Author & Year  

Statistical Method  & country Factors of study

Radha Govind Indwar

and Aditya Shankar
Mishra (2022)

Anil Kr. Saini, Puja Khatri

& Khushboo Raina
(2018)

Bernardo P. Cavalheiro,
Marília Prada, David L.
Rodrigues, Margarida V.
Garrido and Diniz Lopes
(2022)
Megha Sharma , Prof.
R.C.Dangwal, Jolly
Masih, Dr. Rajkumar
Rajesekaran (2020)

Qiyu Bai, Qi Dan, Zhe Mu

and Maokun Yang (2019)
Stanley Mathews and
Seung-Eun Lee (2018)

Online Journal

Online Journal

Online Journal
Findings Research gap which supports the current study

Presence of emoji in
communication had following
effects:

• higher satisfaction among

customers
• enhanced liking towards
online food delivery
• lowering of anxiety levels in
the customers
• increased repurchase
intention
• positive word of mouth
(PWOM) behaviour.

Presence of Emoticons in online

communication and promotions
can make customers buy the
product or service by creating
awareness, being influential,
promoting enquiry about the
products, creating desire to want
the product.

It is more suitable for firms to use

emojis when promoting on social
media and less appropriate when
making returns for defective
products.
1.Females are more active in social
media platforms as compared to
men 2.women are more
emotional than men, this can
provoke them to use emojis
to express their feeling in a better
and more expressive way
3. Aged Between 18-
22 young consumers are
contributing a large share of the
usage of emojis in social media
marketing 4.Gender has a
significant effect on young
consumers’ perception
5.The other factors of internet
usage characteristics have shown
no significant for the usage of
emojis

This paper reviews the

developmental history and usage
of emoji, details the emotional
and linguistic features of emoji,
summarizes the results of research
on emoji in different fields, and
puts
forward future research
directions.
2. The use of emoji is influenced
by and varies according to factors
such as individual circumstances,
culture, and platforms
 1. the use of emojis can offer a
number of benefits to brands.
2. emojis offer an
effective way for brands to
become part of everyday
conversations 3.emojis provide
brands with a new way
to engage their consumers to
increase sales.

Emojis have been used in a

significant manner by marketers
in quite a comprehensive manner
over the last few years when
communicating across a variety
of mediums. When it comes to
push notifications, emojis
provide you the ability to utilise
particular visuals in lieu of
certain messages. As a result,
they communicate a great deal
more than the words that are
included in a push notification.

Emojis are popular among users, and they may convey a variety of meanings. Emojis, rather than facts, are a mo

major brands and entities, such as Coca-Cola, Burger King, Mentos, IKEA, have their own emojis, which have helped them i
ather than facts, are a more powerful factor in the decision-making process of people. The mind of the user may experience

s, which have helped them improve the effectiveness of their marketing efforts. Emojis are wonderful pictures that leave a lasting impa
e user may experience pleasure from seeing those small cartoon pictures, which may encourage the user to click on them.

that leave a lasting impact in the brains of users since they linger in the user's head for longer. Your brand's recognition will increase a
user to click on them.

ecognition will increase as a result of your use of them in your push notification messages.