the Electric Avenue Festival,
New Zealand

Budget
$1,359,200
- Salaries for members of the different teams that are working on operation Solar
Power
$1,457,980
- Cost of producing marketing. Billboards, Ads, commercials, radio ads, stage
design
$1,678,200
- Cost of transporting materials
$2,989,260
- Solar Power Interactive Experience
$500,000
- Insurances
$678,452
- Airfare, Food, Hotel, Accommodations

Total Cost: $8,663,152 To Execute Operation Solar Power

Measurement and Control of The Action Plan

To see how successful the marketing plan is we would have to look at final ticket sales
at the end of the tour. We can also check how different techniques in Operation Solar
Power affected the ticket sales by looking at sales right after. Social Media will be a
huge focus because we can see what exactly the fans are thinking during the different
marketing stages. The social media team will make notes of what people are saying and
then everyone as a team can look at it together. After the tour is over, we can look at
each individual city and see what cities didn’t sell out. We can look at our marketing
and see how we need to fix it in different cities to increase profit in the future. CM
Marketing will review all marketing techniques and procedures and adjust future
marketing.

Contingencies

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With everything scheduled now we will have back up plans for interviews, meetings, or
appearances if they don’t go as planned or have to be canceled. We will also have to
closely watch the Covid-19 pandemic and how other artists and tours are dealing with
it. If we have to we will need to postpone the tour into later 2022 to combat the
closures. We will have safety teams checking for bombings, concealed weapons, or any
safety disturbances during the tour. Lorde of course will have bodyguards protecting
her along the way to ensure her safety during the marketing tour and actual tour.

Conclusion
Lorde’s Solar Power tour is greatly anticipated and wanted by fans and critics. With the
modern marketing techniques, we think this will be her most successful tour and loved
by her fans. This era will be very special for fans and for Lorde herself. The Solar Power
Experience and Virtual concerts will be fan favorites and help greatly with the
marketing part of this tour.

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 iv

i https://www.nme.com/news/music/lorde-announces-massive-solar-power-2022-world-tour-2974445
ii https://fashionindustrybroadcast.com/2021/06/29/everything-you-need-to-know-about-lordes-solar-power-
tour-dates/
iii https://en.wikipedia.org/wiki/Lorde
iv https://www.lorde.co.nz

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