SELF-PACED LEARNING MODULE

COLLEGE

MODULE 10
Subject:

Heritage Tourism (STE3-HT)

AISAT COLLEGE – DASMARIÑAS, INC.

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 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |1
STE3-HT Heritage Tourism Units: 3.0

INFORMATION SHEET MD-5.1.1

“Managing Cultural and Heritage Tourism”

Lesson Objectives
At the end of this lesson, the students should be able to:
1. Understand museum and heritage tourism.

Heritage resources are irreplaceable (nonrenewable resources) and become a subject of

conservation and tourism.

Management is about caring for property and maintaining it in as pristine state as possible with
issues such as financial solvency and public access entering into the decision making process only as
secondary considerations.

I. Ownership

 Each type of ownership has unique management issues, economic implications and human
resource repercussions.

 Ownership of heritage resources can be divided into four:

- Public
- Private
- Volunteer/non-profit
- Intersectoral co-operation

1. Public Ownership
- Public ownership means that a site is owned and possibly operated by a government agency
such as national parks service, department of environment or a ministry of tourism and
education.

- Why public ownership is very important:

• Market failure : inadequate financial resources/earnings
• Public interest : high universal values
• Historical public ownership : state-owned buildings
• Political considerations : monuments commemorate achievement
• Economic considerations: economic motives (employment, income, tax and etc.)

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |2
STE3-HT Heritage Tourism Units: 3.0

2. Private Ownership
- Several types of heritage attraction, namely mines, industrial heritage sites, wineries,
distilleries, farmsteads, plantations, stately homes and some museums (toy museums)

- How these heritage resources acquired by private:

• Purchased (before enacted by regulation)
• Pass down from one generation to another

- Examples of privately owned heritage attraction: Madame Tussaud’s Museum, Warwick

Castle, Alton Tower.

3. Volunteer/non-profit
- They maintain the heritage resources such as museums, cemeteries, heritage trails and
historic buildings.

- Their primarily goal is to earn enough revenue to continue to exist by getting fund from
companies, organizations, association, individual and others.

4. Intersectoral co-operation
• Co-operation, collaboration and partnership (e.g between private, public and volunteer
ownership and between places.

II. Stakeholders

Key player and stakeholders

• Visitors
• Interest groups
• Community
• Government
• Industry
• Heritage Managers

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |3
STE3-HT Heritage Tourism Units: 3.0

III. Heritage Economic

Economics issues of heritage management:

• Source of revenue: government cutbacks forced the management to find new source of income
and cut costs.
• User fees : unstable source of income. Issues in charging the fees are what to charge, where,
when and whom.
• Special events : can cause more harm than benefits
• Retailing : create income for the heritage sites and locals
• Lodging and catering : should old buildings converted into hotels, should hotels or resort built
in or near protected areas.
• Interpretation : brochure, maps etc, can bring money
• Grants : apply grant from various public agencies and company
• Sponsorship : for advertisement/ promotion purposes
• Donation : donation from public

IV. Managing Staff

Common issues associated with human resource found in other sectors of tourism industry also
have experienced in heritage management. Among others are as follow:

• Private

o Seasonality of demand
o High turnover rate
o Poor status
o Lack career structures
o Tourism jobs are time and effort intensive
o Lack of management expertise
o Lack of recognized qualifications, training certification and standardize
competencies.

• Public
o Low turnover rate
o Working practices are usually inflexible
o Fixed wages
o Recruitment and disciplinary actions are standardized

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |4
STE3-HT Heritage Tourism Units: 3.0

• Volunteer

o They usually work at two levels: as board of directors and operational level.
o Recruiting suitable volunteers is sheer important.
o Never view volunteers as cheap labor. Give them sense of purpose and roles.
o Rewards the volunteers
o Source of volunteers:
- Different source of volunteers: those who have knowledge on particular
field and those who know nothing
- The government agencies are the most important player in sourcing the
volunteers
- Corporate programs for retirees
- Universities and colleges internship programs
- Community groups

Reference:
 file:///C:/Users/lg/Downloads/C5_MANAGING_CULTURAL_AND_HERITAGE_TOURISM.pptx.pdf

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |5
STE3-HT Heritage Tourism Units: 3.0

SELF-CHECK MD-5.1.1
“Managing Cultural and Heritage Tourism”

Direction: Fill in the blanks with the correct answer.

 Who are the key player and stakeholders?

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |6
STE3-HT Heritage Tourism Units: 3.0

SELF-CHECK ANSWER KEY MD-5.1.1

“Managing Cultural and Heritage Tourism”

1. Key player and stakeholders

• Visitors
• Interest groups
• Community
• Government
• Industry
• Heritage Managers

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |7
STE3-HT Heritage Tourism Units: 3.0

STUDENT NAME: __________________________________ SECTION: __________________

PERFORMANCE TASK MD-5.1.1

PERFORMANCE TASK TITLE: Managing Cultural and Heritage Tourism

PERFORMANCE TASK OBJECTIVE: After completing this written work you’ll be able to familiarize some
privately owned cultural/heritage sites around the world.
TOOLS AND MATERIALS: None
EQUIPMENT: None
ESTIMATED COST: None
PROCEDURES:

1. Kindly search for at least ten (10) privately owned cultural/heritage sites around the world.
2. Attach one picture each and include some information about each site.

PRECAUTIONS: None
ASSESSMENT METHOD: PERFORMANCE TASK CRITERIA CHECKLIST

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
 Unit Manage Cultural and Heritage Tourism
Module Managing Cultural and Heritage Tourism Page |8
STE3-HT Heritage Tourism Units: 3.0

STUDENT NAME: __________________________________ SECTION: __________________

PERFORMANCE TASK CRITERIA CHECK LIST MD-5.1.1

CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Understand the given topic well?
2. Able to answer all the given questions?
3. Applied the knowledge that I learned from the topic to the activities?
4. Interpret and comply with instructions?
5. Familiarize some privately owned cultural/heritage sites around the
world?
TEACHER’S REMARKS:  QUIZ  RECITATION  PROJECT

GRADE:

5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed

___________________________
STE3-TEACHER

Date: ______________________

PREPARED BY: APPROVED FOR IMPLEMENTATION:

MODULE 5th
MIDTERM
10 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator