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Indonesia Hi-Tech & Gadget 2015
Indonesia Hi-Tech & Gadget 2015
2015
Bayu Asmara
Associate Vice President
MarkPlus Indonesia
5 Trends To Watch in 2015
Source: www.mastel.or.id/.../Paparan_Launching%20RPI_Bap...
#2 Indonesia Broadband Plan 2014-2019
Cakupan Wilayah Layanan:
• E-Learning: Perguruan Tinggi Negeri dan
Swasta di Seluruh Indonesia: 2.429 akses
• E-Health: Rumas Sakit Umum dan Swasta di
Seluruh Indonesia: 1.133 akses
• E-Government: Kantor Pemerintahan Propinsi
dan Kabupaten/Kota di Seluruh Indonesia:
8.363 akses
• E-Logistic: Bandara Udara, Pelabuhan dan
Stasiun di Seluruh Indonesia: 846 akses
• E-Procurement: LPSE Provinsi, Kota dan
Kabupaten: 209 akses
Target Pencapaian:
• Rentang Waktu 2015 sampai dengan 2019
• Diklasifikasikan berdasarkan kepadatan
penduduk
• Prioritas Utama adalah wilayah dengan
kepadatan penduduk terbesar
• Kecepatan sesuai dengan target RPI 2Mbps
Source: www.mastel.or.id/.../Paparan_Launching%20RPI_Bap...
#2 Indonesia Broadband Plan 2014-2019
Source: www.mastel.or.id/.../Paparan_Launching%20RPI_Bap...
#3 Indonesia Economic Growth
Source: https://www.cia.gov/library/publications/the-world-factbook/geos/id.html
#3 Indonesia Economic Growth
Source: World Bank estimates for 2011, PwC estimates for 2050
#4 Multi-Screen Experience
Source: https://www.millwardbrown.com/adreaction/2014/#/main-content
#4 Multi-Screen Experience
52%
1 Person =
5 out of 10 people
1.2 Smartphones
SMARTPHONE
40%
1 Person =
4 out of 10 people
1.1 Televisions
TELEVISION
10%
1 Person =
1 out of 10 people
1.02 Tablets
TABLET
#5 The Next High Tech Consumer
263 267
256 260
252
236 239 242
233
13 million new
142
122 internet users
91
105 by 2015
75 78 78
63 67
52 58
43 43 50
8 14 24 32
Source: MarkPlus Insight - Indonesia Netizen Survey 2014, Paper and Pen Interview in 18 cities, 3642respondents
#5 The Next High Tech Consumer
Source: MarkPlus Insight - Indonesia Netizen Survey 2014, Paper and Pen Interview in 18 cities, 3642respondents
#5 The Next High Tech Consumer
#5 The Next High Tech Consumer
Source: MarkPlus Insight - Indonesia Netizen Survey 2014, Paper and Pen Interview in 18 cities, 3642respondents
WOW Marketing in the High-Tech
Industry
The Shifting Customer Path
The number of
customer who ‘Ask’
should not exceed
those who like and
purchase the brand
Customer Path in the High-Tech Industry
DOOR KNOB TRUMPET FUNNEL
A1 A2 A3 A4 A5 A1 A2 A3 A4 A5 A1 A2 A3 A4 A5
CHARACTERISTICS Appeal > Ask Appeal > Ask Appeal > Ask
Ask < Act Ask > Act Ask > Act
Act > Advocate Act < Advocate Act > Advocate
INDUSTRY Consumer Goods Luxury Goods Ta b l e t ( G a d g e t )
4 - W h e e l Au t o m o t i v e Property
Banking
Cellular operator
CUSTOMER Have prior expectation Highly involved in Focus on functional
BEHAVIOR & preference purchase decision benefits
Have low attachment Have confidence in brand Indifferent towards
towards brand quality brands
WINNING IN THE HIGH-TECH INDUSTRY