The Importance of Personal Branding In Improving Diplomacy Skills

LSPR YDC proudly present The Importance of Personal Branding In Improving Diplomacy Skills webinar,
on last Tuesday, September 18th 2021. The speaker is Mr. Faldo Maldini, special staff of the minister of
state secretary of communication and media. The master of ceremony was Putri Aprilia and the
moderator was Zebi Magnolia.

The webinar was started with the opening speech by Krisna Wijaya Kesuma, as the President of LSPR
YDC. Followed by Rio Alfando as the President of LSPR Student League, Mrs. Patricia Vicky Sihombing,
M.Si as head of student activities, and closed by Mr. Taufan Teguh Akbari, Ph.D as vice rector 3.

First question is about how to build personal branding for our future fortfolio, in social media era.
According to Mr. Faldo Maldini, effort won’t betray result. The hard work we did, will create the good
outcome. Social media couldn’t decide someone’s personal branding, even social media is just a small
part of personal branding. Your personal branding couldn’t be measured from your Instagram or
TikTok’s followers, or your youtube’s subscribers.

Personal branding is more about our habbits, ourselves. We are the one who decide people’s
perspective about us. We want to be see as someone with critical thoughts, then we should learn to be.
Which kind of personal branding you want people to see from you, or how we want public to repute us.
to reach the personal branding purpose, of course we need to be processed. And in that process, we
have to focuse to reach our goal, and don’t be afraid to try new things. We build personal braning not
just to create a good image, but also a good impact.

The next question is about improving diplomacy skills. Signing as a diplomat, isn’t an easy thing. We
should pass some kind of tests, to be accepted as a diplomat. In this pandemic era, where everything
became online and simple, diplomacy is kind of hard to do. Doing online diplomacy is a new thing,
maybe new trend. Usually, diplomacy is donw face to face, but now diplomacy can be done from
handphone, pc, or laptop.
But being a diplomat isn’t an impossible thing. With focus and efforts, we can beat any possibilities. We
should improve our self capacities. And the only way to improve is by practice and processed.

These days, people are building ther personal brand by shared their achievements to social media. Don’t
quickly get jealous, because with enough effort and hard work, you also could achieve it.