DECLARATION

Declaration
I Ananya S R hereby declare that the Project, titled ‘Birdsong' is a record of original work undertaken by me
for the award of the degree of B.Des in Fashion Communication.
I have completed this study under the supervision of Ms. Dilnaz Banu, Center Coordinator and Associate
Professor Department of Fashion Communication. I also declare that this project
thesis has not been submitted for the award of any degree, diploma, associateship, fellowship or other title. I
hereby confirm the originality of the work and that there is no plagiarism in any part of the dissertation.

PLACE
Bengaluru

DATE
25-05-2022

Ananya S R
BD/18/85
CERTIFICATE
Certificate
This is to certify that the internship document titled ‘Birdsong' is a record of work done by the student
Ananya S R BD/18/85 as a regular student for the degree of B.Des in Fashion Communication during the
period of 10/01/22 to 25/05/22, which represents as independent work and does not form the base for
any previous work.

PLACE
Bengaluru

DATE
25-05-2022

GUIDED BY
Ms.Dilnaz Banu

CC Associate professor
Department of Fashion Communication
National Institute of Fashion Technology
Bengaluru-560102

External Jury Mmeber External Jury Mmeber

External Jury Mmeber External Jury Mmeber

CERTIFICATE OF AUTHORSHIP AND ORIGINALITY
Certificate of authorship
and originality
I, Ananya S R, Daughter of Mr. Roche Arockiaraj, a bonafide graduating student with roll number BD/18/85 of
National Institute Of Fashion Technology, Bengaluru, hereby certify that the work in this Graduation Project
titled BIRDSONG, dated 25/05/2022 submitted by me for the partial fulfilment of UG degree in B.Des.
(Fashion Communication) Batch 2018-2022, has neither been previously submitted for a degree/diploma nor
has it been submitted as a part of requirements for a degree/diploma by self or anyone else, except as fully
acknowledged by within the text of this report.

I also certify that the report is original and completely authored by me under the guidance of my project
mentor allotted by the Institute. Any help that I have received in my design project and the preparation of the
same has been acknowledged.

In addition, I certify that all the creative and research work/ intellectual content presented in this document
are original and all information/data sources textual, numerical and visual nature, other literature used are
indicated and due credit has been given in report.

Submitted By:
Ananya S R
BD/18/85
11/05/2022
Bengaluru

Certified By:
Submitted By:

Ms.Dilnaz Banu Ananya S R

CC Associate professor BD/18/85
Department of Fashion Communication
National Institute of Fashion Technology
Bengaluru-560102

11/05/2022
Bengaluru
ACKNOWLEDGEMENT
Acknowledgement
I would like to express my deepest gratitude to National Institute of Fashion technology, Bengaluru, for giving me the
opportunity of experiencing a short internship in the industry. This shall become a stepping stone for me to understand
industry perspectives and expectations.

I would also like to thank my college mentor, Ms. Dilnaz Banu and my industry mentors Ms. Sahana Mohan, Ms. Aditi
Dhamija and Mr. Amit Goyal for their continuous support during the project. They’ve helped me grow, not only as a
student but also as any other professional in the industry. They gave me the opportunity to expand and multiply my
knowledge exponentially with each given project.

Lastly, I would like to extend my appreciation for the people of IME, who welcomed me and let me be a part of their
creative family. I take this opportunity as a big milestone in my career.

Thank you!
ACKNOWLEDGEMENT
Abstract
This body of work showcases the design journey that I underwent through the four month period of my internship at
the Indian Music Experience Museum, Bengaluru. It captures the essence of my role on IME's "Birdsong" a virtual
exhibition aimed at creating awareness about birds, their music and their plight in today's ecological landscape.
This document is also explanatory in terms of my working methods adopted, contribution made and the learnings.
I think the quality of one’s study space is majorly reflected in how one thinks and works. Apart from the course
content, what really matters is an experimental learning environment which includes faculty and peers from various
backgrounds, especially in a field like design. The more varied and diverse the perspectives, the better the learning.
This is precisely why I chose to work on the most important project of my college years at IME. By understanding a
pattern of psycho-social conditioning in a community-born from one’s upbringing, exposure, context and own personal
enquiries-any public space can be transformed into a path far more immersive in real-time. Because of the pandemic,
societal systems have undergone change. This has opened up a huge opportunity for design intervention in the virtual
space. I’d like to be on the forefront of that change.
THE MANTRA
About IME 23 - 49

