Professional Documents
Culture Documents
Customer Journey Map Maker 1
Customer Journey Map Maker 1
Please work through the below tabs in sequence… start with Brand P
In their 20s
Artistic
Environmentally friendly
Trustworthy brand
Low prices
Good-value prices
Product look/style
Quality product
A familiar brand
Reliability
Quality product
A familiar brand
Reliability
me at: geoff@marketingstudyguide.com
Web chat
Visited website
contact
Made an
Visited store
appointment
Waited in a Requests a
queue demo first
Took a
Product to be photo +
Paid a deposit posted
delivered
You will normally design a customer journey name for EACH brand pers
This means that you would normally construct multiple customer journey maps. Just save e
Please note that there are THREE Steps to Complete on this Pag
Family status
Occupation
Social status
Media usage
Not
STEP 3: Select five (5) very important AND five (5) important
not important factors in their purchase decision for at all
this Brand Persona to include in your final map==>
1 2
Product look/style Do N
Quality product Do N
Innovative product Do N
Variety/choice Do N
Country of origin of product Do N
Environmentally friendly Do N
Trustworthy brand Do N
A familiar brand Do N
Reliability Do N
Good store layout Do N
Good service Do N
Easy online shopping Do N
Convenience Do N
Low prices Do N
Good-value prices Do N
Good online reviews Do N
Or Add Your Own Factors Below Only High and Low Importan
Do N
Do N
Do N
Do N
Do N
Do N
Do N
Do N
Do N
Do N
Active
Adventurous
Aggressive
Ambitious
Artistic
Calm
Confident
Considered
Emotional
Energetic
Family-focused
Friendly
Fun
Impulsive
Likes to shop
Modern
Modest
Ongoing
Relaxed
Romantic
Shy
Social
Sophisticated
Youthful
N/A
Mainly TV
Mainly Press/Radio
Mainly Online
Mainly Social Media
All types of media
Low media consumer
N/A
Young child
Tween
Teenager
Late teens/early 20s
In their 20s
In their 30s
In their 40s
In their 50s
In their 60s
In their 70s
Over 80 years
N/A
Yes
No
Female
Male
Other gender
N/A
Inner city
Suburbs
Big city
Small city
Rural town
Coastal area
N/A
Upper class
Upper middle class
Middle class
Lower middle class
Lower class
N/A
Professional
Office worker
Skilled trade worker
Unskilled trade worker
Health worker
Educated worker
At-home parent
Retired
Unemployed
N/A
our Brand Persona
of your firm's/brand's target customers
em, and rate their preferences and dislikes
on this worksheet before going to the next tab
N/A No
N/A No
N/A No
N/A No
N/A No
N/A No
N/A No
N/A No
N/A No
N/A No
No
No
No
No
No
Up to Five High and Low Importance Factors to be Shown on the Final Map -
k on the Drop Down Menu in Each Cell Below to Add to Your Map
Somewhat Extremely
important Important
3 4 5 6 7
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
High and Low Importance Factors will be Shown on the Final Map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
Do NOT include in map
0 0
0 0
0
0
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0
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Do NOT inc 0
Include in 7
Include in map as NOT
1 IMPORTANT
PART B = Highlight POSSIBLE Brand Tou
the Customer Actively Seeks the
In this part you pick the most likely brand touchpoints that have in
BEFORE they entered their purchase process. That is, before they
product, they may have been aware of your brand - how
In this section, you choose the most likely brand touchpoints for this Br
entered their purchase process. That is, they are shopping around b
information do they use/seek?
In this section, you select the likely actions undertaken by the custome
and consumption phase. How did they undertake the purchase and h
consume the product?
Pick as many as you like - you will have the chance to put them in sequ
In this part, you outline the likely actions undertaken by the customer A
- what happened as a result?
Pick as many as you like - you will have the chance to review and edit t
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ut Your Customer Journey Map into
o NOT Skip this Step
0
1 Aged 0
Awareness Phase Search Phase Purchase and Consumption Phase Post-Purchase Phase 1 2 They are 0
Who Are They?
Pre-purchase brand building Information search and evaluation Buying and Using the Product C/Sat & Loyalty Impact 2 3 Gender 0
3 4 They live 0