Group 5

of sexually active people

are infected with HPV at some
point in their lives but may never
know they have the virus.1
 Strategies
Q&A
Our theme
Measurement

Our research Conclusion

The Why
 Americans are currently of adults (18-26) received the
of full-time college
infected with HPV, with recommended number of doses
students ages 18 to
roughly 14 million people for HPV in 2018 and has been
22 drank alcohol in
becoming newly infected trending downward since the
the past month.3
each year.1 pandemic.2
Students between the ages of 18 Students between the ages of
and 24 had unprotected sex 18 and 24 report having been
too intoxicated to know if
they consented to having sex.4
 ALCOHOL SEXUAL POTENTIAL HPV
CONSUMPTION ACTIVITY DIAGNOSIS

FUCK CANCER BRAND OUR GROUP

journey focus on dosage
& journey from
community beginning to end
 If you have not
Contact your doctor
yet began or Find your nearest
to find out where
completed your 3 pop up, get your
you are
doses, sign up to shot, and enjoy the
in your HPV
get vaccinated fun rewards!
dosage journey
on campus
 DOSE 1 DOSE 2 DOSE 3
free beverage ½ off food End-of-
certificate or drink item vaccination
for your on- at your local party
campus café bar/restaurant
FUCK CANCER X KFC Radio
• Central location on campus
o Quad, health center
• One week at a time
• Administer will be well versed in F Cancer’s
mission/values
• Students can get their HPV shot within only
a few minutes!
• Organic content that spreads awareness and/or targets
certain colleges and universities

• Collaborations with college and university accounts

• Creative hashtag (#YourNewFavoriteShot) shown

on sticker and posted in the captions of
our social media content

• User-generated content
• Studies show "that 82% of consumers are more likely to
follow recommendations made by micro-influencers"
• Partner with different fraternities and sororities
• Heavily involved on campus
• Focus on philanthropy
• Incentives
• Host or attend events promoting HPV vaccine
Instagram Story Post

In-Feed Post
Social Media

Tangibles

Rewards

Celebrations
 KPIs % of students

Number of students who: About 50% of students are fully vaccinated,

• scanned the QR code on the flier so our hope is to increase that by 30% to
• signed up to get the vaccine meet the U.S. Department of Health and
• shared campaign links and hashtags Human Services’ 2020 objective which is
• got vaccinated 80%.5
Key Takeaways:
• Bringing a theme that is relatable in college students (drinking) and
tying it to the importance of protecting yourself
• Vaccines are easily accessible on campus and fun to take part in (with
rewards!)
• Engaging students on social media using campaign links and
hashtags
• Focus on the journey from beginning to end → supporting students
and building a community
1. https://my.clevelandclinic.org/health/diseases/11901-hpv-human-papilloma-virus

2. https://www.cdc.gov/nchs/products/databriefs/db354.htm

3. https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/college-
drinking#:~:text=Some%20students%20come%20to%20college,during%20that%20sa
me%20time%20frame

4. https://www.bsu.edu/campuslife/healthsafety/edurisk/for-parents/statistics

5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6746478/#:~:text=Though%2049.1%25
%20of%20respondents%20in,by%20age%2013–15%20years