Introduction
Identity Prism
Exhibits
Clients
Hierarchy
The internship
Culture
The FMPI team
Projects 51 - 121 Learnings 125 - 127

The narrative
Identity design
Memory game art
Website art
THE IME
21
THE IME
The IME is India’s
very first interactive
music museum.
Established in 2019, with a mission to increase the awareness of the
rich musical traditions of Indian artistry, the Indian Music Experience
Museum, is the nation's only interactive music museum situated in JP
Nagar, Bengaluru. The IME is an affiliate of the Grammy museum in, Los
Angeles IME is equipped with infrastructure, hi-tech multimedia
Exhibition Galleries, a Sound Garden, a Learning Centre for music
education, and several performance spaces to host events, workshops
and a wide variety of public programmes both online and in
person.Their scope of work spans across areas of audience
development, education conservation and community outreach.

WEBSITE
www.indianmusicexperience.org

INSTAGRAM
@indianmusicexperience

23
Identity
prism

physique
Museum space

relationship
educator of
culture and heritage

THE IME
 personality
resourceful

curious
determined

respect humans, culture

music, environment

nostalgic India

resolute

interactive
ethical

self image

nonconformist

conversational

traditional, woke

reflection

25
 THE STARS
This gallery showcases India's most timeless music
artists. Those who have healed us with their songs
and words.

REACHING OUT
This gallery takes you through the evolution of sound
documentation and recording. You will learn about the
pioneers of recording and technology's intervention.

LIVING TRADITIONS
This gallery talks about the origins of classical music. It
teaches about the technicalities of song like raga, sruti,
kucheri, khayal. You can listen to iconic Hindustani music
as well.

Exhibits
IMAGES TAKEN FROM WWW.INDIANMUSICEXPERIENCE.ORG
 CONTEMPORARY EXPRESSIONS
Through this section you relive the early days of indie
rock music. You can learn about the Indian musicians
who took part in the world music movement.

SONGS OF THE PEOPLE

This gallery takes you through the life of the folk
community of India. They use songs to mark many
milestones in their lives. What interested me the most
was the Kavaad box.

SONGS OF STRUGGLE
This gallery, designed like an archive, explores how
music can be part of political movements. From India’s
national movement, where music was used to unite
people, to songs of protest that express dissent.

THE SOUND GARDEN

This is an open gallery with scientifically sound natural
instruments made from rocks, different metals that can
be touched, played and interacted with individually or
as a group.
THE IME
THE IME
DEMOGRAPHICS

The IME, being a part of the public culture and entertainment sector, is visited by a diverse audience of
different age groups linked by a common curiosity for Indian music and arts.
This comprises of tourists, families, education groups, historians, researchers, culturalists.

RELATIONSHIP WITH CATEGORY

Enjoys classical music, might have a background with professional music training. They acknowledge the
need to preserve India's cultural heritage and actively works towards this
cause by visiting museums and galleries, funding NGO's.

PSYCHOGRAPHICS
They are influential in their circle of friends when it comes to art, craft, culture and music. Do-gooders in every
aspect of their lifestyle. They understand and appreciate the value of art and its allies. They desire to break-off
from the rat race and live more culturally aware.

31
 Manasi Prasad
(Museum Director)
Heirarchy

Tejashvi Jain
(Community & Creative team
Partnerships head)

Sahana Mohan
(Head of Curation)

Amit Goyal Aditi Dhamija Lakshmi Raghu

(Web development (Design (Community
head) head) projects
coordinator)

Amrita Mukherjee Ananya S R Yashvi Jain

(Content (Design intern) (Design Intern)
development intern)

Nishtha Bharat Rhea Sokhanda

(Web development (Web development (Content
intern) intern) development intern)

THE IME
The internship
4 months
COMMUNICATION DESIGN INTERN

Role description
To actively take lead on all matters related to the visual aspects such as illustrations, identity design,
infographics, content interpretation, interactive design, social media creatives, for IME's upcoming
exhibition about Birds and Birdsong.

