Aline Porto Schwegler

Mobile: (11) 99411-0965 / E-mail: aline.schwegler@gmail.com

ABOUT
More than 13 years of experience in communication and marketing.

- Brand/Product Management, Digital Marketing, Consumer and Luxury, Innovation.

- Brand Strategy | Product development | Communication Strategy
- Running business management: P&L, portfolio management, sales analysis, pricing, S&OP.
- Insight analysis, Brand Reports, Consumer researches.
- Application of global guides to local teams.
- Full communication strategy: PR, managing agency teams, SAC, Endomarketing,
Influencers.
- Experience in start-ups and large corporations.

ACADEMIC QUALIFICATIONS
• MBA Marketing Orientation – ESPM Escola Superior de Propaganda e Marketing,
completed in 2020.
• Degree in Marketing and Advertising. Universidade Anhembi Morumbi, completed in 2010.
• Information Systems Technic. Colégio Vocacional Radial, completed in 2006.

PROFESSIONAL EXPERIENCE

• Jul/2018 – Actual – Coty Inc

Role: Marketing Manager
Main activities: Implementation, execution and measurement of business objectives and
categories strategies based on market, competitors and consumer insights. Pricing
strategy, P&L management, growth opportunities, sales analysis, portfolio
management, profitability and efficient GTM plan. Product development based on
consumer understanding. Leadership of cross-functional teams and team management.
Brand building and full communication strategy (digital, off, PR, SAC).

Categories: Hair care, Hair Color, Oral Care and Health.

Role: Marketing Manager Consumer Beauty – Growth & Digital

Main activities: Management of strategic communication planning. Alignment of plans

according to brand objectives. Support product areas to define communication objectives.
Alignment and implementation of global guides for the local team. Insights analysis and
brand reports. Insight support for creative team / global and local content. Agency
 Campaign Briefing.

Brands: Risque, Wella, Monange, Paixão, Cenoura&Bronze, Bozanno, Nioxin, OPI, Wella
Professional, Sebastian and all brands of the Coty BR portfolio.

• 2016 – 2018 – Lew Lara/TBWA

Role: Media Manager

Main activities: Strategic and tactical planning of digital media, integrated with offline (360
vision, media choice, briefing for material creation). Campaign implementation
management, results tracking, performance optimization with integration of results with
BI team, creation and presentation of management reports. Budget and billing control,
team management, results presentation and relationship with customers and vendors.

Clients: Banco do Brasil, SEBRAE, Cacau Show, Ambev – Gatorade, COTY, BNY Mellon.

• 2015 – 2016 – Z+ Digital

Role: Media Coordinator

Main activities: Responsible for planning and execution of digital campaigns of the group's
clients, billing processes, team management, PCA and customer and vendors relations.
Initial experience with TV purchasing and planning.

Clients: Supermercado Dia, Mundipharma, Medecell, AACD, Hyundai, Cinemark.

• 2014-2015 – US Media Consulting

Role: Account Manager / Media Planning

Main activities: Programmatic media planning. Media strategy and customer presentation.
International Media Planning. Relationship with international agencies and vendors. Media
negotiation with vendors and suppliers. Support the operational area by sending materials.
PCA reports. Commercial area support using the MMS tool. Experience with DSP and DMP.

Main Campaigns: Jeep, Embratur, Ministério do Turismo do Equador, Renault, Mitsubishi,

Montilla, TAM.

• 2011-2013 – Grupo RBS

Role: Advertising Analyst

Main activities: Responsible for operations, insertion, updating and control of pieces and
advertising campaigns on the Guia da Semana, ObaOba, Hagah, Clima Tempo, Catraca
Livre and other sites in the group's digital portfolio. Optimization and analysis of campaign
results. Inventory control, final reports and billing. Marketing and Planning support.
Main Campaigns: Unilever, Ambev, Criteo, Adsense, Kraft, Visa, Bradesco, Secom.
• 2007-2010 – Imovelweb
Role: Advertising Assistant (2008 - 2010)

Main activities: Insertion and updating of ad units and advertising campaigns in the portal,
development of performance reports and campaign expectations, creation of ads, control
of advertising campaigns on the site.
Campaigns: Tecnisa, Cyrela, MRV.

Role: Client Support (2007 - 2008)

Main activities: Customer service and performance monitoring of Imovelweb portal
customers. Training area support.

QUALIFICATIONS AND PROFESSIONAL ACTIVITIES

• English - Advanced - Studied in Ability English – Melbourne, AUS (2013)
• International Experience - Lived in Melbourne, AUS for 6 months. (2013)
• Ibmec – Time management and task delegation
• Ibmec – Building trust and self-knowledge
• Ibmec – Situational leadership
• Google Adwords Advanced Course – Gawa – (2014)
• Google Adwords Advanced, Video, and Display Certifications.
• Tool experience ComScore, Google Analytics, Scup e TGI.
• Digital Media Course - Update (SPSD) – (2015)
• Monitor – Ibope (2016)