ORGANISATION

Strategic & Operational

Plan

HOTEL FUTURA

Timeline
 Signatories

FOOTBALL ORGANISATION
The board of ORGANISATION adopted the following strategic and operational plan in its entirety on
the MONDAY 22ND day of JUNE in the year 2020

NAME
Name Position Signature
CEO
KERRY
HOLLOWAY
FINANCIAL
SURESH MANAGER

ORGANISATION
DHAKAL
GENERAL
NICOLE YANJ MANAGER
SAGAR OPERATIONAL
GHIMIRE MANAGER

WYNYARD

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Page 3
 Table of Contents

ORGANISATION ................................................................................................
Our Mission .........................................................................................................
Our Values ...........................................................................................................
Our Vision............................................................................................................
Goals ....................................................................................................................
Objectives ............................................................................................................
Strategies and Actions .........................................................................................
SWOT Analysis of the ORGANISATION............................................................
Planning Grid for Goal 1 .....................................................................................
Planning Grid for Goal 2 .....................................................................................
Planning Grid for Goal 3 .....................................................................................
Planning Grid for Goal 4 .....................................................................................
Contingency Plans ...............................................................................................
Attachment A1: Organisation Chart ....................................................................
Attachment B1: Stakeholder Analysis ................................................................
Attachment C1: Organisation History Timeline .................................................
Attachment D1: PEST Analysis ..........................................................................
Attachment E1: SWOT of Goal 1 .......................................................................
Attachment E2: SWOT of Goal 2 .......................................................................
Attachment E3: SWOT of Goal 3 .......................................................................
Attachment E4: SWOT of Goal 4 .......................................................................

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 The ORGANISATION

The Futura HOTEL which promotes the Hospitality requirements from its base of
operations in 247 LOGAN RD MT GRAVATT is a proud and active business.

As part of the planning process the FUTURA HOTET listed the key events,
milestones and occurrences in their history. The pivotal moments that have shaped
ORGANISATION NAME

the FUTURA HOTEL into its current form are:

A detailed chronological breakdown of the organization’s history can be found in

FUTURA hotels are the place for you if you want a distinctive hotel.

Mission

TO GIVE QUALITY CUSTOMER SERVICE AND

MAINTAIN CLEANLINESS AND QUALITY AROUND
THE WORLD WITHOUT DISCRIMINATION.

Values

BEING ENVIROMENTALY FRIENDLY

QUALITY CUSTOMER SERVICE
ENHANCE CUSTOMER ESPERIENCE
CLEAN AND TIDY HOTEL

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 Vision

TO INSTALL A FULL ESPRESSO COFFEE SERVICE STATION AND USE

UTILISE THE EXISTING COFFEE FACILITIES INSIDE THE BUSY COFFEE
SHOP OUTLET

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 Goals

Goals that the HOTEL FUTURA has determined to focus on are:

ORGANISATION NAME

 Goal 1 – including: BEING ENVIROMENTAL FRIENDLY

Aspect 1 USE RECYCLEABLE MATERIALS
o Aspect 2 USE ENERGY EFFICIENT LIGHTING AND PRODUCTS
o Aspect 3 WE CAN RECYCLE WASTE (WASTE MANAGEMENT)
Aspect 4 USE ECO FRIENDLY EQUIPMENT

 Goal 2 – including: QUALITY CUSTOMER SERVICE

o Aspect 1TRAININING WORKSHOPS
o Aspect 2 CUSTOMER FEEDBACK
o Aspect 3 ONE ON ONE COACHING OR BUDDY
Aspect 4 STAFF EVALUATION

 Goal 3 – including: ENHANCE CUSTOMER EXPERIENCE

o Aspect 1 LEARN MORE ABOUT ATTRACTION AND
RESTURANTS IN AREA
o Aspect 2 CUSTOMER FEEDDBACK FORMS
o Aspect 3 GREETING WITH A SMILE
o Aspect 4 DISCOUNTS ON ATTRACTIONS AND RESTURANTS
FOR STAY WITH YOU

 Goal 4 – including: CLEAN AND TIDY HOTEL

o Aspect 1TRAINING WORKSHOP ON CHEMICALS TO USE AND
HOW TO USE EQUIPMENT
o Aspect 2 SUPERVISOR TO CHECK
o Aspect 3 ALL STAFF TO OBSERVE AND PICK UP RUBBISH
o Aspects4 CUSTOMER FEEDBACK FORMS

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 Objectives

In line with the goals outlined in this plan the ORGANISATION has developed
specific objectives to be achieved throughout the 2020-2021 life of the plan.

