ANALYZING VISUAL CULTURE BASED

GILLIAN ROSE’S PERSPECTIVE

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Visual Culture1 It is a new age phenomenon that is signifying the lifestyles of humankind.

Visual culture is what defines its overarching characteristics and the outward expressions of who

they are. In this context, this article has chosen to write an analytical essay on Gillian Roses’s

views on Visual Culture in the book “Visual Methodology."2. This book, which consists of eight

chapters, was initially released in 2001 and reissued the following year. In the 1990s, Rose was a

professor at Edinburgh University, in addition to her current position as a senior lecturer at the

Open University. Additional information can be found on the author's website.

Gillian Rose arrives at a critical visual technique in which she examines the visual in

terms of its cultural significance, social practices, and power relationships. According to ROSE,

a new academic area called "visual culture" has recently emerged. Her comprehensive analysis

of the most recent research produced the following five key findings:

1) how do images appear and are perceived?

2) how do images reveal or conceal the social difference?

3) how do images function?

4) How are visual images viewed within a larger cultural context?

5) what the audience brings to the image?

Appropriately, given that the book's theme is visual imagery, she makes good use of

visual imagery throughout the entire work. As opined by Berger's (2019) examination of female

nudity in Western art3 And the creation of masculinity. Unfortunately, these photographs are

only available in black and white and are so few. If the information is presented more

appropriately, the reader will comprehend it much better. [7] ROSE argues that to develop a

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A concept of photographic effect on humankind.
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Name of the books written by Gillian Rose.
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Kind of art that is mainly talked about in western countries.
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critical approach to the interpretation of visual pictures, a viewer must adhere to the following

three principles: take each image seriously, evaluate the social conditions and impacts of

graphical objects, and consider how they view photos. Her thesis is that social scientists typically

do not take photographs seriously, at least not in the same way an art historian would. It reminds

me of a professor of dermatology at a famous university in the United States who is a friend of a

friend of mine4. He frequently brings his students to art museums to teach them how to observe

and examine more deeply.5.

According to Rose, images have been seen as "magical and enigmatic" since the very

beginning of their history. This is something that can be witnessed in many cultures around the

world. Occasionally, Rose will give lectures that include visuals to illustrate her thoughts better.

Her comprehensive explanation of Yorker's 2019 and Gillian's viewpoint of photographs piqued

my interest, and as a direct result. If you are unfamiliar with the term "Oblique Look," you would

do yourself a favour by checking it up and thinking about what it implies if you were to get

acquainted with it.6.

ROSE contends that to develop a critical approach to the interpretation of visual images,

the viewer is to be guided by the following three things: take each image seriously; think about

the social conditions and effects of graphical objects and consider your way of looking at images.

To do this, the viewer is to be guided by the following three things: take each image seriously;

think about the social conditions and effects of visual objects and consider your way of looking

at images. ROSE is trying to make the point that to cultivate a critical approach to interpreting

graphic pictures, it is vital to have these three things. She contends that in most instances, social

scientists do not take photos seriously, at least not in the same sense that an art historian would.
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Rose, G., 2022. 5. Visual Methodologies. In Research Methods for English Studies (pp. 69-92). Edinburgh University Press.
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Bolman, Elizabeth S. "The Cross in the Visual Culture of Late Antique Egypt. By Gillian Spalding-Stracey." (2021): 1009-1012.
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Her argument is based on the idea that an art historian would7. It reminds me of a person I know

through a friend who is a dermatology professor at a major university in the United States. He

frequently brings his kids to art museums to teach them how to perceive their surroundings better

and focus their attention.8.

ROSE has given the reason that she is writing this book a lot of thought before beginning to

write it. She explains that she wants to present the reader with some practical guidance on how to

look at photos while at the same time acknowledging the value of many academic arguments that

are going on at the same time. This is what she calls a "balanced approach."

After analyzing Gillian Rose’s Concept of Visual culture, it can be concluded that

meanings are given to images in three unique locations: while viewing the image, while the

image is being produced, and after the image has been considered. In addition, she suggests that

a critical understanding of photographs can be enhanced by considering three distinct modalities,

namely the technological, the compositional, and the social. If readers are interested in the

numerous concerns surrounding the conflicts, they can read this article. ROSE offers a concrete

illustration of how to understand visual media in general.

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Sági, Mirjam. "Györke, Á. and Bülgözdi, I.(eds.): Geographies of Affect in Contemporary Literature and Visual Culture: Central Europe and
the West." Hungarian Geographical Bulletin 70, no. 2 (2021): 193-195.

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Bolman, Elizabeth S. "The Cross in the Visual Culture of Late Antique Egypt. By Gillian Spalding-Stracey." (2021): 1009-1012.
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Bibliography

Rose, G., 2022. 5. Visual Methodologies. In Research Methods for English Studies (pp. 69-92).

Edinburgh University Press.

Sági, Mirjam. "Györke, Á. and Bülgözdi, I.(eds.): Geographies of Affect in Contemporary

Literature and Visual Culture: Central Europe and the West." Hungarian Geographical

Bulletin 70, no. 2 (2021): 193-195.

Davis, Whitney. "A general theory of visual culture." In A General Theory of Visual Culture.

Princeton University Press, 2022.

Bolman, Elizabeth S. "The Cross in the Visual Culture of Late Antique Egypt. By Gillian

Spalding-Stracey." (2021): 1009-1012.

Yürüker, Rana. "Ágnes Györke–Imola Bülgözdi (eds.): Geographies of Affect in Contemporary

Literature and Visual Culture: Central Europe and the West." World Literature

Studies 13, no. 2 (2021): 101-104.

Yılmaz, Meliha, Uğur Yılmaz, and Ece Nur Demir Yılmaz. "The relation between social learning

and visual culture." International Electronic Journal of Elementary Education 11, no. 4

(2019): 421-427.