Learning objectives
To experience the work environment and learn professional etiquette.
To be able to collaborate with professionals from different backgrounds.
To imbibe and internalise a client's requirement and produce an output.
To see this internship as a bridge between academics and the realities of the profession.
To learn new skills and upgrade existing ones.

SCHEDULE

Creative Creative Weekly progress

meeting meeting meeting
2 PM 2 PM 6 PM

Creative Creative
meeting meeting
2 PM 2 PM

week week no work

starts ends weekend

mon tue wed thurs fri sat sun

33
Culture
CO-DEPENDENT WORKING ENVIRONMENT.

The work culture at IME is one of mentorship and team building. The mentors allow creative experimentation
and original thinking. They support and course correct as and when needed. Site visits to museums and
introduction to the allied fields in the industry provide for a holistic and multidisciplinary learning environment
suited for a design professionals. The composition of the team and expertise of mentors contributes and
reiterates this strong point of cross learning. These four months at IME has been enriching and has introduced
me to many hybrid fields of design within the museum space.

THE IME
 Get brief during daily creative
meeting.

Collate ideas on Miro board and

Notion. Get ideas reviewed by
mentors.

Develop chosen ideas and

execute finalised design.

Workflow

E-mail approved work to

mentors for use by allied teams.

THE IME
ideate

present

re-visit

re-design
37
 Yashvi Jain, UI/UX designer

Nishtha. S, Web developer Amrita Mukherjee, Content writer

The internship falls under IME's six month internship programme

for aspiring museum professionals called Future Museum
Professional Internship or FMPI as a part of its "Yuva in CULTURE "
outreach programme and is supported by the British council. The
Bharat K, Web developer
FMPI programme trains six interns in the areas of curation, design
and development to enter the museum space.

THE IME
Ananya S R, Comm. designer Rhea Sokanda, Content writer

39
IME's "Birdsong" talks of birds
and their godly talent.
Music has the ability to cause change. It immensely contributes to and enhances our understanding
of the natural world. With a vision to raise awareness about our planet, IME is presenting a unique
4-month exhibition called the 'Birdsong' which will showcase the importance of birds in our natural
systems, their role in our cultural identity, and the commonality of music in birds and humans. Birds
are the martyrs of our own earthbound existence. Over time due to urbanization, apex predator
privilege, ignorance, birds have lost their importance in today’s landscape. However, they selflessly
struggle to keep the ecosystem alive and they do so in the most melodious way possible. Birds
need us too. Their songs need an audience. we interact with them on an intangible level through
our hearts vis beauty and music. Why must we not try to save this bond? Is there a compassionate
solution to our peril?

VENUE - IME, Bengaluru

DATES - 01 April (onsite), 05 June (online)

THE IME
43
 EXHIBITION

1000 sq. ft exhibit gallery

over 100 photos, 50 av content
5 instruments, 3 interactives

OUTREACH

Collabs with
schools, public
spaces.

WORKSHOPS
+EVENTS

Musical performances,
nature walks, film
screening,
masterclass

THE IME
schools, tourists,
birders, families,
spl. interest groups

online offline
15,000 30,000

45
 Concept + Bridsong logo design

Art style definition +

JAN FEB

THE IME
 Illustrations for website

Birdhouse

MAR APR

47
THE IME
49
PROJECTS

THE IME
Projects
MENTORS ADITI DHAMIJA, SAHANA MOHAN, AMIT GOYAL

1.THE VISUAL STORY

Background: content development, research

The first sub task focused on content proposals, we individually shared ideas of what we think the exhibition
should say. The brief is to propose a structure for the offline and online exhibition. To suggest visualisations if
valid. The proposal must be created keeping in mind that the objective is to inspire and instil an appreciation
for nature and the environment in people's lives, focusing on the importance of birds for our environmental
sustainability. The proposal must pave the way from Inspiration Motivation Action. All the ideas were to be
collated on notion and presented to the mentors. By doing this, the team was also asked to get accustomed
to the back end research needed to work on a virtual exhibition and get familiar with the heroes of the project
namely, Birds and Music. Detailed research was not required at this stage, a content structure had already
been made, this was to explore the possibilities of diversified minds on the application of this concept.

