Summer Internship Project Report

On

“CONSUMER PERCEPTION AND

SATISFACTION TOWARDS HOME LOAN”

Submitted in partial fulfilment of the requirements for the Two-Year Full Time
Post Graduate Diploma in Management

By: Under the Guidance of

Abhishek Singh 1. Faculty Mentor’s Name
I.T. S- Mohan Nagar, Ghaziabad Dr.Rajeev johari
Enrollment No: 2021002 2. Industry Mentor’s
Name Batch: 2021-23 Mr. Paras Goyal

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I.T.S. School of Management
Session: 2021-23

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 CERTIFICATE OF ORIGINALITY

I hereby declare that this Summer Internship Project is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been
accepted for the award of any other degree of diploma, except where due acknowledgement has been
made in the text.

ABHISHEK SINGH
Enrollment No. 2021002
Date: 30th July, 2022

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 (On Organization Letterhead)

Date: ………….

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr.Abhishek Singh is student of I.T.S. School of Management, PGDM Batch
(2021-23) has successfully completed her summer internship under the guidance of Mr. Paras
Goyal (Industry Mentor’s Name) for a duration of 12 weeks, from 11may 2022 to 31st july

During her tenure with us, we found her ……………………….

We wish her all the very best for future endeavours.

Signature
Name
Designation
Organization seal

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 CERTIFICATE

This is to certify that Mr. Abhishek Singh PGDM (2021-23Batch) a student of I.T.S. School of
Management has undertaken the project on “Consumer Perception and Satisfaction Toward
Home Loan”. The project has been carried out by the student in partial fulfilment of the
requirements for the award of PGDM, under my guidance and supervision.

I am satisfied with the work of Mr. ………………………….

Date:

Faculty Mentor’s Name:

Dr. Rajeev Johari

(Signature)

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 Acknowledgement

I take the opportunity to express my immense indebtedness to my industrial mentor Mr. Paras Goyal
at Home First Finance Company India Ltd. and to academic mentor Dr. Rajeev Johari (Professor)
I.T.S. School of Management, Ghaziabad, for defining the problem, consistent guidance, keep interest,
persistent encouragement. He has been helping me at every step with a true teacher’s approach.

I am highly grateful and feel proud privilege to take the opportunity of expressing my deepest and
heartiest sense of gratitude to Mr. Paras Goyal & Dr. Rajeev Johari for his good wishes, cooperation
and encouragement.

My heart bow down before my beloved mother and father whose blessing and exhilaration has
always animated me to rise against problems and face them with smile. They kept enthusiastic
throughout my educational carrier, which enabled me to acquire the present gratification.

I am also thankful to all non- teaching staff, PGDM, I.T.S. School of Management, Ghaziabad, for
their support throughout my work.

Abhishek Singh
PGDM 2021-23

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 EXECUTIVE SUMMARY

The Internship project report has been undertaken as a part of our academic curriculum for PGDM to
make us efficient in research analogy and also to help us broaden our perspective of the corporate
world. The selection of three companies from three different sectors of our preference work and how
accompany operates within it, in competition with the various others. This will not only help us
know about different sectors and companies, but would even facilities in finding the industry that
interests us the most in light of our future endeavours.

Dabur India Ltd. is one of the leading FMCG Company in India. It has a market cap of 1.04 lakh
crore & its total revenue ₹ 8989. The company is also a world leader in Ayurveda with a portfolio of
over 250 Herbal/Ayurvedic products. They operate in key consumer in key consumer products
categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.
I have worked in the finance department of Dabur India ltd. in north zone, where I understand the
process of receivable and payables from stockiest (Customer). I came through a process of stockiest
appointment, payment collection from stockiest by NACH, Claims settlement of primary and
secondary level, Vendor payment and payment of TA/DA.
During the period, I did a customer satisfaction survey by calling the stockiest. After the complete
survey I did a graphical analysis based on the responses from stockiest.
Add finding & recommendation.

The objective of this summer internship project was to analyse the customer service at Dabur India.
Primary research has been conducted for the completion of the objective. A questionnaire has been
prepared and recorded in regards to the responses received.

The respondents in this particular project are the stockists who stock the products of Dabur in their
warehouses and distributes to the small retailers as well as wholesalers. Most of the responses are in
favour of the current provisions and changes done by the company in their processes.

Few recommendations have been provided as per the observation form this non-biased primary
research which may help the company in the future. Also, it will help the current decision makers to
amend the processes as per the requirement of the real market.

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 TABLE OF CONTENT

S. NO. PARTICULARS PAGE NO.

1. INTRODUCTION TO FMCG INDUSTRY 8

2. COMPANY INTRODUCTION 9 – 13

3. ANALYSIS OF 3Cs 14 – 16

4. PRODUCT PORTFOLIO 17 – 18

5. BCG MATRIX 19 – 20

6. OBJECTIVES OF THE STUDY 21

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