The objectives for each of the key areas are:

 Goal 1

USING ENERGY EFFICIENT LIGHTING AND EQUIPMENT AND

WASTE MANAGEMENT

 Goal 2

HAVING QUALITY CUSTOMER SERVICE

 Goal 3

HAVING A QUALITY CUSTOMER EXPERIANCE

 Goal 4

HAVING A CLEAN AND TIDY ENVIROMENT

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 Strategies and Actions

As part of its planning FUTURA HOTEL developed planning grids that record
strategies and actions designed to achieve its objectives for each key area.

These planning grids record strategies and actions that are SMART. They are:

 Specific
 Measurable
ORGANISATION NAME

 Achievable
 Reviewable
 Time bound

In addition, the planning grids record:

 What the Organisation intends to do and how

 Who will be responsible for the action?
 When these will be done
 What resources are needed
 How progress will be measured or indicators of success that will help the
Organisation know whether it has achieved its objectives or not

These planning grids are included In the Plan on pages 8 through 13

SWOT Analysis
As part of the planning process those involved completed a SWOT analysis of the
ORGANISATION.

This identifies the strengths, weaknesses, opportunities and threats associated with
the ORGANISATION’s key areas of activity. Through analysis of the SWOT the
ORGANISATION can assess where it is currently at in relation to each area. The
SWOT ultimately assists in helping the Organisation determine a preferred future.

The information collected as part of this stage of the planning is included with the
plan as Attachments E1 through E4.

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 PLANNING GRID FOR <GOAL 1>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual property
WASTE MANAGEMENT H 3 ALL STAFF MEDIUM
MONTH
ENVIROMENTALY S
FRIENDLY
Environment Friendly ENERGY EFFICENT H 3 Months All Staff Medium
EQUIPMENT
Environment Friendly ENERGY EFFICENT H 2 Months Organization Medium
LIGHTING

Ensuring that all Staff aware To co-operate with and H 2-6 Operational Developing the skills
to their everyone support the promotion Months manager
responsibilities

Advertise the promo in the To make more M 2 Months Operational To improve the service inside the
website customers to the company manager company

Conduct a Survey Plan and implement H 2 Months Operation Complete the Survey within a
the rules manager month

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 PLANNING GRID FOR <GOAL 2>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
HAVING QUALITY CUSTOMER When Material
SERVICE Financial
Intellectual property
TRAINING SESSIONS H 1 POWERPOINT MANQAGEMENT HIGH
HAVING QUALITY MONTH PRESENTATIO OR SUPERVISOR
CUSTOMER SERVICE N
POLICIES AND
PROCEDURES
Regularly Communicate and CUSTOMER FEEDBACK H 1 Month Human Supervisor HIGH
Engage with Customer Resources

Create a positive learning ONE ON ONE H 1 Month Discussions Supervisor HIGH

environment COACHINGOR BUDDY
Invest in Self-Service STAFF EVALUATION H 2 Month Human resources Operational HIGH
Solutions Financial Manager
Material
Make promo Plan To meet the needs of the H 1 Month Human resources Supervisor HIGH
costumers Financial
Material
Start own regiment in Build coaching team to be H 2 Month Human resources Operational HIGH
hospitality coaching as part sent towards partner and Financial Manager
of business client Material

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 PLANNING GRID FOR <GOAL 3>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
QUALITY CUSTOMER EXPERIENCE When Material
Financial
Intellectual property
GET TO KNOW M 2MONTHS BROCHERS ALL STAFF MEDIUM
ATTRACTIONS INTERNET
QUALITY CUSTOMER
EXPERIENCE
Use Early-Bird Discounts for CLABERATE WITH M 2 MONTHS Internet/ All staff High
New Products ATTRACTIONS FOR Borchers
DISCOUNTS

Onboarding and knowledge HAVING COACHING M 2 MONTHS Human Organization MEDIUM

sharing method used to orient AND BUDDY SYSTEM IN
new employees PLACE

Run social media contests CUSTOMER FEEDBACK M 1 MONTHS Internet/social All Staff High
media

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 PLANNING GRID FOR <GOAL 4>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
CLEANLENESS AND HYGIENE When Material
Financial
Intellectual property
1TRAINING WORKSHOP H IMONTH MANUALS MANAGEMENT HIGH
ON CHEMICALS TO USE S OR SUPERVISOR
CLEANLINESS AND AND HOW TO USE
HYGIENE OF PREMISES EQUIPMENT
H

Utilize an informed consent SUPERVISOR TO CHECK H 1 Months Manuals Operational manager Medium
agreement

Teach Recycling/ Use Your STAFF TO OBSERVE H 2 Months All staff Management High
Creativity AND PICK UP RUBBISH

