CHAPTER: 1

INTRODUCTION
Overview of the Organization:
Laxmi Technoplast Pvt. Ltd. has been functioning since 2005 to deliver plastic products
and furniture segments. Under this venture, both Marigold Plastics and Om Shivam Pipes
and fittings and Fittings flourished exceptionally well as popular brands. Under this
section, the manufacturing of the product used for households as containers and designs
with high-quality plastic furniture took shape.
A product from Laxmi Technoplast Pvt. Ltd. for the best CPVC / PVC pipes and fittings
ranging from your Homes and Residential Apartments to Office Complexes, Commercial
Buildings, Hotels, Hospitals, etc It is an innovation of efficient quality for the guaranteed
excellence in homemaking and production-based activities.

1.1prime features of this company are;

 Hygienic as made from lead free PVC compound
 Chemical and corrosion resistance
 Excellent tensile & impact strength
 Light in weight
 Cost effective
 High flow rates
 UV stabilized & fire resistant
 Immunity to galvanic or electrolytic attack
 Easy to install and longer life

Fields of Application
 Agriculture
 Irrigation
 Water supply
 Industrials process lines
 Drainage
 Saltwater lines
 Dye plants, chrome, zinc plating and tanning plants
 Sugar, paper and distillery industries
 Coal washing and handling

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1.2Brief History of Laxmi Technoplast
Laxmi Technoplast was established in 2005 AD as a pipe manufacturing company. It
is located in Hetauda industrial area , Hetauda, Makwanpur. Laxmi Technoplast
produce pipe and fitting named as “OM SHIVAM” Pipe and fittings. It produce the
goods and distribute to Hardware all over the Nepal. With the advent and
advancement of globalization, it was one of the exporters of the goods to India as
well. But now with the large scope of domestic market it has covered overall every
aspect in Nepal in plastic product for industries.
Laxmi technoplast produce pipe and fittings named as Om Shivam pipes and fittings
which comes under the “MARU GROUP OF ORGANIZATION”. The product of
laxmi technoplast are;
* Pvc pipes
* Pvc Fittings
* Cpvc pipe
* Cpvc Fittings
* Water Tank
* Plastics Chair
* Plastic Table
* HDPE pipe

1.3Nature of the Organization

An organization provides three things- the mission, vision and objectives. Laxmi
technoplast is building up with a vision to be the leading plastic producing industries
with a motto of mass production and best quality. It also focuses on achieving better
feedback from their valued customers about the products and services provided in the
field. It provides innovative services to every one , every time and every were for the
economics development of the nation. Hence this company is doing their best to
maintain its goodwill and reputation in its own field.

Vision
The concept of “Mass production, Best Quality”, has been idealized by the company
in order to achieve its motto of pursuing its vision of becoming leader in the country
in providing plastic pipe and fitting solutions ensuring customer satisfaction and

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ecological maintenance through innovative products and brilliant service to the
society while aiming to rank among the country top plastic products producer by
2025.

Mission
The company holds the mission to provide the latest plastic product and its solution to
the country as per Nepal Standard (NS). Beside it also aims to gain supremacy in
growth, Profit, Customer Care and Social response in manufacturing business by way
of;
 Leveraging and integrating the existing strengths of the institution.
 Reaching out and serving wide range of customers within and outside the country
 Developing a culture of “Giving Extra Care to the Customers”.
 Being innovating in designing and delivering services.
 Adopting prudent production practices for building up a sound assets base.
 Developing internal and external efficiencies by prudent use of technology.
 Building domestic growth by increasing business house and providing them
domestic production which increases GDP directly and indirectly.
 To cover all aspects of plastic product B2B business supplies.

Objectives
The objectives of Laxmi Technoplast are as follows :
 To develop a customer oriented services culture with special emphasis on
customer care and services.
 To increase the market share by following disciplined growth strategy.
 To ensure ecological maintenance through innovative products and brilliant
services.
 To ensure quality process by enlisting itself as an NS certified company and
adhering the norms of the act.
 To be the top pvc and cpvc pipe and fitting manufacturing company in Nepal .
 To serve other sectors of economy through other companies with in its groups.

