BUSINESS PLAN

ELECTROMUX
The Name of Quality and Trust

Prepared By:

M Badar Ashraf

M Tayyab Shahzad

Lahore, Pakistan

+923069156091

+923104392549

Electromux@gmail.com
Table of Contents
Executive Summary;.................................................................................................................................. 3
Industry Analysis ........................................................................................................................................ 4
• Industry Size………………………………………………………………………………………………………..4
• Nature of Participants…………………………………………………………………………………………..4
• Long term perspects……………………………………………………………………………………………..5
• Key Success Factors……………………………………………………………………………………………….5

Company Description ................................................................................................................................ 5

• Company Description………………………………………………………………………………………………6
• Company History………………………………………………………………………………………………………..6
• Mission statement……………………………………………………………………………………………………..6
• Product and services…………………………………………………………………………………………………..7
• current status…………………………………………………………………………………………………………….7
• legal status and ownership…………………………………………………………………………………………8

Market Analysis ............................................................................................................................................. 8

• Target Market………………………………………………………………………………………………………8
• Competitor Analysis……………………………………………………………………………………………..9

The Economics of the Business ................................................................................................................. 9

• Revene drivers and profit margin……………………………………………………………………………………….9
• Start -up-cost………………………………………………………………………………………………………………………10
• Calculation………………………………………………………………………………………………………………………….10
• Installation Cost…………………………………………………………………………………………………………………..11

Marketing Plan.............................................................................................................................................11
• Over all marketing strategy……………………………………………………………………………………………………….11
• Promations……………………………………………………………………………………………………………………………….12
• Sales Process…………………………………………………………………………………………………………………………….12
• Sales Forecast……………………………………………………………………………………………………………………………12

Management team and Company structure .......................................................................................12

Executive Summary;
The purpose of Electromux is to provide a complete platform to our clients in
perspective of electrical installation, AC Services, CCTV Installation, repairing and
specially focusing on solar system installation for domestic users. Electromux is an
already running electrical installation and repairing company. The project of solar
system installation is designed to be financially profitable, technically feasible and
good for investors, customers and also for environment.

Our new project was a solar system installation, maintenance, and repairing that is
set to compete in the highly competitive solar panel installation maintenance and
repair services industry not only in Lahore but also throughout the Pakistan market.
We will make sure that we take all the members of our workforce through the
required training that will position them to meet the expectation of the company as
well as customers and to compete with leading solar panel installation, maintenance
and repairing companies in Pakistan.

Our main focus is to provide services to domestic users especially in remote areas
where business opportunities was minor as compared to developed cities. The reason
of choosing remote areas for business is that many solar installation companies does
not shows interests to provide services in remote areas. As we know that remote
areas in Pakistan was badly affected by load shedding specially in summer season
so agriculture activities in these areas were also affected by load shedding. In this
regard there is a lot of potential of solar system installation business in remote areas.

The initial investment to add the Solar system installation s service is 30000 dollars.
The initial investment include cost for Equipment and Tools. Our expected time to
cover the initial cost is around 3 years. Our expected revenue for 1 st year is estimated
to be 10 to 12 thousand dollars. We want to borrow this debt for 30% for 3 years.
Industry Analysis
• Industry Size

In Pakistan there is a lot of potential in the field of Solar System Installation. The
Pakistani solar energy market is expected to record annual growth rate of more
than 2.5% during the period of 2022-2027. Factors such as the reducing the cost
of solar power technology, the flexibility and the pollution free method of
electricity generation are likely to drive the Pakistani solar energy market during
this period. The Pakistani solar energy market is anticipated to be propelled by
supportive government policies and programs during this period.

• Nature of Participants

The obvious trend in the solar panel installation, maintenance and repairing
industry is that participants in this industry provides general residential and
commercial contracting services. These solar panel installation companies are
contracted either by a domestic users or a solar panel manufacturer or by solar
marketing firms that arrange a buyer for solar panels and contact an industry
enterprise to carry out the installation work, maintenance and repairing.
 Another trend is that the solar Panel installation Repair and Maintenance industry
has growing in recent years as a result of a rapid technological development in
the world reducing the solar panels cost and favorable government policy in
perspective of solar energy.

