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Broadcasting live at 1500 kHz, bringing you the hottest and latest issues from here and around

the globe

This is DXRR TIMBERMINES FM

The most credible local radio station from the mining capital of Zamboanga del Sur. Abante nata

sa Bayog

For the Headlines

About 30 1st year BSA students found unconscious at the outskirts of the SCC campus, after

taking the qualifying exams

Quiboloy associates face maximum penalty of life imprisonment in US. THANK YOU LORD!

Toni Gonzaga confirms leaving Pinoy Big Brother

Singapore researchers to launch new sustainable microsatellite to explore space.

Beeping sound…

Don’t skip this ad, we won’t get paid if you do so – 10 sa langit ang moskip chariz
We are the Coca Cola Company, one of the world’s most valuable brand. Now let me tell you a

story. If u are interested, press 1. If not, press the leave button. Thank you.

Lets start with the man behind coca cola. Coca cola has been widely known as being the symbol

of America. It was created by Dr. John Stith Pemberton, a famous physician in the 1800s and

Confederate states army veteran. When the Civil War hit, he tossed away his lab coat for a

button uniform and joined the army. After getting caught in the direct line of fire he was given a

life – threatening drug to ease the pain for his last few hours but he miraculously survived and

used his neardeath experience to build coca colas 74 billion dollar brand. (Grabe ang history sa

coca cola, it can be traced back to wars gyud no)

Who is John Pemberton?

In 1831, John was born In the small town of Knoxville, Georgia. When he was 19 years old he

received his license to practice Thomsonian medicine ( known to use the principles of botany

and herbalism to rid the body’s harmful toxins. At that time, it wasn’t well respected and many

were suspicious of the practice but that didn’t stop John from opening a business that specializes

in materia medica (substances that wee used to make medical remedies. A few years later, John

pursued a more conventional path and earned a graduate degree in pharmacy. But not long after,

he was forced to ditch his white lab coat for a button uniform. The Civil War erupted and John

was made the first lieutenant. Three years into battle, he got caught in a direct line of fire and

was slashed by a saver. (so diri na tong near death experience nga gimention nako sa overview

ganiha nga nagpave way para sa creation and emergence of coca cola) His doctors didn’t think

he would live and give him morphine to ease the pain (morphine is commonly used sauna for
treatment. Maka ease syag pain pero just like the other illegal drugs daghan sab syag adverse

effects, like mura kag mag hallucinate, mahilo, loss of appetite, in general dili sya good for the

body if misused) Abi sa iyang doctors nga mamatay na sya but he survived. From then on it was

only a matter of time until John was back in his feet. When the smoke of the Civil War cleared

John strives for a better life. He moved his family to Atlanta and became a senior member of a

pharmaceutical firm – the media called it one of the most impressive labs in the US and John

became the most famous physician in Atlanta. But behind closed doors, John was struggling after

his near death experience (of course traumatizing gyud bya nang neardeath experiences) So he’s

own way of coping with it is through morphine. Na adik sya. With no cure in sight to look for a

daily habit he look for a herbal remedy. At that time, he heard good things about Vin Mariani

( it’s a drink) it contained ground up coca leaves and red wine and was said to heal any ailment.

that gave John the idea of making his own version to cure his morphine addiction. Using coca

leaves, red wine, and Kola nuts

(cola is a plant native to Africa, dayn ang kola nuts Mao na iyang bunga, basically it contains

caffeine) gamit ni nga mga ingredients with the red wine he created the what he called

Pemberton French wine coca. Coca leaves were known to act as a stimulant and suppress hunger,

thirst, fatigue, and pain. While one leaf contained. 35% coccaine, it was easy to get in the US.

Some doctors reported that it was a possible cure for opium and morphine addictions. As for cola

nuts, they were high in caffeine and known to aid digestion. John believed his French wine could

not only cure addictions but also depression, anxiety and different ailments including headaches.

To help other veterans he set up a distribution network to sell his remedy. He would make the

syrup in his lab and then ship it to partners and contractors who could sell it as they liked. The

remedy was an instant hit and used by many but the demand alone wasn’t enough to keep the
business going. John was faced with a challenge that forced him to pivot his new business

leading to the invention of coca cola. Year 1885, the year that Pembertons coca hit the market.

Atlanta announced they would be joining other us states in banning alcohol. Fearful that it would

mean the end of his new remedy (Kay diba naay red wine iyang formula) John raced to come up

with a new formula. When he removed the wine he realized the cola nuts made it extremely

bitter so he replaced it with a synthetic caffeine, and then added sugar, citric acid, vanilla, lemon

oil, orange, nutmeg, and coriander extracts ( so Mao na ni ang secret formula sa coke revealed,

pero ofc sa panahon paning John so siguro ang coke Karon naa nasab syay new added

ingredients pero Mao gyd ni ang main, d ni sya mawala). Afterwards, John’s bookkeeper, Frank

Robinson suggested, the name to be changed to Coca Kola. However he insisted that it would be

spelt with two cs since it would look more eye-catching. John took his advice and launched his

new remedy, a year later naa sa 1886. But unfortunately, it was a total disaster. The first year of

sales topped off at 50 dollars. With a sunken cost of $70 in supplies. John saw this as failure.

