Appendix 1

Registration Form

1. Name of the Student: Akalya S

2. Name of the Organization: SUSI Furniture

3.Name and detail of co guide in the organization: R Subramanian

4. Proposed Internship area: Marketing.

5. Proposed Internship topic: A study on consumer behavior towards the

purchase of furniture at SUSI furniture, Coimbatore

6. Brief note on your topic: This is the study of Consumer Behavior

towards purchase of furniture. Furniture is a product of design and is
considered a form of decorative art. There is strength and durability to
a well-made piece of wood furniture, especially when made from
domestic hardwoods. I have attempted to study and understand the
buying behavior with two main focus area being 1. Buying Process
including choice, criteria etc. 2. Factors affecting consumer behavior.

Student’s Signature:

Approved or disapproved. If it is disapproved, the reasons for revision.

Faculty Guide’s Signature with date:

 Synopsis

"A Study on Consumer Behavior towards the purchase of

furniture at SUSI furniture”

Submitted By
Akalya S
20SKCMD169
3rd Semester MBA

Under The Guidance Of

Mr. prof. Arvind
Department of Management Studies- MBA

Peenya, Bangalore.
Batch 2020-22
 Synopsis
1. TITLE OF THE STUDY: A study on consumer behavior towards
the purchase of furniture at future retailers, Coimbatore

2. NEED FOR THE STUDY: The study of consumer behavior is

most important. This study is needed to understand the expectation of
the customers. This will also increase the growth in the sales.

3. STATEMENT OF THE PROBLEM: To successfully know the

consumer behavior of the company and the problem which may arise
in future.

4. OBJECTIVES OF THE STUDY:

1. To study the consumer behavior and marketing concept adopted by

Susi furniture

3. To analysis the income level of consumer and how it affects their

buying criteria

4. To analysis the various segments of customers.

5. SAMPLING

i. SAMPLING TECHNIQUE-Convenience sampling.

ii. SAMPLING FRAME- Potential and existing customers.
iii. SAMPLING UNIT- Customers.
iv. SAMPLE SIZE– 50-60

6. SOURCES OF DATA

i. PRIMARY DATA- Questionnaire and survey

ii. SECONDARY DATA- Website and books have been
used for gathering required information.

7. TOOLS FOR DATA COLLECTION

i. Questionnaire.
ii. Marketing analysis.
iii. Personal interviews.

8. PLANOF ANALYSIS

• Chapter 1 – Introduction
• Chapter 2 – Profile of Susi Furniture
• Chapter 3 – Research Design
• Chapter 4 – Analysis of Data
• Chapter 5 – Findings, Suggestions and Conclusion