PARALE, MARCHELLE IRISH S.
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COMPANY VISION STATEMENT
Starbucks Treat people like family, and they will be loyal and To inspire and nurture the human spirit – one
give their all.”
Facebook People use Facebook to stay connected with
friends and family, to discover what’s going on in "Facebook's mission is to give people the power easy"
the world, and to share and express what matters to share and make the world more open and
to them.
Netflix To continue being one of the leading firms of the “To entertain the world.”
internet entertainment era.”
Coca-cola To craft the brands and choice of drinks that
people love, to refresh them in body & spirit. And
done in ways that create a more sustainable
business and better shared future that makes a
difference in people’s lives, communities and our
planet.
Google To provide an important service to the world-
instantly delivering relevant information on
virtually any topic
Instagram To solve three simple problems: Mobile photos
always come out looking mediocre. Our awesome
looking filters transform your photos into
professional-looking snapshots. Sharing on
multiple platforms is a pain – we help you take a
picture once, then share it (instantly) on multiple
services. Most uploading experiences are clumsy
and take forever – we’ve optimized the
experience to be fast and efficient.”
Twitter We believe in free expression and think every
voice has the power to impact the world.
MISSION STATEMENT
person, one cup and one neighborhood at a
time.
"It's quick and
connected. People use Facebook to stay
connected with friends and family, to discover
what's going on in the world, and to share and
express what matters to them"
Refresh the world. Make a difference.
To organize the world's information and make it "Don't be evil"
universally accessible and useful. That's why
Search makes it easy to discover a broad range
of information from a wide variety of sources.
To capture and share the world’s moments.
To give everyone the power to create and share
ideas and information instantly without barriers.
Our business and revenue will always follow
that mission in ways that improve – and do not
detract from – a free and global conversation.
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No official Starbucks Coffee “inspires and nurtures the human spirit,”
Tagline starting with its employees. To address this component of
its mission statement, the company maintains a small
company culture, where rapport and warmth are important.
In this way, the corporate mission is a direct determinant of
Starbucks Coffee’s corporate culture. In addition, the same
component of the company’s mission statement pertains to
customers’ experience. The business extends its warm and
small company culture to its customers. For example,
employees’ and customers’ first names are used at
Starbucks cafés. Also, the design of these coffeehouses
aims for warmth and coziness. These approaches inspire
and nurture meaningful and warm relationships involving
employees and customers. Another factor to consider in
Starbucks Coffee’s corporate mission statement is that it
indicates a personal and gradual approach. The “one
person, one cup and one neighborhood at a time”
component shows that the company ensures meaningful
impact on every employee and customer.
Facebook become an integral part of our life. We use it to
connect with love ones and make friends across the globe,
speak what is in our mind, updates what in happening on
our day. Also it became a platform where we can watched
news, movies and videos. Creating an account is also
quick and easy.
“See What's True to its mission, Netflix really entertains the world. It is
Next.” rare to find someone who don’t have netflix account or
netflix app on their phones. With hundred of movies, tv
series,( local and international), one can't be bore with
Netflix. Hence the birth of the phrase" Netflix and Chill."
"Taste the COCa Cola , hits its mission, the refreshing drink is known
Feeling." all over the world. Personally, Coca cola hits home, I
remember how my mon serves it during special occasion
and everytime we have a guest..
Google’s mission statement perfectly summarizes what
they aim to do.
Take note of the last word: “useful.”
Google understands that it doesn’t matter how well
organized or accessible information is if it can’t be readily
applied in life.
Their mission statement is brilliant.
But unfortunately, Google doesn’t seem to have a vision
statement that clarifies the reasons why they want to
organize the world’s information for everyone to use.
“Capture and Instagram marking rotates around making visual effects
share the that have its customers with dependable recollections, and
world's this is the thing that this mission statement implies. The
moment vision statement plainly expresses the routes through
which the organization endeavors to give its clients the best
online administrations. Parts that one can connection to
this vision articulation involve.
Instagram is about pictures, and to address this issue, the
organization has exceptionally planned highlights to give its
clients wow minutes with regards to improving pictures.
With simply a tick of a catch, Instagram snaps a picture
from novice to a top proficient look very quickly. Its
channels and shading adjusting capacities are actually
what the clients long for.
“Changing the Twitter gives everyone the power to create and share ideas
world through and information instantly without barriers. It only takes
digital second to tweet and share ideas.
experiences.
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Gucci Gucci is reinventing a wholly modern approach to To become the leader in luxury market at Quality is True its mission, Gucci is one of the leaders in luxry brand.
fashion. Under the new vision of creative director worldwide level. remembered Gucci describe themselves as cool and responsible, and
Alessandro Michele, the House has redefined long after value themselves on
luxury for the 21st century, further reinforcing its price is their craftmanship. These three concepts are linked; Taking
position as one of the world s most desirable forgotten. up responsibility
fashion houses. can aswel be cool. For Gucci, Corporate Social
Responsibility is an important part of their global strategy.
They work with a holistic, yet realistic approach. They state
that it is their duty to use their position as a luxury brand
to pioneer and promote sustainability.
The Gucci values are deeply embedded within ethics and
in fact, the company began to work on a sustainability
strategy in 2004. Quality remains
a main priority, but they began to elaborate upon this.
Sustainability for
people and the environment became part of the quality-
concept. Gucci state
that their sustainability strategy is supported by their
stakeholders.