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1.4 Business volume
The main business transaction of this manufacturing company is sales of product and
its collection. However, laxmi Technoplast also boasts in sales of other services as
consultancy and job works in the related fields. Income statement and balance sheet
forms the part of financial report of the company. Income statement shows the profit
or loss of specific accounting period and balance sheet shows the equity, liabilities
and assets listed at specific date.

1.4.1 Capital Structure

Table : 1 Capital structur of Laxmi technoplast
Autherized Capital 100,000,000.00
Issued Capital 75,000,000.00
Paid up Capital 36,000,000.00
Source: Audited report of Laxmi Technoplast 2077/78

1.4.2 Annual turnover

Table: 2 Capital Structure and revenue (Comparative)
Particulars FY 2075/76 FY 2076/77 FY 2077/78
Capital Structure 30,000,000 36,000,000 36,000,000
Revenue 300,000,000 375,000,000 430,000,000
Net Profit 1,500,000 10,000,000 19,500,000
Profit 0.5% 2.67% 4.54%
Ratio(Profit/turnover)
Source: Audit report of laxmi Technoplast 2075/76, 2076/77, 2077/78

1.5 Nature and Number of Employees

Laxmi Technoplast is a manufacturing company registered as big tax payer company
in Nepal. The management team of laxmi technoplast includes managing Director,
Departmental Head, Production Department for production and Sales and Marketing.
Laxmi Technoplast has 110 employees with 20 of them as office staffs. It is found
that employees of laxmi technoplast are friendly, co-operative, helpful and
Hardworking. They guided the internee for carrying out various activities and learning
smoothly about the practical experiences.

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1.6 Product and Services
PVC Pipe(NS) :
It's the white plastic pipe commonly used for plumbing and drainage. PVC stands for
polyvinyl chloride, and it's become a common replacement for metal piping. PVC's
strength, durability, easy installation, and low cost have made it one of the most widely
used plastics in the world. It is different in size ie, , 1 ½ inn, 2 inn, 3 inn and 4inn with
the length of 3 and 6 meter.

Pvc Fittings:
The main purpose of fittings is to help change or stop the direction of the water (or
gas) flow. Each plumbing fitting has a specific function to fulfil -for example, elbow
joints allow pipe connections in different directions, and caps completely stop the flow at
a given point. Some of the pve fittings are;
 Pvc Elbow(half and full)
 Pvc Tee
 Pvc Socket
 Pvc Cross tee
 Pvc vent cowl
 Pvc”P” trap
 Pvc Multifloor Trap etc.

Cpvc pipe(NS):
CPVC (chlorinated poly (vinyl chloride) is a strong and rigid thermoplastic material that
is used for hot and cold potable water applications in residential construction.
Because of its makeup, CPVC is immune to damage from highly chlorinated domestic
water and has a higher temperature tolerance than PVC. It is also found in different size ie
½ inn, 3/4 in, 1 inn, 1 ½ inn, 2 inn with the length of 3 meter.

Cpvc fittings;
It has also same purpose like pvc fittings.
Some of the cpvc fittings are;

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  Cpvc Elbow ( full and half)
 Cpvc tee
 Cpvc socket
 Cpvc union
 Cpvc gateball
 Cpvc Nipple
 Cpvc adapter etc.

Water Tank:
Water tanks are, as the name suggests, large containers used to store water. Through a
set of pipes, the water is delivered to wherever it is needed. This stored water can be used
in a lot of ways, more than just for personal use.Laxmi technoplast produce the heavy
water tank, extra heavy water tank etc. with 3 layer, 4 layer and 5 layer.

Plastic Chair :
Plastic Chairs, are also referred to as monoblock chairs, are injection moulded from the
thermoplastic polypropylene. Plastic chairs are lightweight polypropylene chair which
can be found at an array of places. The gate of the mould is usually located in the seat to
ensure a smooth flow to all parts of the tool.

Plastic Table:
Plastics have become the material of choice for workbenches and industrial tables, as
HDPE (high density polyethylene), UHMW (ultra high molecular weight polyethylene),
and polypropylene provides numerous advantages not offered by metal, wood, aluminum
or other materials.