• Long term perspects

In the coming years demand for solar panel installation is projected to
continue growing. In Pakistan the government reduces the tax on solar panels.
This step increases the trend of installation of solar panels at domestic level.
As we know that the trend of use of fossil fuel for energy generation is
reducing day by day. The reason is that the price of fuel is increasing rapidly
and the fuel reserves of the world also reducing. The other major reason is that
burning of fossil fuel effects the environment and the world is suffering from
global warming problem that’s why the world is shifted towards the renewable
sources of energy like solar and wind energy. In this regards the trend of solar
installation increasing day by day.
• Key Success Factors
The key to success will be the combination of competence and reasonable
cost.
The solar panel installation project is based on:
▪ The use of modern technology that enables solar system to be
economical and reliable.
▪ Timely response is also a major factor for the success of the business.
▪ We will provide excellent services to our clients.

Company Description
• Company Description
The name of our company is ElectroMux. ElectroMux is a trusted marketplace
in Pakistan that connects people who looking for electrical services at doorstep.
Through electroMux people can install or repair their electrical equipments all
over Pakistan especially is Lahore. ElectroMux is an already running electrical
installation and repairing company. Our new project was a solar system
installation, maintenance and repairing that is set to compete in the highly
competitive solar panels installation and repair services industry not only in
Lahore but also throughout the Pakistan market.

• Company History
We start the electroMux company 4 years ago. In starting the main purpose of
our company is to provide a platform to the people for electrical installation
and repairing, AC services, CCTV installation. We got a very good response
from the clients. Now our plan is to start a new project of Solar System
Installation and repairing services.
• Mission statement
Our mission is to provide professional solar panel installation, maintenance
and repair services and other related services that will assist businesses and
domestic users in ensuring that their solar panels are always in good condition
to produce the required power output.
We want to build a solar panel installation and repairing company that can
compete with other leading brands in the solar panel installation and repair
services industry.

• Products and Services

 We established a new business with the aim of maximum profit in the solar
panel installation and repair services and to provide best services to our
clients. We will work hard to ensure that ElectroMux is not just accepted in
Lahore but also in other cities of Pakistan. Our products and services are listed
below.
▪ Sale and distribution of solar panels and equipment related to solar
panel installation.
▪ Installation of roof mounted solar panel.
▪ Installation of ground mounted solar panel.
▪ Maintenance and repair of solar panels.
• Current Status
The current Status of the company is as follow
▪ The name of the company is registered.
▪ The procedure of opening Bank Accounts in various banks in Pakistan
is already completed.
▪ The online payment platform is already functional.
▪ The design of the logo for the business is completed.
▪ Purchase of repair and installation equipments almost completed.
▪ Creating official website for the new business is in progress.
▪ Creating awareness for the business is in progress.
▪ The procedure of recruitment of employees is in progress.
▪ Application for business license is completed.
▪ The procedure of conducting feasibility studies is completed.

• Legal status and ownership

 The owner of the company is M Badar Ashraf Rana and M Tayyab shahzad. The
legal procedure of company registration is completed. The company took the
complete responsibility of his products. The company follows the complete tax
rate that was mentioned by the government of Pakistan. The owner has absolute
control over the business. The owner is responsible for all liabilities incurred by
the business.

Market Analysis
• Target Market
The market for solar system in Pakistan has been growing fast in the recent
years. There is a lot of potential in the field of solar energy in Pakistan. The
annual growth rate of solar market of Pakistan from 2022-2023 is around
2.5%. The list of the organizations that we have specially market our products
and services is as follow:
▪ Provide services to domestic users.
▪ Provide services especially in remote areas.
▪ School and colleges.
▪ Provide services to Real Estate Owners, and Developers.
▪ Restaurants and hotels
▪ Provide services to small industries.
• Competitor Analysis
We are aware that to be highly competitive in the solar panel installation,
maintenance and repair industry. We are not only focus to deliver reliable
solar panel installation to our clients but also focus to meet the set targets. We
know that no one would want to continue to hire our services if we don’t meet
up with the target date of completion of projects.
 Our Competitive advantage lies in the power of our workforce. We hire a staff
of certified and highly trained and experience solar panel installation,
maintenance and repair technicians. We will offers easy payment plan for the
ease of our customers and we will provide free repairing service of solar
panels for one year.

