Assignment 4

What sources influenced your attitude about this course of Consumer

Behavior before it started. Has your initial attitude changed since the
course started? If so, how?

Initially, I had no plans of taking this course on consumer behavior even during my registration
process. So even when I was searching for other courses faculty, and what courses I could take I
did not this course into account. It was a very perceptual selection criterion and was only giving
selective attention to the information that I was gathering from seniors or the secondary data.
However, since I had to complete 6 courses in this semester I was left with only a few options
and consumer behavior was among them. I was hesitant in opting for this course at first but it
was the best option among other available courses. My negative attitude was mainly due to a
weekend course where I had to sacrifice my weekend and had to come to all the way to the
University for the Class. Moreover, my experience in the last marketing course which I had
studied from a senior teacher was not good in terms of learning or even grading. This really
influenced my decision and I wanted to opt for any other marketing course where I could learn
more practically. I can’t grasp the concepts easily from the book, I find it easier when they are
thought in a more interactive session.
Furthermore, my attitude and behavior were also shaped by groups and word of mouth. When I
got to know that my few other friends are going to opt for this course so this influenced my
behavior and motivated me to go for this course. Also, the positive word of mouth on the Iobm
Facebook groups from seniors really helped me to form a positive perception regarding the
faculty and this course. In the first class, my experience was not delightful but rather it was
quite okay. Mainly because It was in my mind that it is too early for me to take this course.
However, in the next class, I attended with a more positive attitude and find my experience
quite delightful. Also, the interactive session really helped me to learn the key concepts. The
relaxing class environment and Sir’s cooperative behavior helped to shape a positive experience
and eventually it turned into positive reinforcement. My perception was primarily formed on
the basis of the tricomponent model. I have a positive cognition due to the information
gathered from the Facebook group about faculty as well as my positive experience in the class.
My effective component was shaped by my friends opting for this course. It really influenced
my behavior lastly, it all result in a positive conative component.
I am now glad that I opted for this course and quite delighted by my experience, the practical
examples and interactive sessions really helped in positive reinforcement and fulfill the
unsatisfied need of learning key concepts through real-world application.