HDPE Pipe:
HDPE is a hydrocarbon polymer prepared from ethylene/petroleum by a catalytic process.
It is a kind of thermoplastic which is famous for its tensile strength. Its unique properties
can stand high temperatures. High-density polyethylene pipe (HDPE) can carry potable
water, wastewater, slurries, chemicals, hazardeous wastes, and compressed gases. In
fact, polyethylene pipe has a long and distinguished history of service to the gas, oil,
mining and other industries.

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1.7 Organizational structure

Every organization has its own structure to depict its line of authority and accountability.
There are top level management, middle level management and lower level management
along with the production staffs for manufacturing organization. Top level manager is
superior to middle level manager. Lower level manager is at the low level. Productions
staffs are concened with the production in optimum capacity of machines, managers are
the thinkers and Production teams are the Doers. Thus it is more metal to physical
organizational structure in manufacturing businesses.

1.7 Overall Organizational Structure

Overall organizational structure of Laxmi Technoplast includes Managing Director as the

Head of the company who has designated a General Manager to manage the overall
company. All departmental heads are obliged to report to the General Manager. The
organizational structure of Laxmi Tecnoplast (in hierarchy) is shown in the figure bellow:

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 HR & Admin
Market
Alc & Cash Representative

Audit Dispatch
Personnel
Purchase

Marketing
Quality

Managing General Departme Maintainence

Director Manage ntal Head
Store

Production
Production Unit

Supervisors Operators Labours

Figure : 1 Overall Organizational Structure of Laxmi Technoplast

( Source : Laxmi Technoplast Organizational Chart )

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1.8 Overall and Concerned Department
Laxmi technoplast has different department for smooth functioning of the organizational
functions and to racilitate different types of products to the various customers. It has
majorly been divided into two major department; office department and production
department. Office department includes human resource department, account department,
cash department, audit department sales and marketing department and purchase
department. Production department includes quality department, maintenance department,
store and production units.

1.8.1 Overall Department

Some of the major departments of laxmi technoplast is explained bellow ;
 Human resource (HR) and Admin Department:
The department performs the function as recruitment, selection, promotions,
transfer, performance appraisal, training and development of employee etc. Also
legal matters related to labor Act are carefully implemented as per norms of the
nation.
 Accounts and Cash Department:
This department is responsible for maintaining the preparing whole budget and
account of the bank. It has all the records of the banks operational as well as
administration expenses. Also cash are also handled in this department.
 Audit Department:
This department looks after the auditing parts of accounts. Policies of the
companies are formulated only after the audit practices in general. This
department makes sure of all activities and steps followed in serving a customer
are totally legal.
 Purchase Department:
The funvtion of this department is to make purchase of the requisites required for
different department. This department also ensures the payment of purchase
through various method such as LC, TT, SWIFT, BG, DD, RTGS, PDC etc via
various bank and some time by cash.
 Sales and Marketing Department:
This department is responsible for handling the clients and potential buyers by
providing the necessary information and timely delivery of goods and services.

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  Production Department:
This department deals with the production as per order and consultancy for
potential customers. It includes quality department, maintenance department,
stores and production unit.

1.8.2 Organizational Structure of Concerned Department:

The management of any organization is a pre requisite for determining its success and
failure. However, managing organization in todays world of high technology, information
invasion and highly educated people is becoming complex and therefore demand extra
from tne managers. The organizational structure for marketing Department of Laxmi
Technoplast is shown bellow;

General manager

Marketing Head

Dispatch Department

( Source : Organizational Chart of Laxmi Technoplast )

The above figure shows the hierarchy flows in Laxmi Technoplast Consisting of
marketing head and dispatch department which is under the marketing head, who have to
ultimately report to the General Manager. The marketing head takes the overall charge for
the work done by Dispatch Department for performing their daily tasks and tries to guide
their work procedure.

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 Chapter 2
OBSERVATIONS ANALYSIS AND REVIEW
2.1 Introduction to Marketing Department
A marketing department is the direct link between a company products or services and its
customers. Marketing department is responsible to provide detailed information about the
product and provide sales service to its customers and also hold the responsibility to turn
potential customers into buyers. The department also defines the process improvements
and ongoing enablement tools for the sales force to generate more sales. It is responsible
for sales management with proper planning, direction, delivering the goods in right
quantity, at the right place, and at the right time. The marketing department is the “ear”
and “eyes” of the firm.

