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Media and Information Literacy

Activity Sheet
Quarter 4 – MELC 3
Discussing the Implications of Media
and Information to an Individual
and the Society

REGION VI – WESTERN VISAYAS

Media and Information Literacy
Activity Sheet No. 3
First Edition, 2020

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of Media and Information Literacy Activity Sheet

Writers: ASTRID O. HARESCO, MARIA OFELIA T. PARREÑO

Editors: Gracelle V. Gapit, Eric G. Buenafe, Melva C. Barranco
Layout Artists: Astrid O. Haresco, Maria Ofelia T. Parreño
Schools Division Quality Assurance Team:
Arnaldo R. Tuga, EPS-English
Leila G. Valencia, EPS-LR
Jezereel Grace T. Tiron
Bernie P. Alcedo
Division of Iloilo City Management Team:
Dr. Ma. Luz M. De los Reyes, CESO V, SDS
Dr. Lilibeth T. Estoque, CESO VI, ASDS
Arlo L. Villalva, CID Chief
Dr. Jerry M. Lego, SGOD Chief
Leila G. Valencia, EPS-LR
Arnaldo R. Tuga, EPS-English
Regional Management Team:
Dr. Ramir D. Uytico, CESO IV, RD
Dr. Pedro T. Escobarte, CESO V, ARD
Dr. Elena P. Gonzaga, CID Chief
Mr. Donald T. Genine, EPS-LR
Dr. Nestor Paul M. Pingil, EPS-English
Introductory Message
Welcome to Media and Information Literacy!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Iloilo City and DepEd Regional Office VI - Western Visayas
through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic Education
Curriculum.

The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The Media & Information Literacy Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.

For the learner:

The Media and Information Literacy Activity Sheet is developed to help

you continue learning even if you are not in school. This learning material provides
you with meaningful and engaging activities for independent learning. Being an
active learner, carefully read and understand the instructions then perform the
activities and answer the assessments. This will be returned to your facilitator on the
agreed schedule.
 Quarter 4, Week 3

Learning Activity Sheets (LAS) in Media and Information Literacy

Name of Learner: _____________________ Grade and Section: __________________

Date: ______________________________

MEDIA AND INFORMATION LITERACY ACTIVITY SHEETS

Discussing the Implications of Media and Information to an Individual and the
Society

I. Learning Competency (MELC)

Discuss the implications of media and information to an individual and the society

II. Background Information for Learners

Learners should share their
knowledge on media and information
literacy to the community with the aim to
improve lives. This, however, can only
happen if the learners are media and
information literate. What does it mean
to be one?
A media literate person as
defined by Aufderheide (1992 as cited in
Koltay, 2011) can decode, evaluate,
analyze and produce both print and electronic media.
The fundamental objective of media literacy is critical https://api.time.com/wp-content/uploads/2017/11/best-
gadgets1.jpg?quality=85&w=1200&h=628&crop=1
autonomy relationship to all media. Emphases in
media literacy training range widely, including informed citizenship, aesthetic
appreciation and expression, social advocacy, self-esteem, and consumer competence.
Being a media and information literate individual can make a lot of difference to
the community. It can: Improve quality of life; generate greater political participation;
make better economic opportunities; improve learning environment and make more
cohesive social units.

III. Accompanying DepEd Textbook and Educational Sites

Department of Education Philippines. (2013). K to 12 Basic education curriculum
senior high school – core subject curriculum guide. DepEd Phils.
The Commission on Higher Education in collaboration with the Philippine Normal
University. (2016). Teaching Guide for Senior High School Media and
Information Literacy. The Commission on Higher Education.

IV. Activity Proper

Exercise 1: Classify the following events/ activities into the benefits of being information
literate by writing A - for improve quality of life; B - for greater political participation, C -
for better economic opportunities, D - improve learning environment and E - more
cohesive social units. Copy the items and write the letter of your answers on a separate
sheet of pad paper.

_____1. Discern appropriately who to vote for in the coming elections through media
_____2. Use social media to advertise and promote business products
_____3. Take a course and get a training certificate through MOOC
_____4. Skipping the long queue at the store and paying bills online
_____5. Booking movies, hotel reservations, and banking transactions
_____6. Communicating with loved ones abroad through videocalls
_____7. Online registration and voting for OFWs
_____8. Fundraising for a food distribution program during a pandemic

Exercise 2: Classify the following manifestations of media literacy whether they are: A –
informed citizenship; B – aesthetic appreciation and expression; C – social advocacy,
and D – consumer competence. Copy the items and write the letter of your answers on
a separate sheet of pad paper.

______1. Creating an ad on social media to support a feeding program for

malnourished children
______2. Disseminating accurate and fact-checked information about the pandemic
______3. Checking and comparing brands at the supermarket to make the most out of
your money
______4. Knowing what to do and what numbers to call in emergency situations
______5. Carefully selecting the color schemes and font styles in producing an
infographic before posting it online
______6. Creating/ joining a page that promotes awareness on how to stop child
trafficking
______7. Researching and double checking the validity of claims of wellness products
before buying

Exercise 3: Fill out the chart below by following the instructions:

1. Choose a social media network such as Facebook, Twitter, or Instagram.
2. Choose any of the following sectors/communities: education, tourism,
business, fisherfolk, farmers, barangay level, student council, or news
company.
3. Use key words only.
4. Limit your answers to 3 for the benefits and 3 for the issues/challenges.
5. Copy and fill out the chart on a separate sheet of pad paper.

Social Media Sector/ Effects/Impact

Network Community
Benefits 1.
2.
3.
Issues/ 1.
Challenges 2.
3.

Exercise 4: Discuss in an essay (minimum of 1500 words), the implications of media

and information to you as an individual and to the society (using your answers on
Exercises 1, 2 and 3). Provide an original title for your work. You may write your essay
on a separate sheet of paper and submit to your teacher and/or submit it to your MIL
class portal.
Remember:

Being media and information literate can help us in a lot of ways. Among the most
important is using media for personal growth and development, becoming an
informed citizen, and being a competent consumer. On the other hand, it can also
help us improve society in ways that it helps us improve the quality of our lives,
enables us to have greater political participation, provide better economic
opportunities, improve learning environment and make more cohesive social units
through better communication.

V. Reflection
Among the impacts of media and information in the society, which do you think is the
most important? Explain your answer in not more than five sentences. Do it in a
separate sheet of paper.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.
VI. Answer Key

Exercise 1:
1. B
2. C
3. D
4. A
5. A/C
6. A/E
7. B
8. E

Exercise 2:
1. C
2. A
3. D
4. A
5. B
6. C
7. D

Exercise 3:
Sample Answers (Answers may vary)
Social Media Sector/ Effects/Impact
Network Community
Benefits 1. Global access
Facebook Business 2. Cost-efficient
3. Faster delivery of products
Issues/ 1. Cybersecurity
Challenges 2. Order fulfillment
3. Competition

Exercise 4:

Being media and information literate can help us in a lot of ways. Among the
most important is using media for personal growth and development, becoming an
informed citizen, and being a competent consumer. An example of this would be the
ability of an individual to screen information, discern properly facts from fake news and
decide objectively without the influence of misleading information brought about by the
media.
On the other hand, it can also help us improve society in ways that it helps us
improve the quality of our lives, enables us to have greater political participation,
provide better economic opportunities, improve learning environment and make more
cohesive social units through better communication. The media plays a vital role in the
development of the society, as they become the watchdogs of both government and
private sectors against corruption and illegal activities. However, the people should also
safeguard themselves from these media entities as they sometimes overstep their
bounds and are influenced by their profit goals and compromise their duties to uphold
the truth.