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Brochure Pamphlet
Leaflet Banner
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 Brochure
Brochure it is an informative paper document (often also used for
advertising) that center be folded into a template, pamphlet or
leaflet. It can be a form of electronic brochure that is called e-
brochure. Also called as "booklet".
The function of
brochure is to give information, to promote, or to advertise a
product or services of a
company or institution to a target audience

 Brochure characteristics
• Usually consists of several continuous pages.

• Paper sizes vary more than pamphlets.

• Cover a wide range of topics/products.
• Usually uses more pictures and graphics with text
that is just a support.
• Tends to tell readers about certain products or
services or product-specific features.
• Designed to sell, not just to educate or inform.
 Pamphlet
Pamphlet is an unbound booklet (that is, without a hard cover or binding.
It may consist of a single sheet of paper that is printed on both sides and folded
in half, in
thirds, or in fourths.

-- The function is to give detail information about something in a specific point.

-- characteristic pamphlet Example:

•Using short, concise, and clear language, - about preventing a
disease
which is easier to understand. - political campaign and
protest
Use more persuasive language.
•actual in nature or relating to things that
are new or up to date.

 Leaflet Leaflet is a printed sheet of paper, sometimes folded,

containing information or advertising

and usually distributed free. Leaflets are similar with

pamphlets, but leaflets are smaller

than pamphlets.
-- The function of leaflets is very effective for long-term

Leaflet characteristics promotion.

-- usually do not use images, but there are also but only to

fill the empty space.

-- in the form of paper folds

equality of a Leaflet and Pamphlet

• There are more detail information

• It is made from a piece of a paper
• It shows the message about something completely
 Banner is a flag or other piece of cloth bearing a symbol,
logo, slogan or other message.

BANNER Used in advertising:

- Selling products
- Taking attention
- Announcing discount/sale

-- The function is to advertise a product and persuade people

to buy it.
Characteristic of Banner
• There is a picture as a symbol or logo of the corporation or
community.
• Usually, it made in a flag or cloth.
• There are many statements as the slogan that show the
event.
 BANNER

Language features:

Banner are usually written in short simple present tense

imperative is often used for warning, such as: "STAY AWAY
FROM DRUG" Types of Banner:

Text structure - Logo

Banners can be written in a form of sentence or phrases. Banners for - Advertisement of products
warning are often written in imperative sentences, or phrases with - Advertisement of service
strong adjective. In addition, color can support the intended message. - Slogan
For example, warning is commonly yellow color. When it is to warn people

of something extremely dangerous, the color is red.

 Size
Brochure: 8.5 x 14 inches
Pamphlets: 8.3 x 11 inches
Leaflet: 8.3 x 11'3 inches
The difference Banner: four times bigger than the poster
between brochures,
pamphlets, Folds
Brochures: some are folded like a book,
leaflets, banners but some are not.

Pamphlets: folded to at least 2 to 3
pages.
Leaflet: some are folded but some are not
folded usually strapped
Banner : unfold

 Difference Between
Pamphlet and Brochure

• Pamphlets are used for non-commercial

• a pamphlet is only one small sheet, whereas a
purposes, while specific brochures contain
brochure has a larger paper size and is folded into
information to offer goods or services.
several “pages”.

• pamphlets tend to provide more information

than pictures. While brochures use more images

to attract the attention of buyers.
BROSURE & PAMPHLET

Examples and
Illustrations
LEAFLET
BANNER
Thank
you
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