Meanwhile Frank saw it differently. “The loss was to be expected since the business was new”

His optimism led to coming up with another brilliant idea. Marketing the remedy through

banners, streetcars placards and store awnings. John was hesitant but frank convinced them it

was a risk worth taking. Fortunately he wasn’t wrong. Coca cola became hit through Atlanta.

John and Frank prove that when faced with a challenge tackling it instead of giving up can lead

to new heights of success. In a strange twist of fate Johns health dwindled as coca cola sales

heightened. He was diagnosed with stomach cancer and relapsed to ease the pain. Worried that

money for his family and his addiction would ran dry he made the difficult decision of selling

shares of the business. ( so while nahitabo tong mga downfalls ug mga significant breakthroughs

niya sa business, wala gihapon nawala iyang addiction, hantof sa worst case sa iyang kinabuhi)
but that didn’t mean he had little expectations for the future of coca cola. He believef it would

become a national drink one day and kept a third of his shares for his son Charles. At that time

Charles was in charge of manufacturing but later became a morphine addict himself (so like

father like son ta diring dapita, John came to the worst of his situation tungod sa iyang addiction

unya kataw anan lang ang decision nga gientrust niyas iyang anak unya labaw sang na addict,

what a happy family of addict na nuon sila, bitaw rampant gyd ang morphine addictions aning

panahona that’s why) Luckily naa si Frank, his bookkeeper. Frank feared that coca cola would

have no one to steer John’s vision of going national. So he took on the responsibility of finding

the right investor as John remained bedridden. Through a business contact, he met a wealthy and

hardworking entrepreneur named Asa Candler. When frank approached him, he told him that he

didn’t think that coca cola was a worthwhile venture( so hesitant sya at first) but frank knew

better. While they stood outside one day. Frank pointed to a wagon going by with all those

empty beer kegs. Ana si frank “Well we are Going to push coca cola until you see wagons going

by with coca cola just like that” Asa was swayed by the company’s vision and bought the rights

to the coca cola name and the secret formula( diri na ni sulod ang involvement ni asa as one of

the significant person behind coca cola) and just as frank predicted he wasted no time in building

the company. He not only expanded sales to more pharmacies and grocery stores but came up

with an idea that made history. He gave out little slips of paper that could be redeemed for a

glass of coca cola at soda fountains.(mura syag fountains sa amusement parks bitaw pero coke

ang mogawas, mohatag lang ug slip ang customers dayn they’ll be served with a glass of coca

cola na dayn) At the time they were considered a popular hangout spot and where many went to

socialize. It was the first instance in history where a company gave what is called coupons for

free samples. Johns vision for coca cola was the key to instilling faith among his employees and
later the man who helped build its brand. Sadly, John didn’t see his entire vision unfold two

years after asa started to grow the company. He succumbed to his morphine addiction and died

peniless. While Charles zone addiction worsening, asa took over and founded the coca cola

company. He led the expansion of selling coca cola to every US state. But he failed to expand in

other European countries. (maong ni fail ni nga huge operation Kay By that time, coca cola was

still in fountain drinks man, maot man sya form sa product Kay dako man kaayo sya gud, like

it’s like a huge barrel nga pang wholesale bitaw kaayo ang dating, Pampatay ug tumong, Kay

syunan ka anang Isa ka baril sa coke I consume nimo so it’s not a good idea gyd, dri na dayn ni

sulod ang idea of bottling the coca cola. Though they looked at this idea as risky kay, expensive

biya nang bottling, unya basig mofail ra daw but they took the risk kag accordingly one penny ra

daw man gihapon ang magasto sa every bottle so if mo fail dili ra kaayo significant nga loss.

Pero it became a huge success. Diri na dayon nag sugod ang Era sa coca cola. The rest is history

na dayon. So basically the success of coca cola cannot only be credited rightfully to John

Pemberton. Pero ofc sya man ang naka imbento sa formula so dapat lang nga ma recognize jd

kaayo sya. But there are other persons behind gyd nga if it weren’t because of them all of it

would not be possible. They are frank his bookkeeper. And asa the businessman who brought

coca cola to every nation who wants it. At present, ang CEO sa coca is James Quincey,.And coca

cola has always been a must have import product to most countries. Making it rank top as the

most valuable brand in the world. And that ends the history of coca cola and the the successful

persons behind it.

So every time you drink coca cola you are actually taking a sip of history

Every time you drink coca cola you are actually taking a sip of a massive success
Every time you drink coca cola you are actually taking a sip of a whooping billion dollar brand.

So everyone let’s drink coca cola together everyday. And together we die as one. Dahil sa coca

cola parang natutulog ka lang….

Bitaw coca cola is a sugary soda. You just don’t know how harmful it is. It’s the main

contributor to obesity or extreme weight gain, diabetes, and its dehydrating. Pls Drink coca cola

in moderation

A friendly reminder from the Department of health and this station.

This message is brought to u by Ellas bakeshop… lami ilang pan …lami sab ang tindera

Once again this is DXRR TIMBERMINES FM

SIGNING OFF