Redefining investing for

Millennials in Southeast Asia

Company profile
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Based on market survey we conducted, we discovered that information

sharing, social and personalization aspect is key elements
Challenges faced Preferred Features

High Comms Trading Signals

Lack Useful Information

Community Commentaries/Sentiments
High Deposit Requirements
Copy Trading
Inflexible Withdrawals Features of Interest
Long Account Setup Process Margin Trading
1 In-App Community-Based Forum

Slow Execution Speed &Lagged Pricing

Games/LuckyDraws/Events 2 In-App Social Media
Poor UI/UX

Fractional Shares 3 Investment Product Knowledge

Preferred instruments:
4 Investment Personalization
1 Crypto 2 U.S Stocks 3 FX & Local Stocks In-App Chats

Top channels of influence: 5 News Updates/Breaking News

Stock Screening/Filters
Faceboook Instagram TikTok

82.24% 88.79% 84.11%

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However, users are switching between multiple apps to research and invest and
unable to find content or discuss investing opportunities with their friends

Focusing just on the products offering Lack of social aspects Not personal

• Users are attracted by freebies and
the promise of big gains.
• Current offering is suitable for
beginner day-traders but not for
generating passive income.
• Users are using multiple apps to
meet their investing needs (at least
2) and withdraw frequently
• Most trading apps focus on
educating users through news
articles and lectures - Limited
knowledge sharing across users
inside the app
• Users are still not sure where to
start investing and spend most of
their research on Google, Twitter or
WhatsApp looking for digestible and
useful insights before making an
investment decision
• Users are receiving generic
alerts, market announcements -
becoming more like spams
• Users struggle to engage with
the experts-based communities
due to limited understanding of
technical analysis and financial
jargon

Fragmented, low account Low Low

value, short term Engagement transaction volume
Source: Seeds Market Survey 2021

To address evolving market needs, we are making investing experience to be
accessible, affordable, social and personal
Accessible and
affordable
• Empowering users to cerate
own investing portfolios “Pies”
[Stocks, ETFs and Crypto]
• Increase recurring deposit
through “Auto-invest”
• Low entry barriers
Concentrated, high account
value, long term
Social
Millennial investors prefer to
learn about investing through
close friends and like-minded
peers – this is enabled
through;
• Access to thematic
investing groups with
digestible content,
engaging bloggers,
Finfluencers!
• Social media-like
communication experience
i.e. highly engaging and
joyful
High
Engagement
4
Personal
Staying on top of mind
through;
• Notifications about friends’
recent investing activities
• Targeted alerts and
announcements – aligned
with users profile,
preference and risk
appetite
• Seamless call to action
“from chat to purchases”
via “Copy Pie”
High
transaction volume
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Investing,
Introducing Seeds
together

VISION
To become Gen-Z and Millennials' first choice Social: community-
of investing platform based forums,
feeds/story, top trends
MISSION and group watchlist
We believe investing experience should be social,
Accessible and
affordable, accessible and personalized
affordable: Fractional
(information transparency) to everyone shares, ETF pies –
regardless of background. We want to build end- starting with just $1
to-end investment platform that allows
Hyper-personalization: User
millennials to discuss and learn about investment profiling, tailored offering
ideas while at the same time generating passive and customized interests /
income and making positive impact to the world. preferences
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What makes us different?

What we want to build?
We want to build the largest community-
driven social investing platform with diverse
background, where values are shared,
ecosystem of community, by the
community, for the community.

What makes us different?

We are an open social investing platform
with decentralized blockchain technology
where everyone can earn based on rewards
pool system (through crypto tokens) on
published content, and where we share back
our revenue pool to investment content
creators.

What we believe in
We’re building a social investing
platform where people can connect,
to belong. A community. An
ecosystem. Investing as lifestyle and
experience.
We believe the future of investing
would be different. Young early age
investors want it to be fun, exciting
and inspiring experience. We want to
build based on that purpose.
We’re not just building investment /
trading platform. We’re beyond that.
A community. A movement.
Experience.
7
Lots of the feedbacks we heard from
the people we survey, especially the
young investors, they don’t want just
to be able to buy and sell assets, they
want to have the experience. To
connect. To learn. To discuss. To
share investing experiences,
together.

Seeds in the news
Seeds hadir dengan mengusung semangat berkomunitas dan
bersosialisasi secara daring dalam berinvestasi. Karena Seeds
percaya pengalaman berinvestasi harus bersifat sosial,
terjangkau, mudah diakses, dan di personalisasi (transparansi
informasi) kepada semua orang tanpa memandang latar
belakang.
https://mediaindonesia.com/ekonomi/488394/seeds-hadir-mengusung-
semangat-komunitas-untuk-berinvestasi
Seeds dirancang sebagai platform investasi di mana para
pengguna bisa bertemu, belajar, dan berbagi pengalaman di
dalam satu tempat. Dimana Seeds yang berada di bawah PT
Benih Investasi Teknologi ini percaya aman berinvestasi yang
seharusnya bersifat sosial, terjangkau, mudah diakses, dan
dipersonalisasi.
https://www.beritasatu.com/ekonomi/922405/aplikasi-seeds-ajak-pengguna-
bertemu-dan-belajar-investasi
8
Seeds sendiri merupakan sebuah platform investasi yang
memungkinkan generasi milenial untuk berdiskusi dan
belajar tentang ide-ide investasi, sekaligus menghasilkan
pendapatan pasif dan memberikan dampak positif bagi
dunia.
https://www.viva.co.id/gaya-hidup/inspirasi-unik/1470184-ini-kunci-sukses-
berinvestasi-bagi-pemula?terbaru=1
THANK YOU!