The Economics of the Business

• Revenue drivers and profit margin

The revenue for the business of solar panel installation mainly comes from the
payment of the equipment and after the completion of the projects. Our major
goal of starting a solar panel installation business is that we will survive with our
own cash without the financing from external sources once the business is
officially running but in start we need cash from external sources.

We know that one of the way of gaining approval by the customers is to offer our
solar panel installation and repair services a little bit cheaper than what is
obtainable in the market are we are prepared to survive on low profit margin in
starting of the business.

• Start-up-costs
The start-up cost can be low or high depending on our goals and vision for
our business. The tools and equipment that will be used are the same cost
everywhere but there is a minor difference in price that can be overlooked.
The detail of the Start-up expenditure is as follow. For Initial investment we
need 30000 dollars.
▪ The amount required to purchase the new equipment of solar panels
installation and repairing will cost 17000 dollars.
 ▪ Amount required to pay bills and staff members for at least 2 to 3
months is 5000 dollars
▪ The amount required for all legal documentation procedure is about
1000 dollars.
▪ The amount required for acquiring an office for at least 4 months will
be 5000 dollars.
▪ Additional Expenditure such as business cards, and promotions will
cost 2000 dollars.
• Calculations
The calculation for 5KW load is as follow:
We consider that a house has a load of 5KW, So we include a safety factor of
20% and require an inverter of 6 KW capacity. For 6KW inverter unit the
solar plates we need . If we install solar plates of 540 watt the total plates we
need 6000/540=11 plates.
6 KW inverter system requires a battery voltage of 48 volts to operate. So we
need 4 batteries of 12 volts and connect them in series to obtain an output of
48 volts.
Battery amperage calculation:
If a consumer needs a backup time of 4 hours
I=6000*4/220
I=110AH
• Installation Cost
▪ The overall cost of the installation is around 7 lac.
▪ The cost of one plate is around 38000 Rs.
▪ For the installation of 5 KW solar system we need 11 plates and the
cost of plates is around 420000 Rs.
▪ The cost of the inverter is 130 to 150 thousand.
 ▪ Other expenses is around 1 lac including the labor.

Marketing Plan
• Overall marketing strategy

We are well aware about the competition in the solar panel installation industry
hence we are focusing to hire some of the best marketing experts to handle our
sales and marketing. ElectroMux is set to make use of the following marketing
strategies to attract clients:

▪ Advertise our business in different business magazines, and newspapers.

▪ Introduce our solar panel installation company by sending introductory
letters to domestic and commercial Clients.
▪ Engage direct marketing approach.
▪ Promote our business on Social Media.
⚫ Promotions
We have been able to work with our in house brand and publicity consultants to help
us map out publicity and advertising strategies that will help us to make place in the
market. Below are the platforms we intend to leverage on to promote and advertise
Electromux.
▪ Place the adverts on both print and electronic media.
▪ We will also put effort on Social media for the promotion of our company.
▪ We will sponsor relevant community based events and we will distributes
our handbills and promotion letters in target areas.
• Sales Process
One thing is certain there would always be corporate organization, government
agencies and specially domestic users need the services of solar panel installation
and maintenance. We are well positioned to take on the available market in solar
panel installation maintenance and repair services. We are hopeful that we will meet
our set target of generating enough profit in the first year of business and grow our
business with proper plan. We have been able to critically examine the solar panel
installation and maintenance company and we will analyzed our chances in the
industry.
• Sales Forecast
The first month of the business will be used to deal with the all legal
documentation and the new equipment will be purchased. Than we will
develop our training program for the workers. The complete work will be start
from the second month of the business. The sales forecast is based on the
assumption that increased demand will occur at the steady pace.

Management team and Company structure

• Management Team
The chief executive officer of the company is M Tayyab Shahzad and the
managing director of the company is M Badar Ashraf responsible for
providing direction for the business. Implement the company vision and
mission and leading the development and implementation of overall
organization strategy. The head of the technical services works directly with
employees. Develop the strategic plan by studying technical and financial
opportunities. The chief executive officer is responsible for cash management
process. The maintenance engineer is responsible for solar panel repairing and
carries out solar panel installation services for clients and handles solar panel
and accessories sales and supply for the organization.