2.2 Functions of the Marketing Department

 Providing products and services to its customers.
 Disseminating information about the products.
 Listening and handling customer grievances.
 Building customer relationship.

Brief Summary of Marketing Department

Marketing department provides the demanded or influencing the potential demanding
products and services of its customers. The main responsibility of the marketing team is
to reach to its customers and provide the product or services the need at the right time,
place and condition. The department is responsible to generate maximum sales and
increasing the overall profit of the firm. It is the department where the team has to deal
with the maximum number of the customers while visiting the market as well as customer
visit to the place. Different activities were assigned to the intern during the internship
program. For any organization, it is the most department which needs to deal with
customer more than any department.

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2.3 Detail of Assigned Work and Responsibilities
 Enquiry about customers demand
The marketing teams meets with the customer personally and enquires about their
needs, TADA are available to marketing representative. Also they tend to recur
the orders from customers by constant follow up and repeat orders by analyzing
their patterns. Hence, the customers need are looked into and tried to match up
with the products or services the company generates.
 Distribution of products and services
As per the request of the customer the products or services required are dispatched
to the customers at the right time, place and condition. Dispatch team watch every
vehicle for goods logistic management.
 Knowledge about product and services
Marketing department provides knowledge about the products as per the
description of every requisite and giving them general ideas and model of
available items.
 Market forecast
Apart from providing the above services, the marketing team also needs to
forecast the future demand which may arise from the market, the department
closely analysis the market trends that its being followed by the customers
regarding plastics items.
 Grievance handling
Marketing department team is also responsible for taking care of the complaints
aroused from the market. The marketing head receives the feedback and
complaints from the market and takes it back to the company hand fro inspection
of the complaints.
 Inventory management.
The marketing head along with the production team and dispatch personnel is also
responsible for managing of the inventories by recording of the stocks which is
available at factory, availability of machine as per order in the market etc.
 Coverage and distribution
The sales representative are assigned to cover over the various location targeting
specially the industries so that the sales can be boosted and make proper
distribution system to make effective distribution flow to those outlets.

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2.4 Problems Encountered During Fulfilling Work Responsibilities
Problems encountered during fulfilling work responsibilities are as follows:
 Customers were impatient and were not trying to listen to the available products
because they demand specific, which made it difficult to work.
 Customers did nit wan to understand the complexity of the process of production
of new items as per their requisites.
 Using of lengthy process of billing sometimes make the work procedure complex
and time consuming.
 Improper behavior of the customers during data collection when asked about their
company feedbacks.
 Difficulty in meeting the targets because of the low uptake from the markets;
customers demand high quality at very low price.
 Payments delays, complaints after very long gap and competitors price for the
make shift to enter the market retention very difficult.

2.5 Critical Analysis of the Theoretical Concepts Relating to Practical

Experience in the Departments
The eight weeks of the internship program gave the intern full experiences regarding
working in the marketing department. From different studies I have learned about the
marketing department and the dynamic behavior of the market and how it functions. In
reality the practical experiences are different from the theoretical concepts. So the critical
analysis of the theoretical concepts relating to practical experiences in the sales
departments was not found as mentioned in the theory which made working practically
difficult. The intern has found the following gaps between theory and practical
experiences.
 Theories of motivations, team work, working environment were found to be
hardly implemented.
 Job rotation, specification of the job, etc were also merely found which is learnt
important in management concepts in theory.
 The tastes and preferences of the consumers were very hard to analyze.
 Different qualities of the employees as it was learnt like regularity, supportive,
friendliness, and responsiveness etc was not found in the team.

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  Route settlement planning as learned in theory was not found very hard to be
implemented practically.

