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    C16 Store Layout

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    Syaril Shah
    1) Store design aims to increase sales and create an enjoyable shopping experience for customers while controlling costs. 2) Key elements of store design include layout, signage, feature areas, and exterior appearance. Effective space management is also important. 3) Visual merchandising techniques are used to attract customers and make products appealingly visible through fixtures, presentation, and an engaging sensory atmosphere in the store.

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    C16 Store Layout

    Uploaded by

    Syaril Shah
    10 views14 pages
    1) Store design aims to increase sales and create an enjoyable shopping experience for customers while controlling costs. 2) Key elements of store design include layout, signage, feature areas, and exterior appearance. Effective space management is also important. 3) Visual merchandising techniques are used to attract customers and make products appealingly visible through fixtures, presentation, and an engaging sensory atmosphere in the store.

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    1) Store design aims to increase sales and create an enjoyable shopping experience for customers while controlling costs. 2) Key elements of store design include layout, signage, feature areas, and exterior appearance. Effective space management is also important. 3) Visual merchandising techniques are used to attract customers and make products appealingly visible through fixtures, presentation, and an engaging sensory atmosphere in the store.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views14 pages

    C16 Store Layout

    Uploaded by

    Syaril Shah
    1) Store design aims to increase sales and create an enjoyable shopping experience for customers while controlling costs. 2) Key elements of store design include layout, signage, feature areas, and exterior appearance. Effective space management is also important. 3) Visual merchandising techniques are used to attract customers and make products appealingly visible through fixtures, presentation, and an engaging sensory atmosphere in the store.

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    EPPM3363 PENGURUSAN PERUNCITAN

    C16 Store Layout,


    Design, and Visual
    Merchandising
    A164934 NAZIEHA BINTI NASIR
    A171967 HARIHARAN
    A182641 RAJA SHAHRULNIZAM
    Store Design Objectives

    Store Design Elements


    Space Management

    Visual Merchandising

    Creating an Appealing Store Atmosphere


    Store Design Objectives
    Retail strategy Build loyalty Increase Sales on Visits
    Target market Utilitarian benefits: Product, duration,
    needs. locate & purchase and shopping.
    Competitive with min hassle. Purchase decisions -
    advantage. Hedonic benefits: Unplanned

    enjoyable shopping purchases.
    experience.

    Controlling cost Legal considerations Design trade-offs


    Maintaining the 1990 Americans with Efficient store &
    srore's appearance Disabilities Act display.
    Labor costs & (ADA). Rebalancing its
    inventory shrinkage Protection - approach.
    Flexibility - "reasonable access" Impulse purchases &
    Competitors cause & "undue burdens". easy buying.
    changes.. Adequate space.
    Signage &
    Layouts
    graphics
    Store Design
    Elements
    Store
    Feature area
    exteriors
    1. Layout

    Grid Layouts Free-form/boutique Layouts



    Racetrack/loop Layouts

    2. Signage & Graphics


    Digital Signage
    Call-to-action - Quick responces Managed & controlled network
    Category - Identify types of products offered Enhance store's environment
    Promotional - Special offers Variety of contents - less costs
    Point-of-sale (POS) - Price & detail information

    3. Features Areas
    End caps
    Dressing rooms
    Walls
    Promotional aisle/area

    Mannequins Cash wraps


    Freestanding displays
    Exterior
    signage &
    store
    design
    Entrances Parking

    Windows 4. Store exteriors Landscaping


    Attract customers
    Appealing exterior
    Space allocated to
    merchandise categories

    Space Location of merchandise

    Management categories

    Determining store size


    Space allocated to
    merchandise
    Space
    productivity categories

    Display Inventory
    considerations turnover
    Location of merchandise
    categories
    Special Category
    merchandise adjacencies
    Demand &
    Impulse
    Promotional
    merchandise
    merchandise

    Videotapes of
    Virtual-store consumers &
    simulation spatial
    Location of recognition
    merchandise Planograms
    systems
    within a
    category
    Visual
    Fixtures
    Merchandising
    The equipment used to
    display merchandise.

    Presentation techniques
    Idea-oriented
    Item & size
    Color
    Price lining
    Vertical merchandising
    Tonnage merchandising
    Creating an appealing
    store atmosphere
    Lighting Color Music Scent Taste

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