Disney To be one of the world’s leading producers and Using our portfolio of brands to differentiate our “The happiest
providers of entertainment and information. content, services and consumer products, we place on
seek to develop the most creative, innovative earth”;/“Wher
and profitable entertainment experiences and e dreams
related products in the world. come true”,
Tiktok TikTok is now available in over 150 markets, and TikTok is the leading destination for short-form “Real People,
in 75 languages. It is a place where everyone mobile video. Our mission is to inspire creativity Real Videos.”
belongs - regardless of nationality, ethnicity, and bring joy.
gender or socio-economic levels - and offers a
vibrant buzzing atmosphere that celebrates
trends and embraces diversity.
The Walt Disney Company integrates its vision statement
into its mission statement. Upon separating these two
statements, the resulting corporate vision is future-oriented
and clear in terms of the company’s strategic aspirations.
For example, Disney aims for leadership in the global
market for entertainment products. These characteristics
satisfy some of the conventions in writing corporate vision
statements, and helps focus managerial endeavors.
However, this vision statement does not specify the kind of
“information” that the company provides. Thus, to improve
this corporate vision statement, it is recommended that The
Walt Disney Company include a more specific description
of the “information” it aims to provide as one of the leading
businesses in the global industry.
It realy inspire creativity among netizens. Tiktok is so
dominant because of the prevalence of trends, such as
dance challenges for popular songs or videos aligned with
popular in-app filters.

TikTok has become a marketplace for ideas

around the globe, transcending boundaries to
create a diverse hub of content.
Amazon To be Earth’s most customer-centric company, We strive to offer our customers the lowest “work hard. Amazon’s mission statement sums up the three things that
where customers can find and discover anything possible prices, the best available selection, Have fun. have made them loved by millions: low prices, a huge
they might want to buy online. and the utmost convenience. selection, and incredible convenience.

Like all great mission statements, it shines a light on the

values that bring success.

Amazon’s vision statement brings these elements together

into one unified goal: “To be Earth’s most customer-centric
company.”

Nike Bring inspiration and innovation to every athlete* Create groundbreaking sports innovations, “'Just Do It' Nike’s mission statement might sound run-of-the-mill, but it
in the world. *If you have a body, you are an make our products sustainably, build a creative effectively sums up what they aim to do and how they aim
athlete. and diverse global team, and make a positive to do it.
impact in communities where we live and work
Take note of the words that declare Nike’s underlying
company values: Innovation, sustainability, diversity, and
community.

However, it’s Nike’s vision statement that has captured the

hearts of millions.

“To bring inspiration and innovation to every athlete in the

world” sounds a little vague at first. It’s Nike co-founder Bill
Bowerman’s addition that hits you right in the feels: “If you
have a body, you are an athlete.”

