Zara's target market 

is broad-based as they produce clothing for all ages.

Rather than spend a tremendous amount of money on market research for
individual segments, the economic undifferentiated marketing plan cuts down on
marketing research and production costs. However, this company puts more
effort into producing clothes for teenagers and young adults. These groups
provide the largest source of revenue for the Zara clothing line.

Zara's positioning strategy is geared towards establishing itself as the number

one global brand for the latest fashion trends. Whenever young people want the
most recent fad in the fashion industry, their first thought should be Zara. This is
the hope and aspiration of the company as it positions itself to adapt quickly to
the ever-changing fashion industry. 
The target customers of H&M are a broad group of consumers who
follows fashion trends. The price points allow consumers to follow the
newest trend without breaking their bank, which attracts mostly
working class, middle class, and students who consider shopping as
pleasure. Although H&M offers men and kids clothing, a large
segment of the target market is women. The target market of H&M
online stores shifts a little from the physical stores. Online shopping
mostly targets consumers who are in the working class and have a
busy schedule, having shopping done in the comfort of your own
home and items shipped to your doorstep is unquestionably a plus.
Younger people also use online shopping to buy clothes as it is of
greater convenience to them.
H&M positioning strategies. Affordable clothing to help you stand out
and make a statement. H&M positions itself as the fashion brand for a
younger, more tech-savvy crowd, including Gen-Z, focusing on
inclusivity and bold statements.