51
From Childhood.

Start from the very beginning. From childhood, the birds we

saw, drew, the stories that were read to us, are about nature.
We can even include a child's drawings - as we scroll, it
slowly gets layers of skeleton and skin on it.

To Birds, Birdsong and Zoo-musicology.

Birds in our ecosystem. Birds in our immediate surroundings. Why they sing?
What can they do with their songs ? “Bird songs, too, are in different ragas.”
Birdsong in self-care and relaxation.
Interactive : Play birdsong and Carnatic tunes consecutively to compare.
To mythology, culture, literature, film.
Birds are generally known to symbolize freedom because
they can walk on the earth and swim in the sea like us
humans, but they also have the ability to fly into the sky.
Poets use birds as symbols for hope. Birds through the
eyes of different sects of people, (people from different
ages/occupations) or what we look like to them (drawing
of the city/people from a bird's eye view)
To Birds in Peril.
“How morning scenes would look like without birdsong .”
— could be a black and white video.
Birdsong fading into an electronic ruckus.
This proposal was selected to be in the website.
.
A directory of backyard birds.
Click on them to listen to their audio. Bring in the
birdwatching experience — binocular view. This
proposal was chosen to be in the final website.
Act Now.
Section about musicians taking on the climate
crisis. Make your garden a haven for backyard
birds / steps you can follow to help this cause
and social media involvement.
.
53
PROJECTS

THE OVER ARCHING NARRATIVE

The brief is to focus on visuals. How we think the exhibition should look like. We first had to propose certain
visual narratives that we pick up from reading the content structure that was provided by the content team.
This narrative is crucial to bind the whole exhibition together visually. Once a narrative was identified, we
move on to defining the presentation of that story, whether it is heavily illustrative, organic, vectors, collage,
etc. I used Miro to put my ideas together as images and notes and the Miro board was presented for
discussion.

Brainstorm https://miro.com/app/board/uXjVOSQIyYc=/

THE IME
Image: Brainstorming on Miro 55
FINALISED NARRATIVE

Utopia

Our utopia is one where there are no walls, only open doors. These doors connect every wake of life
interdependently and bridge the ironic gap between man and nature. Will the emergence of a utopian world
where there is room for everyone to sustain harmoniously and CO-EXIST be mankind's salvation. An idea as
insane as time travel but more practical than the latter. This narrative mainly works to add a layer of meaning
to the illustrations that will stand with the exhibition content. The visitor community will be motivated to think
radically and be aware of the need for such radical thinking at this spontaneous present.
The Utopian narrative will subtly unveil itself in stages as one progresses further and further into the
exhibition. The actual visuals will be created with this concept in mind while still giving focus to the content.

THE IME
Image: Translating the Utopian concept into a collage 57
THE IME
59
PROJECTS

2. IDENTITY DESIGN
Background: logo design, graphic design

Objective To create a visual identity for IME's Birdsong that would fittingly carry the weight of IME's moral
resolve towards this exhibition.

Deliverables A completed logo and a identity guidelines document.

Instructed cues Off the bat, the only conditioning I was to follow, was to keep the strokes raw, hand-crafted.

My Role I was assigned the task of creating the logo. I also created the identity guidelines document.
I attempted to combine the exhibit's hero entities-- humans, birds, music--to create the identity.

THE IME
 10
KEY WORD
CONCEPT

The identity is a visualisation of our fluid utopia that will be mankind's only saving grace. The stakeholders of
this concept are humans, birds, music and nature. So each of these entities will be represented through
appropriate visuals and these visuals will be placed harmoniously to make up the whole pictorial mark.
Visual brainstorming with strokes, figure ground, to explore the concept of co-existence through lines that
flow from one entity into another. A bird can be represented as a feather or a wing, similarly nature as a leaf,
music as notes or waves, humans as a hand or a fingerprint. These elements of birds, humans and music will
be mellifluously placed to hint at the over-arching idea of COEXISTENCE.

