Amity School of Business

Advance Digital Marketing - I

Module 4: Google Ads

Compilation and Analysis by:

Dharmendra Pandey, Assistant Professor- ABS, AUUP
Email: dpandey1@lko.amity.edu / dpandey82@gmail.com /
www.Dpandey.co.in

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Learning Objectives
• Introduction to Google Ads.
• How Google Ads work.
• Ad Rank , Quality Score.
• Google Display Network (GDN).
• Google Video Network (GVN).
• How to Grant AdWords Access.
• Account Structure.
• Search Network.
• Display Network.
• Video Network. Shopping , Universal App campaign.
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Introduction to Google Ads

• Google provides an online platform called Google Ads to

create and manage your online advertisements. You
must create an account to use it. The account is
organized like a tree structure.

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Introduction to Google Ads

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Introduction to Google Ads
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Introduction to Google Ads
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Google Ad
Extensions

Compilation and Analysis by:

Dharmendra Pandey, Assistant Professor-
ABS, AUUP
Email: dpandey1@lko.amity.edu /
dpandey82@gmail.com /
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www.Dpandey.co.in

 Amity School of Business

Google Ad Extensions
• Ad extensions allow you to show additional information
on your Google AdWords ads, such as location, sitelinks,
click-to-call and more. These extensions can help your ad
stand out and direct users to relevant content on your
website

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Location Extensions
• You can enhance your Google AdWords ads by dynamically including
your business address. Location extensions improve your ads by
showing potential customers a map of your location.

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Call Extensions
• Attaching your business phone number in your ads is a great way to
encourage customers to call you directly. Also known as click-to-call on
mobile devices, call extensions come with the added benefit of detailed
reporting. You can measure phone call conversions, a valuable feature for
businesses that rely heavily on call traffic.

• A noteworthy reporting feature of call extensions allows you to see

the number of clicks you receive on each part of your ad when a call
extension is included, such as clicks on the headline of your ad
versus clicks on the call extension.
• You can also choose when your call extensions appear with your ad
without resetting their performance statistics. Specify the dates, days
of the week, or times of day when you want your call extensions to
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Social Extensions
• Include a link to your Google+ Page with your AdWords campaigns
with the social extensions feature. This will show all of your +1s from
your page, website, ads and search combined. Customers will see
the “recommendations” your business has received when they see
your ad, a search result, or your Google+ Page.

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Product Extensions
• If your Google Merchant Center account contains products that are
relevant to what someone is searching for, product extensions will
show the images, titles and prices of those products underneath your
ad. This allows you to include more relevant and detailed information
about your products.

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Seller Ratings
• Seller ratings show customer-submitted reviews of their buying
experience with a particular business. These ratings are placed next
to your AdWords ads and appear on desktops, laptops and mobile
devices with full browsers.

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Sitelinks
With the sitelinks extensions, you can display links to pages on your
website in addition to the main landing page in your AdWords ads. Ads
that are shown on desktops and tablets can show anywhere from two to
six sitelinks, and ads displayed on mobile devices with full browsers can
show up to four additional links.

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Offer Extensions
Offer extensions allow you to display in-store offers with your AdWords
ads. Customers can see your offers when they search Google for
products you carry or when they search for local businesses on their
mobile device, tablet, or computer. When someone clicks the “View
offer” link in your ad, they will be taken to a Google-hosted landing page
that displays the offer. They can then either print the offer or save it
online to their “My Offers” Google page to use in-store.

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Automatic Offer Extensions

Sometimes, Google will enhance your AdWords ads with an automatic
extension that appears as a link labeled “View this ad’s deal” below your
ad. This further entices a potential customer to click on your ad, and
promotes a deal that is mentioned in your ad text.

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Thank You

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