2.6 Knowledge Gain From the Work Assigned

The entire lesson learnt cannot be expressed in the language form because much
knowledge is related to the relaxation rather than theoretical knowledge. It has definitely
brought new insight into the knowledge base by helping to make proper use do
acquainted theoretical knowledge as well as by contributing in enlarging the tactic
knowledge. The important lesson that the intern is happy to express in the word form are
as follows:
 Knowledge about Plastics products and services.
 Learnt about the overall norms and organizational behaviour of Laxmi
Technoplast.
 To adjust own self working in dynamic environment along with different ploices
and norms.
 Using of software and hand held technology along with the various data to gather
information about market.
 To make good relation with coworkers, seniors, and general customers.
 Making customers happy is the only option that boosts the sales.
 Willingness to work and taking initiatives boosts confidence in work.
Many lessons along with these small and big were learnt which broadened the knowledge
and brought work maturity in intern. So, these two months of internship was the time
where the intern got the most exposure to what it is like to work in real life than what was
learnt in the classrooms or books. The internship program gave the intern the experiences
which will be helpful to build a platform and prepare for the future either be working in
sales, marketing, or services departments etc.

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 CHAPTER 3
CONCLUSIONS AND RECOMMENDATIONS
3.1 Summary
Internship is to fill up the gap between theoritical knowledge and implementing
practically. This report is based on the internship done for the eight weeks working in
Laxmi Technoplast. During the internship period, the intern working area; Sales
Department gave a great opportunity to have a practical knowledge about different
products and services by working judt in company. The intern was made confident by
giving the opportunity to work in a real environment. This report has made to know about
the various kinds of informations/services offered to customers through Laxmi
Technoplast. Company is constantly attempting to provide better and quality service to
the customers. The internship period helped to know about how an organization can be
different from other through the resources which are inimitable to gain competitive
advantage and how brad values impact its sales.
The basic purpose of internship program is to make students practical and professional. It
was a great experience to work as an intern in Laxmi Technoplast, a plastic good s
manufacturing industry of nationally reputed plastic company. The intern learned that the
main aim of industries working in Nepal was to provide customers the option for brand
addition as well as packing items available domestically. Internship is starting of
professional career. It is helpful for internee as well as for any organization that helps the
intern to make them work matured and guiding them to work in real dynamic
environment.

3.2 Contribution of Internship in Knowledge Gain

Internship program in intern to make them work matured and make them know how it
feels to be working in real world. The organization helps intern grow confidence in
working practically and follow systematic work procedure. The intern was made known
how it feels to be working in sales department. The internship period was fruitful,
enjoyable and off course tough. It made a theoritical knowledge filled intern into work
experienced person. Internship often turns into job offers. It is investment for future.
Internship weather paid or unpaid both of them have the same value. Often, students are
reluctant to pursue internship because they worry they will be stuck doing menial works
like making copies, getting coffee etc. through the internship time the intern has learned

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the proper management of time, networking, real world experience, taking constructive
criticisms and also feasibly thinking for the foundation of their of their career as well.
Internship is the opportunity to test drives a career without making any serious
commitments. It provides an intern with experiences, lessons and the tools you will need
to get a fulltime gig in the future. The intern can learn a lot from internship program; the
opportunity to grow and learn before fully entering the working world. The intern learnt
the importance of proper utilization of organization culture and its effect on the
professional working environment. This relates to the effective communication skills,
team work, well mannered behavior and the degree of social and professional
environment between the employees as well as with the customers. The main knowledge
the intern gained because of internship program is that the customers of any business
organization and they should be kept happy at any cost.

3.3 General Comments and Suggestions for the Company.

The following are the recommendations for the organization;
 To maintain simple works procedure.
 To listen to the feedback generated from the market.
 To increase the brand awareness to increase sales.
 Timely delivery of goods and services and try to meet customer demands.

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 Bibliography

Books:

Kotler, Philip ( 2008 ), Principles of Marketing : A Global Perspective. UK Pearson

Education

Agrawal, Govind Ram (2072) , Fundamentals of Marketing in Nepal. Kathmandu :

M.K. Publishers and Distributors.

Shakya, Bijendra M (2016), Global Trade and Marketing : A Nepalese Perspective,

Kathmandu : Ratna Pustak Bhadar.

Hernandez, Ruben j. (2000), plastic producers : Processing , Application, and

Regulations. USA : Hansers Publishers.

Websites ;
www.laxmitechnoplast.org
www.marugroup.org
www.laxmitechoplast.org/ltp

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