THE IME
EXPLORATIONS

63
THE PROCESS
Various ways to draw the form of the bird, the leaves, the hand, the song 65
ART STYLE

In order to mimic the fluid nature of musical notes and to capture the organic form of the natural world, an
unpolished, hand drawn stroke was used to create all the elements of the logo. The pictorial mark consists
of a stylized and simplified bird, a human hand with an open gesture, a stylized leaf and concentric, rhythmic
lines to represent music. These entities will be loosely suspended drawing a parallel to how life started in
the primordial soup ---- the birth of a new world.

THE IME
FINDING BALANCE

67
FONT - AVERIA LIBRE

A fluid, hand drawn style pictorial mark is paired with a similarly stylized, non-rigid typeface called Averia
Libre (Regular). Averia Libre (bold) can also be used for creative purposes. Both the title and the tagline
are to be typed in Averia Libre (Regular). The title and the tagline were provided by the content team.

THE IME
PLACING TEXT

71
ORGANIC PROCESS

The whole process of logo development was very organic. Every step was just a draft, a rough thought,
nothing was final. Even when adding colour, the logo form wasn't final, the text placement wasn't final.
The logo kept evolving according to the progress and the feedback until one final option emerged.

THE IME
FINALIZED LOGO

73
FINAL COLOUR OPTION

Birds are one of the most colourful species to ever trod the scapes of the Earth. The colour palette had to
dutifully capture this characteristic of birds and at the same time not overwhelm the eye. A palette of
orange, yellow, blue, green and pink that shared visual harmony works beautifully towards this resolve and
also invokes a sense of play and cheer.

#F5824A #FCB664 #0D314F #435E3B #F3BAAD

THE IME
GREEN #435E3B
57
BLUE #0D314F
MINIMUM SIZE

The monochrome pictorial icon can be scaled down to a minimum size of 0.6 cm.
The coloured logo can be scaled down to a minimum size of 0.8 cm. The logo with text lockup can be
scaled down to a minimum readable size of 2 cm.

CLEAR SPACE

Any content around the logo must be placed at a defined distance X from all the sides of the logo when
place in a box. X is determined by measuring the length between points 'a' and 'b' as shown in the diagram.
Line segment cd divides the box around logo vertically into equal halves.

c
X uts

a b

X uts

X uts
X uts

d
77
Snapshots of the logo used at IME 79
THE IME
81
3. ART FOR GAME - BIRD HOUSE
Background: illustration

Objective To redesign Early Bird's "Memory Game" for the virtual Birdsong exhibition. This game is an interactive
element of the website.

Deliverables A completely coded and tested digital card game.

Instructed cues The content and rules of the game are kept the same as the physical card game.

My Role I was assigned the task of creating the art for the cards. By doing so I also will be defining the art
language for the overall virtual exhibition. I had to illustrate the habitats on the card face, the backgrounds for
the game at different stages of use.

Early Bird is an initiative by the Education and Public Engagement Programme of NCF. It develops innovative,
multilingual educational materials, both print and digital, that can be used to engage learners in the field explore
the rich birdlife of India by employing a range of techniques like games, creative activities and science-based
multi-media. This project focuses on their flashcard memory game. This is a game of chance much like "Mahjong
tiles" where one must match birds' habitats to win. This game must be redesigned for both mobile and desktop
and it can be played with or without a timer. The game will layout cards in a four by four gird giving up a total of 8
pairs to match.

THE IME
THE PROCESS
Rethinking format I played the physical card game with my colleagues and I noticed some parts that will not work in
the virtual space and might need re-thinking. The cards have two faces, one face has the image of a bird and the
other face has details about the bird's habitat and other facts. On the table the cards are placed with the photograph
face up and the habitat covered. The player chooses two cards and flips them over to see if their habitats match.
Since the game revolves around matching the habitats of birds, the background in the photographs of the birds gave
it away. Unfortunately these images can't be tampered with. Secondly, the key element that needs to matched is
placed in the corner in a very small size and is not prominent at all. In the virtual space, this icon will not be visible at
all and player may not be interested in reading a load of facts. I proposed that the virtual card unit must have the one
face with the image of the bird and other face with a full blown illustration/collage/image of the habitat so that the
cards become easily understandable. The fact can appear on the game screen as a reward after one wins a match
so as not lose sight of the educational purpose of this game.