Use Live Chat Support CUSTOMER FEEDBACK H 1 Month Human Staff Medium
FORMS

Obtain high quality to Futura Feasibility Study H 1 Month Human Management High
Hotel

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Page 15
 Contingency Plans

     
who to
scenario likeliness of impact on inform key responsibilities  
  event occurring business   who what when
supervisor pick up
slips and trips rubbish on floor high or manager all staff rubbish as soon as
            possible
             
             
             
CONTINGENCY
PLAN DATE PREPARED:          
             
     
who to
scenario likeliness of impact on inform key responsibilities  
  event occurring business   who what when
 Extra energy  If a green program is
conservation not in place, it should  Supervisor
measures be called for High or Manager      
 As soon as
         All staff  Saves energy possible
             
             

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Attachment A1 Organisation Structure

<FUTURA HOTEL

CEO

FINICIAL GENERAL
MANAGER MANAGER

OPERATIONAL DUTY
SUPERVISOR
MANAGER MANAGER

STAFF STAFF

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 Attachment B1 Stakeholder Analysis

Stakeholder Interests Expectations Potential

What is their interest in the What do they expect from their relationship What contribution could they make to the
organization? with the organization? organization?
MAKING A PROFIT WITH THE BUDGET KEEP UP TO DATE WITH BUDGET AND IDEAS TO HELP RUN BUSSINESS
CEO RUNNING THE COMPANY FINANCES EFFECTIVALLY

A general manager is expected to You should be a thoughtful leader and a Provides leadership to others
GENERAL MANAGER improve efficiency and increase profits confident decision-maker,
of a company or division.

Financial managers are responsible for Keep up to date with the finances Helps in improving the profitability of
FINANCIAL MANAGER the financial health of an organization. organizations

OPERATIONAL MANGER In most businesses, operations Making sure the company is performing to its Helps effectively manage, control, and
managers oversee the big picture of best potential. supervise goods, services, and people.
their organization. They are
responsible for managing processes,
purchasing, accounting, human
resources, inventory, and IT

SUPERVISOR Supervision plays a key role A supervisor is expected to manage their Supervisors are often responsible for
supporting the success of people employees' performance onboarding and training new employees
working in nonprofits.

DUTY MANAGER Duty Manager responsibilities include Provide clear instruction so they can properly Ensuring productivity of the organization
overseeing daily operations, ensuring interpret assignments and fulfill their role on
employee productivity, monitoring the team.
efficiency of all processes.

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 Attachment C1 Organization Time Line

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on the
organization.

INTRODUCTION
DIETERY /
REQUIREMENT TRAINED
S EMPLOYEES

FOOD TRENDS
DISCRIMINATI  
CUSTOMER ON CHANGES
SERVICE
TRAINING

WEATHER  
CHANGES
POLICY AND
(RAINING OR
PROCEDURE
SUNNY)
CHANGES

COMPUTER
 
SYSTEMS
CHANGING
LEGAL SEASONS
REQUIREMENT
S

ENERGY
 
EFFECENT
EFFICENT

 
EQUIPMENT
WASTE LIGHTING

 
MANAGEMENT

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 Attachment D1 PEST Analysis

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on the
organization.
Political Economic

LEGAL REQUIREMENTS ENERGY EFFECTIVE LIGHTS

POLICY AND PROCEDURES INFLATION

LEGISLATIVE EXCHANGE RATE

REGULATION

Social Technological
DIETARY REQUIRMENTS COMPUTER SYSTEMS

DISCRIMINATION AUTOMATION

MARKETING TREND ENGINE EFFICIENCY

CULTURAL DIVERSITY WIRELESS CHARGING

INTERNET CONNECTIVITY

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 Attachment E1 SWOT Analysis of <Goal 1

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

QUICK SERVICE LIMITED SEATING EPANSION BAD CUSTOMER FEEDBACK

Fresh produce Limited suppliers Get new supplies Bad product quality

Realistic and direct making profit The booking not always as expected To have popularity in hotel industry Competitor growth fast
could be affected by weather and low
season

Sydney and Brisbane have a large city Travel industries are not too popular Opportunity to spread the name in those Sydney and Brisbane customer may
with small competitor Lack of knowledge in industry states need a typical approach and new ideas
set to fulfill them

Well known Hotel names can bring Restaurant always have a high Make extra profit for the Hotel. The casual restaurant price can be the
the restaurant spread quickly in price so not every range can accept it. strongest competitor.
hospitality industry

Number of repeat customers You don’t invest in much marketing Number of large hotels and buildings Rent is increasing due to increasing the
opening nearby popularity of area

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