Sterling Accuris FRANCHISEE OWNED FRANCHISEE OPERATED - Gujarat

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Sterling Accuris Diagnostics

Franchisee Owned Franchisee Operated Model (FOFO)


WHO ARE WE?

Taking the Legacy Forward

2001
2001 2014
2014

Sterling Hospital Sterling Accuris Diagnostics


Sterling Accuris Diagnostics

Our esteemed company - Sterling Accuris Diagnostics (including its wholly-owned subsidiary – PanGenomics)
has become one of the fastest-growing pathology laboratory chains in India with an impressive network of
labs in Gujarat, Rajasthan, Madhya Pradesh & Delhi, with around 50 dedicated pathology laboratories.

our NABL accredited National Reference Laboratory situated at Paldi (Ahmedabad), is one of the largest
pathology labs in Gujarat.

More importantly, we have been approved by ICMR (Reg. No. PGIA001) and Govt. of Gujarat to conduct COVID-
19 RT-PCR testing.

At present, we have a total of ve ICMR approved laboratories at ve major cities viz Ahmedabad (ICMR Reg.
No. PGIA001), Surat (ICMR Reg. No. STADSG), Vadodara (ICMR Reg. No. STADVG), Bhavnagar (ICMR Reg. No.
STACDIABG) and Delhi (ICMR Reg. No. SADOD).
ROBUST NETWORK

Delhi
n
Rajastha

Gujarat Madhya Pradesh


One of the Fastest - Growing
Pathology Laboratory Chains in India

NABL accredited
10 labs
ROBUST NETWORK
#WEAREGROWING
BIGGER & BETTER
9
HLM

83
CC FOFO
45
PROCESSING LABS

11
CC COCO
30
HLM COCO
178
Grand Total
OUR VISION

In 2014, we had started Sterling Accuris Diagnostics with an aim to


serve our patients and corporate clients with Accurate, Reliable and
Innovative pathology diagnostics services. We are always thinking of
innovation in our offering by way of new test development and
incorporating latest technology in testing that can positively impact
patient lives. In fact, this drives us to be the best in whatever we do.

- Mr. Rajiv Sharma


MD & Group CEO
INFRASTRUCTURE
FOFO: REQUIREMENTS

LOCATION
- The proposed FOFO should be located at highly visible, easily accessible and densely populated area, on the main road.
- Preferably on the Ground oor.

Area (Minimum 250 sq.ft)

Reception & Administrative 125 sq.ft

Phlebotomy 50 sq.ft

Processing 50 sq.ft

Wash Room 25 sq.ft


FOFO: REQUIREMENTS
TOILET AREA
Clean, Anglo-Indian style toilet facility with stainless steel wash basin for patient's use is mandatory

EQUIPMENT AND INSTRUMENTS


Refrigerator with separate freezer compartment
Centrifuge - 8 tube holding capacity
Computer with printer
Water Cooler, Pantry Items
Vaccutainers and Collection material as per company supplies
Needle cutter, Shape Container (Paid)
Barcode Machine (Paid)

PHLEBOTOMIST
Receptionist cum Phlebotomist (2) 

APPROVALS
GPCB Certicate
Bio-medical waste
Fire Safety
PEC

(Sample collection will be allowed post all above certicate submission to sterling accuris)
INVESTMENTS

Details Amount (Rs.)

Security Deposit Rs. 20,000 /- Refundable

Advance Rolling Rs. 20,000 /-

Furniture & Fixtures* Rs. 50,000 /- (approx)

Computer & Printer Rs. 50,000 /-

AC & Fan Rs. 47,000 /-

Refrigerator Rs. 20,000 /-

IT Software & Branding Rs. 35,000 /-

Centrifuge Machine Rs. 5,000 /-

Needle Destroyer Rs. 3,000 /-

Total Rs. 2,50,000/-


MONTHLY RECURRING EXPENSES (approx)

Details Amount (Rs.)

Rental 15000/-

Phlebo & staff Salary (2) 25000/-

Phone / Internet / Cartridge 2000/-

Electricity / Water etc 3000/-

Total 45000/-
ESTIMATED REVENUE

At 10 patients/day At 15 Patients/day At 20 Patients/day


Items
Revenue (Rs.) Revenue (Rs.) Revenue (Rs.)

Sales 286000 429000 572000

Income 120120 180180 240240

Recurring Expense 45000 45000 45000

Operating Income (actual prot) 75120 135180 195240

Referral (20%) 57200 85800 114400

Net Income / Loss 17920 49380 80840

Note
- The above model has been prepared considering the business of 10, 15 & 20 patients per day, respectively with an average sample value of Rs. 1100/-
per sample (gross) & 26 working days
- Average 36% to 40% FOFO Discount on Routine & Special test has been considered while calculating the income & Special Trade Price
- Doctor referral has been considered at 20% average on overall business
SUPPORT

- Operational & Technical Support

- Online cloud-based software system for effective reporting

- Logistic Support for sample collection

- Dedicated Customer Care Team

- Well-trained & Dedicated Sales force for marketing and promotion of the centre

- Collection Chair and Waiting Chair (optional)

- Internal & External branding

- Visiting cards & Standee will be provided during the launch of the centre (one time)

- Design of leaet will be provided as per requirement


MODEL
- FOFO will have to make the capex investment and recurring expenses,
incurred on monthly basis.
- Furniture & Fixtures will be as per set guidelines
- FOFO will have to purchase IT Software from Sterling Accuris Diagnostics
- Collection Chair & Branding will be as per the set guidelines
(FOFO have to bear the cost of Collection Chair and Branding)
- Collection material will be provided by Sterling Accuris Diagnostics on monthly consumption
- FOFO will get category-based discount on Tests menu (approximately 35% - 39%)
- FOFO will get Special Trade Price (STP) for 160 frequently prescribed tests (Average 45% margin)
- FOFO will have to manage referral from its own margin
- Visit charge as per company policy
- Read all the SOPS before starting the franchise
- Training will be provided for registration, phlebotomy and company application.
- 3 user id (suam software) will be provided on complementary basis - Admin+2 phlebo cum reception
Let’s Grow Together !
Thank You

CONTACT US:
Toll Free : 812 813 0000
Direct : 079 4903 0000
National Reference Laboratory : Website : www.sterlingaccuris.com
101 to 109, First Floor, Sankalp Square II, Nr. Old Sharda Mandir
Cross Road, Ellisbridge, Ahmedabad, Gujarat- 380006.

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