Images taken from Earlybird youtube channel

10
ART STYLE INSPIRATION

An Indian touch

Defining the art style for the game becomes crucial as this art will have to be followed to draw elements in the
parent website as well. I pushed for an Indian art inspired illustration style, particularly Gond art. I have always
found Gond flora and fauna to be very expressive and have a lot of humane characteristics. If we were to sell
the idea of co-existence, we will have to imagine the art to be an amalgamation of both worlds - human and bird.
I studied gond art and adopted certain characters for my illustrations such as the way the eye is drawn, the
imperfect forms, the characteristic leg / branch seen in Gond life forms, the textures for backgrounds and the
vivid colour scheme. These forms combined with a more malleable colouring style and collage is the
art language that will be used to do all the illustrations related to this project.

THE IME
87
THEME FOR ART
89
Final visual style Photo cut outs, hand drawn accents, gond- inspired texture swatches. All the elements will
for the most part will be something that lives/originates/used/seen/practiced in India by the Indian people.
This gives use some context for the art and authenticity. This also suits the museums resolve to propagate
Indian art forms and artists.

THE IME
91
The game can be played as two modes - normal and gaming. In the normal mode, you can play at your leisure,
where as in the gaming mode you will be on the clock to finish your matches in the shortest time possible.
I used the IME kuruvi to represent these two modes in the choose mode screen. In the normal mode, the birds
and the supporting elements are calmly scattered about the space which is also in a neutral colour. In the
gaming mode, the birds flying with clocks denote a sense of urgency. The supporting elements have also
been arranged in dynamic lines, the space is a bright orange.

THE IME
I had to illustrate the background for the mode choosing screen for both mobile (720px by 1280px) and
desktop (1920px by 1080 px) versions. In the images you can see how the backdrop has been used in the
game layout by the team's UI UX designer. The interface designer used the fonts Poppins and Averia libre.

THE IME
95
ILLUSTRATING HABITATS

I illustrated four habitats - Forests, Wetlands, Woodlands, Grasslands. These illustrations will be used full
blown on the downward facing side of the card along with the name of the respective bird it is home to. Since
these need to be a close match to the look and feel of real world habitats, I have not been too playful with
colours as one sees in Gond, for educational purposes. The background of the game space while the cards
are being matched is a texture that is meant to represent the sky, it is inspired from Gond. It is very subtle so
as to not distract from the cards.

THE IME
THE IME Image: Few screens from the card game prototype
Image: Cards from the card game prototype 100
The landing screens are visualised and executed as a collage made with all the elements used in different
screens and cards of the game. As forests are to birds, cities are to humans. Since the theme for my art is to
juxtapose the human and bird world, I have written the name of the game in one for the road sign boards,
which are used in the real world to denote city or state names.

THE IME
101
Image: Figma file snapshot of prototype
Image: Screen from the website protoype displaying the card game landing screen.

103
THE IME
105
PROJECTS

4. ILLUSTRATIONS FOR BIRDSONG EXHIBITION

Background: illustration

Objective To create a fully coded virtual exhibition for IME's Birdsong. The virtual exhibition is not associated
with the physical exhibition. It is stand alone and a project of the FMPI team.

Deliverables A completed virtual exhibition website. SVG format illustrations.

Instructed cues Since the art style has already been defined, we are to follow the same style.

My Role I had to illustrate for different content sections across the website keeping in mind the art style
already defined.

THE IME
THE PROCESS
A series of concept sketches for bird houses that I
have humanised with wall posters, religious marks.
This are explorations for the theme of merging the
human world and the world of birds.

