DISSERTATION PROJECT REPORT

On
"Study on Lakme Cosmetic Products Towards it’s Brand
Identity and Brand Image"
Submitted to

SAGE UNIVERSITY
BHOPAL (M.P)

Towards partial fulfillment of the requirements for the

Degree Master’s Of Business Administration

SUBMITTED BY Under The Supervision of

Ritika Thakur Dr. Sunil Atulkar

Enrollment No. 20MBA5EVM10004

 SANJEEV AGRAWAL GLOBAL EDUCATIONAL
UNIVERSITY, BHOPAL
SCHOOL OF MANAGEMENT

CERTIFICATE

This is certified that Ritika Thakur is a student of Master of business administration fourth
semester Sage school of management she has prepared this project based learning report on
this topic A Study on Lakme Cosmetic Products Towards it’s brand identity and brand image
Under my supervision

The PBL for the partial fulfillment of award of the degree Master’s of business administration
in academic year 2021-2022

DR. SUNIL ATULKAR

 SANJEEV AGRAWAL GLOBAL EDUCATIONAL
UNIVERSITY, BHOPAL
SCHOOL OF MANAGEMENT

Declaration

I m Ritika Thakur a student of Masters of business administration session 2021-2022 Hereby

Inform that the work presented in this report and title A Study on Lakme Cosmetic Products
Towards it’s brand identity and brand image is correct to the best of our knowledge and the
work presented in our report docs not infrige and patented work i here by declare that work is
authentic

Ritika Thakur
20MBA5EVM10004
Place – Bhopal
Date
Deen /HOS/ HOD (Supervision)
 SANJEEV AGRAWAL GLOBAL EDUCATIONAL UNIVERSITY,
BHOPAL SCHOOL OF MANAGEMENT

DECLARATION OF PLAGIARISM

I hereby declare that the work embodies in this project entitled “Study on LakmeCosmetic Products
Towards it’s Brand Identity and Brand Image” being submitted by, Student Name: Ritika Thakur
Enrollment No. 20MBA5EVM10004] of “Master Of business Administration” in SCHOOL OF
MANAGEMENT, Bhopal, is an authentic record of my own work carried under the supervision and
guidance of Dr. Sunil Atulkar and has not been submitted anywhere.

I also declare that “A check for Plagiarism has been carried out on this project report and is found
within the accepted limit and report of which is enclosed as annexure I”.

Student Name: Under Supervisor Guide

Ritika Thakur Dr. Sunil Atulkar
20MBA5EVM10004
 SANJEEV AGRAWAL GLOBAL EDUCATIONAL UNIVERSITY, Bhopal
SCHOOL OF MANAGEMENT

CERTIFICATE OF APPROVAL

The project entitled Study on LakmeCosmetic Products Towards it’s Brand Identity and Brand Image
” being submitted by Student Name: Ritika Thakur [Enrollment No. 20MBA5EVM10004] has been
examined by us and is hereby approved for the partial fulfillment for the award of “Master of business
Administration” for which it has been submitted. It is understood that by this approval the
undersigned do not necessary endorse or approve any statement made, opinion expressed or
conclusion drawn therein but approved the project only for the purpose for which it has been
submitted.

(Internal Examiner) (External Examiner)

Dr. Sunil Atulkar (Guide) (SSOM, SAGE, Bhopal)
 SANJEEV AGRAWAL GLOBAL EDUCATIONAL UNIVERSITY, Bhopal
SCHOOL OF MANAGEMENT

ACKNOWLEDGEMENT

It is my proud privilege to present a project on Study on LakmeCosmetic Products Towards it’s Brand
Identity and Brand Image” I take this opportunity to express deep sense of gratitude and would like to
give thanks to my guide, Prof. Dr. Sunil Atulkar SCHOOL OF MANAGEMENT, Bhopal, for their
valuable guidance, inspiration and encouragement that has led to successful completion of this work. I
would like to express my heartfelt thanks towards HOS, I would like to express my heartfelt thanks to,
for their valuable suggestions throughout the project work. I could not have accomplished, what I
actually have, without their guidance.

I would like to express my heartfelt thanks and sense of gratitude to for being a constant source of
inspiration. I am also thankful to all faculty members and staff of SSOM for their suggestion and
support.
I would like to deeply thank my family and friends for all the support and encouragement they have
rendered time to time.
Last but not the least, I dedicate my work to almighty God without whose wish and helping hands this
work would not have taken the shape it has now and also to my family members whose support and
encouragement had led me to complete this task.

Student Name:-
Ritika Thakur
Enrollment No.:-
20MBA5EVM10004
 Abstract

The purpose of this study to analysis the Lakme brandidentity and brand image as well as the
usage of Lakme productsin India and marketing strategy. Lakme products are helpful
increating awareness and perception among customers.Advertisements develop self-concepts
in order to induce purchasedecisions. Lakme product employs attention-grabbing tricks
suchas catchy words, celebrity endorsement, attractive packaging,promotion, and repeated
messages etc. This study demonstratesthe usage of Lakme productsand the efficacy of
Lakme'smarketing strategies on the success of the cosmetic industry. It alsocovers topics such
as data collection tools and the research methodused for the project. Afterwards, a complete
analysis of the
collected data will be carried out and a conclusion will be drawn.