CIA - 1

REPORT ON RESEARCH METHODOLOGY

BY

RAMYA SUNDER

SECTION ‘K’

2127849

Under the Guidance of

Prof. Hemalatha R

CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE

NOVEMBER 2021

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INTRODUCTION:

ITC Limited, founded in 1910, is a diversified company with operations in Foods, Personal Care,
Cigarettes and Cigars, Branded Apparel, Education & Stationery Products, Incense Sticks and
Safety Matches, Hotels, Paperboards and Packaging, Agri-Business, and Information
Technology. ITC was the first firm in India to obtain a corporate governance grade on its own
initiative. Imperial Tobacco Company of India Ltd (ITC) was established on August 24,
1910.The company's label was changed to India Tobacco Company Limited in 1970 and
subsequently to I.T.C. Limited in 1974 as the company's ownership shifted to Indians. On
September 18, 2001, in acknowledgment of the ITC's multi-business portfolio, which includes a
diverse range of enterprises, the company is now known as 'ITC Limited,' with 'ITC' no longer
an abbreviation or an initialized form.

ITC's new Consumer Goods Businesses have created a thriving portfolio of 25 world-class Indian
brands that create and retain value in India during the previous decade. ITC's world-class FMCG
brands, such as Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle,
Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim, and others,
have attracted positive consumer franchise in a short period of time. While some of these brands
are market leaders in their respective categories, others are making significant development.

✓ ITC LIMITED has its headquarters situated in Kolkata, India.

✓ And this company has completed 100 years on 24th August 2010.

PROBLEM STATEMENT:

Although there were no material supply chain bottlenecks during the second wave of COVID
19 lockdowns, multi-conglomerate ITC Ltd suffers difficulties in operating outlets and
limited hours of operation are a hurdle.

RESEARCH QUESTIONS:

 Does this problem impact the overall performance of the company?

 Will the sales of the company be affected?
 How to improvise the productivity of the business?
 Is this problem going to last for a long period of time?

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OBJECTIVES FOR THE RESEARCH QUESTION:
 To find if the sales gets affected
 To find out if the problem persists for a longer time
 To discover what can be the productivity level of the business due to the impact
 To identify if the entire business gets affected

HYPOTHESIS:
 Null Hypothesis: The operating outlets and limited hours of operation is a hurdle
Alternative Hypothesis: The operating outlets and limited hours of operation is not a
hurdle

 Null Hypothesis: The sales of the outlets is affected

Alternative Hypothesis: The sales of the operating outlets is not affected

EVIDENCE TO SUPPORT THE RESEARCH:

 Following the second wave of COVID-19, numerous state governments and local
governments placed restrictions, including Lockdown, allowing only 3-4 hours for
stores and trade to operate in order to slow the spread of the epidemic.
 According to the Business Standard research, "with structural development drivers
firmly in place, the pace of economic growth is projected to rise up over time."
 While earlier predictions of India's GDP growth for 2021-22 ranged between 11% and
13%, the business stated that "the severity of the second wave in India since February,
2021 has significantly damaged economic prospects."
 "High frequency indications indicate that economic activity will have declined by
(approximately) 25-30% from pre-COVID levels in February-March 2021.
 The earlier growth expectations have been sharply revised lower by 200 to 300 basis
points "According to the company's annual report.

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SIGNIFICANT CONCEPTS AND TERMS:

 In order to deal with the pandemic in sales and distribution, supply chain operations
are using relevant innovation and product development.
 According to the business, the advent of the pandemic's second wave has caused
"serious economic and social disruptions." "In keeping with its 'Putting India First'
philosophy, the company is supporting the country's fight against the pandemic and
has undertaken many efforts in this area."

 ITC has a diverse footprint in FMCG, hotels, packaging, paperboards and specialty
papers, as well as agribusiness. ITC's revenue from operations was 53,155.12 crore
for the fiscal year ended March 2021.

 According to the corporation, the safety and well-being of its employees, partners,
and affiliates is still of the first importance.

INTERPRETATION:

From the above graphs up to 2017, in the first image we can find that the sales or revenue
has been increasing gradually. And in the second image, we can observe that the retained
earnings or Reserves and Surplus has been increasing every year. From this, we can
understand that the operations of various outlets are performing efficiently thus, their
revenue or sales is increasing in an appropriate manner.

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CONCLUSION:

Therefore, in ITC limited company, the most popular brand is performing well but due to
some issues in the operations department of various outlets there, performance has reduced
but it is evident that the operations would soon become normal and all the employees are at
most safety and their well-being has not been affected.

REFERENCES:

https://www.itcportal.com/about-itc/index.aspx
https://economictimes.indiatimes.com/markets/companies/constraints-in-operating-outlets-
limited-hours-of-operation-posing-challenges-itc/articleshow/83152559.cms?from=mdr
https://www.business-standard.com/article/companies/covid-second-wave-poses-challenge-
for-fmcgs-blunt-rural-demand-itc-121071400395_1.html
https://www.livemint.com/companies/news/constraints-in-operating-outlets-limited-hours-
of-operation-posing-challenges-says-itc-11622568493540.html
https://www.freepressjournal.in/business/itc-says-covid-19-second-wave-poses-challenge-
for-fmcg-industry-rural-demand-may-be-blunted