ENTREPRENEURSHIP

MANAGEMENT

Women and Entrepreneurship

Prof Bharat Nadkarni

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Women and Entrepreneurship

One of the reasons for slow economic growth in India is the

relative absence of women in the mainstream of economic
activities.
Scenarios in various fields
• Bureaucracy, IAS/ IPS and Armed forces
• Politics
• Agriculture
• Education Sector
• Corporate world
• Entrepreneurship
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How Entrepreneurship will be a favourable career for Women ?

1. Flexibility in working hours and targets

2. Profession with high elasticity – It can never get crowded,
no quota, no reservation
3. Women are excellent in managing finances
4. On par or even better than men – Responsibilities from
early childhood

Women Entrepreneurship
1. The Philippines model (‘Entrepreneurial Couple’ from B
school)
2. The Malaysian model (Responsibilities from childhood)
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Inherent qualities(strengths) – helps in entrepreneurship
• Endurance
• Responsibility
• Managerial acumen
• Financial skills
• Communication skills

OFI’s (Opportunities for improvements)

• Lack of assertiveness
• Limited understanding of legal issues
• Emotional in business decisions
• Lack of exposure to outside world
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Challenges faced by Women Entrepreneurs
• Male dominated society
• Family Responsibilities
• Social Attitude
• Low mobility
• Lack of education
• Low need for achievement / Shift in priorities
• Shortage of finance
• Competition
Concept of Breaking Glass Ceiling

Successful Women Entrepreneurs

Kiran Shaw Muzumdar of Biocon, Shahnaz hussain, Vandana
Luthra (VLCC), Ekta Kapoor, Indra Noyee, Naina Lal Kidwai,
Mary Kom, Shikha Sharma, Kiran Bedi, Medha Patkar.
 Barriers
Level Individual Household/ Business Community/
Barriers Family Government
Financial Women look Men decide Less Some countries,
for security about income, less signature of
expenses property – husband required
no security for loan
– no loan
Economical Women lack Women
Women get support for Lack of discriminated in
less household managemen terms of access to
education work t know-how economic
resources
Socio-Cultural Independent Violence Limited In male dominated
Thinking is against women mobility – industries, women
not allowed problems entrepreneurs are
to women Husband must with the not accepted
not be marketing,
neglected transportatio
n & selling
of goods
 Level Individual Household/ Business Community/
Family Government
Barriers

Political-Legal Women act Women have got Less means Lack of

privately, not less influence and to exert knowledge
politically negotiation power in power/less
the family protection about women
by the state Entrepreneurs,
for women in order to be
Entrepreneu
able to develop
rs
appropriate
policies
Psychological- Low Women are divided Women are State views
self-esteem, afraid to be men as the
Philosophical does not dare more ones who
to demand successful publicly
rights than represent the
men/husban family
ds
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Conventional Businesses/ Career options
Beauty parlor, Food processing - Pickle & Spice making,
Fashion designing, Jewellary designing, Tailoring, Catering,
Politics, Education.

New Areas
Mass media, Entertainment industry, Tourism, IT, Co-op
Movement in Rural India, Politics, Corporates/ MNCs,
Hospitality, Social entrepreneurship – NGO’s.
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Thank You