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BTEC National Diploma Level 3 Business Unit 4-Business Communications
BTEC National Diploma Level 3 Business Unit 4-Business Communications
Scenario:
You have been asked to carry out an audit on the types of information used within a
business to report back to management on the range of information used, the way in
which it is used, and the appropriateness of information used in decision making.
Task One
Complete a table like the one below to show types, sources and purposes of
information used within the organisation. Try to include at least two examples of
each type of information.
Type of Example Description Purpose Source
Information
Verbal
Written
On-Screen
Multimedia
Web-based
Tip: Make sure that you choose an organisation that will be willing to give you
information to complete your assignment. If you have a problem in finding a suitable
organisation, see your teacher. They may be able to provide you with information to
work on, perhaps in the form of a case study. Most organisations should have
examples of verbal, written, on-screen, multimedia and web-based information. If
the organisation does not have, for example, any web-based information, then it
may be possible for you to describe what information could be web based.
P1 Completed
Tip: Analyse means breaking down and examining each part in detail, so you will
only achieve this criterion if you extend your report significantly. Try to break down
each piece of information and its sources, and see if there are any connections
between them.
M1 Completed
D1 Completed
Unit 4 Business Communications
Scenario:
You have been asked to attend a meeting to present the results of an investigation
into the effectiveness of the sales and marketing of a particular product or service
from the business, this includes the way in which information is communicated to the
customer.
Tip: Do not forget you can select any information from the organisation as long as it
is suitable to be used to cover the criterion. You have to show three presentation
methods appropriate for the audiences. You cannot therefore present information to
staff using technical language that they will not understand.
P2 Completed
P3 Completed
P4 Completed
Now compare and contrast the organisations you investigated with your organisation
identified in your previous tasks stating the effectiveness of its information and
communication with examples.
D2 Complete
Unit 4 Business Communications
P5 Explain the legal and ethical issues in relation to the use of business
information.
P6 Explain the operational issues in relation to the use of business
information.
P7 outline electronic and non-electronic methods for communicating business
information, using examples for different types of audience.
M2 Analyse the legal, ethical and operational issues in relation to the use of
business information, using appropriate examples.
Scenario
The business has decided it is time to update the staff handbook, and it is aware that
an increasing number of employees are handling data on a day-to-day business. You
have been asked to help by producing three sections of the handbook, either for the
published handbook or the business intranet, on issues related to the use of
information.
P5 Explain the legal and ethical issues in relation to the use of business
information
These sections should both explain and analyse the following topics:
Legal issues in relation to the use of information.
Ethical issues in relation to the use of information.
Tip: Before completing this task, make sure that you are familiar with various pieces
of legislation as highlighted in the learning content and the ethical issues also in the
learning content. You will then need to explain how the organisation administers
these issues within the organisations
P5 Completed
For example this could include how the organisation ensures their information is
secure. In addition, there are health and safety issues associated with information
management and also the development of new systems to manage information, the
possible need for more complex software and staff training.
Tip: Before completing this task, make sure you are familiar with possible
operational issues as highlighted in the learning content. You will then need to
explain how the organisation deals with these issues.
P6 Completed
P7 Outline electronic and non-electronic methods for communicating
business information, using examples for different types of audience
Unit 4 Business Communications
In this task you will be examining both electronic and non-electronic methods of
communicating in business.
electronic methods
non-electronic methods
Explain in detail the reasons why each method is appropriate for the users that you
have listed. Use the content below to frame the tables.
Audience requirements: e.g. age, gender, ethnicity, special needs, readability, legibility,
attention span, accessibility, interest, distraction avoidance, business experience and
knowledge, industry-related experience and knowledge
Methods of written communication: e.g. letter, memorandum, fax, invoice, flow charts,
publicity material, email and screen based, SMS (short message service), www
(worldwide web)
P7 Completed
M2 Analyse the legal, ethical and operational issues in relation to the use of
business information, using appropriate examples.
State the advantages and disadvantages of the legal, ethical and operational
issues in relation to the use of information. You will need to obtain information from
a your organisation and build on the work from P5 and P6.
Unit 4 Business Communications
M2 Complete