Hello Neeruttar,

While going through your DQ, you have concluded various chapter and cases of KitKat and

Carrefour which we have studied during our first week of an international marketing course.

Similarly, you have provided the perfect example of making consumers aware about the product

globally where you have mentioned the Apple Company where it designs iPhone in California

but they outsource their production work in the several nations which help them build good

image among the people of the other countries which help them to get more new consumers.

Same as Apple Company, Nike Company also outsource its production in the other countries like

Vietnam and other low labor cost countries from which it enables them to build reputation

among the different countries and enhance their sales and profit. All the way, I have gotten your

idea and opinions that in order to survive in the marketplace in long-term, we can’t only sustain

over the local-market we have to shift into the international market like KFC, McDonald, and

other franchise companies and also know about the world culture, politics, and audience. In this

way, it is possible, if we want to operate or extend our business outside the home country and

generate profit in the international market. Lastly, please include DOI of the peer-reviewed

journal article rather than URL. Overall, good effort.

Thank You!