INTRODUCTION

Juhu  is an upmarket neighbourhood of Mumbai. It known for the

sprawling Juhu Beach. It is surrounded by the Arabian Sea to the
west, Versova to the north, Santacruz and Vile Parle to the east
and Khar to the south. Juhu is among the most affluent areas of the
city and home to many Bollywood celebrities. The nearest railway
stations are Santacruz, Andheri and Vile Parle on the Western Line
and Harbour Line of the Mumbai Suburban Railway. The nearest
metro station is D. N. Nagar. There are two minor B.E.S.T bus depots
in Juhu. Juhu is popular for lively Juhu Chowpatty Beach, a long
stretch where casual cricket matches are played, and beach vendors
offer snacks like bhel puri and ice cream. Nearby, chic bars serve
everything from local beer to cocktails, while the white marble ISKCON
temple serves up vegetarian fare and baked goods.J. R. D. Tata, the
father of civil aviation in India, made his maiden voyage to Juhu
Airport from Drigh Road airstrip, Karachi, via Ahmedabad, on 15
October 1932 carrying mail in a Puss Moth aircraft. Juhu enjoys a
uniform climate throughout the year. In summers the maximum
temperature reaches 35 °C (95 °F) and the minimum temperature is
25 °C (77 °F). The weather remains hot through winter. Monsoons
prevail from mid-June to September, when it rains quite heavily.
Problems Faced
 The water that hits the shore Juhu beach is contaminated with plastic,
household garbage and dangerously high levels of faecal matter, and
all of this is from our homes. With the monsoon season in full swing,
more than 1.5 lakh kg of this trash washes ashore every day. The trash
is carried into the sea and on to shores by the nullahs and drains that
run across Mumbai. The pollution is indicated by a Water Quality
Index (WQI), which showed the water at these beach was toxic. At
Juhu, it was 43.72 (bad, polluted) in simple terms, this means you
would be swimming or playing with faecal matter when you visit these
beaches — ingestion of which can lead to nausea, vomiting, diarrhoea,
stomach pain, headache and fever, respiratory infections, and skin and
eye irritation. The waste comprises of plastic, clothing, fishing nets,
toys, tyres, batteries, food wrappers, cigarettes and even vehicular
parts. The mean weight of litter on every 200m stretch at Juhu is
19.7kg. Like other beaches on the coast of Mumbai, Juhu Beach has
made headlines for its declining water quality.Polluted by
untreated sewage from nearby slums and other inadequately
treated waste, its water is known to contain fecal
coliform bacteria which can cause intestinal illness, typhoid fever
and hepatitis A.

AIMS AND OBJECTIVES

In above perspective, present study aimed to quantify the different
types of litter and Juhu beach, Mumbai. Marine litter especially plastic
waste collected and assessed. Quantification was done on weight basis,
total quantity and the quantities of segregated plastic were recorded by
weighing the material. The results showed that a significant higher
number and weight of marine litter was collected during ebb tide
period in comparison to flood tide. The study will provide to control
future marine litter pollution in marine environment. The plastic
pollution in Juhu beach has culminated in massive loss of ecology and
economy. This paper offers insights into the challenges associated with
overcoming the problems as well as the investment requirements for
solving the Juhu Beach pollution problem. The purpose of this paper is
to identify and investigate the environmental impacts of pollution in
Juhu beach area and develop preventative policy measures from
theory and practice using a conceptual framework.

IMAGES
Map of Maharashtra
 Techniques
Juhu Beach, the pride of Mumbai needs protection from visitors who
continue littering. It is the citizens who are not ready to keep the beach
clean. Pushing authorities to clean the beach, again and again, will not
change the situation unless we as citizens realise our responsibility. Basic
civic sense is missing.

Ways You Can Keep Juhu Beach Clean

1. Ditch Plastic:  Stay away from those evil plastic bags! The best you
can do is bring your snacks and such in reusable bags or containers. It
is a perfect prevention method and you still get to enjoy those chips and
chocolates you love so much.

2. Take Everything Back:  Bring your own bags with you, this will
ensure you don’t throw everything on the beach. Trash doesn’t just
disappear and we all know it, so take everything you brought back
with you and it will make the ocean smile.

3. If You Spot Trash, Pick It Up:  You’re most likely to find a bottle
or two as you stroll on the beach, it’s okay if you safely pick it up and
throw it in a trash can. I know it’s impossible for you to go and pick up
everything you spot on the beach, but picking up a couple of leftovers
will do good to keep the beach clean.

4. Bring Reusable Bottles:  Little things matter a lot here. For

example, you could  bring a reusable water bottle to the beach instead
of disposable water bottles. Or you can just sip on margaritas at your
closest beach bar, which not only helps the environment but it also
makes you very happy!

5. Take Care Of Your Pet’s Poop:  If you’ve brought your puppy to

the beach, that’s great, nothing beats a puppy trying to swim!
However, remember to  pick up the little gifts they drop. You wouldn’t
want to step on poop as you run to catch a ball, right?

6. Smoking Doesn’t Just Kill You:  Cigarette butts are one of the
leading pollutants in the world. Smoke all you want, of course, we
won’t tell you what to do but if you do smoke, dispose of the cigarette
butt properly so it doesn’t go into the water or sand.

7. Encourage Everyone To Participate In Beach Cleaning

Initiatives:  I’m pretty sure almost everyone has a special place in
their heart for the beach, so pass on the word, help keep the beach clean
and our marine life safe!

Conclusion
Based on the field survey, Juhu beach situated in the western suburbs of
Mumbai was the most littered beach. Both density and weight of litter
was maximum in Juhu compared to other beaches . In all the beaches
plastic was the major type of litter followed by food wrappers, glass
bottles and fishing nets. Beaches in. Gorai and Uttan beaches were the
cleanest and the least littered beaches. One way ANOVA was carried out
to see if there were any significant differences in weights between the
sampled sites. To be accurate, we performed Post Hoc test. The results
revealed that there was significant difference in weight between juhu and
all other beaches. Also, there was significant difference in weight
between Versova and all beaches except Marve, Prabhadevi . We
observed that Juhu, Chimbai and Versova were comparatively much
more littered than other beaches and hence there was a differences in
weight. Hence, the weight of litter in Juhu, Chimbai and Versova was
much more than any other beaches. The statistical analysis proves that
Juhu was the most littered beach. It was highest in litter density and
litter weight among all the beaches. Juhu was followed by and Chimbai
was followed by Versova as the most littered beach.

Acknowledgement
This study is a part of the Ph.D. research. Thus, the first author acknowledges
the Indian Council of Agricultural Research Policy and National Aquatic
Resources Research Development Agency, India , for financial and administrative
arrangements to carry out the mPh.D. At Central Institute of Fisheries
Education, Mumbai, India. Director, CIFE, is greatly acknowledged for the
facilities provided during the study.