THE IME
111
LANDING SCREEN NARRATIVE

As soon as you enter birdsong, we intend to give you a reason for your presence here and why this exhibition
is important. So we begin with a narrative where you first are forced to imagine a world without birds, which
slowly transitions into a greener utopia. For the first screen I imagined. a lifeless world, irreversibly urbanized,
in peril. The houses in this human world intentionally are made to resemble bird houses. The transition is
visualised as a wall breaking slowly to reveal the dream world. I imagined utopia to be blooming green, with
Thamarai flowers which symbolise rebirth. Birds are very fond of the Champaka tree and its flowers and
hence they are placed there as well. There humans living in bird nests, and birds living in human buildings.
They are subjects cut out from old Indian paintings and collaged to form the human element of our utopia.
The bird nests have been humanized with posters stuck on them, and the pattai. And finally the characteristic
gond eye representing the "all seeing eye".

THE IME
LANDING SCREEN NARRATIVE

The dull world

The utopia: first draft

The utopia: final draft

THE IME Image: Screens from website prototype - Landing screen to home screen
117
Illustrations for different parts of the content, for bird communication, for dialects, courting, bird anatomy.
Fig. 1 accompanies content about how bird song is pleasing to the human ear.
Fig. 2 is about bird communication, where I have drawn the IME kuruvi communicating with musical notes.
Fig. 3 is an illustration showing a bird's voice box or syrinx, which enable them to make pleasant sounds.

Fig. 1

Fig. 2

Fig. 3
These birds are drawn very human, for example, the rosetta stone Fig. 4 is a human concept, this art goes
with content about bird dialects, hence the parallel created. Fig.5 is meant to resemble a morning dial which
accompanies content about the dawn chorus of birds. The courting of birds behind leaves Fig. 6 is a very
bollywood concept for a touch of humour.

Fig. 4

Fig. 5

Fig. 6
THE IME
Images: Screens from website prototype 121
THE IME
123
THE IME
CONCLUSION & LEARNINGS

The entire Experience of the internship at IME, is one of connecting the dots and my elation is akin to a child
who has resolved a jigsaw puzzle. Being a hands on person, my skepticism on joining the IME, with an
assignment to create a virtual exhibition was quite pronounced. The credit to negating this goes entirely to
the Design team at IME, peers and mentors. Thanks to them the travel has been a cherishable one.

My major take away from this episode was the versatility of the virtual medium in creating an interface that
accommodates technocrats and artists alike and its immense potential to enable collaborations. I for one did
not feel debilitated in any way and continued contributing with my strengths. At a personal level persuasion
and persistence were two other virtues that this journey has inculcated in me, going through a rigorous
process of conception, validating, re- thinking, and iterating. The maturity to take appreciation and criticism
with a level head and push oneself to work beyond one's comfort zone are valuable life lessons.

As a professional this occurrence has enhanced my ability to communicate across ages and stakeholders
from diverse backgrounds ranging from Designers, Developers colleagues, teammates each with an intent
and visualisation of their own and finally the common man for whom its an " Experience ".

The assimilation of intents and the final synthesis and execution to create this experience devoid of the
tactile was quiet engrossing. This called for an exercising in evoking the other senses to simulate the
physical manifest that an exhibition like the nature of Bird song demands.

The entire travel, I must conclude did bring to light a better understanding of Design as a profession.
It negated the idea of a singular minded approach and taught me the value of a team that like a precise
assembly line takes you through the entire process from conception to execution.There is no gender play or
experienced and amateur as long as there is value in an idea.

This incident of being involved in" Bird song " would serve as a reference that I would draw upon moving
further on in my career.

BIBLIOGRAPHY

www.indianmusicexperience.org
https://www.figma.com/file/lnloKX0kQpSmH7Vq4Xb4pL/Untitled?node-id=0%3A1
https://www.figma.com/file/X5TAyp8AHU2ClOCGK6lRIs/Untitled?node-id=0%3A1
Birds in your backyard - WWF
Of Birds and Birdsong - M.Krishnan

125
LEARNING DIARY

Since this was a group effort, a rough space was maintained virtually on Miro where all
the ideation and scribbling was done. Communication happened through Slack and
documentation/timelines were maintained on Notion. 127