Bowerman’s statement staunchly stands up against body-

shaming and is a powerful call for inclusion. And it’s not
hard to see this shape Nike’s philosophy and marketing:
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Apple “We believe that we are on the face of the earth
to make great products and that’s not changing.
We are here to make the best products on earth,
and to leave the world better than we found it.”
To bring the best personal computing products “Think
and support to students, educators, designers, different”
scientists, engineers, businesspersons and
consumers in over 140 countries around the
world.”
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Apple innovates in the areas of hardware, computer
software, and services. It focuses on providing something
no one else can. Compare this to Microsoft, for example,
which dominates the personal computing market with
sheer volume. Apple has proprietary features and a uniform
product design, plus it is the only company that produces
Apple computers (whereas Microsoft’s Windows-based
machines can be manufactured and sold by nearly
anyone). If you want a Mac, you have to go through Apple.

Apple was also the original innovator behind the iPod,

iPad, and iPhone. Today’s massive market for
smartphones, digital music, and tablet computing owes
much of its very existence to Apple.

The vision statement then restates the overall goals to

make the best products on earth. Once again, the
commitment to excellence and innovation is clear. Apple
uses its vision statement to recognize the impact it has on
the world: it commits to leaving the world better than it
found it.

Mcdo To move with velocity to drive profitable growth
and become an even better McDonald's serving
more customers delicious food each day around
the world.”
To make delicious feel-good moments easy for "I'm Lovin' It," This mission statement considers the changing business
everyone. landscape that influences the possibilities of what Apple
Inc. can do. For instance, the company recognizes trends
and changes in the consumer electronics market and the
industry environment. Apple’s press releases and official
statements point to this corporate mission as a way of
addressing current concerns in the global market.

Ikea To create a better everyday life for the many Offer a wide range of well-designed, functional Creating a IKEA’s mission statement is clear and to the point.
people. home furnishing products at prices so low that better
as many people as possible will be able to everyday life Note the use of the words, “wide range,” “well-designed,”
afford them. for the many “functional,” and “prices so low.” If you’ve ever been to
people' IKEA you’ll know how well they’ve managed to embody
these attributes.

IKEA’s vision statement focuses their mission statement

into one singular purpose: “To create a better everyday life
for the many people.”

Both statements use inclusive phrasing that solidifies

IKEA’s commitment to being accessible to “as many
people as possible

Jollibee To be the Dominant Number one in Branded Eat- To serve Great tasting food, bringing the joy of 'Bida ang Jollibee really brings joy of eating to everyone. It is has the
out in the Philippines. eating to everyone. saya' feeling of nostalgia, where you remember the joy of being a
kid or your family bonding every Sunday.

Adidas To be the design leaders with a focus on getting
the best out of the athletes with performance
guaranteed products in the sports market
globally.”
“The Adidas Group strives to be the global
leader in the sporting goods industry with
brands built on a passion for sports and a
sporting lifestyle. We are committed to
continuously strengthening our brands and
products to improve our competitive position.
“Impossible Is Adidas is one of those companies whose core values and
Nothing” mission statement are embedded in the final products. You
can easily see their strive for innovation, hard work, and
commitment, which has brought this company an
incredible growth and international expansion over the
years.

