3 Benefits of writing better

subheads.
Hopefully, you pay a lot of attention to writing your headlines.

I do.

I typically go through several drafts until I’m reasonably happy with a

headline.

Headlines are important, because a good one captures attention and

inspires people to start reading the body text. Bad headlines don’t.

Truth be told, I’m a bit of a headline nerd. I created an entire course on

how to write them.
But… there’s more.

What about those subheads?

How much time do you spend on writing subheads?

Based on my own observations, writers often don’t bother writing

subheads at all or – if they do – they rush them.

Pity.

Because I can think of at least three good reasons why you should spend
time writing better subheads.

My own secret to copywriting success is…

Raw energy.

And that’s pretty much it.

I do my best work when I’m ridiculously excited about the project.

Maybe you’ve seen me at one of my high-energy moments… on a stage or
on Zoom.

I become weirdly intense. Disproportionately excited. A diagnosis waiting

to happen.

That’s when I write my best copy, because that’s when I’m able to pump a
huge amount of positive energy into my writing.

That kind of energy is irresistible. It compels attention. There’s no ignoring

it.

People keep reading… and then a good number of them say yes to
whatever it is I’m asking them to do.

How to get into that kind of positive

energy mindset.
There is no magic process. No easy button.

But I do know this…

If I want to get into this kind of mindset, I have to really like the product or
service I’m writing about. I need to find it super-interesting. It helps if I
really like the client too.

For projects that don’t excite me in quite such an intense way, I’ll do my
usual, professional work. I’ll always do the best work I can.

But for my very best work… I have to feel that pressure of positive energy
building and building, until it finally bursts out, and finds expression in my
writing.

Might this work for you too?

I bet it could.

Seek out the kinds of projects you think you’d truly enjoy.
Look for project types that get your juices flowing. Approach prospective
clients you REALLY, REALLY want to work with.

Then put all that positive energy to work.

Taking one step back…

Don’t get me wrong. I’m not suggesting you ignore the basic principles of
structuring a strong page of copy or content.

You still need a solid beginning, middle, and end.

You still need that framework.

But it’s what you add on top of that framework or template that creates
the magic.

It’s the energy you share with your readers that brings your page to life.