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    Indonesia Multifinance 2015

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    vesparule
    This document summarizes a presentation on the Indonesia multifinance market in 2015. It discusses factors like the stagnant growth of the vehicle market, top vehicle brands, respecting competitors, consumer behavior and protection, and the customer journey. The real challenges are described as being fearless, focused, and fateful. Key data points include the relatively flat sales figures for major brands and the consumer protection index scores across areas for multifinance companies.

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    Indonesia Multifinance 2015

    Uploaded by

    vesparule
    9 views22 pages
    This document summarizes a presentation on the Indonesia multifinance market in 2015. It discusses factors like the stagnant growth of the vehicle market, top vehicle brands, respecting competitors, consumer behavior and protection, and the customer journey. The real challenges are described as being fearless, focused, and fateful. Key data points include the relatively flat sales figures for major brands and the consumer protection index scores across areas for multifinance companies.

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    This document summarizes a presentation on the Indonesia multifinance market in 2015. It discusses factors like the stagnant growth of the vehicle market, top vehicle brands, respecting competitors, consumer behavior and protection, and the customer journey. The real challenges are described as being fearless, focused, and fateful. Key data points include the relatively flat sales figures for major brands and the consumer protection index scores across areas for multifinance companies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views22 pages

    Indonesia Multifinance 2015

    Uploaded by

    vesparule
    This document summarizes a presentation on the Indonesia multifinance market in 2015. It discusses factors like the stagnant growth of the vehicle market, top vehicle brands, respecting competitors, consumer behavior and protection, and the customer journey. The real challenges are described as being fearless, focused, and fateful. Key data points include the relatively flat sales figures for major brands and the consumer protection index scores across areas for multifinance companies.

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    of 22

    MARKPLUS POWER LUNCH SESSIONS

    Indonesia Multifinance 2015


    Presented by:
    Andrew F. Erlangga
    4C Diamond Model
    Value-migrator
    CHANGE
    Certain/Uncertain Important/Unimportant
    Technology

    Pol-Leg Economy Soc-Cul

    Market

    Value-supplier Value-demander
    COMPETITOR CUSTOMER
    Winner, Loser, Emerging Commited, Lost, New

    Value-decider
    COMPANY
    Existing-competence, Risk-attitude, Strength -possibilities
    Goverment Spending
    Inflation
    Opportunities for Business Development
    Infrastructure Development
    Global Economy
    National Economy
    Decision Making Process
    Stagnant Growth of 2015 Market

    GAIKINDO
    Relatively flat at 1,2 million unit of sales

    ASTRA GROUP
    Stagnant at 1,3 million unit of sales

    INDOMOBIL
    A little increase due to contribution of LCGC

    Source: various sources


    The Top 5 Brands in Indonesia

    Source: Frost & Sullivan’s Advent of Fuel Efficient Cars in ASEAN, March 2014
    Respect The Competitor

    UNRELATED UNRELATED
    POTENTIAL COMPETITORS FROM POTENTIAL
    COMPETITION RELATED FIELDS COMPETITION
    INDIRECT

    DIRECT

    UNRELATED UNRELATED
    POTENTIAL POTENTIAL
    COMPETITION COMPETITION
    CONSUMER BEHAVIOR
    Dealer and End-Customer
    Consumer Protection Index amongst
    Multifinance Company
    46 45
    44
    43

    38

    33 33 33

    Overall Financial Solicitation Application Account Data Complaint Dispute


    Index education and inquiry Handling Protection Handling Resolution
    Customer Path in Multifinance : Door Knob

    A1 A2 A3 A4 A5

    AWARE APPEAL ASK ACT ADVOCATE

    ASK < ACT ACT > ADVOCATE


    In multifinance, customers often In multifinance, customers seldom
    purchase without asking for advocates a brand due to:
    information due to: • Having low brand attachment
    • Having prior expectation and
    preference
    The Real Challenges

    FEARLESS

    FOCUSED

    FATEFUL
    andrew.erlangga@markplusinc.com

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