This company has been created out of a passion for

HP To create technology that makes life better for
everyone, everywhere — every person, every
organization, and every community around the
globe.”
Levis “We are the embodiment of the energy and
events of our times, inspiring people with a
pioneering spirit.”
Chowking To be the go-to Quick Service Restaurant for
Chinese food that inspires success as we deliver
superior value through our great-tasting and
affordable meals
BPI We aim to build a better Philippines.
sportswear, and it has evolved into a giant in its industry.
Adidas continues to follow its mission statement, vision,
and core values year to year, and they never stop pursuing
new goals and aspirations. That's why they are very
successful and continually attract customers to come back.
To provide products, services and solutions of To make what In its mission statement, HP considers the quality of its
the highest quality and deliver more value to our we make. To
products as its major strength. In fact, this is what it
customers that earns their respect and loyalty. invent, and to
exploits to expand throughout the world and conquer new
reinvent. markets. The competition that its laptops, desktops,
printers and other products offer is overwhelming. Its
services and business solutions also add to the reputation
that HP brand enjoys to date.
To sustain responsible commercial success as “Quality never Levi’s corporate mission statement and corporate vision
a global marketing company of branded apparel goes out of statement reflects the leadership and success in the
style”. branded apparel industry and related industries. A pair of
pants can last for years.
To WOW everyone though crave-able Chinese Tikman ang Chowking is my cheap go to go Chinese food. Their food is
food and delightful service everydayand tagumpay.” superb at a cheaper price.
everywhere.
We nurture every Filipino’s future with a trusted “Ready today. BPI nurture every Filipino’s future by offering different
approach to managing money and innovation Ready saving scheme. As a depositor I feel that my savings is
that makes life easier every day. tomorrow.” secured for the future.
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Metrobank We aim to be the country’s premiere financial
conglomerate, empowering our individual and
business clients to realize their goals and reach
their full potential. By creating and customizing
financial solutions in response to our
stakeholder’s needs, continuously expanding our
scope of reach, and leading in community
service, we live up to our “You’re in Good Hands”
promise that embodies who we are and what we
do. We are Metrobank.
Eastwest "To be a world-class bank anchored on service
excellence in our chosen markets."
Landbank By 2023, LANDBANK shall be the leading
universal bank that promotes inclusive growth,
especially in the unbanked and underserved
areas,
through the delivery of innovative financial
products and services powered by digital banking
platforms.
Accenture Our core values shape the culture and define the Accenture solves our clients' toughest
character of our company.
We live the core values through individual
behaviors. They serve as a foundation in how we quarters of the Fortune Global 500, driving
act and make decisions.
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We commit to be: “You're in As a depositor and a card holder, I believe that they are
Good Hands” true to its mission. I feel like my money is in the good
The trusted financial partner hands specially with their strict online security.
Our business relies on the principles of trust,
honesty and integrity as we serve our
customers and help them attain their financial
goals.
The employer of choice
We strengthen the organization by continuously
developing and enhancing the abilities of our
people. We nurture them into professional
individuals with integrity and passion for service
and excellence. We ensure their future by
providing them with fulfilling careers.
A responsible bank
We adhere to the highest standards of
corporate governance, exercising accountability,
fairness, and transparency across all our
business operations. We exercise good
management to provide our shareholders with
sustainable returns on their investments.
An institution
To create with a heart
value: Your Dream Personally, Banking with Eastwest is always hassle free
Our Focus they provided me an excellent service in the delivery of
For our chosen markets, by providing them with integrated and innovative products, responsive to their
excellent service in the delivery of integrated current and future financial needs, at the best value.
and innovative products, responsive to their
current and future financial needs, at the best
value.
For our employees, by continuously providing
them with opportunities to develop their full
potential and by giving recognition and rewards
commensurate to their contribution.
For our community, by committing ourselves to
improving the quality of life of those around us
through the support for various charities and
involvement in outreach activities.
For our regulators, by uncompromisingly
adhering to the highest standards of business
ethics and corporate governance.
For our shareholders, by managing the bank
professionally and prudently to consistently
achieve
To optimaland
our Clients possible returns.
Publics: We help you Landbank providea accessible and best technology
grow solutions to deliver timely and responsive financial and
We provide accessible and best technology support services to meet the needs of our clients,
solutions to deliver timely and responsive especially Small Farmers and Fishers (SFFs). My mom
financial and support services to meet the works in a cooperative in our province and its the Landbank
needs of our clients, especially Small Farmers who helped them grew by providing financial loan with low
and Fishers (SFFs), interest.
Micro, Small and Medium Enterprises
(MSMEs), Countryside Financial Institutions
(CFIs), Local Government Units (LGUs) and
government agencies, while promoting
sustainable development anchored on good
governance.
To our Employees:
We are the employer of choice.
We develop and nurture talents who exemplify
the highest standards of ethics, social
responsibility and service excellence.
“Let there be Accenture is known for its excellent client service and also
challenges by providing unmatched services in change,” to a great degree of pressure it imposed to its employee.
strategy, consulting, digital, technology and
operations. We partner with more than three-
innovation to improve the way the world works
and lives. With expertise across more than 40
industries and all business functions, we deliver
transformational outcomes for a demanding
new digital world.